Cross cultural approach to businesscopiedas

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I am honoured to be with you for 2 reasons. First of all because, as my mentor told me, the great woman of female entrepreneurship well-known here, La Signora Boschis: "Alone, we are invisible; together, we are invincible." in a second way, I felt in love with this theme: a cross-cultural approach to business. Let me tell you why: I was born to a Torinese (not just Italian) father and a Tunisian mother, I studied in Paris and I have invested in a sector very much male and muscular, the sector of the construction industry, in the production of floor and wall coverings, veneer stone and, to complicate it a little bit more, in various countries as diverse as Tunisia, Italy, Egypt, the Emirates. That’s why I took the first flight here to share with you some of my experiences and those of my female friends worldwide.

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Summary I – knowlegde : sustainable competitive advantage II – act local & think global III – woman, cross-cultural quintessence www.apid.to.it

I – Knowlegde : sustainable competitive advantage SAY anything to anyone, anywhere! : Successful Cross-Cultural Communication When it comes to the mystery of communicating with different cultures, that gives a solid foundation of what impacts cultural development, creating the, "Ah-hah!", in the culture mystery

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Create Proactive Communication Cross-Culturally • It avoid Reactive Communication • It permits us to be proactive in our cross-cultural communications. As many cultural diversity books state, if you aren't proactive in your interpersonal, phone, and email communication with different cultures, you will likely be reactive.

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Rapport Secrect To Bridge The Cultural Gap • It permits us to use simple rapport secrets to create trust, and a common bond, with the cultures we visit or work with. It establishes a connection, trust, and ultimately leads to respect.

Being in rapport with someone is the key element in successful relationships. Everyone knows how uncomfortable it is to be out of rapport with someone, regardless of their culture.

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Organize Productive Interaction Multi-Culturally • It permits us to understand Cultural Sensitivities and Avoid Conflict • It permits us to organize productive interactions, and know the factors to consider when organizing multi-cultural interactions.

Time differences, and how different cultures relate to time.

Communication approaches, and if we should take a direct or more indirect approach. Whether the interaction needs to be more relationship oriented or outcome oriented.

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Strategies For Cross-Cultural Relationship • It permits us to develop interpersonal and virtual strategies that build strong relationships. Understand the beliefs, values, and rules of the cultures we visit, work with, and socialize with.

These drive the relationship strategies. Avoid cultural misunderstanding and conflict due to differences. Foster cooperation and respect with every culture.

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II – act local & think global • The increasingly global business environment requires managers to approach the negotiation process from the global business person's point of view. This approach includes aspects which are usually unimportant in domestic negotiations. Some of the components of a cross cultural negotiation process are more complex and difficult, but will increase our success in avoiding barriers and failures in the international business arena.

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When doing business internationally, we need to consider (Salacuse, 1991): • The negotiating environment • Cultural and sub-cultural differences • Ideological differences • Political instability and economic changes

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• Considering the fact that culture also determines the way other cultural contexts are perceived, leads us to the recommendation to “think local, act globalâ€?.

Figure 1: culture as (gendered) organizational practice

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• “As organizational environments become more global, dynamic, and competitive, contradictory demands intensify. To understand and explain such tensions, academics and practitioners are increasingly adopting a paradox lens.” (Smith and Lewis. 2011: 381). The paradoxical approach enables us to advance the argument that there can be both a divergence and a convergence of management practices. “The coexistence of global and local into each other is at the core of the Yin Yang approach to understanding culture, marketing and international business in general in the age of globalisation” (Fang, 2012:208). The paradoxical approach is an umbrella for the embracive theories of both convergence and divergence, both global and local, where national culture dynamic takes place in the age of globalisation such as the glocalisation theory.

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• When different cultures clash with each other, this collision or friction can help motivate and encourage cultural process learning on both sides (Fang, 2011). As Brannen and Salk (2000) suggest, it will probably lead to the integration of both cultures into a new hybrid ‘negotiated culture’. Therefore, when different cultures meet, the potential for penetrating into each other exist and coexist within each other. This cultural learning of value and practices is a direct result of the cultural encounters and clashes happening in the global marketplace and cyberspace of globalisation, foreign direct investment and Internet (Bird and Fang, 2009).

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• Chevrier (2009) explored the relevance of national culture to management in a global feature blurring borders and boundaries. In her view, the transfer of management practices in a globalized world requires to understand behaviours and to design instruments that fit and respect both the legal constraints and the political cultural context. The transfer of business practices that may suggest the imposition of an external power on locals is destined to be repelled.

Therefore, elaborating knowledge of national political cultures (and not in terms of shared values) provides key facets for elucidating and interpreting social practices and meanings. The standardization process is thus exposed to resistance and the point is to identify the variables that resist the globalisation process.

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III–woman, cross-cultural quintessence • Language, cultural identity, religion, culture, and customs are all rich with knowledge and great tools for success. But they would not have the same impact if one does not value women. Women bring diversity, a cross-cultural approach to living, we are the essence of multi-culturalism or the "melting pot".

• How? • - We are mothers with all our love and protective instinct; we educate, we teach our children with all our pedagogy and values; • - we are wives, lovers of our men with all of our sensuality and femininity; • - we are at the same time men at work, with skills and intelligence, • - we make decisions every day in all areas at the same time in all these roles that we have been given.

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• Diana Avgusta Stauer • This woman is an example of cross-cultural success in art and culture area

Here, with her mentor, the very well-known Gino Masciarelli

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Here is she successful fashion ambassador

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Art

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Diana leading for women rights

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• Of Russian citizenship, birth and upbringing, she is a highly successful international supermodel.

• Her passion is art and her favourite country is Italy. He decided after 15 years of working all over the world to turn the page and give in to her passion, which has now become her profession: she has art galleries in Italy and France, and her paintings are exhibited around the world.

• When I called her to tell her about our subject, I asked her, Diana, how do you explain your success? She replied, firstly, I am a woman and I choose to act as such, I have worked as a man works, but more than that it is the cultural richness that life has given me that has allowed me to break down doors and convey my passions.

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• She added : "The power of the ladies is in their unity. Female energy is much more powerful than anything else if it's combined together. Key to success is to dream the impossible things that you want, without the limits. If people tell you it's crazy it's ok. It means if you succeed others will admire you! Because easy ways are trivial"

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“Look like a girl, Act like a lady, Think like a man, Work like a Boss”

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