DIANA
KIM
portfolio book
YOU ARE IN THE CREDITS IDEA The students and the jr. advertising men have a chance to be a creative director with the MADS creative courses. HOW IT WORK Make a special project on the ADME.RU (the biggest portal about advertising and design). Then after autorization the user can see his name in the credits. The name is a hyperlink to the ads of the MADS creative courses.
INSIGHT: The students and the jr. advertising men want to be creative director. But don’t know how do it.
TITLE: YOU ARE IN THE CREDITS AD/CW: Diana Kim
INSIGHT: The students and the jr. advertising men want to be fabulous. Dream about awards and winnings.
TITLE: TOO MANY AWARDS. CANNES LION AD/CW: Diana Kim PHOTO: Anastasia Markelova
INSIGHT: The students and the jr. advertising men want to be fabulous. Dream about awards and winnings.
TITLE: TOO MANY AWARDS. EPICA AD/CW: Diana Kim PHOTO: Anastasia Markelova
INSIGHT: The students and the jr. advertising men want to be fabulous. Dream about awards and winnings.
TITLE: TOO MANY AWARDS. GOLDEN HAMMER AD/CW: Diana Kim PHOTO: Alina Bulakh
PROBLEM: Regular buyers don't understand value of purchase, can't appreciate it.
TITLE: CHEAP MASTERPIECE AD/CW: Diana Kim
IDEA: Clearly show that the benefits of contemporary art in its original.
HOW IT WORK: 1. Make some reproductions of famous picture and hang them like posters on the wall. And write below, that is just fake. 2. Make some photocopies of masterpiece. Inserted into the frame. On the backside we write, that is just copy and all original art on Artodox.com. Send to celebrities.
PROBLEM: Buyers don’t understand value of purchase, can't appreciate it. They afraid to buy what other don’t appreciate.
TITLE: PICTURE FULL OF EMOTIONS AD/CW: Diana Kim
IDEA: Offer to record and share on website his impressions of the picture.
HOW IT WORK: 1. We create a "People's choice". There is a button below every picture. When user click on it, he shoot his emotional reaction. Also watch impressions other people. 2. Together with Story-store.com we stick QR-code at pictures with record emotions, which can see at any time and share with friends.
PROBLEM: Buyers don’t understand value of purchase, can't appreciate it. They afraid to buy what other don’t appreciate.
AD/CW: Diana Kim
IDEA: Influence the opinion of the buyer through the people around him.
HOW IT WORK: Staff of the SPA salon, fitness club, etc. talks with clients about contemporary art, and meanwhile softly sell Artodox, for example, give them a discount card.
INSIGHT: The students and the jr. advertising men dream to become creative director. But don’t know how do it.
TITLE: MAD CREATIVE DIRECTOR. ALEX BOGUSKY (left). DAVID DROGA (right) AD/CW: Diana Kim
DIANA KIM art director WORK: 2013 - TV company NEW MEDIA (marketing & PR manager of Buisness Channel USPEKH) 2012 - Boroda Project / Friends agency (intern of creative department) STUDY: 2013 - MADS x Duval Guillaume Modem (concepting) 2011 - MADS courses (concepting) 2010 - 2014 Moscow University for Humanities (advertising, direction) 2008 - 2010 Sakhalin State University (social service & tourism) USE: Ps, Ai, Ae, Pr, Id (Adobe CS6) FC, Motion (Apple)
CONTACT ME: +7 (967) 033 14 10 anaid.mik@gmail.com http://fb.me/masha.mik CLICK TO SEE MORE http://dk217.me/
THANK YOU
2013