DHARMA EYEWEAR COMPANY
Dharma Eyewear Co.’s lookbook was proudly conceptualized, photographed & designed by Jamil Smith Photography. LOOKBOOK VOLUME I
www.JamilSmithPhotography.com
SPRING / SUMMER 2014
DHARMA EYEWEAR COMPANY LOOKBOOK
VOLUME I LOOKBOOK
Dharma Eyewear Co.’s lookbook was proudly conceptualized, photographed & designed by Jamil Smith Photography.
www.JamilSmithPhotography.com
THE MOVEMENT CONTINUES
IT BEGAN WITH A DREAM
Social Entrepreneurship
An Introduction
THE DESIGNER
DHRUV JAGASIA
THE STORY
THE STORY
When I was about 15 years old, I told myself that if I ever joined my father’s business I would use his position in the eyewear business to help those who can’t help themselves. Dharma Eyewear was founded with one word in mind: “access”. I wanted to provide access to beautiful eyewear that doesn’t break the bank for people, young and old.
So here we are, with a showroom in Manhattan and a center in Long Island, NY to help you see more clearly, fashionably, and without going broke. We partnered up with Optometry Giving Sight, a charity who helps provide global vision care, to help you provide access to the underprivileged with a few clicks of your mouse. Most importantly, high-quality prescription eyewear should be affordable.
Dharma exists to serve you. If we can provide you with amazing eyewear that gives you satisfaction day to day, I can sleep at night. When you buy eyewear from Dharma, together we are helping someone across the planet see and transform their lives. Every time you pick up a pair of Dharma glasses, you will know the meaning behind it. Power lies in each lens, in each hinge and in each temple - the power of good will.
With Love, Dhruv Jagasia Founder, Designer & CEO Dharma Eyewear Company DHARMA EYEWEAR CO.
OPTICALS
BRAHMIN
AJNA
Saltwater Taffy
Red Dragon
Arnold Palmer
Leopard
APEX
Onyx
ASPIRE
AURA Stardust
BLISS
CRESCENDO Leopard
ELEVATION
Obsidian
Kara Steel
KYOTO Seaside Coffee
Tortoise Marble
EQUILIBRIUM Raven Tortoise
ESSENCE Raven Tortoise
LONDON
Leopard
OMNI Onyx
Leopard
REACH
TRIUMPH Buddha Bronze
SENSEI Buddha Bronze
RAPTURE Raven
MIRAGE Raven Tortoise
THE MK Roadside Coffee
RHAPSODY Buddha Bronze
QUOTIENT Smoke
MERIDIAN Onyx Crystal
NARMADA Seaside Coffee
REVELATION Roadside Coffee
NIRVANA Summer
SERENITY Buddha Bronze Raven Midnight
Cleopatra
ZEN
Onyx
Kara Steel
ZION Saltwater Taffy
TARA Purple Haze
DHARMA EYEWEAR CO.
SUNGLASSES
BOMBAY Obsidian
KARMA
Tortoise
BUDDHA Liquid Forest
DHARMA POLICE Arnold Palmer
KISMAT Ruby Kiss
ORACLE Macaw
KSHATRIYA
Buddha Bronze
GOLDEN AGE Tortoise
Obsidian
MONSOON Onyx
SHANGRI-LA
DHARMA EYEWEAR CO.
Dharma’s 100 years combined experience in the eyewear ensures that our customers receive only the best
industry, whether it’s manufacturing, sales or service, possible products.
DESIGN
SERVICE
PRODUCTION
We’ve been in the eyewear industry rience, we’ve seen it all. We know which versatile shapes suit the most faces, which nose-pads and hinges will prove to be the most comfortable, and which trends have come, gone, and are returning. That allows us to design frames that appeal to a wide range of eclectic connoisseurs of eyewear.
Every frame and lens is processed in
Our frames are manufactured in audited factories. This means that labor standards in the factories that we use, whether it’s safe working conditions, overtime pay, or health insurance, are matched to Western standards. We believe happy people create the best possible products, so by us and our suppliers keeping our employees happy, we make you happy as well. We use only the highest quality materials.
Opticians to ensure the highest level of quality. We take our customers’ vision seriously. We don’t believe in outsourcing quality service - whether it’s our founder answering customers’ calls over the phone or picking and packing products, it stays in house.
FRAMES
LENSES
Most of the zyl, or acetate, we use is sourced from Mazzuchelli - one of Italy’s oldest and most renowned acetate producers. In production, our zyl frames are polished several times
In our eyeglasses, we use polycarbonate lenses that include a superior scratch-coating which attracts less
frames are “ion-plated”, which means that our metal frames are bonded with
coating. In our sunglasses, our superb polarized lenses protect your eyes from glare and harmful UVA and UVB rays and are coated with a superior scratch-coating that will last.
DHARMA EYEWEAR CO.
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DHARMA EYEWEAR CO.
ZION. Shown in Saltwater Taffy. DHARMA EYEWEAR CO.
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onyx
roadside coffee
saltwater taffy
stardust
tortoise
DHARMA EYEWEAR CO.
STYLE
A bold frame with electric colors for an outspoken and unique individual.
INSPIRATION
A homage to the great Bob Marley.
DHARMA EYEWEAR CO.
N I R V A N A
DHARMA EYEWEAR CO.
NIRVANA. Shown in Tortoise. DHARMA EYEWEAR CO.
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summer
tortoise
obsidian
DHARMA EYEWEAR CO.
STYLE
Give off peaceful vibes in style. INSPIRATION
Nirvana: the ultimate state of enlightenment.
DHARMA EYEWEAR CO.
K
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DHARMA EYEWEAR CO.
KYOTO. Shown in Leopard. DHARMA EYEWEAR CO.
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leopard
seaside coffee
tortoise almond
DHARMA EYEWEAR CO.
STYLE
Kyoto exudes a calm reserve, yet its shape is bold. Here’s a dynamic frame that has transcended generations.
INSPIRATION
Kyoto, Japan: one of the early centers of Buddhism.
DHARMA EYEWEAR CO.
E L E V A T I O N
DHARMA EYEWEAR CO.
STYLE
Make a statement with this bold cat-eye frame and its eclectic color palette. INSPIRATION
Elevate yourself and others.
coffee safari
onyx emerald
tortoise marble DHARMA EYEWEAR CO.
K
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A
DHARMA EYEWEAR CO.
KARMA. Shown in Indian Summer. DHARMA EYEWEAR CO.
K
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indian summer
onyx
sacred crystal
tortoise
DHARMA EYEWEAR CO.
STYLE
Classic, unique, bold and stylish; all in one pair of shades.
INSPIRATION
Inspired by the forces that keeps us within the good graces of the universe.
DHARMA EYEWEAR CO.
M O N S O O N
DHARMA EYEWEAR CO.
MONSOON. Shown in Indian Summer. DHARMA EYEWEAR CO.
M
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S
O
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indian summer
onyx
tortoise
DHARMA EYEWEAR CO.
STYLE
Take ‘em by storm. These frames are bold, chic and beautiful and they’ll suit all kinds of faces.
INSPIRATION
Named after the storms that frequent South Asia during the summer months.
DHARMA EYEWEAR CO.
B
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DHARMA EYEWEAR CO.
BOMBAY. Shown in Obsidian. DHARMA EYEWEAR CO.
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kara steel
lakshmi gold
obsidian
DHARMA EYEWEAR CO.
STYLE
Rock these classic aviators inspired by the frames notoriously worn by Bombay police.
INSPIRATION
The indescribable city.
DHARMA EYEWEAR CO.
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E
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ORACLE. Shown in Chestnut Aura. DHARMA EYEWEAR CO.
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chestnut aura
macaw
maltese tiger
DHARMA EYEWEAR CO.
STYLE
These bold, bright shades with a classic keyhole bridge will have people talking.
INSPIRATION
Inspired by vintage Persol. See the future - it’s bright.
DHARMA EYEWEAR CO.
RUMI
“LOVE IS THE WATER OF LIFE”