The local, issue 5, october 28, 2013

2 About us

Movember

Bumper edition of The Local

It’s almost Movember and punters at The Farmers Arms in Daylesford will be busy raising money for research into men’s health before they offer themselves to have their moustaches shaved.

Another fortnight and another bumper edition.

One of those ready to shave for the cause is Ian “Hog” McCarthy.

Ian is a prostate cancer survivor so it’s very close to his heart.

Other shavers include Rodney Peacock, owner of Daylesford Clothing, who last year helped to raise more than $6000 with the hotel’s team and shaved off a 37-year-old moustache.

The Farmers Arm’s Friday night raffle will be dedicated to the cause throughout the month and the hotel is also taking pledges over the phone - have a credit card handy. Details: 5348 2091.

Meanwhile, Lisa Hohenfels from RedSpa Sanctuary in Daylesford will donate $5 from every one-hour shiatsu treatment during Movember. Phone: 0422 130 569.

And don’t forget The ARC Daylesford. The team there is asking people to go to http://au.movember.com/ and search for The ARC Daylesford.

Check out details on page 16.

Make sure you let The Local know if you are running Movember events!

We started at just 20 pages, a little colour, monthly, and have jumped to 28 pages, full colour and fortnightly. But why stop there.

There are so many stories to gather, photos to take, people to chat with and festivals and events to attend.

So we’ll just keep getting bigger and better and bringing you what’s happening in your neck of the woods.

Once again, and I know I am a tad repetitive, thanks to all the wonderful advertisers who have given us a go and also made our pages really zing with their creative copy.

Please support them because they are supporting us.

But it really does feel like we are all on the same page with The Local. Literally.

We think we have put together a great read - we hope you enjoy it too.

Cheers, Donna Donna Kelly - Editor 5348 7883/0416 104 283 dhslocal@gmail.com www.dhslocal.com.au facebook.com/dhslocal

The Local Publishers - Donna Kelly & Kyle Barnes Photography - Kyle Barnes Sales - Donna Kelly, Kyle Barnes Graphic design - Glen Heyne Sub-editing - Nick Bunning & Lindsay Smith (Front cover image - Ian “Hog” McCarthy is taking part in Movember.

See story left. Photo by Kyle Barnes.)

News 3

Just briefly...

Social media workshop A free Digital Enterprise workshop, Social Media 4 Business, will be held at Ascend Public Relations and Communications in Daylesford on November 12.

The workshop will help businesses and not-for-profit agencies implement strategies using social media to listen to customers, connect to new clients, market product/services and control reputational damage.

The workshop is from 6pm to 8.45pm.

Registrations: www.digibiz.net.au/

Remembrance Day Daylesford RSL will hold its Remembrance Day Service at the Cenotaph at 10.45am on Monday, November 11.

Messing about in boats: Engineer Don Breen with Ian Petty

Guest speaker is Mayor Bill McClenaghan.

Secretary John Goullet said members of the public were invited to lay wreaths.

The Daylesford Boat Club is up and running.

Daylesford Art Show

Lake boating idea floated Spokesperson Ian Petty said a committee had been formed, with expertise in boating, engineering and legal matters, and was keen to start conversations with the Hepburn Shire Council, the managers of Lake Daylesford.

Mr Petty said the idea, which started six months ago, was to return small boats to the lake and “to respect the heritage of the lake which includes a small ferry operating here for many years”.

“The family who ran that ferry boat, the Williams family, is still in town and we want to consult with them and work in with the council and possibly the Daylesford Neighbourhood Centre,” he said.

Mr Petty said the idea had received a very positive response from the Daylesford community.

“The general community and tourists are missing the fact that there is no boating on the

lake at all – and it is something that enhances the town.”

Mr Petty said the types of boats the committee hoped to see return to the lake included paddle boats, canoes, small rowboats and historical craft.

The committee was also keen to hear people’s stories and memories of boating on Lake Daylesford, he said.

“People might have memories of fishing from boats, or using the paddle boats, perhaps someone was married on the ferry and now they have 20 grandchildren.”

If you have a boating story from Lake Daylesford send it to The Local at dhslocal@ gmail.com or 17 Barkly Street, Glenlyon, 3461.

The Daylesford Boat Club committee is offering a boating hamper prize for the story judged the best. The story will also run in The Local at a maximum of 500 words.

Please do not send original photos.

The 2013 Daylesford Art Show opens this Friday, November 1 at 6pm with wine and canapés.

The show, which is run by Daylesford Rotary Club, runs over the Melbourne Cup Weekend and this year encompasses more works of art than ever.

This year the weekend will be celebrated with five categories of art including a new entry for ‘Best work by an Aboriginal or Torres Strait Island Artist’.

There are exhibitions from ClaySpace coordinated by Petrus Spronk and sculptures from artists including Stefan Nechwatal and John Barter.

Tickets to the Friday opening are available from Roberta Donnelly on 5348 5646 or www.daylesfordartshow.com.au

4 Art

Residency reignites love of art Daylesford artists Kim Percy and Morgan Williams, from graphic design company designscope, will host their Gunyah Art Exhibition in November.

The two artists will showcase work that was completed during their Gunyah artist-in-residence program in North Arm Cove in Port Stephens.

Ms Percy said the residency was an opportunity for her to reconnect with painting.

“Over the past 20 years since finishing

Sculptors after new members to highlight artistic diversity

my undergrad, I have moved further and further into a digital realm,” she said.

“The Gunyah Program was a spark that has reignited my love of painting.”

Her partner, Morgan Williams, said his time at Gunyah was a pivotal point in the development of a new series of artwork he had been contemplating.

“It is the culmination of an interest with two elements. The environment and the temporal nature of land art and the resulting earthworks as an art movement.”

The exhibition, at 13 Knox Street, Daylesford, opens on Friday, November 8 from 5pm to 7pm with viewings from November 11 to 15 from 10am to 4pm.

Opening night RSVPs by November 4 to info@designscope.com.au

Spa Country Sculptors, one of the region’s newest creative groups, is keen to welcome members and create interesting forums to highlight the diversity and creativity of sculptors.

Ms Nolan said the group was keen to welcome anyone interested in sculpture including artists, collectors and supporters.

The group is also calling for artists to create a sculpt-chair for its “Take a seat: Sculpt-chairs” exhibition which will showcase diverse sculptural interpretations of “the humble seat”. It will be held around the shire during the Australia Day weekend.

Details: SpaCountrySculptorsAss@gmail. com or Ms Nolan 0467 598 802.

Secretary Monica Nolan said the region had long been home to many creative sculptors and other artists but until now there has been “a paucity of exhibitions and festivals that would allow this richness to be shared with locals and visitors alike”.

Kim Percy, left, and Morgan Williams, above right, in Port Stephens

think deeper...

At designscope we build brands people talk about. We create new design pathways that connect people. If you have passion and purpose, let us help you engage with your audience through digital media, visual identity and print campaigns.

t: 03 5348 1199 | e: info@designscope.com.au | www.designscope.com.au

News 5

Councillor expenses Cr Sebastian Klein may have been one of the youngest councillors voted to join the Hepburn Shire Council but he is also proving the most expensive.

Alla offers up ‘cheffy’ tricks Grow. Cook. Eat. is the latest cookbook to hit the stores as well as being a fundraiser for the Daylesford Primary School Kitchen Garden – but it’s more than just that, says patron Alla Wolf-Tasker.

The collection of recipes, tips, “cheffy tricks” and suggestions have been compiled by Ms Wolf-Tasker and chef Andrew Stone.

Mr Stone was previously a cook at Lake House Restaurant in its early years and is the coordinator at the primary school kitchen and garden, now in its third year.

Ms Wolf-Tasker said Grow. Cook. Eat “was not just another cookbook”.

“Simply because the school’s garden had a glut of zucchini, tomatoes, potatoes or rhubarb, 20 recipes centred on each of those ingredients wouldn’t cut the mustard so to speak.

“As a result, there are many simple recipes added that are fun to cook with children and are based on ingredients beyond the kitchen garden itself.”

The book is now at the Daylesford Regional Visitor Information Centre and various outlets.

King appointed to health portfolio Ballart Federal Labor MP Catherine King has been appointed to shadow health minister.

Ms King said she had worked in the same portfolio as parliamentary secretary for Health and Ageing and had “a strong understanding of the health priorities of the community and the sector’s stakeholders”.

She said she was extremely proud of Labor’s achievements in government.

They included an investment in GP Super Clinics, local primary health care services,

and the creation of Medicare Locals, a focus on preventative health, the rollout of Regional Cancer Centres across regional and rural Australia and a focus on public dental care.

“We were (also) able to lift the rate of organ and tissue donation, resulting in the generosity of donors and their families providing hundreds of Australians each year with a second chance at life,” she said.

“I also focussed on introducing reforms to Australia’s health regulators to make them more responsive to the Australian public.”

For the period from January 1, 2013 to March 31, 2013, Cr Klein added $1437 to his councillor allowance of $5273 for the three-month period.

That’s $1174 in travel and $263 in communication giving him the highest total expenditure of the six councillors at $6710.

Next up was Cr Neil Newitt who used $288 in travel and $261 in communications. Third on the ladder was Cr Don Henderson who raked up $446 in communications for the three months.

Mayor Bill McClenaghan, who receives a three-month allowance of $13,205 had no expenses.

In the following period, April 1, 2013 to June 30, 2013, Cr Klein again proved the most expensive councillor, adding to his allowance of $4519, another $590 for conferences and functions, and $363 for communication. A total of $5473 for the three-month period.

Next in line were Cr Don Henderson with a total of $5021 and Cr Greg May with a total of $5003.

Cr McCleneghan claimed $65 for conferences and functions.

Cr Klein said over the past year he had served as council’s representative on 10 committees and bodies.

He said he attended many events in his own time or through time off from his personal employment.

“I think the community appreciates that there is an expense involved in the travel and attendance of some of these official functions and that the Local Government Act provides for reimbursement of those costs,” he said.

A unique heater manufactured in Daylesford from Australian products

www.woodheaters .com.au

Railway Crescent, Daylesford, - phone: 03 5348 2586 - fax: 03 5348 1200 Email: nedkelly@woodheaters.com

6 Our community

Saving wildlife Looking for the perfect Christmas gift?

The Hepburn Wildlife Shelter’s 2014 calendar is out – with a price tag of just $20.

The calendar is full of wonderful photos of rescued and at risk animals and all money received goes towards helping more in need.

The Hepburn Wildlife Shelter is a 24–hour, self-funded volunteer wildlife rescue and treatment centre, established to assist and care for injured, orphaned, sick and distressed wildlife.

It is run by founders Gayle Chappell and Jon Rowdon, environmental scientists, environmental educators and naturalists each with more than 20 years’ experience with natural land management and wildlife.

Ms Chappell manages the Hepburn Wildlife Shelter and is highly regarded for her expertise in critical care for wildlife, fence hanging injuries and wound management in kangaroos and treating adult and manged wombats.

On average every year Hepburn Wildlife Shelter responds to 434 wildlife in need of help, including 140 kangaroos, 32 wallabies, 30 wombats, 32 possums, 5 gliders, 23 koalas, 152 birds, 5 lizards, 3 echidnas, 11 microbats and 1 phascogale.

The shelter does not receive government funding for the rescue and care of wildlife and needs donations, and people buying calendars and other merchandise offered at various market stalls, to exist.

Basic running costs are $50,000 per year.

The calendars are on sale throughout the Hepburn Shire. Go to the Hepburn Wildlife Shelter Facebook page for more stockists.

Melanie Thomas, of Chaplin’s of Trentham, which stocks the calendars, tries one out for size.

Photo: Kyle Barnes

ADVERTISEMENT

For the Daylesford, Hepburn Region.

“As your local State Member of Parliament,

the most important part of my job is to keep listening to your concerns.

I can assist with anything relating to the Victorian Government and provide you with information and advice.

I would also love to know what you think are the most important issues facing our community.”

geoff howard mp StAte MeMBeR FoR BAllARAt eASt

15 Main Road, Ballarat VIC 3350 P: 5331 7722 E: geoff.howard@parliament.vic.gov.au Authorised by G Howard, 15 Main Rd Ballarat.

News 7

Lyonville celebrates funding for hall Here’s cheers! Lyonville Hall Committee members and supporters celebrate the funding win. From left, Ian Little, Jackie Airey, George Bremner, Jill Little, Maryanne Faulks, Kareena Hodgson and John Yencken.

Lyonville is celebrating after the community received a $90,000 boost to makeover the Lyonville Hall.

Western Victoria MP Simon Ramsay made the announcement last Thursday.

The Lyonville Hall Committee will contribute $36,650 in cash and $8350 in-kind labour.

President Kareena Hodgson said the grant was “a fabulous thing for Lyonville”.

“And just in the nick of time, our hall is in desperate need of a facelift. We have a really active, hard working committee so this is a great result.”

Committee members include Ms Hodgson, Jackie Airey, Andrew Lim, Anne and George Bremner, Jill and Ian Little, and Shirley and Tony Corneille.

8 Community

Busy sewing for a cause Lisa “Red” Hohenfels, left, has been busy sewing. Not the latest fashions, but pouches that can be used to pick up wildlife injured in the New South Wales fires.

Ms Hohenfels said staff at the Daylesford Community Opportunity Shop had been cutting up materials to make different sized “pockets” for animals caught up in the devastating fires.

The materials are good for snakes, birds and small animals, she said, but not anything with claws.

“I feel good about it, in as much as it’s something that’s going to be helpful on the ground,” she said.

Ms Hohenfels said op shop coordinator Carmel Thannhauser’s son Luke had gone, as part of a CFA group, to New South Wales and already taken 88 pockets with him to be handed over to the relevant wildlife rescue organisations.

Another 84 are ready to go and just waiting on postage.

Locals’ nights Locals are always looking for a great deal – and the region’s restaurants and hotels are keen to make sure there is plenty on offer.

Weekday specials are on offer from a host of establishments.

Mondays, fittingly, is Mercato while on Tuesdays it’s hard to choose between Cosy Corner, Kazuki’s and Daylesford Royal Hotel.

On Wednesday’ it’s time for Sault or The Larder.

And Thursdays head to The Daylesford Hotel or Daylesford Inn. And it may not be confined to locals but The Farmers Arms Hotel has its famous Friday night meat raffle raising funds for a range of community groups.

Oh, don’t forget The Old Hepburn Hotel. It has specials nights on Mondays - parma, Tuesdays – tight arse Tuesday and Wednesdays – roasts.

(This article ran in the first edition of The Local and is back by popular demand.)

Market advice Central Highlands Digital Enterprise will hold a free workshop, with mentoring available, titled “To Market to Market” at the Daylesford Town Hall on November 14.

Facilitators Noelene Gration and Gerrie Carr-MacFie will provide practical tips on market stall presentation, customer service and visual merchandising.

Market to Market runs from 6pm to 8.30pm with light refreshments provided.

Registrations: www.digibiz.net.au

“Just because we can” 9

The Local’s great Burger Off! There’s nothing quite like a great burger.

So to find the best on offer, The Local’s great Burger Off is underway. And it’s easy to take part. Just go to facebook.com/ dhslocal, find the photo of your favourite burger and hit like!

Voting ends Sunday, November 10 at noon with the winner announced in The Local’s November 11 edition.

So start tasting and voting now, and may the best burger win!

Left: Glenlyon General Store Right: Old Hepburn Hotel

Left: Radio Springs Hotel Right: Happy Dayz Cafe

Left: The Royal Hotel Right: Daylesford Seafood Bar

10 Letters Letters policy

Letters to the Editor must include full names, addresses and a contact number.

Email dhslocal@gmail.com or write to The Local, 17 Barkly St, Glenlyon, 3461.

Letters are published at the discretion of the editor.

Transparent democracy I was glad to recently comment on councillor expenses for this publication.

I am proud to live in a democracy where transparency is legislated and community oversight welcomed.

I am also grateful that I have been enabled to be a councillor by some level of remuneration in what the Local Government Act views as a volunteer stipend and reimbursement of reasonable expenses incurred through duties carried out on behalf of the community.

It has meant that at as a young person, a student and a renter I have been able to take part my local democracy.

It’s great that we make provision for young people, women, parents, in fact any one from any walk of life - to be a councillor for their community.

At Hepburn we even offer a childcare allowance to enable this. I hope that one day we see a councillor who is a parent take this up – we might finally see some real action on childcare in the shire!

I would like to invite a conversation through your publication that asks how we can get not just the stereotypical councillor, semi/fully-retired 50+ male of European descent, but our whole community, represented on council.

- Cr Sebastian Klein, Coliban Ward, Hepburn Shire (Read the article, Councillor expenses, on page 5.)

Loving The Local I have four copies of The Local on my coffee table now.

I know I should share but I don’t want to let them go.

They are so colourful, with good stories about many people I know.

And I haven’t been to Japan but I loved the whale story.

Was that a real tin of whale?

Please keep up the great work.

- Jenny Clarkson, Hepburn Springs

My Say

By Donna Kelly

I am getting closer to finding out what Buy Local means.

I talked to a Hepburn Shire Council staffer who explained the scheme was adopted across Victoria in 2010.

The total cost was just $15,000 with $10,000 from the State Government and the rest from the council, and business and tourism groups.

The staffer said the scheme provided capacity to business groups to strengthen their power. And workshops were held and businesses got on board and all was well.

So I asked how come The Local had not been approached to be part of the scheme. And was told it’s an “opt in” thing.

So I asked how you could “opt in” to a scheme you didn’t know about. And was told it was important to be part of a business group.

So I asked what if you didn’t want to be part of a business group but you would still like to know about any schemes. And was told…well, there wasn’t an answer on that.

So I changed tack and asked how the scheme’s success was measured. And was told it wasn’t.

Mmm. What to ask, what to ask. I know.

So I asked and how does the council shop? And was told “competitive tendering”. And that I would have to talk to the

Glenlyon CFA Cup Eve Dance

Featuring: The Cartwheels with Wendy, Dave and Charley A CFA fundraiser at the Glenlyon Shire Hall Sausage sizzle, Fashions on the Field BYO food and drinks

Monday, November 4 from 7.30pm $10 entry

Details: Andrew Azzopardi on 5348 7792 or Dan Harris at harrisglenlyon@bigpond.com

Opinion 11 procurement officer if I wanted any more information on that.

But, so you know, there will be a “small promotion” for Buy Local for Christmas. You’ll read about it in the newspaper. No, not this one. Remember I mentioned last time there was no budget left for The Local. Not even for a little $25 advert. Oh well. As my dad said, “you can’t spend what you don’t have”. He wasn’t into credit cards.

So when I wade through the 33-page procurement policy I was sent, when I just wanted to talk to someone, I will let you know what I find. Stay tuned.

Oh, talking about buying local, Glenlyon has a new bin service.

Remember the shire doesn’t offer one in our little hamlet.

It’s a company based in the Pilbara in Western Australia. Just saying…

One more thing It’s almost November, or Movember, as it’s known now. And loads of people are readying to grow and then shave off their moustaches at the end of the month.

And while it’s all a bit of fun, the main reason is to raise money for research into prostate and testicular cancer, along with improving men’s mental health.

It’s a great cause so if you can spare a little cash, donate generously.

Our front cover this edition features Ian “Hog” McCarthy, a bloke who would do anything for you, and a survivor of prostate cancer himself.

It’s not too late to get involved either. Mo Sistas are invited to take part too - lucky I held off on that waxing session - and there are loads of ideas at au.movember.com

Profile 13

Zombies trending This Thursday, October 31, is Halloween.

And the latest trend is zombies.

So, in the manner of all things scary, Kyle Barnes caught up with Jason Beks, a Porcupine Ridge resident who just happens to run a zombie hire outfit.

Kyle Barnes: So Jason, how exactly does one get into the zombie thing?

Jason Beks: I conceived the idea for ZombieHire.com one night in 2010 whilst driving down the Western Freeway. Looking out the window I was dismayed at the lack of zombies in the rural landscape, and wondered who one would call to hire zombies for such an application. 12 months later the website was launched and my very first client was FOX – the cable network screening AMC’s ‘The Walking Dead’.

KB: Do you find you become a little desensitised to zombie horror?

JB: Absolutely. We suffer from the same desensitisation to death experienced by morticians, doctors and funeral directors (though this is not to say we are insensitive to the theme of death itself). Being immersed in the accoutrements of death on a daily basis does help you reconcile your own mortality, but we do get demonised a lot by people

The Tangled Maze’s Noel Morrison beats a hasty retreat during a zombie attack. who are scared of death. In a capitalist society death is seen as a failing, not an inevitability.

KB: Mmmm. Interesting. Exactly why do people go to zombie turn-outs?

JB: It’s a counter-culture comment about our insatiable consumption as a species. When we shamble through the CBD as gore-covered zombies, most members of the public just burst into smiles, like they’ve just encountered Santa Claus. They don’t see a monster; they

see a decommissioned human being who warrants awe and sympathy. (And) you’re free to be erratic, aimless, vulnerable, and truly self-determining - it’s very liberating being undead.

KB: Don’t take this the wrong way but what do you want to be when you grow up?

JB: Dead. Then reanimated.

KB: Thanks for your time. Just leave us out of your trick or treats….please.

14 Community events Swiss Italian Festa Wednesday, October 30 - Sunday, November 3, 9am - 9pm. Heritage programs, descendants gatherings, concerts, parties, the parade, open gardens and much, much more. Details: swissitalianfesta.com Held throughout Hepburn Shire.

Daylesford Photography Exhibition Opening night - October 31. Exhibition from November 2 – 4. Held at the Bokeh Gallery, Howe St, Daylesford, as part of the Daylesford Art Show. Details: www. daylesfordartshow.com.au Daylesford and Macedon Ranges Open Studios November 2,3,4,5,9,10 - 10am to 5pm.

Thirty-five artists from the Daylesford and Macedon Ranges region will open their doors. Details: Jill Rivers on 0418 389 189, info@dmropenstudios.com.au, www. dmropenstudios.com.au Friends of Wombat Hill Plant Sale Saturday, November 2, 10am - 3pm.

Wombat Hill Botanic Gardens.

Daylesford Art Show November 2 to 4, 10am – 5pm. Held at the Daylesford Town Hall. Opening night is Friday, November 1, from 6pm. Tickets and details: www.daylesfordartshow.com.au

La Primavera Festival Sunday, November 3, 10:30am – 5pm.

Celebrate the birth of spring at Lavandula Swiss Italian Farm. Details: www.lavandula. com.au Paul Bangay’s Stonefields Open Garden November 23 and 24, 10am - 4:30pm.

A rare opportunity to visit Paul Bangay’s Stonefields. Details and tickets: www. kitchengardenfoundation.org.au Musk Farm Open Garden November 23 and 24, 10am – 4.30pm.

Enjoy Stuart Rattle’s garden in support of the Wombat Hill Botanic Gardens. Details: www.wombathill.org.au Heritage Rail Experience Every Sunday Travel through the scenic countryside and forests of the Central Highlands. Meanwhile the next Daylesford Spa Country Railway Silver Streak Saturday night event is on November 2. Enjoy the new summer menu while travelling from Daylesford to Musk and return.

Trentham Farmers’ Market Every third Saturday, 9am - 1pm. Fresh local produce on offer from a range of providers.

For the diary: The Daylesford Highland Gathering will be held on Saturday, December 7 at Victoria Park.

Details: www.daylesfordhighland.com/

Community 15

Wandering around on the weekend

JUST KIDDING AROUND: There were plenty of kids, both two-legged and four-legged, at the Bullarto Primary School Goat Festival on Sunday.

Above left, Willem, 2, from Daylesford, tucks into goat milk ice-cream, above right, Tommy, also 2, from Trentham, gets up and personal while left, Jimmy, 10 months, from Harcourt, says hello to one-month old Estella.

Photos: Kyle Barnes

SAFETY: Daylesford Neighbourhood Centre Chainsaw Operation & Maintenance class student Shakintala Mason, teacher Rodney Allen and fellow student John Krunic.

CONGRATULATIONS: The Water Wheel team, from left, Mike Dove, Mark Shortis and Peter Cumming, celebrated winning Best Wine in Show and Best Shiraz at the 2013 Daylesford Wine Show over the weekend. The winning wine was the Water Wheel 2012 Baringhup Shiraz. They caught up for a drink, their shiraz of course, at the Radio Springs Hotel.

16 Business

Free tips on offer for small business Jennifer Sheahan

Marketing and events expert Jennifer Sheahan, who can also be found at Wine and the Country, has some free small business tips.

She is also offering a free evaluation with personalised marketing advice for the first five people to enquire. Call Ms Sheahan on 0458 617 025.

If you’re in the business of small business, chances are you do a small amount of advertising in the forms of print media, social media, and maybe even radio and television.

If you’re in retail you might invest your advertising dollars into point of sale materials. Or maybe investing heavily in your website is more your thing?

However you do it, you believe the fundamental truth that you need to get as much information out there to as many people as possible in order to bring people through your doors.

Most business owners usually have great plans on where to take their business but they usually just need someone to keep them on

track and set a comprehensive strategy that targets the right people at the right frequency.

Get started by evaluating how well you implement, if at all, these top marketing tips: • Use events. Give people meaningful life experiences and they’ll never forget you. Think exclusive shopping nights in your store, industry drinks, launches, movie screenings, live music, seminars, expos, fundraisers. Linking in with a charity where possible is not only socially responsible but is a great motivator for your customers. Hold events at your business location always.

• Use social media. Just do it. There’s an untapped market you haven’t even thought of out there • Your website isn’t a brochure. Make it as interactive as possible using social media feeds, blogs (not yours, link with others!) and videos. Magazines typically have the best websites.

Take note of some key features to see how they can apply to your own business. It’s usually in the form of “behind the scenes” information that really engages someone to stay on your site for a long time • Free publicity. A marketer’s favourite tool • Gifts for your customers. Photobooks, inspirational quotes, portfolios. Create a long-lasting relationship The ‘how tos’ and ‘where fors’ can be a little daunting but you have to start somewhere. Seeing what others are doing outside of your own industry is a way to set yourself apart from the guy next door.

‘Stealing ideas with pride’ is a well-known mantra for any marketer. Start today and who knows where you’ll be this time next year?

Register today

for

I moustache you a question .

Will you be my mo bro?

VEMBER

Its nearly Movember time at The ARC Daylesford!

Help us raise awareness and funds for men’s health by signing up and joining our Movember team! Simply search for The ARC Daylesford on the Movember website: http://au.movember.com/ Or type in the link below and hit join! http://au.movember.com/team/1069309

I have a ine he l e f g n o str

will be!

Check us out on Facebook for further updates and movember Activities!

I’d Love to stay and chat, but I really moustache to sign up!

Travel 17

Way of St James no walk in the park

WHEN Robyne and Paul Laurence say they like walking, they’re not joking.

Life moved on and the journey was placed on the backburner but after watching the movie The Way, with Martin Sheen, Earlier this year the Eganstown couple took on The Camino de Santiago or the Way the couple decided it was time to “put the backpacks on and do that walk”. Starting of St James, starting in the Pyrenees and finishing 780 kilometres later at the Spanish in May meant June 6, Paul’s 70th birthday, would also be spent walking. city of Santiago de Compostela.

“So we did it,” said Robyne, making The pilgrimage, one of the most important Christian pilgrimages in medieval 780km sound like a walk in the park “I thought ‘shivers, no worries, we’ll be times, takes pilgrims through hundreds of right, but it’s a lot harder than it sounds. We villages, through vineyards, along the sides of freeways…mostly past plenty of churches. just started walking over the Pyrenees.”

Paul said the longest walk was 33km in The idea for Robyne and Paul, who a day with most days taking up about eight celebrated his 70th birthday on the hours of walking – over four and a half pilgrimage, started 20 years ago when they weeks. visited Santiago de Compostela.

Accommodation, purely for pilgrims, is They flew in, with nowhere booked to stay, and on the bus from the airport they saw provided along the way for between five to eight Euros, about $10 to $12 dollars, for “all these bedraggled people walking with dormitory accommodation. poles and backpacks”, Robyne said.

Robyne said the shared sleeping At the city’s cathedral, they were again arrangements were not always ideal with confronted by hundreds of pilgrims making their way to the holy place – the end of their some snoring keeping them awake most of the night. And that was the women. pilgrimage.

There were also foot injuries, a spider bite “It’s a very medieval holy place, and it which set Paul back three days, lost toenails was awe inspiring to us, you can’t really and a struggle finding either an ATM or describe it and Paul said ‘we’ll do that one someone who would accept credit cards. day’.”

Days started about 6.30am and it was generally an hour or two before any shops opened in the villages along the way to offer coffee or breakfast.

They found people from around the world do the pilgrimage for many reasons.

“People walk, some do it by bike, there’s sort of no cheating. Some do just two days of it, some for exercise, some to lose weight, others have something like cancer and believe if they do the walk they might receive a miracle…” Robyne said.

But despite all the snoring, injuries, lack of food and just plain exhaustion it is clear this pilgrimage has deeply affected Robyne and Paul.

“We are not particularly spiritual but when you arrive at the cathedral, and everyone’s arriving after such a walk, you go in and the atmosphere just reduces many people to tears,” Robyne said.

“We’ve been emotional at times since getting home. It just affects you. You can’t describe it. When you are walking you are in a sort of trance. And when you finish, it’s not just that you’ve finished, but that you have walked so far, it’s a very spiritual feeling.”

18 Community

Daylesford teenager’s crusade for others DAYLESFORD teenager Will Austin King held an awareness campaign for suicide prevention, “R U OK?”, at the Daylesford Town Hall on Saturday, October 18.

The event featured indigenous speakers and youth bands.

Supporter Jan Steen said Will’s crusade started when he was elected along with eleven other indigenous youths from around Australia to attend the National Indigenous Youth Leadership Academy.

“It taught Will the importance of values and living up to these values and finding your true self,” she said.

“The youths chose suicide prevention as their campaign entitling it ‘R U OK? Community Conversations’.

“This campaign targets indigenous youth, as the rates of suicide are three to five times higher in the indigenous population, but this message is for all youths.”

Ms Steen said R U OK encouraged community conversation or any type of community interaction, believing that something as simple as meaningful conversation made people feel worthy of

National Indigenous Youth Leadership Academy director Benson Soulo with Will Austin King

someone’s time, allowed them to let go of what emotions they have trapped inside and showed them they have people there for them.

“Will has been doing a lot in his community in order to get this message out. He has been on local radio and in the newspaper, spoken at school and held a

fundraiser barbecue,” she said.

In November, the youths will return to the Sydney Opera House to launch their campaign as part of the Unleashed summit run by the foundation for young Australians.

Details: www.ruok.com

Why we love our firemen…

…and koalas

Photo from: Facebook page: “Firefighters of the Victorian Bushfires”

FREE WINE EVENT …that supports these guys Free Wine Tasting 3-4pm Sat 2nd November with David Laity of Goodwill Wines @ WINE AND THE COUNTRY (opposite the Info Centre)

David Laity started his wine label ‘Goodwill Wines’ after the tremendous goodwill he himself received after losing everything in the fires of Black Saturday.

David’s idea was simple, go directly to the vineyards and find some of the best value, boutique wines Australia has to offer. 50% of the profit margin is donated back to charitable organisations, paying forward the goodwill that was shown to David in his time of need.

Come and listen to David tell his incredible story and taste some Goodwill Wines. All proceeds from his wines will go towards the Hepburn Wildlife Shelter & the Hepburn CFA – a much needed push coming into the Summer months!

MUST RSVP on 0458 617 025 or pop into Wine And The Country to let us know.

First 20 RSVPs will get the chance to WIN a Village double pass Gold Class movie voucher. Rex Theatre vouchers also up for grabs on the day.

Community Update

BULLARTO Building works have now started

at Bullarto. This is the first stage of

returning the station to as it was in 1930. The current program will

see the van goods shed and lamp room on the platform rebuilt and the weighbridge cabin on the

Bullarto Hall side of the yard. This will also include correct period lighting for the path between the

hall and station. The track gang shed is also being rebuilt after

Take advantage of our local concession tickets!

being damaged with a falling tree

Available FREE to residents within the Hepburn Shire and entitles you to half price tickets on regular Sunday services! Just call into the station any Sunday for more information.

funding next year to rebuild the

Your Local Railway

branch. It is hoped to attract full size station building with ornate wood work and fire places.

WWW.DSCR.COM.AU

Time Out 21

New album out soon for Cartwheels

By Darren Lowe With Dave Patterson of The Cartwheels

Still part of one of the best country acts to come out of Glenlyon, Dave Patterson takes the time to answer a few questions about his music, with band members wife Wendy and son Charley, and life in general.

Darren Lowe: Hi Dave . Can you give us a bit of an idea of your musical backgrounds prior to The Sparnetts/Cartwheels?

Dave Patterson: I grew up in suburban Brisbane and was into the whole punk and post punk/new wave movement. At the same time I discovered the likes of Patsy Cline, Loretta Lynn and older country stuff.

Around 1988 our Brisbane band moved to Sydney and promptly broke up, as you do.

Almost immediately I was lucky enough to join a Sydney country band, The Happening Thang, who a month later scored a major recording deal with W.E.A. It sort of set my musical and personal path. Wendy has always loved country music, did her first gig was at the Lyonville Pub at 16. She honed her voice in pubs and clubs locally and in Melbourne before forming The Sparnetts.

DL: Can you tell us a bit about your big family tour a couple of years ago?

DP: Yeah we did a tour of Victoria, NSW, central and outback Queensland and finished at the Gympie Muster. Think Ford station wagon, caravan and three months on the road. It was 60 per cent fantastic, 30 per cent hard work and 10 per cent “who’s idea was this again?” Would we do it again? Yes. DL: What do you say to people who make disparaging comments about country music?

DP: Nothing, there are far more important things to worry about. Our favourites? Heaps - The Mavericks, Gram Parsons, Hank Williams Patsy, Dolly, Loretta, Emmylou Harris....

DL: You’ve got a new album out now/ soon - can you give me a bit of a run down about the songs/ recording/ musicians?

DP: The new album comes out in January. It has nine songs written by Wen and three covers. As well as myself, Wen and Charley, we’ve roped in some talented friends. We’ve got Jeff Mercer on guitar who played with me in The Happening Thang before an eight-year stint recording and touring with Slim Dusty, and Pete Denahy on fiddle, who is also a Slim Dusty alumni. Also on board is Dave Moore on pedal steel guitar. It was recorded locally with the wonderful Richard Pleasance.

22 The Gig Guide!

Meryl Leppard, left, is a weaver of stories. She performs this magic at the piano, drawing people into her world with a voice that is arresting, haunting and utterly authentic.

Meryl’s solo shows cross genres. They are a sophisticated hybridcabaret of music, humour and performance poetry. Stylistically, her music ranges from jazz-like idiom, through blues and adult pop, to the sweet sounds of country cross-over.

Apart from her own recordings, Meryl Leppard’s songs are in film, theatre, cabaret and off-Broadway shows. Her work includes musicals, poetry, comedy skits, short stories, a dance piece and a novella.

20 Howe Street, Daylesford 0422 654 202

Radio Springs Hotel, Lyonville Saturday, October 26, The Duck Down Pickers - dinner Saturday, November 2, Louis and the Cocktail Shakers - dinner The Old Hepburn Hotel, Hepburn Springs Saturday November 2, Michelle Parsons 9pm – late (free entry before 9pm, $5 after 9pm) Sunday, November 3, Music for lovers, villains and fools - 2pm -7pm. Call for cost.

Savoia Hotel, Hepburn Springs Saturday, November 2, Black & Blue - 9pm till late Glenlyon General Store, Glenlyon Friday, November 1,Merryl Leppard & Nicolas Lyon - 7pm 9pm Friday, November 8, Family Farm - 7pm - 9pm Daylesford RSL, Daylesford Saturday, November 2, Mantel 7pm – 11pm gold coin Every Tuesday, live music for hospitality workers - 10pm to midnight

The Cosmopolitan Hotel, Trentham Sunday, November 3, Gussy and the Barn Cats 1.30 – 4.00

DAYLESFORD RSL

24 VINCENT STREET DAYLESFORD ~ TEL: 5348 3724 or 0438 715 936

DIGGERS BISTRO

OPEN SUNDAYS for traditional Roast Lunch

3 CATEGORIES OF MEMBERSHIP Service Membership Affiliate Membership (for relatives of Veterans) Social Membership OPEN TO THE PUBLIC

BAR

OPEN EVERY DAY from 12 noon Live Music every Tuesday From 7pm ‘til late

24 Dining review

Relaxed dining at the Old Hepburn

By Donna Kelly It was a typical spring day. Bit wet, bit cold, bit windy. So it was definitely time to find somewhere warm and inviting for a spot of lunch.

The Old Hepburn Hotel fitted the bill perfectly.

Why go It’s like hanging out with a good friend.

Quiet, helpful but unobtrusive staff, deep red walls, lots of rich wood, stools perched at wine barrels, chairs and tables, a mix of memorabilia from masks lining one wall to old photos along another.

There is also a great outdoor area, for when spring really arrives, but we opted for a seat by the front window overlooking the rolling hills of Hepburn.

Food There’s a lunch menu but also a main menu – so plenty of choices.

I went for the flathead, $17, and received a fairly large dish of three pieces of fish, nice crunchy chips and a fresh garden salad. It was accompanied by sweet

and spicy homemade tartare dip.

My partner in crime couldn’t go past the open lamb souvlaki, $26, and wasn’t disappointed. Lovely tender pieces of marinated lamb topped a fabulous greek style salad with house made tzatziki with a toasted pita holding it all together.

I offered him up some chips but he was “full” – not a word he throws around often.

Drinks If you’re a Facebook fan you’ve probably seen “Dooley’s” hotel as part of a Schweppes commercial where it plays the part of “A pub with no beer”.

But never fear, the taps are back on and there is also a host of wines with glasses priced from $6 to $9.

There are also some interesting sounding cocktails, for a later time perhaps, like Breakneck Gorge Bloody Mary, $9.50, and Sex at the Springs, which will set you back just $17.

What else The Old Hepburn Hotel has a courtesy coach, for pretty much any numbers and anywhere within reason, just provide a little prior notice.

The Old Hepburn Hotel is at 236 Main Road, Hepburn Springs.

Phone: 5348 2207

Now open for breakfast!

Welcome to The Farmers Arms Open 7 days a week for lunch and dinner

No bookings are required, simply come in, grab yourself a seat and order food and drinks at the bar For more information about the pub and also our current menu, please visit our website:www.thefarmersarms.com.au 1 East Street Daylesford ph. 03 5348 2091

26 Business

U.S.A’s Favourite RIDE-ON Built for our conditions!

ZERO TURN

From Only $3,999

John Rodda’s Daylesford Mowers & Saws Factory 4, Railway Cres Daylesford 0419 133 046

ian petty legal 53 North Vincent Street Daylesford 3460 5348 1080 Fax by arrangement ianpettylegal@gmail.com

Daylesford Newsagency & Tattslotto

55 Vincent St, Daylesford 5348 2061 Newspapers, magazines, Tattslotto, dry-cleaning, stationery, photocopying and more.

We stock The Local!

Community 27

THE Spa Country Ambrose Day was held at the Hepburn Springs Golf Club over the weekend with plenty of celebrities playing. Local celebrities included Jon Barrell, top left, Peter Fell, left, and Patrick Baird, above.

Meanwhile, the club will hold two “Give Golf a Go� coaching clinics for beginner adults in November. Cost is $50. Details: Jan Thompson on 5348 4840.

Support your local businesses!

For all your power equipment needs we service all makes and models Sales, Service and Spare Parts

1 Howe Street Daylesford 5348 2649

28 Sport

Cricketer home after World Cup Adrian Tinetti, pictured below, left, with Troy Flaherty, heading out to open the batting against Sri Lanka, has returned home after representing Australia in the 4th Lawyers Cricket World Cup in New Delhi.

Pakistan took out the title with a 68-run victory over India in the final at the Feroz Shah Kotla ground. The Australians finished fourth after losses to both of these teams.

Mr Tinetti, who started his cricketing career with Hepburn Cricket Club at the age of eight, and now plays for Ballarat East, said the goal had been to make it through to the final “but Pakistan and India were clearly the best teams”.

“The cricket was played at a high standard and it was a fantastic experience to play for Australia in the subcontinent.”

Mr Tinetti’s best game was against Sri Lanka where he made 26 and took 2/24.

“The motto for the tournament is ‘cricket for friendship’ and it’s a great way to network with lawyers from other cricketing nations. We had a hectic schedule off the field with receptions hosted by the Indian Parliament, Indian Supreme Court and the United States, Australian and British embassies.”

Mr Tinetti was accompanied by his parents, Ian and Trish, who assisted with team management duties for the Australians.

Australia will host the next Lawyers Cricket World Cup in Brisbane and on the Gold Coast in January 2016.

Boxing gold for Beddoe Boxer Baydon Beddoe has taken home gold from the Masters Boxing Games in Geelong.

The Daylesford Boxing Club member, who lost 26 kilos after following a strict diet, fought two fights to win gold in the 35-40 years/ under 81 kilogram division.

Father Denis Beddoe said his son, pictured above left with Tim Bolton, took the two fights “up to his opponents as if there was no tomorrow”. “With non-stop pressure he did not allow his opponents to settle and clearly won both fights.”

Mr Beddoe said Tim Bolton, with his first fight in the 105 kilogram division “fought very stylishly with both hands held high and controlling the centre ring”, taking home a bronze medal.

On November 9, also at Geelong, Daylesford boxer Ethan NasutiLeech will fight for the Victorian 45kg title.

Meanwhile Lachie Hawker and Michael Teague will be fighting their first club matches.

Howe Automotive Your Safety is our priority

Automotive Electrician on site Front end wheel alignments

Servicing all automotive air conditioning 4X4 Servicing and repairs

19 East Street Daylesford

Ph: 53482389

Repairs@howeauto.com.au