Moma Store Retail Design Experience

Page 1


The Museum of Modern Art


is: Timeless Inclusive Eclectic Experimental Dynamic Excentric


is changing


Spaces for performance


“New voices and fresh perspectives”


Sparking creativity and conversation�


- Barcelona



For


Art community

Experience Moritz Seekers community Millenials


For art community


Experience Seekers Millenials


Moritz community



“True art lies in a reality that is felt.” – Odilon Redon


Why are art and emotion linked so strongly?



Sensorial Playground


Invite to discovery

Curious Engagement Detox

Meet Me


Mood Board


Peter

Kate



Playground & Store


Playground & Store


01. Welcome Moma

Listen

Instructions

Go to


02. Detox yourself

Inmersed

Relax

Drink

Smell


02. Kinetic & feel

Touch

Movement

Selfie spot


02. Performance Space

Meditation

Connect

Be yourself


02. Making Art

Memories

c

Piece of art

Selfie spot


02. Exit through the gift shop Shopaholic

c

Moma Branding


Categories

c



Detox yourself

c


Store Design

c


Furniture Store Modular table


Furniture Store Wall Furniture


Furniture Store Chairs Exhibitcion - Display


Información Técnica








IF401

Mueble PerĂ­metro


IF402

Mueble Isla


IF403

Mueble PerĂ­metro Mod.


Criterios LumĂ­nicos

Planta iluminaciĂłn


Criterios Lumínicos

02

01

Sección tipo 1

Sección tipo 2

Planta Ubicación


Branding




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