Diana Dau for Altuzarra

Page 1

Diana Dau for SS 2015


The man behind the brand Joseph Altuzarra

“I think designers are starting to realize that we’re all in the same industry. There is really no point in trying to be removed. I’m not saying we should all be friends, but I think the relationships are a little easier and warmer. We’re making clothes—we aren’t saving the world. I’m not saying that designers aren’t artists, but at the end of the day, we make clothes. Hopefully we make beautiful clothes with a message, but in the end it’s for people to wear. I think that the hype of fashion has come down a level.” J.A. for Interview Magazine

“When he was growing up in Paris, Altuzarra spent most of his free time drawing with pencil and paper. “I was not a very popular kid in high school and I had this idea that the way that I dressed would change how liked I was. It was that kind of Pygmalion story. I think, ultimately that’s probably why I became interested in fashion,” he told a style blogger in 2012. “Its transformative power, and how it can change your identity.” Vogue

“Every so often a designer comes along with enough skill to charm editors, enough charm to seduce socialites, and enough good sense—for both hemlines and bottom lines—to make you believe he just might stay a while.” W Magazine

“I wanted to create clothes for women in their 40s and 50s and 60s who have careers and are sexy and don’t want to look like grandmothers. I’m not trying to reinvent the wheel. I believe that clothes should make a woman feel beautiful. But sometimes it’s the little things like cut and fit and sex appeal that make a large impact.” J.A. “It’s always been very important to me not to be defined by the success at work only, to me, success is being happy.” J.A. for Elle “The best and the worst thing about fashion is that anyone can do it. But because fashion can be the most unintellectual thing, you have to turn it into an intellectual exercise just for your own sanity. You have to start with a conceit.” J.A for Elle


Altuzarra woman: elegance with a dash of daring

The garments are feminine, clean and elegant, with a dash of daring. A collection is composed mainly by skirts and dresses, which also illustrates a feminine design approach. They wrap the body and follow its natural curves giving an easy, comfortable feel, yet sophisticated. Altuzarra is a mix of “wearable” and “editorial”, thus it has been described through a neologism: “wear-itorial.” It is seductive in an adult way, revealing the skin through high slits, deep V necks or cropped skirts and tops, keeping it balanced and elegant with a natural, slightly loose fit. The cut, fit and color schemes bring interest to the body in a subtle way. The colors are vibrant or contrasting but in combination with the silhouette lines, creates harmony. “Altuzarra was born out of the desire to make the sophisticated modern woman feel seductive, strong and confident.” http://altuzarra.com/en/about

Materials: light to medium weight fabrics, luxurious, plain, shiny or printed Color Settings: bold, vivid colors which, when combined, create harmonious contrasts The brand nurtures its French background by keeping the French sizing- Sizes vary from FR 34 to FR 44. Shops/Markets: International, they cover a wide range of countries, both online and with shops; ”Altuzarra is stocked by all the right retailers — Barneys New York, Lane Crawford, Colette, Net-a-Porter and others — with over 50 doors in total.” businessoffashion.com Keywords: draped, tailored, diagonal inner lines, feminine , powerful, contrasting, fashionable office, high-impact, power dressing, mid-length jackets, over the knee skirts and dresses with front slits

If it’s dynamic, daring and powerful, then it’s Altuzarra.


Range plan


Line-up


dark mousse

cloudy sky

morning

azur

silver

pine

melow

sorbet

Color card and barcode


Style view Collection SS 2015 Garment type Jumpsuit

Collection SS 2015 Garment type Top

Collection SS 2015 Garment type Skirt

Style 01

Style 02

Style 03

Fabrics

Fabrics

Fabrics

As indicated below on the technical drawing

Fabric sample number 4, color: creme

Fabric sample number 5, color: melow

Trims Opening: hidden zipper at the left side, trim 1 Button: trim 2

Trims None

Trims Opening: Hidden zipper at the back, trim 1 String going along the stitch line at the front, through laser made holes: as seen in the picture of outfit 1, lookbook

Description Jumpsuit made from 3 pieces, with string at the front of the trousers part, underneath the fake shirt, for a better fitting. The string is made from the same fabric as the trousers; the hanging decoration at front are suede strings with beads

Description Draped top, with fabric gathered at the right side in a long string which wrapes the neck

Description Fully lined and the piece which comes from underneath the slit is doubled, thus it does not have a stitch at the front

1

2 3


Style view Collection SS 2015 Garment type Top

Collection SS 2015 Garment type Skirt

Collection SS 2015 Garment type Dress

Style 04

Style 05

Style 06

Fabrics Fabric sample number 3, color: morning

Fabrics

Fabrics

As indicated below on the technical drawing but 5 is in the “morning� color

Fabric sample number 1, color: creme

Trims none

Trims Opening: Hidden zipper at the back, trim 1 Description Lined skirt with twisted fabric at the front, along the slit line

5 Description Draped top, with fabric gathered at the right side in a long string which wrapes the neck and draped through gathering at the left side seam

2

5

Trims Opening: Hidden zipper at the left side seam, trim 1 Description Dress with front slit at side; the hanging decorations at front are suede strings with beads


Style view Collection SS 2015 Garment type Jumpsuit

Collection SS 2015 Garment type Trousers

Collection SS 2015 Garment type Top

Style 07

Style 08

Style 09

Fabrics

Fabrics

Fabrics

Fabric sample number 1 in “pine� color

Fabric sample number 6

Fabric sample number 7, color: dark mousse

Trims Opening: trim 1

Trims Opening: trim 1

Trims

Description

Description

Jumpsuit with slits at both sides of the leg and with a long strap that wrapes the neck

it has lining underneath but not all the way, only a pair of shorts made form lining, to cover the panty line

Opening: front buttons, trim 2 Description -


Style view Collection SS 2015 Garment type Dress

Collection SS 2015 Garment type Skirt

Collection SS 2015 Garment type Top

Style 10

Style 11

Style 12

Fabrics

Fabrics

Fabrics

Fabric sample number 2

Fabric sample number 5 in “pine� color

Fabric sample number 8, color: morning

Trims Opening: trim 1

Trims Opening: trim 1

Trims -

Description

Description

Description

Dress gathered at the neckline, thus it looks the best when worn with a golden neck cuff; lined until the 2nd edge

Folded fabric at front, with facing and a string going along the stitch line, through laser made holes: as seen in the picture of outfit 1, lookbook

Doubled fabric


Style view Collection SS 2015 Garment type Dress

Collection SS 2015 Garment type Dress

Collection SS 2015 Garment type Skirt

Style 13

Style 14

Style 15

Fabric sample number 1 in “dark mousse” color

Fabric sample number 1, color: “cloudy sky” Trims Opening: trim 1

Fabric sample number 6

Fabrics

Trims Opening: trim 1 Description String going along the stitch line at the front, through laser made holes: as seen in the picture of outfit 1, lookbook

Fabrics

Description String going along the stitch line at the front, through laser made holes: as seen in the picture of outfit 1, lookbook; the triangle is obtaind through folding; fully lined; the hanging decorations at front are suede strings with beads

Fabrics

Trims Opening: trim 1 and button trim 3

Description Draped skirt with front slit and a string going along the stitch line at the front, through laser made holes: as seen in the picture of outfit 1, lookbook; elastic band at center back, in the waistband


Style view Collection SS 2015 Garment type Top

Collection SS 2015 Garment type Top

Collection SS 2015 Garment type Skirt

Style 16

Style 17

Style 18

Fabrics

Fabrics

Fabrics

Fabric sample number 8

Fabric sample number 4, color: creme

Fabric sample number 5 in “morning“color

Trims -

Trims -

Trims Opening: trim 1

Description three quarter sleeves blouse, doubled at the body part

Description

Description

string going along the stitch line at the front, through laser made holes: as seen in the picture of outfit 1, lookbook

string going along the stitch line at the front, through laser made holes: as seen in the picture of outfit 1, lookbook


Style view Collection SS 2015 Garment type Top

Collection SS 2015 Garment type Skirt

Collection SS 2015 Garment type Jacket

Style 19

Style 20

Style 21

Fabrics As indicated below on the technical drawing

Fabrics

Fabrics

Fabric sample number 3, in “dark mousse� color

Fabric sample number 5, in silver

Trims Opening: front buttons, trim 2

Trims Opening: trim 1

Trims

Description

Description

Draped top through gathering at the left shoulder

2 front slits with a suede string along the stitch line on the right (see lookbook)

color: dark mousse

4

7

Opening: snaps, trim 4 Description three quarter sleeves jacket with front collar


Style view Collection SS 2015 Garment type Jacket

Collection SS 2015 Garment type Jacket

Collection SS 2015 Garment type Jacket

Style 22

Style 23

Style 24

Fabrics

Fabrics

Fabrics

Fabric sample number 9

Fabric sample number 5 , color: “sorbet”

Fabric sample number 1 in “cloudy sky” color

Trims

Trims

Trims

Opening: snaps, trim 4

Opening: snaps, trim 4

Opening: snaps, trim 4

Description Draped shoulders through gathering and suede strings with beads sewed into the sleeves side seams

Description -

Description -


Fabrics and trimmings Swatch 1

Swatch 2

Swatch 3

Swatch 4

Swatch 5

Matte Twill 20% polyester 80% cotton

Chiffon 30%cotton 40%silk 30% synthetic fibers

60% rayon 20% cotton 20 % polyester

20% synthethic fibers 80% cotton

10% synthetic fibers 90% cotton

Swatch 6

Swatch 7

Swatch 8

Swatch 9

trim 1

100% polyester

cupro 100% cotton regenarated cellulose

70% viscose 30%polyester

100% wool

lining

trim 2

trim 3

trim 4


Lookbook


Lookbook


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