London fashion week Spring summer 2015-16 Report

LONDON FASHION WEEK TREND REPORT TRUE TREND™ VALIDATION TECHNOLOGY FOCUSED TREND REPORTING

€35,00 (I) - € 55,00 (D/F/B/E) - Chf. 85,00 (CH) - TRIM. December 2014 - ISSN 1120-1975

CONSUMER VALIDATED RUNWAY TRENDS SPRING SUMMER 2015-16 TRENDS STREET - RETAIL - PSYCHOLOGY TRUE SILHOUETTES TRUE COLOURS

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WWW.F-TREND.COM

LONDON FASHION WEEK SS15 REPORTS

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CONTENTS

CONSUMER VALIDATED RUNWAY TRENDS THE DESIGNERS INSPIRATION OF THE SEASON 13 FASHION STORIES OF THE SEASON 8 COLOR MOODS THE 9 FABRICS THE 6 DETAILS THE 15 ACCESSORIES THE 34 PRODUCTS THE 6 MOST NOTICABLE PRINTS THE 6 NEW SILHOUETTES THE 6 NEW DETAILINGS THE 7 FOOTWEARS THE 7 BAGS AND PURSES THE RETAIL TRENDS THE COMMERCIAL HITS

FASHION STORIES

13 FASHION STORIES OF THE SEASON ARISTOCRATIC ELEGANCE CUTE AND SEXY POWER WOMEN NUDITY INTIMATE DECORATIVE DUEL NATURE-TRANSPARENT PURE TAILORED FREE AND FLUID HEAVY COUTURE FLAMBOYANT WORKING WOMEN IMMACULATE-CLEAN

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RETAIL OVERALL SKIRT TREND SKIRTS BY LEGNTH TOTAL 1017

TOTAL 1017 RECORDS SKIRTS

A-Line Skirts Leather Skirts Maxi Skirts Midi Skirts Mini Skirts Pencil Skirts Pleated Skirts Printed Skirts Skater Skirts

MAX I

Wrap Knee Length Mini Maxi Midi Tailored Pencil Statement Leather Bridal

MIDI

I IN M

SKIRTS BY SILHOUETTES

A LINE SKIRT

SKATER SKIRT

SKATER SKIRT PLEATED SKIRT PENCIL SKIRT A-LINE SKIRT

PLEATED SKIRT PENCIL SKIRTS

ORANGE

SILVER

BEIGE

SKIRTS BY COLOR’S PERCENTAGE Colour Beige Black Blue Brown Copper Cream Gold Green Grey

WHITE

RED GREEN NAVY Navy Orange Pink Purple Red Silver Stone White Yellow

BLACK

GRAY

PINK

YELLOW

BLUE CREAM

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BAGS AND PURSE

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BIG LEATHER BAGS PRINTED BAGS CLUTCH MEDIUM LEATHER BAGS CHAIN/STRAP BAGS DECORATED PURSE/ BAGS BOX PURSE/BAGS

BAGS

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FOOTWEARS

VALIDATED FOOTWEAR TRENDS

High Heels Sandles - The comfort and style Prints - Novice and Vibrant Leather shoes- Masculine approach Gladiater boots and sandles Major colors Wooden style

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F-TREND

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F-TREND, THE LEADING TREND, STYLE AND INNOVATION CONSULTING AGENCY We bring value to our clients by not only decrypting and anticipating socio-cultural, fashion and lifestyle trends, but also by translating them into creative insights and recommendations to develop better designed and more desirable products.

Founded in 2010, f-trend is an international agency head-quartered in Delhi with offices in New York and Shanghai. We are proud to work with our network of exclusive Business Partners who are covering 30 countries in the world.

ANTICIPATE, INNOVATE, INSPIRE & CREATE Trendboo ks From Future(s), F-trend’s most forward looking and unique macro trend research in the market, to Colours with its exclusive “home-made” colours, to Inspirations, a must-have book to start your creative process, down to a wide range of more product-focused publications for new product development, F-trend offers a comprehensive portfolio to inspire and guide your innovation and product design process.

Trend consulting With the objective to give brands a deeper and more visionary outlook on their market and consumersF-trend develops together with its clients forward thinking analysis that is both local and global, market specific, product categorized or targeting a specific consumer segment.

Brand & style strategy F-trend wants to confront existing brand platforms with forward thinking analysis, and then translate them into new, defined and coherent style strategies and positioning.

By combining future insights, creative intuition and market strategy expertise, F-trend’ mission is to reconcile brand and style strategy.

Style consulting More than giving brands a theoretic perspective, F-trend trend analysis gives actionable, creative and inspiring directions. Taking into consideration upcoming trends and brand strategies, F-trend offers unique and tailor-made creative recommendations to develop the most desirable collections and product

WE ARE ALWAYS READY TO HELP YOU, MAIL US INFO@F-TREND.COM GET IN TOUCH

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facebook.com/ftrend twitter.com/ftrend_india linkedin.com/company/f-trend www.f-trend.com

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ANTICIPATE AND INNOVATE FUTUR(S) F-TREND most forward-looking research, a unique “innovation tool box”.

• Deciphers new codes and values that will influence future consumer attitudes.

• Creative scenarios to inspire and accelerate innovative product & service development. + Our creative options + Interactive website links to go deeper

INSPIRING CREATIVITY COLORS F-TREND exclusive colours.

• Tools: early colour orientations, trend book and market confirmation.

• Colours available on detachable papers, yarns and fabrics.

• Colour harmonies applicable to all markets.

• Analysis of colour evolution season to season.

INSPIRATIONS A creative inspiration trend book for all business sectors: fashion, home, beauty…

• F-TRED seasonal themes translated into inspiring creative directions.

• Exclusive colours and fabric swatches. + The Key Highlights of the Book

TRANSLATING TRENDS INTO PRODUCTS WOMEN’S FASHION The reference trend book for all segments of the women’s fashion market.

Organized by theme, each covering: • One exclusive colour range.

• One “portrait of a woman” to illustrate each fashion personality in images.

• 5 inspirational double-pages with cultural and artistic influences.

• 5 double-pages of style directions including silhouettes, product details, fabrics, yarns, exclusive prints… .The Key Highlights of the Book

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