FEATURED AD
Diana Opoti’s Must-Haves is a monthly listing service to create awareness of fashion brands and their latest collections to consumers with the purpose to drive consumer spending. The site’s content is focused around fashion products split into a number of interesting segments. This is not a commercial site – rather we consumers to sites where they can buy featured products. Important to note, the platform hopes to encourage spending so it is important that vendors seeking to be featured have up-to-date online sites or shops. *The promotion of every list is controlled per featured month. (October list will remain curated on the site but will not be advertised in the month of November) Who Can Get featured? Diana Opoti designed the must-haves to allow business opportunities to African owned or manufactured labels. This is not an e-commerce site. Think of us like a content product magazine. • Independent Fashion Brands • Fashion Collectives (for Entrepreneurs working with a number of designers or artisans for the production of pieces under a specific label – e.g. Soko Kenya) • Boutiques or online stores selling a number of brands at a physical location or e-commerce site Main Categories: MUST HAVES
Basics or affordable every-day fashion items
LUST HAVES
For products positioned as gift or spoil-yourself or collectables
WHAT ITS WORTH
Special featured post that breaks down the value of special luxury
GIFT GUIDE
Product featured to provoke spending – Valentines Day ideas, Christmas, etc. Style Guides, Travel Feature, etc (unlimited possibilities)
FEATURED POSTS ADS
promote your new collection or ad campaign on our site
Platforms Online Website
Socials
Updated monthly and connected to other social sites Digital Magazine Curated on our website and published online on issuu – gives a long-staying value beyond the current issue Newsletters Targeted newsletters to selected subscribers with deliberate focus on each category Facebook/Instagram/ Linking back to site and product listing Twitter