Qualitative methods

Qualitative research is a method that collects data using conversational methods, usually open-ended questions.

The responses collected are essentially non-numerical. This method helps a researcher understand what participants think and why they think in a particular way.

Types of qualitative methods include:

1 One-to-one Interview

2 Focus Groups

3 Ethnographic studies

4 Text Analysis

5 Case Study

6 tips for conducting proper research

1 2 3

Specify the main trends and issues, opportunities, and problems you have observed during the research. Then, write a sentence explaining each one of them. Keep track or an eye on the frequency with which each main finding appears during the research.

Make a list or take note of your findings from the most common to the least common subjects/things.

4 5 6

By conducting a SWOT analysis, evaluate a list of the strengths, weaknesses, opportunities, and threats.

Formulate conclusions and recommendations about your research study.

Look for gaps in the research finding or information and consider making a supplementary inquiry if necessary.

Design Thinking Case Study 11:

What can we learn from IBM’s Design thinking adaptation journey?

First of all, that adaptation work will probably never be finished (it took IBM nine months to arrive at their simple revised design thinking framework)

Secondly, standard design thinking methodology might not be the silver-bullet for the innovation process your organization needs. (this means changing standard design thinking steps with partly already existing approaches)

Thirdly, it is a matter of a company’s cultural-imprint, whether the employees dislike or favor the design thinking process. (German-speaking companies mostly prefer SAP’s design process because they like it).

IBM Design Thinking 1.0

The design head came to the conclusion that it would be far from self-evident that the engineering knowledge-driven people at IBM would instantly accept standard design thinking principles (for example: empathize, define, ideate, prototype, test), which are taught by the d.Schools.

Observe Reflect Make

A focus on user outcomes when using BM Design Thinking, put your users’ needs first

On the other hand, creating an IBM Design Thinking (1.0) framework was less about popularising Designthinking and more about integrability within the IBM context. Hence, the simple structure consisted of three critical practices: sponsor-users, playbacks, and hills developed in IBM.

IBM Design Thinking 2.0, ‘The Loop’ IBM Design Thinking 2.0, ‘The Loop’ described a continuously evolving conversation between IBM’s users, their evolving needs, & the teams that solve them.

Today IBM Design Thinking 2.0, which is now called ‘Enterprise Design

Multidisciplinary teams collaborate across disciplines to move faster and work smarter

Restless reinvention

Everything is a prototype. Listen, watch, learn, and correct.

Thinking’, consists of the principles mentioned above, the loop as a kind of mental model (which serves as a stand-in for a ‘process’ model that IBM tried to avoid), as well as the keys, which stayed the same in comparison to IBM Design Thinking 1.0. However, the loop now also clearly emphasizes the utmost importance to IBM. Between every make-and-observe cycle, there has to be a point to reflect and align upon what has been done in the team and with the sponsor user.

Reference: https://thisisdesignthinking.net/2019/07/ibm-design-thinking-adaptation-adoption-at-scale/

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