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A class apart
BMW rated the world’s Most Valuable Car Brand Video Reactions
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Close on the heels of being voted the most Sustainable Automotive company in the world by Dow Jones five years on a trot, BMW has added another feather to its cap by being voted the Most Valuable Car Brand of 2012 by Millward Brown. According to Millward Brown’s annual BrandZ Top 100 global survey, car buyers rate BMW as the most valuable brand. BMW led the pack of worldwide automakers with a perceived brand value of $24.62 billion. “As one of the great brands in the world, BMW has been absolutely consistent in the long-term regarding what is meaningfully different about their brand, in highly competitive market places,” remarked Peter Walshe, Global Brand Director, Millward Brown. At BMW though the idea is simple – achievements are not a one-time act, but a constant process. The team at Munich constantly strives to ensure that only the best possible technology goes into a BMW. The engineers and researchers go all out to make sure that the customers get a product that is worthy of the BMW badge. The designers, while constantly working on edgy designs, work on the simple brief – everyday when one looks at their BMW, it should still evoke the feelings it inspired when they first saw it. Ever since its inception close to a century ago, BMW has innovated and come up with products and technologies that are not just ahead of their time, but have set a benchmark for the industry to follow. The dynamic BMW range offers discerning drivers a world of unrivalled innovations, premium quality and sheer driving pleasure. The real test though starts in the face of the global economic slowdown, which is sure to set aside manufacturers who will cut corners, eliminate extra lines of research and camouflage products and services, which might not really
add value to one’s life. But at BMW, cutting corners has never been an option. The promise that BMW lives by is – whatever be the economic condition of the world, it will never eliminate that extra line of research or camouflage products. And more importantly, The brand will stand by its customers like a rock. That’s what being the most valuable brand and the customer means to BMW. Because at the end of the day, BMW isn’t just a brand, it’s a way of life.
The BMW 5 Series – An artist’s masterpiece Sporty and artistic in equal measure. The 5 Series lives up to its heritage and goes a step further to ensure the 6th Generation 5 Series is a lot more than you expect.
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Home News Cars Drivers Team Races Formula BMW Customer Racing Fascination
>> X6 at the Bengaluru Marathon
>> BMW 3 Series – the Premier Saloon
>> Experience the 6th
Gen BMW 5 Series
>> BMW - the Most
Valuable Car Brand
>> A befitting BMW for everyone
>> M5 at the Buddh
International Circuit
M Power Drive
M5 takes the Buddh International Circuit by storm Video Reactions Impressions
BMW customers got the chance to feel the real power, the agility, the acceleration and precision of the BMW M5 at the Buddh International Circuit in Greater Noida. The M5 boasts of the most powerful engine ever fitted in a series-produced model – a newly developed, high revving V8 with M TwinPower Turbo technology producing maximum output of 412 kW/560 hp at 6,000 – 7,000 rpm and peak torque of 680 Newton metres (502 lb-ft) between 1,500 and 5,750 rpm. Capable of touching 100 kmph in as little as 4.4 seconds, the world-class F1 track was the perfect place for the M5 to showcase its true racing DNA. Through the M Power Drive, the BMW customers realised why the moniker ‘M’ is the most powerful one in India. Though the M Power Drive has been hosted around the world, it was the maiden drive in India. At the event, the BMW aficionados witnessed the dynamic range of BMW M cars including the BMW M3 and the all-new BMW M5. The new M5 is built on the tradition of its predecessors with one aim only – redefine the performance delivered by four-door saloons. Its innovative Active M differential which optimises power transfer to the rear wheels and modelspecific chassis technology developed on the back of BMW’s extensive racing
expertise further cement the M5 as the leader in high-performance sedans. Displaying the conceptual harmony, state-of-the-art technology and astonishingly dynamic handling for which BMW M series has become renowned; the fifth-generation BMW M5 stirs the passion of keen drivers for top performance and blends it, in inimitable style, with the universal qualities of a top-class premium sedan.
The New BMW 3 Series 120 Million cars sold in 130 countries over 37 years. World’s Most Sucessful Premier Saloon returns with its sixth and sportiest avatar. The all new BMW 3 Series out now!
BMW M3 DTM
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Home News Cars Drivers Team Races Formula BMW Customer Racing Fascination
>> X6 at the Bengaluru Marathon
>> BMW 3 Series – the Premier Saloon
>> Experience the 6th
Gen BMW 5 Series
>> BMW - the Most
Valuable Car Brand
>> A befitting BMW for everyone
>> M5 at the Buddh
International Circuit
Run Efficient
BMW leads all the way to the finish line at the TCS World 10K Bangalore Marathon 2012 Video Reactions
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As BMW X6, world’s first Sports Activity Coupé (SAC), pulled into Bengaluru’s Sree Kanteerava Indoor Stadium for the TCS World 10K Bangalore 2012 Marathon, it did more than just celebrate the sporting spirit of the city. It also celebrated BMW’s acclaimed EfficientDynamics philosophy. “Participating in the TCS World 10K Bangalore is an extension of BMW EfficientDynamics philosophy as a marathon runner has to ‘Run Efficient’ ensuring maximum endurance whilst maintaining speed and efficiency,” said Dr Andreas Schaaf, President, BMW Group India. BMW was the official car partner of the TCS World 10K Bangalore 2012 as a part of its global mandate of being associated with prominent marathons across the globe including Berlin, Frankfurt, Singapore and now India, to bring forth the EfficientDynamics philosophy. “BMW is proud to make a major contribution to this spectacular event of dynamism and responsibility,” Dr Schaaf added.
The BMW X6 was the lead car for the Marathon, which commenced from Sree Kanteerava Indoor Stadium and covered a distance of 10,000 metres or 10 kilometres and saw a world champion, a Commonwealth Games Champion, former winners and leading athletes from around the world, along with the cream of India’s running talent participating in the event. The X6 combines the agility, performance and athletic design of a BMW Coupé with the versatility and raised seating position of an SAV.
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The ultimate BMW Whether it’s the one-of-itskind Sports Activity Coupe the X6, the zippy Z4 roadster, the well-behaved 6 Series Coupe or the awe-inspiring 7 Series – there is a BMW for everyone.
BMW M3 DTM
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Home News Cars Drivers Team Races Formula BMW Customer Racing Fascination
>> X6 at the Bengaluru Marathon
>> BMW 3 Series – the Premier Saloon
>> Experience the 6th
Gen BMW 5 Series
>> BMW - the Most
Valuable Car Brand
>> A befitting BMW for everyone
>> M5 at the Buddh
International Circuit
The ultimate BMW There is a befitting BMW for everyone in this world Video Reactions
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The BMW one drives should be an extension of one’s personality… whether it’s the mountain bashing X6, the open-top Z4 or the sign that one has arrived – the ultra-luxurious 7 Series – there is a BMW for everyone.
7 Series Design highlight Start interaction Go to the 360° view Launch Visualizer Driving Comfort highlight Start interaction
The head of an empire deserves a befitting BMW, enter the 7 Series. With enough room and comfort to conduct a board meeting and enough power at its heart to ensure that you are always miles ahead of the competition. The much acclaimed 7 Series is crafted and engineered to perfection. Cruising on a highway, you’d be enamoured by its beauty, till it disappears from the vision on the track.
Z4 Roadster Design highlight Start interaction Go to the 360° view Launch Visualizer Driving Comfort highlight Start interaction
Sculpted like a race car with the finesse of Roman masterpieces, the Z4 is for people who don’t take the easy way out. It’s the roadster that separates the arm-chair explorers from the adventurers. The Z4 is for those for whom a shot of adrenaline just isn’t enough – for those who seal million dollar deals over the week but are more excited about the track-day over the weekend. With its sculpted body and interplay of exquisite shapes, colours and lines, the Z4 is your perfect companion on a 1000 km non-stop ride. Just let down the roof and let its 6-cylinder 3-litre mill do the rest.
6 Series Coupe Design highlight Start interaction Go to the 360° view Launch Visualizer Driving Comfort highlight Start interaction
Whoever said responsible means boring clearly hadn’t stepped foot into a 6 Series Coupe. The 6 Series is for those who are always in control, but who don’t mind an occasional spin around the track either. The 6 Series knows it has a mad side, but it also knows how to keep it in check. Choose to unleash it and it turns it into a fast revving, corner bashing beast and then back into its more serious day avatar all between your house and the reserved parking spot at work.
X6 Design highlight Start interaction Go to the 360° view Launch Visualizer Driving Comfort highlight Start interaction
Modesty isn’t the X6’s forte. And nor should it be. The X6 is for those who want it all – for those who are as comfortable in a tuxedo as they are in their cargos. A machine which flits between being a stunning and all-powerful city car to being a dune basher with equal ease. The X6 carries off a shined to perfection bonnet with as much ease as it carries mud stains from the morning’s off-roading. The X6 is for those who refuse to settle or choose.
On The F1 Track In An M5 The most powerful engine to ever be fitted into a Seriesproduced model means 100 kmph comes up in 4.4 seconds. BMW customers get behind the wheel of an M5 at the Buddh International Circuit.