STORE PURPOSE 1. To be a one stop sisterhood shopping gateway with their besties. 2. To bring the new and the bright TLTSN spirit with fun shopping experience.
3. To provide delightful merchandising and pleasant shopping place that every girl's fancy about.
4. To connect with TLTSN girls through trendy products and campaigns by attractive merchandising and graphic.
STORE DESIGN GUIDELINE | JULY 2015 | the little things she needs
BRAND EXTRACT BRAND DNA
M ERCHANDISING M IX
The Little Things She Needs confidently present our most lovable brand that provides main composition of being an affordable, youthful and in-style brand.
TLTSN Gir ls Pr ofile Gender Age Occupation Fashion Personality
: YOUNG FEMALE : 15 - 25 Years Old : Students & Young Professionals : In Style & Outgoing
Big City Girl, with vibrant & girly-personality. She loves to play with fashion & style for her everyday active life.
STORE DESIGN GUIDELINE | JULY 2015 | the little things she needs
MOODBOARD
Bright | Young | Feminine | Active | Vibrant | Cute | Edgy | In-Style | Attractive STORE DESIGN GUIDELINE | JULY 2015 | the little things she needs
PROTOTYPE PLAN With Corner Cash Wrap Installation
STORE DESIGN GUIDELINE | JULY 2015 | the little things she needs
STORE ZONING With Corner Cash Wrap Installation
ASSORTM ENT AREA
FASHION AREA
A. SEASONAL AREA - Placed in the front of store area - Divide into mix style and highlight area B. HEART AREA - Placed in the middle of store area C. TREASURE BOX AREA - Placed in the rear of store area D. FASHION AREA - Placed in the middle of store area E. ASSORTMENT AREA - Placed in the middle of store area
TREASURE BOX AREA
HEART AREA
SEASONAL AREA STORE DESIGN GUIDELINE | JULY 2015 | the little things she needs
STORE ZONING A. SEASONAL AREA GUIDELINE New area that contain of seasonal product which has been choose and match to make a suggested fashionable style for customer. The seasonal area divided into 2 types: -mix style slat wall -highlight display
SEASONAL AREA
STORE DESIGN GUIDELINE | JULY 2015 | the little things she needs
STORE ZONING A. SEASONAL AREA GUIDELINE / MIX STYLE A slat wall that suggest customer a fashionable style from seasonal product. Color combination -Display product based on matching combination -Do not mix the product that doesn’t have similar color Trend -Display product based on current trend -Do not mix floral trend with stripes trend Outfit -Display the product into a matching outfit to suggest the customer
1
ASSORTMENT 1. Seasonal shoes with matching items like: bags, pouch, wedges, etc 2. Wear me first wobler 3. Seasonal light box graphic 2
3
*Seasonal lightbox using SS15 theme : Bleutopia
STORE DESIGN GUIDELINE | JULY 2015 | the little things she needs
STORE ZONING A. SEASONAL AREA GUIDELINE / HIGHLIGHT AREA
1
A Fixture that display the highlight product of the season and picked items that matched with current theme.
2
-Table Display Detail-
ASSORTMENT 1. POP of explanation product 2. Seasonal tag and pattern 3. Wobler ‘best of the month’ *Table display using SS15 theme : Bleutopia
-Display product based on seasonal highlight items -Give POP of explanation about highlight product -Display assortment that match with seasonal product -Display product that has been choose as ‘best of the month’ -Make POP of seasonal pattern and seasonal tag
3
STORE DESIGN GUIDELINE | JULY 2015 | the little things she needs
STORE ZONING A. SEASONAL AREA GUIDELINE / HIGHLIGHT AREA
old store
*Table display using SS15 theme : Bleutopia
new store
STORE DESIGN GUIDELINE | JULY 2015 | the little things she needs
STORE ZONING B. HEART AREA GUIDELINE TLTSN Heart Series, known for our core collection. Mostly Flats. Display core shoes tltsn that has 2 for 269 price*.
Products
CORE AREA
*Price could change at any time
STORE DESIGN GUIDELINE | JULY 2015 | the little things she needs
STORE ZONING B. HEART AREA GUIDELINE -Display product based on matching color combination -Slat wall always have POP 2 for 269* -Display product according to their color. Lightest color being on the left and darkest color being on the right Light � dark -Display size from small to big from top to bottom
ASSORTMENT 1. Flat shoes complete with hanger and tag 2. POP 2 for 269* 3. Lighting Box that has words ‘HEART' 1
3 2 *Price could change at any time
STORE DESIGN GUIDELINE | JULY 2015 | the little things she needs
STORE ZONING B. HEART AREA GUIDELINE
old store
new store STORE DESIGN GUIDELINE | JULY 2015 | the little things she needs
STORE ZONING C. TREASURE BOX AREA GUIDELINE Display for previous season core products ( broken sizes). Placed in the rear side of store area and faced the entrance, so customer could see it from outside store.
TREASURE BOX AREA
STORE DESIGN GUIDELINE | JULY 2015 | the little things she needs
STORE ZONING Example of color combination :
C. TREASURE BOX AREA GUIDELINE -Display product based on matching color combination -Slat wall must have ‘treasure box’ wording
ASSORTMENT 1. Lightbox with ‘treasure box’ graphic 2. Wobler best buy 3. Wobler best of the month
1
MUST HAVE WOBLER 2
3
STORE DESIGN GUIDELINE | JULY 2015 | the little things she needs
STORE ZONING D. FASHION AREA GUIDELINE Display for other shoes type, which is fashion shoes. It contains of : flats, heels, wedges. It display other assortment like bags, pouch, socks ,etc. Products FASHION AREA
STORE DESIGN GUIDELINE | JULY 2015 | the little things she needs
STORE ZONING D. FASHION AREA GUIDELINE -Display product based on matching color combination -Display product horizontally per color -Display size from small to big from left to right Small � big
1
ASSORTMENT 1. Product display based on color combination. Lightest being on the top and darkest being on the bottom. 2. Lighting box with fashion graphic.
2 STORE DESIGN GUIDELINE | JULY 2015 | the little things she needs
STORE ZONING E. ASSORTMENT AREA GUIDELINE Fixtures that made for mix and match style for old season. It suggest customer the suitable accessories for different kind of shoes.
ASSORTMENT AREA
STORE DESIGN GUIDELINE | JULY 2015 | the little things she needs
STORE ZONING E. ASSORTMENT AREA GUIDELINE / HIGHLIGHT ISLAND RACK Rack that display the previous season highlight shoes that has been matched with accessories. -Display the highlight product -Display POP of seasonal photoshoot -Display highlight product on the ribbon riser
ASSORTMENT 1. Ribbon riser 2. TLTSN photoshoot
1
2 STORE DESIGN GUIDELINE | JULY 2015 | the little things she needs
STORE ZONING E. ASSORTMENT AREA GUIDELINE / ISLAND RACK Rack that display the previous season shoes that has been matched with accessories. -Display the product based on matching color combination -Display POP photoshoot
ASSORTMENT 1. TLTSN photoshoot
1 STORE DESIGN GUIDELINE | JULY 2015 | the little things she needs
ISOMETRIC Logo
Camouflage Door to Storage
Cash Counter
Slatwall C
Slatwall A
Basket
Bench
Island Rack
Slatwall A
Slatwall B
STORE DESIGN GUIDELINE | JULY 2015 | the little things she needs
STORE FRONT Bulkhead with Purple Background
STORE DESIGN GUIDELINE | JULY 2015 | the little things she needs
STORE FRONT Bulkhead with Frame Letter
STORE DESIGN GUIDELINE | JULY 2015 | the little things she needs
INTERIOR VIEW
STORE DESIGN GUIDELINE | JULY 2015 | the little things she needs
INTERIOR VIEW
STORE DESIGN GUIDELINE | JULY 2015 | the little things she needs
INTERIOR VIEW
STORE DESIGN GUIDELINE | JULY 2015 | the little things she needs
FIXTURES WALL SYSTEM
Product Name : Slatwall A Finishes
: Wall - Duco White
Product Name : Slatwall B Finishes
Steel - Purple Size (mm)
W100 H22 00 : L1200 L1200xW100 W100xH 2200
: Wall - Duco White
Product Name : Slatwall C Finishes
Steel - Purple Size (mm)
00 W300 H22 00 : L24 2400 00xW 00xH 2200
: Wall - Duco White Cabinet - HPL
Size (mm)
W400 H22 00 : L1200 L1200xW 00xH 2200
STORE DESIGN GUIDELINE | JULY 2015 | the little things she needs
FIXTURES FLOOR FIXTURES
Product Name : Highlight Island Rack Finishes
Size (mm)
: Frame - HPL purple
Product Name : Island Rack Finishes
: Frame - HPL Purple
Wall - HPL white
Wall - HPL White
Hook - Steel
Hook - Steel
300 W600 H135 0 : L1 L13 00xW 00xH 1350
Size (mm)
Product Name : Basket Display Finishes
: Basket - Wood
Size (mm)
0xW W900 H91 0 : L135 1350 00xH 910
00 W600 H13 00 : L10 1000 00xW 00xH 1300 STORE DESIGN GUIDELINE | JULY 2015 | the little things she needs
FIXTURES FLOOR FIXTURES
Product Name : Swivel Tower Display Finishes
: Pole - Steel White
Product Name : Accessories Island Finishes
Base - Steel Purple Basket - Wood Size (mm)
: Tower - Perforated
Product Name : Basket Seat Finishes
Base - HPL Purple Size (mm)
0xW W600 H135 0 : L60 600 00xH 1350
: Basket - Wood Cushion - Fabric Purple
Size (mm)
0xW W500 H45 0 : L50 500 00xH 450
0xH 135 0 : R35 R350xH 0xH135 1350
Basket Size (mm) : L300xW300xH120 STORE DESIGN GUIDELINE | JULY 2015 | the little things she needs
FIXTURES FLOOR FIXTURES
Product Name : Cash Counter Finishes
: Top - HPL White Bottom - HPL Purple Shelf - HPL Wood / Glass
Size (mm)
: L2200xW1000xH800 STORE DESIGN GUIDELINE | JULY 2015 | the little things she needs
FIXTURES ATTACHMENTS Product Name : Bulkhead with Purple Background Finishes
: Box - Duco Purple Font - LED
Size (mm)
: L3000xH300 (adjustable)
Product Name : Bulkhead withFrame Letter Finishes
: Box - Duco Purple Font - LED
Size (mm)
: L3000xH300 (adjustable)
Product Name : BLightbox Image 1800 Finishes
: Frame - Duco White
Size (mm)
: L1200xW150xH300
STORE DESIGN GUIDELINE | JULY 2015 | the little things she needs
FIXTURES ATTACHMENTS
Product Name : Quotes Image 1000 Finishes
: Stencil Paint
Size (mm)
: L1200xW600xH150
Product Name : Logo Backwall Finishes
: Duco Purple
Product Name : Mirror Finishes
LED Size (mm)
0xH H130 0 : W150 1500 1300
: Frame - Steel White Mirror
Size (mm)
0xH H2200 : L100 1000
STORE DESIGN GUIDELINE | JULY 2015 | the little things she needs
FIXTURES ACCESSORIES
Product Name : POP Stand Finishes
: Frame - Duco White Ribbon - Acrylic Purple
Product Name : Ribbon Shoe Riser Finishes
: Acrylic Purple
Size (mm)
: L110xW268xH188
Base - Duco Purple Size (mm)
: L250xW140xH460
STORE DESIGN GUIDELINE | JULY 2015 | the little things she needs
GRAPHIC GUIDELINE
Graphic Name : Friendship Backwall
Graphic Name : Friendship Backwall (Potrait)
Size (mm)
: Adjusting (according to space)
Size (mm)
: Adjusting (according to space)
Placement
: Cashier Backwall
Placement
: Empty Backwall
STORE DESIGN GUIDELINE | JULY 2015 | the little things she needs
GRAPHIC GUIDELINE
Graphic Name : Friendship Column
Graphic Name : TLTSN Closet
Size (mm)
: Adjusting (according to space)
Size (mm)
: Adjusting (according to space)
Placement
: Empty Column
Placement
: Empty Space
STORE DESIGN GUIDELINE | JULY 2015 | the little things she needs
GRAPHIC GUIDELINE
Graphic Name : TLTSN Tree Size (mm)
: Adjusting (according to space)
Placement
: Empty Space
STORE DESIGN GUIDELINE | JULY 2015 | the little things she needs
GRAPHIC GUIDELINE Lightbox Graphic Guideline Use graphic type 1 if in one zoning area using one or two lightbox. type 1
Use graphic type 2 if in one zoning area using more than two lightbox. Cut the graphic equally and make sure the logo or wording not cut or separate into two lightbox.
type 2
in one lightbox
in one lightbox
in one lightbox
Graphic Name : TLTSN Heart series Size (mm)
: L1000xH500
Placement
: Heart Area STORE DESIGN GUIDELINE | JULY 2015 | the little things she needs
GRAPHIC GUIDELINE Lightbox Graphic Guideline Use graphic type 1 if in one zoning area using one or two lightbox. type 1
Use graphic type 2 if in one zoning area using more than two lightbox. Cut the graphic equally and make sure the logo or wording not cut or separate into two lightbox.
type 2
in one lightbox
in one lightbox
in one lightbox
Graphic Name : TLTSN Fashion Series Size (mm)
: L1000xH500
Placement
: Fashion Area STORE DESIGN GUIDELINE | JULY 2015 | the little things she needs
GRAPHIC GUIDELINE Lightbox Graphic Guideline Use graphic type 1 if in one zoning area using one or two lightbox. type 1
Use graphic type 2 if in one zoning area using more than two lightbox. Cut the graphic equally and make sure the logo or wording not cut or separate into two lightbox.
type 2
in one lightbox
in one lightbox
in one lightbox
Graphic Name : TLTSN Treasure Box Size (mm)
: L1000xH500
Placement
: Treasure Box Area STORE DESIGN GUIDELINE | JULY 2015 | the little things she needs
MATERIAL scheme W HITE PAINT
PARQUET
W HITE BRICK
PURPLE FABRIC
W HITE W OOD
PURPLE PAINT
W HITE HPL
W OOD HPL
*Material should discuss first before the installation
STORE DESIGN GUIDELINE | JULY 2015 | the little things she needs
MATERIAL GUIDELINE White Paint Finishing : Doff Product : Location : Store Wall and Slatwall
White Wood Finishing : Varnish Product : Location : Basket Display and Basket Seat
Parquet Finishing : Varnish Product : Location : Floor
Purple Paint Finishing : Duco Product : Location : Slatwall, Accessories Island, Bulkhead, Logo, POP Stand
White Brick Finishing : Paint Product : Location : Cash Counter Backwall
White HPL Finishing : HPL Product : Location : Island Rack, Highlight Island Rack, Cash Counter
Purple Fabric Fnishing : Polyurethane (PU) Product : Location : Basket Seat Cover
Purple HPL Finishing : HPL Product : Location : Island Rack, Highlight Island Rack, Cash Counter, Island Rack
Wood HPL Finishing : HPL Product : Location : Slatwall and Cash Counter
*Material should discuss first before the installation
PANTONE COLOR : 7676C R : 119 G : 100 B : 159
STORE DESIGN GUIDELINE | JULY 2015 | the little things she needs
MATERIAL GUIDELINE
SUBSTITUTE MATERIAL
White Paint Finishing : Doff Product : Location : Store Wall and Slatwall
White Wood Finishing : Laminate Product : Location : Basket Display and Basket Seat
Parquet Finishing : Vinyl Product : Location : Floor
Purple Paint Finishing : HPL Product : Location : Slatwall, Accessories Island, Bulkhead, Logo, POP Stand
White Brick Finishing : Wallpaper Product : Location : Cash Counter Backwall
White HPL FInishing : Laminate Product : Location : Island Rack, Highlight Island Rack, Cash Counter
Purple Fabric Finishing : Polyurethane (PU) Product : Location : Basket Seat Cover
Purple HPL Finishing : Laminate Product : Location : Island Rack, Highlight Island Rack, Cash Counter, Island Rack
Wood HPL Finishing : Laminate Product : Location : Slatwall and Cash Counter
*Material should discuss first before the installation
PANTONE COLOR : 7676C R : 119 G : 100 B : 159
STORE DESIGN GUIDELINE | JULY 2015 | the little things she needs