Diana S Rosa - Portfolio 2014 by Diana Santana Rosa

p o r t f o l i o

dsr

diana santana rosa Senior Art Director

dsr My goal as a professional creative is to solve communication dilemmas in a visually compelling and clever way in which a product or service will be better understood, and thus succeed.

dsr

I ncl ud e d : } Branding Campaigns } Brand Guidelines } Ads & Posters } Magazine } Interactive } Logos

branding

Project } Casa del Lago Branding Collateral

branding reams ofMDMUNITY t e O tre0 C

Windermere

from $800,000 to over $3 million

Helene Brotman Sales Executive

Windermere, Fl 34786

407.571.2202 hbrotman@stirlingsir.com www.CasaDelLagoFl.com

invites you to their

on Lake Burden W i n d e r m e r e ’ s n eWe s t C o m m u n i t y Located on the picturesque and serene waters of Lake Burden, within close vicinity to other

w w w. C a s a D e l L a g o F L . c o m

prestigious communities such as Keene’s Pointe, Isleworth and Lake Butler Sound;

407.571.2202

88 home sites, including 38 waterfront lots Custom Luxury Homes from $800’s to over $3 Million

Luxury Living in W indermere

Your Mediterranean Lifestyle Awaits

407.571.2202 www.CasaDelLagoFL.com

on Lake Burden Your Mediterranean Lifestyle Awaits...

~ SALES CENTER Windermere Chase Rd

429

Universal Studios

Overstreet Rd

Lake Burden

482

4 535

STOP BY OUR SALES CENTER TODAY

528

Grand Cypress Golf Club

429

Lake Buena Vista

Disney World

88 home sites, including 38 waterfront lots

Lots priced from the low $200s to the high $700s Custom luxury homes priced from $800,000 to over $3 million Keene’s Pointe social membership included with each lot purchase 25 golf memberships to Keene’s Pointe Golden Bear Club available HOA maintained lawn service, pest control and sprinkler service Walking distance to the new school, Sunset Park Elementary

Located on the picturesque and serene waters of Lake Burden, within close vicinity to other prestigious communities such as Keene’s Pointe, Isleworth and Lake Butler Sound; Casa del Lago offers all the opportunities of the Windermere area and the luxuries of Orlando living. Sangiovese Merlot 13% alc by vol

750 ML

Exclusively Marketed by

Stirling

Project } Casa del Lago Branding Collateral

407.571.2202 www.CasaDelLagoFL.com

417

NOW OPEN ~

branding

Residence Ameni ties: A private open air, central courtyard with stone and brick; paving, lush brick, planters, an elegant fountain and comfortable seating.

A PARK AVENUE...state of mind. You’ll love the warmth & grandeur of this architectural masterpiece. The “Landmark” is Winter Park’s prestigious location, nestled between the world renowned Park Avenue shopping district & historic Lake Osceola. This grand yet quaint building has only a handful of unique and distinctive residences. The “Garrett” is appointed with the finest finishes and a breathtaking open terrace overlooking the serene “Olde World” garden courtyard. This elegant location also has secured gated entrances and underground parking for your every convenience. The “Garrett” is the largest remaining residence with wonderful views from the seven over-sized windows along Morse Boulevard. and includes a private ground floor garage on Center Street. Three other very special residences are also available for purchase. • Unique and distinctive residences, with customized floor plans

• Romantic gas lighting in the courtyard and at each of the private residence entrance terraces.

• Private on-site enclosed parking.

• Elegant, oversized passenger elevators serving no more than six residences.

• Secured access with camera surveillance of the building entrances and common areas. • Quiet, with acoustically designed floor separations between the residences. • A summer kitchen for use by the residents, adjacent to the courtyard. • Centralized access control system with communication directly to residents, from Morse Boulevard entrance.

• Trash chutes on each floor, just steps away from the residences.

• Floor Plans ranging fr om 2,300 Sq. Ft. to 3,40 0 Sq. Ft. • Private entrances to each residence from balconies or the courtyard. • Private street front b alconies on select residences. • Ceiling heights up to 10’-6” available, depending upon int erior design. • A summer kitchen for use by the residents, adjacent to the courtyard. • Eight foot raised pane l, solid core, interior doors and French doors leading to balconies or the courtyard. • Electronic infrastruct ure backbone and available upgrad e for custom wiring for audio/vid eo, phone, high- speed data service a nd satellite TV and security system s. • Laundry room in e ach residence.

located just 130 feet from park avenue on historic morse boulevard in downtown winter park, florida

The demiTrius

2nd FL 2BR Den 3 Bath • 2,450 Sq. Ft. $1,600,000

june 23, 2008 | 6:00 - 10:00pm

The FiTzgerald

The garreTT

3rd FL 3BR 3½ Bath • 3,367 Sq. Ft. $2,300,000

Kitchen/Bath Am

enities:

• Natural stone cou nter

tops. • Custom cabinets in k itchen and baths. • Kohler plumbing fi xtures and fittings including an availab le Whirlpool tub in the master suite. • Under cabinet lightin g in the kitchen. • Exclusive top-end appliances including refrigerator, dishw asher, range/ovens, wine cooler, and m icrowave. • Frameless glass sh ower doors. • Private bathrooms for each bedroom, half/powder bath, depending upon final interior design.

opportunities

Call Michael Gonick for

Stirling

Project } The Landmark Promotional Collateral (rebrand)

You are cordially invited You’ll love the warmth & grandeur of this architectural masterpiece. The “Landmark” is Winter Park’s prestigious location, nestled between the world renowned Park Avenue shopping district & historic Lake Osceola. This grand yet quaint building has only a handful of unique and distinctive residences. Come and discover the “Olde World” charm!

2nd FL 3BR Den 3½ Bath • 2,291 Sq. Ft. $1,500,000

• Air conditioned, partitioned storage, on the ground floor. • Building generator, which supplies power for the emergency lighting, elevator, garage doors and limited circuits for each residence.

The Brandon

1st FL 2BR Den 3½ Bath • 2,261 Sq. Ft. $1,525,000

begin at $1.5 mi

your private tour today •

llion

Phone: 407.383.2

563

branding

Project } EUROTIRE Pocket Folder (custom die, emboss, UV spot varnish, soft touch)

branding

Project } EUROTIRE Product Sales Brochure

brand guidelines

Hello This is a guide to all the things that make up CBC of Central Florida. It includes everything you need to know about the pieces that fit together to make up our brand and define who we are. Why not take a look around and get to know us a little better. Logo

Words

Colors

Contact Info

Imagery

Advertising

Typefaces

Open Campaign

protect and inspire every child, every day.

4001 Pelee Street, Orlando, FL 32817 • 866-90-CHILD (24453) • www.CbCCFL.org

Approved Logo Color Breakdown

CMYK

Logo Usage with Tagline

RgB

PMS

CMYK YELLOW: 0, 23, 100, 0

RGB YELLOW: 255, 198, 11

PMS YELLOW:

PMS 123C

CMYK BLUE:

RGB BLUE:

PMS BLUE:

PMS 3005C

100, 35, 0, 0

0, 131, 202

protect and inspire every child, every day. .3125” from logo

.3125” from logo

protect and inspire every child, every day. Tagline should be used as shown above. Font is Gill Sans Book all lower case.

Approved Logo Treatment with Swirl Background

Logo Sizing and Spacing in Relationship to Other Elements .25”

.25”

There should be a clear space of .25” around the logo (vertical and horizontal).

Set the swirl as an overlay transparency ranging from 40% - 73% depending on background color being used. *All approved background colors will be addressed in a future section.

CBC Brand Standards

www.CBCCFL.org

CoLoRS The preferences someone has for color can tell a lot about who they are. For example, yellow is the color of happiness and imagination. Green symbolizes hope, renewal and peace. Blue is compassionate and caring. Not only are these our three main colors, we’re pretty particular about where and how they are used.

Approved Colors - Solids

CoLoRS

Project } Community Based Care of Central Florida Brand Guidelines

CBC Brand Standards

CMYK: 100, 74, 0, 0

CMYK: 100, 35, 0, 0

CMYK: 65, 0, 0, 0

CMYK: 25, 0, 0, 0

CMYK: 0, 50, 100, 0

CMYK: 0, 31, 100, 0

CMYK: 0, 23, 100, 0

CMYK: 0, 17, 100, 0

CMYK: 42, 5, 94, 0

CMYK: 56, 17, 57, 0

CMYK: 75, 0, 100, 0

CMYK: 61, 30, 100, 11

CMYK: 2, 37, 9, 0

CMYK: 27, 53, 9, 0

CMYK: 36, 54, 0, 12

CMYK: 51, 85, 27, 7

www.CBCCFL.org

brand guidelines Table of Contents

Intent & Use

Intent & Use The following information is intended for use as a reference guide regarding all materials related to and/or about the DOGIPOT® brand and the services we provide. Included you will find all of the necessary components our brand is comprised of and a clear definition of who DOGIPOT® is as a brand. By implementing and adhering to this set of guidelines, we will be able to maintain the integrity of our brand across all media vehicles and a quality standard. This style guide should be used as a reference when creating all marketing materials for the DOGIPOT® brand, including but not limited to: Intent

& Use Abou t the Brand Target Audien ce Brand Prom ise & Positio Missio ning n & Co Logo mpetit & Tagl ors in e Ratio Logo nale Usag e Color Palette Produc t Imag ery Font Usag e Contac t Info rmatio Tips & n Reco mmen datio Th ns e Green

Solut ion to

1 2 3 4 5 6 7 10 12

•

Sell Sheets

•

Website Updates

•

Trade Show Graphics

•

Promotions & Ads

•

Business Cards

•

Letterhead

•

Training Materials & Manuals

•

Presentations & Reports

•

Catalog Pages

14 Dog Po llution .

15 16

Logo & Tagline Rationale

Logo Usage

LOGO

CORRECT USAGE - BACKGROUNDS

The DOGIPOT® logo immediately portrays the brand as for pets and their owners in its name as well as the image of the dog in the logo.

The Green Solution to Dog Pollution.

BRAND STANDARDS GUIDE

The fire hydrant in the logo also

The color green implies an eco-

depicts DOGIPOT®’s relation to pet

friendly presence, as it is healthy for

waste, symbolizing the friendly and

the environment and not harmful.

playful nature of the brand. The Green Solution to Dog Pollution.

The Green Solution to Dog Pollution.

A Light Brown Background

On White Background is ideal

We believe that good brands tell good stories and gives the DOGIPOT® story in a concise and friendly manner.

TAGLINE Your tagline is your brand, in a nutshell. It’s what your audience should remember first, foremost and always. A successful tagline will reinforce the

For DOGIPOT®’s purpose of providing an environmentally conscious solution to dog pollution, this tagline is direct and to

perception of your brand, not contrast with it. It will fall precisely in line with

the point, summing up the core of DOGIPOT®’s contributions

what you want audiences to think by effectively communicating the essence

and setting DOGIPOT® apart from competitors. It’s not just a

and mission of your brand in a few powerful, memorable words.

convenient solution, nor is just an economical solution. While

The Green Solution to Dog Pollution.

DOGIPOT® is both convenient AND economical, competitor

“The Green Solution to Dog Pollution”

products are also convenient and cost-effective. Adversely, DOGIPOT® highlights its purpose in the tagline,

Can use a green background when using Knock-Out version of the logo

“The Green Solution to Dog Pollution.”

Grayscale Version ideal on a White Background

Make sure to use contrasting and/or light colors as to enhance the logo.

Color Palette

Color has the ability to instantly convey a feeling without the use of words, so it is one of the first ways of communicating your brand’s core values and purpose at a glance. The color(s) you choose to represent your brand can define its place above the competition, creating a lasting, positive impression that resonates with your audience. It can calm with cool

SECONDARY COLORS Variations of BROWN, sometimes even falling towards hues of red, evoke security, protection and knowledge. Brown is stable and responsible with a sense of sworn duty that takes all obligations seriously. Brown signifies authority with passion and drive.

hues or provoke excitement with vibrant tones. To define the color of your brand you must feel confident in the brand

It is indicative of friendship and loyalty. It is approachable and offers a sense of belonging. Brown is sensible and organized. It

itself. Then, you may move forward in crafting a unique look and feel with the strategic use of color, complete with an

remains logical and grounded, maintaining class in a casual manner and encouraging those around it to shine.

unspoken voice communicated by sight. Sandlot & Tree Bark Brown bring DOGIPOT® trustworthiness and authority. As secondary colors, they reinforce DOGIPOT®’s reliability and it’s ability to help

PRIMARY COLOR

others. These earthy tones are reminiscent of days at the dog park, and give a

Shades and hues of GREEN represent life with a thriving presence. Green is known to instill

feeling of warmth and loyalty. You can approach these colors without caution,

trust and compassion. It is honest, friendly and helpful. Most commonly associated with nature, green represents all living things and signifies safety and permission. Green means “Go!” It is youthful and fresh, and representative of hope. Green is evocative of prosperity, success and stability.

Sandlot Brown

Tree Bark Brown

because they are safe and welcoming and where you turn to first if you are need

CMYK: 14, 83, 100, 3

CMYK: 7, 66, 100, 24

of assistance with your doggy cleanup.

RGB:

206, 79, 39

RGB:

181, 93, 26

PMS:

180 C

PMS:

1675 C

Grassy Knoll CMYK: 90, 33, 98, 26

Grassy Knoll Green dignifies DOGIPOT® appropriately as an eco-conscious solution that is friendly to the environment, as well as helpful to animals and the humans who take care of them. DOGIPOT®’s implementation of Grassy Knoll Green helps present DOGIPOT® as a good friend to your best friend,

RGB:

2, 105, 56

PMS:

7484 C

BLUE is respectable. With a wide variation of shades, ranging from light to dark, blues couple serenity and calm with balance and harmony. Blue is noble and honest. It is empowering and confident and wise. Things that are blue are perceived as having depth and being trustworthy. Blue is reliable, responsible and safe.

your dog, and sign of hope to help you clean up your pet’s waste, successfully. Sunday Skyline Blue reinforces DOGIPOT®’s trustworthiness as a friendly brand.

SECONDARY COLORS

As the authority on eco-friendly pet waste products, DOGIPOT® works hard for

GREEN (see above)

consumers to deliver the best results. As a secondary color, Sunday Skyline hints

CocoLime & Palm Cove Green dignify DOGIPOT® appropriately as an eco-conscious solution that

at a walk in the dog park, under a cloudless sky, on a Sunday afternoon. A day

is friendly to the environment and four-legged friends. DOGIPOT®’s implementation of CocoLime

CocoLime Green

Palm Cove Green

CMYK: 64, 0, 100, 0

CMYK: 80, 25, 100, 11

best friend, your dog, and confirms that a sign for DOGIPOT® is a sign of hope, helping you achieve

RGB:

101, 88, 70

RGB:

56, 133, 63

success in cleaning up after your pet.

PMS:

369 C

PMS:

364 C

& Palm Cove Green as secondary colors help to reaffirm that DOGIPOT® is a good friend to your

Project } DOGIPOT Brand Guidelines

where you find DOGIPOT® waiting for you and your furry friend to help you keep your side of the street clean. NOTE: You may use a variety of greys in the marketing materials as well. You may use black, but use it sparingly. Also you may use gradients with the colors provided on in this section.

Sunday Skyline Blue CMYK: 100, 39, 25, 0 RGB:

0, 125, 165

PMS:

307 C

brand guidelines Intent & Usage

Table of C ontents Intent & Use

Logo Usage

Tagline Usage

Keywords & Phrases

Color Palette

Imagery Usage

Font Usage

Contact Information

Tips

Intent & Usage The following information is intended for use as a reference guide regarding all materials related to and/or about the Ocala/Marion County brand as it relates to the Visitors and Convention Bureau and the services we provide. Included you will find all of the necessary components the brand is comprised of and a clear definition of the Ocala/Marion County brand. By implementing and adhering to this set of guidelines, we will be able to maintain the integrity of our brand across all media vehicles as well as a quality standard. This style guide should be used as a reference when creating all marketing materials for the Ocala/Marion County brand, including but not limited to: • Website Updates • Trade Show Graphics • Promotions & Ads • Business Cards • Letterhead • Training Materials & Manuals • Presentations & Reports • Partner/Grant Materials

Imagery Usage

Imagery Usage Below are a few samples of the kind of images that properly reflect the Ocala/Marion County lifestyle. If you are unsure as to whether or not a photograph falls within our guidelines and feel, please submit it and we will be more than happy to offer guidance.

BRAND STANDARDS GUIDE

Font Usage

Font Usage Ocala/Marion County should always be represented as such, never to separate Ocala and Marion County unless specifically speaking about or to the city of Ocala. This effort aims to better associate the Marion County region with Ocala and infers that

Jenna Sue

Helvetica Neue 55 Roman

To be used in headline activity listings

Used for city listings along the brand bar Community Support

there is more to Marion County than just Ocala.

Successful Events Do You Love

Helvetica Neue 45 Light

Helvetica Neue 75 Bold

To be used for “Do You Love” headlines

To be used for “Do You Love” headlines for smaller materials to improve readability

Championship Fields? Affordable Facilities Central Location

Only Ocala/Marion County offers winning accommodations in a world-class destination, where you can slide from home base into our famous springs. You’ll find unrivaled community support complete with an internationally experienced staff and even more outdoor fun to be had after the games are done.

Helvetica Neue 55 Roman

In and out-of-the-park excitement never ends in Ocala/Marion County. In fact, it’s only beginning.

Used for body copy

Explore More at OcalaMarion.com

BELLEVIEW

DUNNELLON

McINTOSH

13_0082_MARION_SportsEvents1001_8.5x5.75_R2V3.indd 1

Helvetica Neue 45 Light

Helvetica Neue 75 Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890!@#$%^&*()

Please note: If there is a typeface you wish to use that is not shown here, you will need to submit the requested typeface for approval.

Project } Ocala/Marion County Brand Guidelines

Jenna Sue ABCDEFGHIJKLMNOP QRST UVW XYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()

REDDICK

9/27/13 4:15 PM

Helvetica Neue 55 Roman ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()

Please note: If there is a typeface you wish to use that is not shown here, you will need to submit the requested typeface for approval. 19

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Project } Various New Home Community Ads

to receive an Information Package, call 407.581.7890

poster

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an D n

a uC o g k Y lsa?formin ill n i a h w er S ’s u T You s for p ra! We e Moe o e Y th ck o So t Cane’s bu on cameos to r you t . o Bu t $5 M t salsa lsa vid age fo friends

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Project } MOE’S Event Poster

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premier listings

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Lake Down

ID # 417

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Oceanfront Estate 1 StirlingSIR.com

extrAordinAry HoMe for extrAordinAry lives

orM on d B eACH / un ited s tAtes

Oceanfront Estate

PRICE: $8,540,000 USD stirling sotHeBy’s internAtionAl reAlty 407.333.1900 | www.stirlingsir.com

Project } Luxury Real Estate Magazine Redesign

interactive

Project } Web Banners for National Mobility Equipment Dealers Association (NMEDA)

interactive

Project } Web Banners Space Coast Credit Union

logos

Global Realty Global Realty

Global Realty

st i r l i n g m e d i a g r o u p

The

group stirling media group Project } Various Logos

dsr

diana santana rosa Senior Art Director

E: dianasrosa1@live.com