RETAIL DEVELOPMENT GUIDELINE
CONTENT STORE PURPOSE BRAND EXTRACT PRODUCT SEGMENTATION MOOD BOARD STORE CLASSIFICATION PROTOTYPE PLAN STORE ZONING STORE DESIGN A STORE DESIGN B STORE DESIGN C CORE VM PRINCIPLES VM GUIDELINE
STORE PURPOSE
Bring the new image and energy of ZUMA. One stop destination for a complete overview of ZUMA collections. To be able to create moments of delight with selling premium goods To create an atmosphere for a comfort shopping experience.
RETAIL DEVELOPMENT GUIDELINE | SEPTEMBER 2018 | ZUMA
BRAND EXTRACT
BRAND PHILOSOPHY
‘COLOR YOUR LIFE’ Every Zuma’s product is an artwork. That is how we want to offer Zuma’s products to customers. We embrace and value the diversity of character in each person. So, we made sure that every piece has a personal meaning of its user.
#whatsyourcolor
RETAIL DEVELOPMENT GUIDELINE | SEPTEMBER 2018 | ZUMA
BRAND EXTRACT
HAPPY FEET Specially made for those who loves to wear sandals every day and comfort prioritize. We made it with variant basic type and colors.
TARGET MARKET
SUMMER CHASER Those who know what they love with strong identity, or maybe those who loves to travel most so they will have a remarkable journey with our pattern sandals.
TREND SEEKER People who wear sandals for fashion. Specially made with different fashionable style to mix and match.
RETAIL DEVELOPMENT GUIDELINE | SEPTEMBER 2018 | ZUMA
BRAND EXTRACT BASIC FLOPS
JUNIOR
PRODUCT SEGMENTATION FASHION
PATTERN
*based on ZUMA product priority RETAIL DEVELOPMENT GUIDELINE | SEPTEMBER 2018 | ZUMA
PRODUCT COLLECTION
BASIC FLOPS CLASSIC
TIFFANY
50%
STRIPES
PILLOW
STRAPPY
SIZE MEN S : 39 - 40 M : 41 - 42 L : 43 - 44
WOMEN S : 37 - 38 M : 39 - 40 L : 41 - 42 RETAIL DEVELOPMENT GUIDELINE | SEPTEMBER 2018 | ZUMA
PRODUCT COLLECTION
FASHION FLOPS
SLIDES
XANDER
20%
BIRKENSTOCK
POWER MAX
SIZE MEN S : 39 - 40 M : 41 - 42 L : 43 - 44
WOMEN S : 37 - 38 M : 39 - 40 L : 41 - 42 RETAIL DEVELOPMENT GUIDELINE | SEPTEMBER 2018 | ZUMA
PRODUCT COLLECTION
PATTERN GUDETAMA
20%
DOUGH DARLING
CAMO
BLOOMS
HELLO KITTY
DISNEY
SIZE MEN S : 39 - 40 M : 41 - 42 L : 43 - 44
WOMEN S : 37 - 38 M : 39 - 40 L : 41 - 42 RETAIL DEVELOPMENT GUIDELINE | SEPTEMBER 2018 | ZUMA
PRODUCT COLLECTION
JUNIOR KIDS BASIC FLOPS STRIPES
PATTERN DISNEY
GUDETAMA
BABY BASIC PATTERN
COLLABORATION DISNEY
10%
RETAIL DEVELOPMENT GUIDELINE | SEPTEMBER 2018 | ZUMA
MOOD BOARD
FUN | BRIGHT | ACTIVE | COLORFUL RETAIL DEVELOPMENT GUIDELINE | SEPTEMBER 2018 | ZUMA
STORE CLASSIFICATION STORE A - FLAGSHIP A store in prominent location that sells the most high prices and highest volume of Zuma merchandise to the most upscale customers.
STORE A – ISLAND STORE One stop destination store that sells the complete colllection of Zuma merchandise to the most upscale customers.
STORE B - SPECIALITY STORE One stop destination store that still have sensible image of the Zuma Brand to attract the customers and make them a brand loyalist.
ZUMA MERCHANDISING MIX : - Basic - Pattern - Fashion - Junior
ZUMA MERCHANDISING MIX : - Basic - Pattern - Fashion - Junior
ZUMA MERCHANDISING MIX : - Basic - Pattern - Junior
CHANNEL : Stand alone store Boutique Store in mall not less than 25m2 .
CHANNEL : Store in mall Department store Shop-in-shop not less than 12m2 .
CHANNEL : Department store Curated store Shop-in-shop not less than 20m2 .
LAYOUT - 24m2:
LAYOUT - 12m2:
LAYOUT – 20m2:
STORE C – OUTLET One stop destination store that can allow customer to explore basic collection of Zuma.
ZUMA MERCHANDISING MIX : - Basic
CHANNEL : Hypermarket/SuperStore
LAYOUT 9m2 :
RETAIL DEVELOPMENT GUIDELINE | SEPTEMBER 2018 | ZUMA
PROTOTYPE PLAN
STORE A – FLAGSHIP Size 25m2
RETAIL DEVELOPMENT GUIDELINE | SEPTEMBER 2018 | ZUMA
STORE ZONING CASHIER AREA
STORAGE
A. BASIC FLOP AREA An area contain of Classic, Stripes, Pillow, Tiffany and Strappy collection
B. PATTERN AREA
JUNIOR AREA
An area contain of pattern collection
C. FASHION AREA An area contain of Sllides, Xander, Birkenstock and Power Max collection BASIC FLOPS AREA
D. JUNIOR AREA
An area contain of kids and baby collection BASIC FLOPS AREA
E. HIGHLIGHTED AREA FASHION AREA HIGHLIGHTED AREA
An attractive area that made with highlighted product of the season
F. WINDOW DISPLAY An area that show a glimpse of highlighted product to customer outside the store PATTERN AREA
WINDOW DISPLAY
STORE A – FLAGSHIP Size 25m2
RETAIL DEVELOPMENT GUIDELINE | SEPTEMBER 2018 | ZUMA
STORE DESIGN A
RETAIL DEVELOPMENT GUIDELINE | SEPTEMBER 2018 | ZUMA
STORE DESIGN A
RETAIL DEVELOPMENT GUIDELINE | SEPTEMBER 2018 | ZUMA
STORE DESIGN A – ISLAND STORE
STORE A – ISLAND Size 12m2
RETAIL DEVELOPMENT GUIDELINE | SEPTEMBER 2018 | ZUMA
STORE DESIGN A – ISLAND STORE
A. BASIC FLOP AREA BASIC FLOPS AREA
An area contain of Classic, Stripes, Pillow, Tiffany and Strappy collection
B. PATTERN AREA An area contain of pattern collection FASHION - PATTERN AREA
C. FASHION AREA An area contain of Sllides, Xander, Birkenstock and Power Max collection
D. JUNIOR AREA
An area contain of kids and baby collection
HIGHLIGHTED AREA
JUNIOR AREA
E. HIGHLIGHTED AREA An attractive area that made with highlighted product of the season
On this store, each collection only have 6 colors to display, except for junior collection.
STORE A – ISLAND Size 12m2
RETAIL DEVELOPMENT GUIDELINE | SEPTEMBER 2018 | ZUMA
STORE DESIGN A – ISLAND STORE
RETAIL DEVELOPMENT GUIDELINE | SEPTEMBER 2018 | ZUMA
STORE DESIGN A – ISLAND STORE
RETAIL DEVELOPMENT GUIDELINE | SEPTEMBER 2018 | ZUMA
STORE DESIGN B
STORE B – SPECIALITY STORE Size 20m2
RETAIL DEVELOPMENT GUIDELINE | SEPTEMBER 2018 | ZUMA
STORE DESIGN B
RETAIL DEVELOPMENT GUIDELINE | SEPTEMBER 2018 | ZUMA
STORE DESIGN C
STORE B – OUTLET Size 16m2
RETAIL DEVELOPMENT GUIDELINE | SEPTEMBER 2018 | ZUMA
STORE DESIGN C
RETAIL DEVELOPMENT GUIDELINE | SEPTEMBER 2018 | ZUMA
VM COLOR PRINCIPAL
TOP
LEFT Warm colors
RIGHT Cold Colors
SHARP COLOR
BRIGHT COLOR
BOTTOM
DARK COLOR
RETAIL DEVELOPMENT GUIDELINE | SEPTEMBER 2018 | ZUMA
CORE VM PRINCIPALS
BASIC FLOPS WALL
CLASSIC COLLECTION
STRIPE COLLECTION
PILLOW COLLECTION RETAIL DEVELOPMENT GUIDELINE | SEPTEMBER 2018 | ZUMA
BASIC FLOPS WALL EVERY WALL MUST HAVE
Flip-flops with hanger and tag 3 sets of sizing ; S, M, L
Wobbler for Basic Collection Product photo shoot in adjustable frame
DISPLAY BASED ON COLLECTION MEN STYLE – 9 COLORS
WOMEN STYLE – 9 COLORS
*DISPLAY GUIDANCE FOR CLASSIC, STRIPES & PILLOW COLLECTIONS
RETAIL DEVELOPMENT GUIDELINE | SEPTEMBER 2018 | ZUMA
BASIC FLOPS WALL | STRAPPY AND TIFFANY WALL EVERY WALL MUST HAVE
Flip-flops with hanger and tag 3 sets of sizing ; S, M, L
Wobbler for Basic Collection Product photo shoot in adjustable frame
DISPLAY BASED ON COLLECTION TIFFANY – 6 COLORS
STRAPY – 6 COLORS
STRAPY COLLECTION
TIFFANY COLLECTION RETAIL DEVELOPMENT GUIDELINE | SEPTEMBER 2018 | ZUMA
FASHION WALL
Product photo shoot in adjustable frame
3 sets of sizing ; S, M, L
EVERY WALL MUST HAVE
Flip-flops with hanger and tag
RETAIL DEVELOPMENT GUIDELINE | SEPTEMBER 2018 | ZUMA
PATTERN WALL
3 sets of sizing ; S, M, L
Product photo shoot in adjustable frame
EVERY WALL MUST HAVE
Flip-flops with hanger and tag
RETAIL DEVELOPMENT GUIDELINE | SEPTEMBER 2018 | ZUMA
STANDING RACK EVERY ISLAND MUST HAVE
Flip-flops with hanger and tag 3 sets of sizing ; S, M, L
Wobbler for classic collection
Logo and Branding
RETAIL DEVELOPMENT GUIDELINE | SEPTEMBER 2018 | ZUMA
JUNIOR WALL EVERY CRATES MUST HAVE
Flip-flops with hanger and tag SMALLEST SIZE
Wobbler for Basic Collection
DISPLAY BASED ON COLLECTION BABY COLLECTION
LARGEST SIZE
Baby area
Boys area
KIDS COLLECTION
Girls area RETAIL DEVELOPMENT GUIDELINE | SEPTEMBER 2018 | ZUMA
JUNIOR GONDOLA Make a unique name to reflect the product according to their collection
Highlight baby collection using POP Stand
BABY COLLECTION KIDS COLLECTION
This area can be used to display highlighted collection for kids. Make an attractive image that reflect the highlighted product.
Make a giant standing pop up character based on highlighted collection.
HOW TO DISPLAY JUNIOR GONDOLA 1. This fixtures used at store A and store B 2. Display one collection per crates 3. One crate contain of the smallest size until the largest size RETAIL DEVELOPMENT GUIDELINE | SEPTEMBER 2018 | ZUMA
VM TABLE DISPLAY ACCESSORIES
Standing wooden display
Basket with signage
Standing Zuma logo
A Fixture that display the highlight product of the season and picked items that matched with current theme.
POP
RETAIL DEVELOPMENT GUIDELINE | SEPTEMBER 2018 | ZUMA
WINDOW DISPLAY
Overview Window Display - Use related theme when installing windows - Ensure all spotlights are working and angled to highlighted products and fixtures - Ensure product displayed in the window is related to the monthly theme and that there is plenty of stock available for customers to buy RETAIL DEVELOPMENT GUIDELINE | SEPTEMBER 2018 | ZUMA
VM GUIDELINE
VISUAL MERCHANDISING GUIDELINE
Name : small wall signage Placement : tiffany and strappy wall Size :
Name : large wall signage Placement : classic, stripes, pillow wall Size :
Name : wobbler Placement : basic flops wall Size :
Name : wooden signage Placement : table set or vm table Size :
RETAIL DEVELOPMENT GUIDELINE | SEPTEMBER 2018 | ZUMA
VISUAL MERCHANDISING GUIDELINE
Classic Collection
Strappy Collection
Stripes Collection
Pillow Collection
Tiffany Collection
RETAIL DEVELOPMENT GUIDELINE | SEPTEMBER 2018 | ZUMA
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