Guide for Ad formating

BUILDING BRANDS BY PRINT AND DIGITAL

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guidelines

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ads!

guidelines

great ads!

EXAMPLE OF GREAT AD DESIGN

Impactful • Simple • Flexible

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Smiles to

Strong Headline Strong photo grabs attention

Succinct copy All Main Street Magazines are digital publications and created for viewing on the digital screen, including computer, laptops, tablets and mobile devices.

Although the magazines are viewed as ‘flip page’ magazines and look like print publications, they are not intended to be printed. All advertisements should be designed for print production and then converted to a high resolution pdf (Adobe prefered).

Remember!

OUR SPECIALTY • Smile creation • Dental implants • Implant supported dentures • Correction of worn down teeth • Advanced treatment for gum disease

Dr. Donald Belke, DDS Westabank Dental Clinic, 3653 Goskins Road West, Kelowna Tel: 250.768.9747 • www.westabankdental.com

IMPORTANT: Create your advertisement for viewing on the computer screen. Keep the design elements clean, sharp and focused.

Contact Information

All Main Street Magazines are created.... there. It’s relevant info.

Bleed to edge

Safe Area

guidelines

great ads!

Sell yourself... with just a few chosen words.

SPECIFICATIONS 1. BLEEDS : Acceptable. However, keep all copy within the 10.5 x 16.5 inchs margins.

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2. PAGE SIZE : 11 x 17 inchs (including Bleed) 3. HEADLINE : Should grab attention and focus on the offer. Keep it simple. Keep font choices to 2-3 per ad. Use script fonts sparingly if at all.

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4. VIDEO : Indicate where the video player will be placed within the ad. Important: do not use boxes or lines. Leave enough space - minimum 3” x 4”. Do not crowd the placeholder with copy or design elements. Submit video files as .flv (flash)

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5. WORKING AREA (AD SIZES) : The border of the ad is 10.5 x 16.5 inches. All design elements and copy must be contained within. this area.

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6. SAFE AREA : For best results, keep text and other important parts of your design, image, or photo INSIDE the Safe Area!

7. COPY : Keep ad copy succinct and focused on your message. Less is more. Eight words per sentence will get the highest readership.

8. IMAGE : always use that images related to contents and all images are in minimum 300 DPI. 9. SOCIAL MEDIA : If you include Facebook, Twitter and/or email icons, allow sufficient room so that the clickable area is well defined.

Please make sure they are linked to their proper pages. Test it to make sure.

24 Emergency Service Hour Available

Evenings & Weekends Appointments

10. CONTACT INFORMATION : Keep it simple.

Provide the street address and phone number.

Fax number and postal codes are not necessary.

Family First Health Center, Maplebay and Brunswick Street Phone 604.243.8084 •

11. WEBSITE URL : Make large enough to grab attention. Make sure it is linked to the website.

Test it to make sure it is correct. It is not necessary to use the prefix: http://

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www.chiromaplebay.com

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You're

not alone

Strong Headline

When my mother told me she had breast cancer I was sad and felt so alone. I wanted to be strong but that was hard.

When I called Willow things changed. I asked my questions and talked about my fears.

Succinct copy

I no longer felt alone; I felt empowered to face some of the challenges ahead.

Willow can help you too.

Strong photo grabs attention

BREAST

CANCER

SUPPORT

Bleed to edge

Contact Information 1.888.778.3100 www.willow.org

Safe Area

Download my Free eBook: Top 10 Ways to Make Your Smile More Beautiful

BUILDING BRANDS BY PRINT AND DIGITAL