ERA Social Media Brochure

How Social Media can help your business

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l Medi

ia How Soc

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usiness

p your b a can hel

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YEARS TO REACH 50 MILLION USERS RADIO 38 YEARS

TV 13 YEARS

INTERNET 4 YEARS

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iPOD 3 YEARS

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ER V O ION D DE MILL S IN D A 00 ER AN 2 US TH R SS YEA E L NE O

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IF FACEBOOK WERE A COUNTRY IT WOULD BE THE WORLD’S 3rd LARGEST

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80% OF COMPANIES USE SOCIAL MEDIA FOR RECRUITMENT

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% 5 9

OF THESE COMPANIES ARE USING

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IS THE 2nd LARGEST SEARCH ENGINE IN THE WORLD

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While you browse this booklet 100+ hours of video will be uploaded to YouTube

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50% OF THE MOBILE INTERNET TRAFFIC IN THE UK IS FOR

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35% of bloggers post opinions about products and brands 78% of consumers trust peer-to-peer recommendations Imagine what this means for bad customer service

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We don’t have a choice on whether we DO social media, the question is how WELL we do it (Erik Qualman Founder of Socialnomics)

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SOCIAL MEDIA IS FUNDAMENTAL IN B2C MARKETS However they are becoming very important in B2B too.

Through social media a company can: •

• •

find people interested in their services or products build relationships with them increase trust

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SOCIAL MEDIA IS ABOUT PEOPLE

AND

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RENTAL IS A SERVICE

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is based on relationships and conversations, so social media is extremely interesting in this industry

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ARE VERY INTERESTING IN THE

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WHAT ARE THE TOOLS

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a platform for sharing information and experiences with friends and customers

advantages: • •

Very large network Very large network of 845 million users (December 2011)

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FACEBOOK IS FUNDAMENTAL AS AN INFORMAL SOCIAL CRM Through FACEBOOK a company can: • • •

involve their clients in marketing converse with their stakeholders promote events

Important issue to consider: •

Need to find balance between control of the page (to prevent negative comments) and openness intriseque to social media

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a video-sharing website with a wide variety of user-generated video content advantages: • •

Very large network Very large network with over 790 million unique visitors and 100 billion viewed pages per month (June 2011)

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YOUTUBE IS NOT ONLY FOR VIDEO-ADV Through YOUTUBE a company can: •

•

•

provide instructions on how to use machines and equipment through tutorial videos promote their company with unusual viral video use video to launch new products

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enables its users to send and read text-based posts of up to 140 characters advantages: • •

Very large network Very large network with 89 million active users (March 2011)

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TWITTER IS A GREAT CHANNEL FOR YOUR OFFICIAL INFO Through TWITTER a company can: •

•

provide information immediately, mainly through mobile devices be updated on rental industry matters

Important issue to consider: • •

Need to tweet regularly To have regular interesting information to communicate

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a business-related social networking site mainly used for professional purposes

advantages: •

Very large network of 147 million users

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LINKEDIN FOR BUILDING AND STRENGTHENING RELATIONSHIPS Through LINKEDIN a company can: • •

•

create business groups collect information to manage recruitment successfully carry out high level communication campaigns, with a carefully defined target

Connect with rental professionals on LinedIn via the ERA’s group: Construction Equipment Rental – Europe

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OTHER SOCIAL NETWORKS PINTEREST for sharing interests VIADEO and XING for professionals VIMEO for professional videos ISSUU for sharing browseable documents SLIDESHARE for sharing presentations USTREAM for live streaming GOOGLE+ nobody knows :)

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GENERAL COMMENT Before entereing social media one has to carefully: • •

Assess the audiences to be addressed Assess what types of information and what the likely frequence of the information will be • How to reach out to grow the network (followers on twitter, friendson facebook) – develop a strategy to grow the network • Dedicate resources / appoint a person responsible for keeping the company’s presence on social media active • Develop policies / consider how to respond to negative comments • Seek to involve employees and where possible customers in social media via games, quizzes to support a positive / customer friendly profile on social media

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Social media is important because of the general culture it is generating Social media is open to your customers, you can listen to them, do one-to-one marketing, from a mass market to a mass of markets

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Over 50% of the world population is under 30 years old 96% of millenials have joined a social network

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Are you ready for this social media revolution?

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How Social Media can help your business

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