Diana S Rosa Portfolio by Diana Santana Rosa

p o r t f o l i o

dsr

diana santana rosa Senior Art Director

dsr My goal as a professional creative is to solve communication dilemmas in a visually compelling and clever way in which a product or service will be better understood, and thus succeed.

dsr

I ncl ud e d : } Branding Campaigns } Brand Guidelines } Ads & Posters } Magazine } Interactive } Logos

branding

Project } Casa del Lago Branding Collateral (custom die, emboss, TouchĂŠ ÂŽ cover stock)

branding reams ofMDMUNITY t e O tre0 C

Windermere

from $800,000 to over $3 million

Helene Brotman Sales Executive

Windermere, Fl 34786

407.571.2202 hbrotman@stirlingsir.com www.CasaDelLagoFl.com

invites you to their

on Lake Burden W i n d e r m e r e ’ s n eWe s t C o m m u n i t y Located on the picturesque and serene waters of Lake Burden, within close vicinity to other

w w w. C a s a D e l L a g o F L . c o m

prestigious communities such as Keene’s Pointe, Isleworth and Lake Butler Sound;

407.571.2202

88 home sites, including 38 waterfront lots Custom Luxury Homes from $800’s to over $3 Million

Luxury Living in W indermere

Your Mediterranean Lifestyle Awaits

407.571.2202 www.CasaDelLagoFL.com

on Lake Burden Your Mediterranean Lifestyle Awaits...

~ SALES CENTER Windermere Chase Rd

429

Universal Studios

Overstreet Rd

Lake Burden

482

4 535

STOP BY OUR SALES CENTER TODAY

528

Grand Cypress Golf Club

429

Lake Buena Vista

Disney World

88 home sites, including 38 waterfront lots

Lots priced from the low $200s to the high $700s Custom luxury homes priced from $800,000 to over $3 million Keene’s Pointe social membership included with each lot purchase 25 golf memberships to Keene’s Pointe Golden Bear Club available HOA maintained lawn service, pest control and sprinkler service Walking distance to the new school, Sunset Park Elementary

Located on the picturesque and serene waters of Lake Burden, within close vicinity to other prestigious communities such as Keene’s Pointe, Isleworth and Lake Butler Sound; Casa del Lago offers all the opportunities of the Windermere area and the luxuries of Orlando living. Sangiovese Merlot 13% alc by vol

750 ML

Exclusively Marketed by

Stirling

Project } Casa del Lago Branding Collateral

407.571.2202 www.CasaDelLagoFL.com

417

NOW OPEN ~

branding

Residence Ameni ties: A private open air, central courtyard with stone and brick; paving, lush brick, planters, an elegant fountain and comfortable seating.

A PARK AVENUE...state of mind. You’ll love the warmth & grandeur of this architectural masterpiece. The “Landmark” is Winter Park’s prestigious location, nestled between the world renowned Park Avenue shopping district & historic Lake Osceola. This grand yet quaint building has only a handful of unique and distinctive residences. The “Garrett” is appointed with the finest finishes and a breathtaking open terrace overlooking the serene “Olde World” garden courtyard. This elegant location also has secured gated entrances and underground parking for your every convenience. The “Garrett” is the largest remaining residence with wonderful views from the seven over-sized windows along Morse Boulevard. and includes a private ground floor garage on Center Street. Three other very special residences are also available for purchase. • Unique and distinctive residences, with customized floor plans

• Romantic gas lighting in the courtyard and at each of the private residence entrance terraces.

• Private on-site enclosed parking.

• Elegant, oversized passenger elevators serving no more than six residences.

• Secured access with camera surveillance of the building entrances and common areas. • Quiet, with acoustically designed floor separations between the residences. • A summer kitchen for use by the residents, adjacent to the courtyard. • Centralized access control system with communication directly to residents, from Morse Boulevard entrance.

• Trash chutes on each floor, just steps away from the residences.

• Floor Plans ranging fr om 2,300 Sq. Ft. to 3,40 0 Sq. Ft. • Private entrances to each residence from balconies or the courtyard. • Private street front b alconies on select residences. • Ceiling heights up to 10’-6” available, depending upon int erior design. • A summer kitchen for use by the residents, adjacent to the courtyard. • Eight foot raised pane l, solid core, interior doors and French doors leading to balconies or the courtyard. • Electronic infrastruct ure backbone and available upgrad e for custom wiring for audio/vid eo, phone, high- speed data service a nd satellite TV and security system s. • Laundry room in e ach residence.

located just 130 feet from park avenue on historic morse boulevard in downtown winter park, florida

The demiTrius

2nd FL 2BR Den 3 Bath • 2,450 Sq. Ft. $1,600,000

june 23, 2008 | 6:00 - 10:00pm

The FiTzgerald

The garreTT

3rd FL 3BR 3½ Bath • 3,367 Sq. Ft. $2,300,000

Kitchen/Bath Am

enities:

• Natural stone cou nter

tops. • Custom cabinets in k itchen and baths. • Kohler plumbing fi xtures and fittings including an availab le Whirlpool tub in the master suite. • Under cabinet lightin g in the kitchen. • Exclusive top-end appliances including refrigerator, dishw asher, range/ovens, wine cooler, and m icrowave. • Frameless glass sh ower doors. • Private bathrooms for each bedroom, half/powder bath, depending upon final interior design.

opportunities

Call Michael Gonick for

Stirling

Project } The Landmark Promotional Collateral (rebrand)

You are cordially invited You’ll love the warmth & grandeur of this architectural masterpiece. The “Landmark” is Winter Park’s prestigious location, nestled between the world renowned Park Avenue shopping district & historic Lake Osceola. This grand yet quaint building has only a handful of unique and distinctive residences. Come and discover the “Olde World” charm!

2nd FL 3BR Den 3½ Bath • 2,291 Sq. Ft. $1,500,000

• Air conditioned, partitioned storage, on the ground floor. • Building generator, which supplies power for the emergency lighting, elevator, garage doors and limited circuits for each residence.

The Brandon

1st FL 2BR Den 3½ Bath • 2,261 Sq. Ft. $1,525,000

begin at $1.5 mi

your private tour today •

llion

Phone: 407.383.2

563

branding

Project } EUROTIRE Pocket Folder (custom die, emboss, UV spot varnish, soft touch)

branding

When it comes to showcasing your project weâ&#x20AC;&#x2122;ve raised the bar,

Sixteen stories in fact

Donâ&#x20AC;&#x2122;t Miss Out on this great opportunity!

uni tin g buy ers and sel ler s wo rld wid e Welcome to the Global Gallery. A one-o f-a-kind venue to view real estate opportunities around the corner and around the world. A place where the finest builders, developers, interi or designers and product manufacturers showcase their products in a state-of-the-art, high tech atmosphere. Your customers will enjoy 20,000 Sq. Ft. of real estate bliss, along with the signature service.

20,000 Sq. Ft. World Marketing Center Serving Builders, Developers, and Buyers luxury real estate, vacation homes, and investments

16th Floor Penthouse Global Gallery 121 S. Orange Avenue, Ste 1600 Orlando, FL 32801

roGer soderstrom P 407.581.7890 www.GlobalGalleryUSA.com

Project } Direct Mail

*****AUTO**5-DIGIT 32746

731

JOHN Q. SAMPLE 115 INTERNATIONAL PKWY HEATHROW, FL 32746-5007

branding

Project } Flagship Pocket Folder for a Home Builder (UV spot varnish)

brand guidelines

Hello This is a guide to all the things that make up CBC of Central Florida. It includes everything you need to know about the pieces that fit together to make up our brand and define who we are. Why not take a look around and get to know us a little better. Logo

Words

Colors

Contact Info

Imagery

Advertising

Typefaces

Open Campaign

protect and inspire every child, every day.

4001 Pelee Street, Orlando, FL 32817 • 866-90-CHILD (24453) • www.CbCCFL.org

Approved Logo Color Breakdown

CMYK

Logo Usage with Tagline

RgB

PMS

CMYK YELLOW: 0, 23, 100, 0

RGB YELLOW: 255, 198, 11

PMS YELLOW:

PMS 123C

CMYK BLUE:

RGB BLUE:

PMS BLUE:

PMS 3005C

100, 35, 0, 0

0, 131, 202

protect and inspire every child, every day. .3125” from logo

.3125” from logo

protect and inspire every child, every day. Tagline should be used as shown above. Font is Gill Sans Book all lower case.

Approved Logo Treatment with Swirl Background

Logo Sizing and Spacing in Relationship to Other Elements .25”

.25”

There should be a clear space of .25” around the logo (vertical and horizontal).

Set the swirl as an overlay transparency ranging from 40% - 73% depending on background color being used. *All approved background colors will be addressed in a future section.

CBC Brand Standards

www.CBCCFL.org

CoLoRS The preferences someone has for color can tell a lot about who they are. For example, yellow is the color of happiness and imagination. Green symbolizes hope, renewal and peace. Blue is compassionate and caring. Not only are these our three main colors, we’re pretty particular about where and how they are used.

Approved Colors - Solids

CoLoRS

Project } Community Based Care of Central Florida Brand Guidelines

CBC Brand Standards

CMYK: 100, 74, 0, 0

CMYK: 100, 35, 0, 0

CMYK: 65, 0, 0, 0

CMYK: 25, 0, 0, 0

CMYK: 0, 50, 100, 0

CMYK: 0, 31, 100, 0

CMYK: 0, 23, 100, 0

CMYK: 0, 17, 100, 0

CMYK: 42, 5, 94, 0

CMYK: 56, 17, 57, 0

CMYK: 75, 0, 100, 0

CMYK: 61, 30, 100, 11

CMYK: 2, 37, 9, 0

CMYK: 27, 53, 9, 0

CMYK: 36, 54, 0, 12

CMYK: 51, 85, 27, 7

www.CBCCFL.org

brand guidelines Intent & Usage

Table of C ontents Intent & Use

Logo Usage

Tagline Usage

Keywords & Phrases

Color Palette

Imagery Usage

Font Usage

Contact Information

Tips

Intent & Usage The following information is intended for use as a reference guide regarding all materials related to and/or about the Ocala/Marion County brand as it relates to the Visitors and Convention Bureau and the services we provide. Included you will find all of the necessary components the brand is comprised of and a clear definition of the Ocala/Marion County brand. By implementing and adhering to this set of guidelines, we will be able to maintain the integrity of our brand across all media vehicles as well as a quality standard. This style guide should be used as a reference when creating all marketing materials for the Ocala/Marion County brand, including but not limited to: • Website Updates • Trade Show Graphics • Promotions & Ads • Business Cards • Letterhead • Training Materials & Manuals • Presentations & Reports • Partner/Grant Materials

Imagery Usage

Imagery Usage Below are a few samples of the kind of images that properly reflect the Ocala/Marion County lifestyle. If you are unsure as to whether or not a photograph falls within our guidelines and feel, please submit it and we will be more than happy to offer guidance.

BRAND STANDARDS GUIDE

Font Usage

Font Usage Ocala/Marion County should always be represented as such, never to separate Ocala and Marion County unless specifically speaking about or to the city of Ocala. This effort aims to better associate the Marion County region with Ocala and infers that

Jenna Sue

Helvetica Neue 55 Roman

To be used in headline activity listings

Used for city listings along the brand bar Community Support

there is more to Marion County than just Ocala.

Successful Events Do You Love

Helvetica Neue 45 Light

Helvetica Neue 75 Bold

To be used for “Do You Love” headlines

To be used for “Do You Love” headlines for smaller materials to improve readability

Championship Fields? Affordable Facilities Central Location

Only Ocala/Marion County offers winning accommodations in a world-class destination, where you can slide from home base into our famous springs. You’ll find unrivaled community support complete with an internationally experienced staff and even more outdoor fun to be had after the games are done.

Helvetica Neue 55 Roman

In and out-of-the-park excitement never ends in Ocala/Marion County. In fact, it’s only beginning.

Used for body copy

Explore More at OcalaMarion.com

BELLEVIEW

DUNNELLON

McINTOSH

13_0082_MARION_SportsEvents1001_8.5x5.75_R2V3.indd 1

Helvetica Neue 45 Light

Helvetica Neue 75 Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890!@#$%^&*()

Please note: If there is a typeface you wish to use that is not shown here, you will need to submit the requested typeface for approval.

Project } Ocala/Marion County Brand Guidelines

Jenna Sue ABCDEFGHIJKLMNOP QRST UVW XYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()

REDDICK

9/27/13 4:15 PM

Helvetica Neue 55 Roman ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()

Please note: If there is a typeface you wish to use that is not shown here, you will need to submit the requested typeface for approval. 19

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Water. Essential. Elemental. Exhilarating. From the banks of Florida’s

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Project } Various New Home Community Ads

to receive an Information Package, call 407.581.7890

poster

… ce

an D n

a uC o g k Y lsa?formin ill n i a h w er S ’s u T You s for p ra! We e Moe o e Y th ck o So t Cane’s bu on cameos to r you t . o Bu t $5 M t salsa lsa vid age fo friends

Like Us on Facebook.com/MoesOrlando

Project } MOE’S Event Poster

Ge r bes ur sa ok p our u bo ith y yo yo ad Face o l ew up ndo shar a l d Or an w e i v

magazine A C o l l e C t i o n o f l u x u ry l i v i n g A n d l i f e s t y l e

premier listings

Gallery

premier listings

Vol. III Issue IV

ORLANDO, FL

$7.95

Lake Sheen Estate Gorgeous 1.5 acre lakefront estate on Lake Sheen. Breathtaking views, sunsets and Disney fireworks. Private gate and long drive lead you to this custom built home with hardwood floors, large center kitchen island, cherry cabinets, 6-burner Thermador cook top (4 gas/2 electric). 6 bedroom, 5 bath with library and bonus room. Boat house with dock, screened room and lift. 6,857 Sq. Ft. $2,990,000 USD

Windermere/Dr. Phillips 407.992.8900 ID # 411

WINDERMERE, FL

Lake Down

ID # 250

ID # 417

WINDERMERE, FL

SEMINOLE COUNTY, FL

Harbor Isle Estate

Lake Markham Preserve This exquisite Mediterranean Estate offering 5 bedrooms, 5 full baths, 3 half baths cannot be matched by its competition. All details were hand chosen by builder/owner to create the perfect blend of ambience, leisure and style showcasing the true comforts of this home and the luxuries of a palatial getaway. Well suited for entertaining guests, this estate exhibits an impressive entertainment wing offering a gentlemen’s billiard hall, a card/cigar room, and notable theater room. Its most exceptional features are comprised with an exquisite spiral staircase with hand bent wrought iron banister leading up to the mezzanine area and topped with an extraordinary appeal of the 2 story ceilings of the formal areas below. Outdoor terrace affords many covered entertainment areas, fully equipped summer kitchen and an elaborate salt water pool and spa. 8,111 Sq. Ft. $2,690,000 USD

Magnificent Windermere Estate in exclusive gated Harbor Isle. 6,310 Sq. Ft. with 5 bedrooms, 6 full baths, 2 half baths, office, game room, kid’s study (second office) theater and private guest quarters. Kitchen features granite, large island with sink, double oven, 48". fridge, 2 dishwashers. Butler’s pantry between kitchen and family room with full upper and lower cabinets, sink, wine rack, fridge. 2 story family room with fireplace joins the kitchen. Master suite features wood floors, sitting area, fireplace, morning bar. Downstairs guest quarters with private garage and private entrance features a full kitchen, family room, bath and bedroom overlooking the pool. Home wraps around a designer pool/spa with 2 story brick veranda and patio with summer kitchen. Freshly painted interior with new wood floors in master suite, dining and listing room. $1,350,000 USD

Lake Down on the Butler Chain of Lakes. Custom 5 bedroom 4½ bath featuring 5,130 Sq. Ft. of luxury! Elegant foyer has volume ceiling and travertine floors. Impressive gourmet kitchen with rich custom cabinets and extensive use of highgrade granite; 6-burner cooktop, 3 ovens, large center island and large breakfast/serving bar. Floor plan is perfect for entertaining, expansive family room, kitchen with separate full bar and fantastic views lake views from an oversized 2,400 Sq. Ft. porch with travertine finish. $2,350,000 USD Windermere/Dr. Phillips 407.992.8900 ID # 414

Windermere/Dr. Phillips | 407.992.8900

Lake Mary/Heathrow | 407.333.1900 StirlingSIR.com

42 StirlingSIR.com

Oceanfront Estate 1 StirlingSIR.com

extrAordinAry HoMe for extrAordinAry lives

orM on d B eACH / un ited s tAtes

Oceanfront Estate

PRICE: $8,540,000 USD stirling sotHeBy’s internAtionAl reAlty 407.333.1900 | www.stirlingsir.com

Project } Luxury Real Estate Magazine Redesign

interactive

Project } Multimedia Sales Presentation in PowerPoint

interactive

Project } Web Banners Space Coast Credit Union

interactive

By Special Invitation you are invited

he Cacao Pearl is the Earth’s first luxury resort community to share all profits with

yo u a r e c o r d i a l ly i n v i t e d to t h e

residence owners and a purposefully formed Foundation for social and environmental

programmes; this ensures sustainable enjoyment for you, sustainable development for us

Stirling Sotheby’s International Realty and The Ritz-Carlton Club would like to introduce you to a

and sustainable investment for the pristine Palawan archipelago... evergreen happiness.

stimulus package for luxury resort living

appreciation

party

A limited number of residences will be offered at near pre-construction savings at the following clubs The Ritz-Carlton Golf Club & Spa, Jupiter, FL

EXCLUSIVELY FOR

The Ritz-Carlton Club, Aspen Highlands, CO

Solaire owners & residents

The Ritz-Carlton Club, St. Thomas, USVI This is a limited time offer for Stirling Sotheby’s Internatinal Realty Clientele

FRIDAY

Come and learn how you can take advantage of this opportunity

wednesday, april 1, 2009

■

August 14, 2009 5:30pm - 7:30pm

6:00-8:00 p.m.

World Marketing Center • 121 S. Orange Avenue, Suite 1600 • Orlando, FL 32801 Valet Parking Provided

Palawan is an island province of the Philippines

enjoy complimentary

Wine & Hors d’ Oeuvres

World Marketing Center - Sky Terrace Patio 121 S. Orange Avenue, Suite 1600 Orlando, FL 32801

RSVP with Gigi Dodge at 407.581.7890 or gdodge@stirlingsir.com

One ancient private island. One luxury, beyond-eco resor t community. Carbon neutral everything. Renewable energy ever ywhere. Tranquility & community. Adventure & escape.

ENJOY Refreshments & Hors d’ Oeuvres & Doorprizes

Making histor y, inspiring happiness and supporting our fragile planet, all at the same time. Developer’s conceptual rendering. Features and amenities are proposed and subject to change.

Press Release

jupiter

aspen

View Video

Find us... 1203’ north latitude, 119047’ east longitude

s t. t ho m as

property presented by EQUAL HOUSING OPPORTUNITY

This advertising material is being used for the purpose of soliciting the sale of fractional ownership interest.

Project } Eblasts promoting different luxury properties and/or events

RSVP to Mary Ann Cook by August 11, 2009

interactive

exclusive offering

exclusive offering

Where People and Nature Coexist

l u x u ry r e s i d e n c e s

the harmony community

n many ways, Harmony adopts its spirit from the life of community,

l u x u ry r e s i d e n c e s

a relaxed yet tight-knit family of people living harmoniously together

with Florida nature. From dining and enjoyable recreation facilities to having the ability to walk to nearby schools, every aspect of Harmony has been crafted to fortify the strength of community. We have fine dining at the Harmony Town Tavern, exceptional schools, the Town Square, and the Golf Preserve, and parks and trails just to name a few. Residents of our community have access to a variety of amenities and programs that define the lifestyle enjoyed in Harmony. We have a full time Activities Director on staff. There are also monthly and annual special events and festivals. See all that is going on in Harmony.

click here to view

photos

click here to view

video

property presented by

407.581.5550 | 407.242.3424 copyright

exclusive offering

Welcome to Harmony

information l u x u ry r e s i d e n c e s

armony is a relaxed yet tight-knit community of friendly people,

Address: 3301 Cat Brier Trl City: Harmony

living side-by-side with pristine Florida nature and wildlife. A town

Zip: 34773

State: Florida MLS ID# O4922846

that captures the beauty of Old Florida while offering the strong cultural

Price: $1,387,500

foundation to live harmoniously and securely in the 21st century.

County: Osceola

Subdivision: BIRCHWOOD NBHD D 1

Features

Today we live in an environmentally intelligent community – surrounded

• Bedrooms:

• Baths:

• Pool:

Yes; Inground

by parks and 7,700 acres of designated open space. We enjoy afternoons

• Year Built:

2007

• Garage:

3+ Car

• Heating:

Oil, Forced Air

• Cooling:

Central Air

• Sq. Feet:

5,400

• Construction:

Concrete Block

Exterior

golfing on Central Florida’s only Johnny-Miller-designed championship

Back

Play Slideshow

Forward

golf preserve. We fish and canoe in the unbroken peace of nearly 1,000

• Property Type: Single Family Detached

acres of protected private lakes. We found a home in Harmony.

Description

• Waterfront:

Owner financing or Lease Purchase Available Close to New Medical

Listing Associate

City by Lake Nona Price Reduction of $563,000.00 this gorgeous Colonial style former Model Home is located in the prestigious golf

click here to view

photos

click here to view

video

Jody Connor

community of “Harmony”. This exquisitely designed home comes

Office: Phone: Email:

completely furnished. The home covers 5,400 square feet under

Global 407.581.7890 Send Email to Agent

heat & air, and features four bedroom suites, 5.5 baths, 5 fireplaces, an elevator, a two car garage & a guest suite with its own single car garage. This magnificent home also offers many areas for relaxation & passing the time. A private pool cour tyard, with a sundeck off the second floor, offers views of the cascading waterfall that drops 10

property presented by

ft from the sundeck into the pool. The home also features a garden

407.581.5550 | 407.242.3424

property presented by

407.581.5550 | 407.242.3424 copyright

Project } Web Design for a Luxury Sustainable Community

logos

Global Realty Global Realty

Global Realty

st i r l i n g m e d i a g r o u p

The

group stirling media group Project } Various Logos

dsr

diana santana rosa Senior Art Director

E: dianasrosa1@live.com