Example of a Weak Problem Statement

The British Bread, London bakery is producing undercooked bread. Customer dissatisfaction with the bread is resulting in returns and bad word of mouth. The bread is supposed to be baked at 350 degrees for 40 minutes.

Example of a Strong Problem Statement

In the first quarter, the South London distribution center sent 108,000 packages. Of those packages, 15,000 were returned, resulting in a 13.8 percent return rate. The rate of return is above the accepted 7 percent rate and costs the company an additional $372,000 for the quarter. Over the course of the year, the current process could result in additional costs of over $1.4 million.

This problem statement covers all the essential information:

When? During the first quarter of this year.

Where? The South London distribution center

What? Returns.

How many? 15,000 or 6.8% above expectations.

What is the magnitude? Cost 1.4 million a year.