KWAZI CORT Br a n ding book c r eative direction by jel ingu
Bra n di n g b o o k aims
>cr e ate a c o h e siv e , c l ea r imag e o f who is Kwa zi Cort <posi tion t h e musicia n as a n a rtist <to po lis h and l e v e l up the r a pper â&#x20AC;&#x2122;s imag e >cr e ate a mo o d and a to n e o f voic e that is tempti ng, una po lo g e t ic , b o l d , motivatio n a l, ta kin g r isks >ph oto - s h o ot
photo - s ho ot st y l ing < mix i n g h ig h fas h io n w it h str eetwea r a n d edgy c loth es < fas h ion l a b e l s e x a mp l es: ktz, C o mme des ga rc o n s, yoh j i ya m amoto , b oy lo ndo n < mo r e b lo c k c o lo urs t h a n patter n s < 70 % co o l to ne s w it h 30% wa r m to n es < we a r ts hirts / h o o die s t hat ma ke a statemen t. pr eferably an origi n a l o ne t h at r e p re s en ts kwa zie o r o n e that he bel ieves in/sta n d s fo r e xam ple : “I just ra p ” - kwazie “We s ho u ld al l b e f e minists” - A sa p ro c ky
layo ut r efer en c e exam pl es: < sq ua r e, bo ld < masc ulin e a n d el egant < c lea n
ph otograph y gu id el ines: < ou td oors with ind u strial /u rban su rrou n di n gs < cool tones < low angl e sh ooting, wid e l ens/ portr ai t
photo g rap hy g uid elines opt io n 2 : < st udio < low key one s hot id ea: wet tshirt clo se up
posing id eas: < bol d , daring < u nconventional < rel axed < nonch al ant < cool