ERA Convention Programme

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ERA Convention Amsterdam, 7-9 June 2011 PRELIMINARY AGENDA

TUESDAY – 7 JUNE 2011 11.00-16.30

REGISTRATION & VISIT OF INTERNATIONAL RENTAL EXHIBITION NB: Participants make their own arrangements for lunch

13.00-14.00

NATIONAL RENTAL ASSOCIATIONS MEETINGS Rental associations can organize meetings of their members in the premises of the IRE Show.

14.10-16.30

Possibility of visit of rental depots of Boels and Workx in the vicinity of the RAI Conference and Exhibition Centre. Departure by bus at 14.10 from the RAI’s main entrance.

ROUNDTABLE: MANUFACTURERS FACING RECOVERY How equipment manufacturers face their challenges and does this impact on the purchasing strategies of the rental companies? Speaker: Lorenz Kleist, IHS Global 16.30-18.00

Panelists: - Gérard Déprez, Loxam - Jean-Christophe Girou, Manitou - Anders Barreng, Volvo - Other invited organizations, names TBC Moderator: Murray Pollok, International Rental News

INTERNATIONAL RENTAL EXHIBITION INAUGURATION COCKTAIL 18.00-19.00 Open to participants to the ERA Convention and Exhibitors at IRE Show.


WEDNESDAY – 8 JUNE 2011 (Morning) ROUNDTABLE: SCAFFOLDING Regulations and Products development - Rental by Superficie versus Rental by Weight and differences in expertise and processes Speakers: 09.00-10.00

Reid Cameron, Harsco Infrastructure Mikka Pynttäri, Ramirent

Moderator: TBC

ROUNDTABLE: IT / SOFTWARE INTEGRATION

How new technologies impact processes in the rental industry. Speakers: - Michael Baron, Result Group - Edwin Wijers, Boels Moderator: Gian Luca Benci, Assodimi

ROUNDTABLE: NATIONAL RENTAL ASSOCIATIONS

09.00-11.00

Speakers: - Graham Arundell, Hire Association Europe - Stefan Ponea, Romanian Rental Association - Durval Gasparetti, Brazilian Rental Association Moderator: Michel Petitjean, European Rental Association

10.00-11.00

BREAK - Networking and visit of IRE Show

COMMITTEE REPORT: SAFETY AND SUSTAINABILITY Speaker: Kevin Minton, Construction Plant-hire Association

COMMITTEE REPORT: EQUIPMENT TECHNOLOGY AND THEFT Speaker: Martin Holmgren, Cramo 11.00-12.00 ROUNDTABLE: FAMILY-OWNED RENTAL COMPANIES Place, Strengths and Weaknesses of the family -owned rental companies Specifications in commercial strategies and in financing - Are they more reactive and/or more profitable than the large companies? Speakers: TBC Moderator: Michel Petitjean, European Rental Association

12.00-14.00

BREAK - Networking and visit of IRE Show ERA Convention participants make their own arrangements for lunch


WEDNESDAY – 8 JUNE 2011 (Afternoon) PLENARY SESSION

14.00-15.30

15.30-16.30

Welcome Address, Gérard Déprez, ERA President

Construction Update, Eduardo Rodriguez Priego, IHS Global

Contractor Vision of the Rental Market, Name TBC

BREAK - Networking and visit of IRE Show

PLENARY SESSION

16.30-18.00

19.00-23.00

Leasing Accounting Standards, Jeff Eisenberg, Riwal

Trends in the US Rental Industry, Chris Wehrman, American Rental Association

Trends in the European Rental Industry, Murray Pollok, International Rental News

EUROPEAN RENTAL AWARDS DINNER


THURSDAY – 9 JUNE 2011 9.00-10.00

European Rental Association General Assembly (ERA Members only)

10.00-11.00

BREAK - Networking and visit of IRE Show ROUNDTABLE: EQUIPMENT END-OF-LIFE STRATEGIES What are the options for equipment at the end of life and what about final disposal? Speakers: - Committee for European Construction Equipment (CECE) - Guylain Turgeon, Ritchie Bros. Auctioneers - Dirk Feyerabend, MVS Zeppelin (TBC) Moderator: Michel Petitjean, European Rental Association

11.00-12.00

ROUNDTABLE: REVIEW OF FINANCING Investment Analyst view of the industry in terms of financing structure and conditions and in terms of companies valuations Speakers: TBC Moderator: Jeff Eisenberg, Riwal (TBC) ROUNDTABLE: SOCIAL NETWORKS What can be the impact of social media on rental companies’ marketing strategies? Speakers: - Asif Latief, Ashtead Plant Hire - Patrick Rizzo, Loxam Moderator: Michel Baumgartner, European Rental Association

12.00-14.00

LUNCHEON COMMITTEE REPORT: PROMOTION Speaker: Jörg Bachmann, MVS Zeppelin

14.00-15.00 COMMITTEE REPORT: STATISTICS Speaker: Marianne Chalcraft, Lavendon PLENARY SESSION 15.00-16.00

16.00-17.00

• •

Guest Speaker, Michelle Provoost Closing Address, Gérard Déprez, ERA President

FAREWELL COCKTAIL


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