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F-TREND TRENDS Tracking global consumer behaviour, visualising global market trends.
More than trend spotting F-trend is an insights platform that delivers strategic information on how today’s consumer thinks, feels and acts. Built on F-trendl’s trusted data, it allows you to analyse the latest consumer trends. Our trend analysts work hand-in-hand with Ftrend sector experts to ensure that every trend has application and recommendations for your organisation’s strategic planning process.
Get inspired F-trend observes the new creative cool, designs that inspires thw world, the contrary and the innovative from around the world, but takes it one step further by validating the findings with a substantial amount of quality consumer data and grounding them for practical use. Our expert analysts look for the crucial connections between consumer trends, behaviours and values, to provide context for the sectors, demographics and global themes that matter to your business.
5 ways F-TREND will help your business •
Kick-start your thought process when faced with a new project or investigating a concept.
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Track a trend’s trajectory and develop unique messaging that will connect with consumers.
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Pull back to see the entire landscape to interpret change in culture, brand and markets.
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Get inspiration from other regions and other categories; find new sectors or demographics.
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Understand the macro-environment for consumers and where your product fits into their life.
The 'why' behind the 'what', F-trend puts the cool, the contrary and the innovative in context. Find out how you can benefit from Mintel Trends Visit: https://f-trend,com
Trends Patterns in consumer behaviour
Observations Examples of trends in action
Applied to: 15 Sectors
11 Demographic Groups
14 Themes
4 Geographic Regions
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