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30 Reasons Why Personal Branding Will Work for You diana
Personal Branding NOT for You? – think again..
We have 30 Reasons Why Personal Branding will work for You. We know Personal Branding for many seems like a very selfindulgent exercise, why on earth does anybody want to spend so much time concentrating on themselves – who do they think they are? Hmm perhaps a good question.. In truth there are many very good reasons for pursuing this line of marketing read on.
30 Reasons Why Personal Branding will work for You: 1. The world of Employment has changed- Work is not guaranteed, Employment Contract Hire is becoming the norm. 2. Entrepreneurism is on the rise and the only true means of freedom and autonomy 3. People are employed or used because of their unique qualities 4. People are drawn to people that are followed or have a fan base 5. People want to connect to People for recommendations for products and services 6. People want to know as much as they can about a person before they meet them or do business with them. 7. If you change employers, or move contract hire your brand stays with you as do your followers 8. The future wold of work is hugely uncertain as robotics enters the world of work. What skills will you nurture for your future security and who will know that you have them? 9. Your Brand is your communication channel to the world, allowing you to demonstrate your thought leadership. 10. Thinking of Interviewing is a paper CV/ Resume enough? 11. You’re a C suite Exec – what do you stand for, what is your leadership style? 12. You want to be recommended for Board nominations – who knows about you, your thoughts, your management style, your qualifications, your history and your aspirations? 13. You want to grow your customer base, your connection base and influence. 14. You want to be seen as someone with a purpose, goal, who will reach great heights. 15. You have future aspirations for speaking or writing a book 16. You want to become a digitally fluent Business Professional 17. You want to help People, offer them useful information for better decisions 18. As an Employer You want your Salespeople and Consultants to be known, like and trusted. 19. You want to grow the reach of your brand and your company brand 20. You want to empower your employees and benefit from their brand advocacy. 21. You want the ability to join in on the Globalisation of the working world
21. You want the ability to join in on the Globalisation of the working world 22. Connected individuals are referenced and relied on for information and advice. 23. You want to attract new business, enquiries and invitations 24. You want to beat your competition 25. You want to make more money, via diverse avenues, diversity is strength 26. You want great opportunities globally, you want to grow you experience and knowledge. 27. You don’t want your ambitions to be capped 28. You want to be seen as a digitally savvy Professional 29. Your Online identity already exists you want to control it and ensure it is something to be proud of. 30. You want to steer Your future and benefit from further opportunities.
If you don’t build your dream, someone else will hire you to help them build theirs. Dhirubhai Ambani
Are those enough reasons for you? Or do You agree with the 8 Reasons below why Personal Branding Won’t Work for You ( with thanks to Valli Swerdlow of http://www.beinkandescent.com) Ignore the Naysayers: 8 Reasons Why Personal Branding Won’t Work for You 1. You don’t want to be found. You don’t like people to know who you are and what you have to offer. You don’t want to risk being judged. 2. You don’t believe in differentiating yourself. It’s more comfortable for you to blend in and not call too much attention to yourself. 3. You define your competition narrowly. You believe that your competitors are in the private or public sector, ignoring other groups that are equally competitive. 4. Personal branding sounds too gimmicky. You believe that branding is an appropriate strategy for companies like Apple, Starbucks, and Proctor & Gamble, but not for a person. 5. You like your old-fashioned resume. You love to use words like “managed,” “oversaw,” and “directed” in your resume, even though these were popular five to 10 years ago. 6. You hope that the Internet is a passing trend. Tweeting, blogging, creating personal websites, and generating Internet content in videos and online radio interviews sounds great for other people, but not for you. 7. You like having your eggs in one basket. You prefer to distribute your resume to HR professionals, recruiters, and career fair reps, and that’s it. 8. You don’t trust personal brand experts. For example, I am a consultant with 15+ years of experience as an executive search recruiter combined with executive leadership and career coaching. But you don’t know me. And, you don’t trust me.
Crazy, right? So perhaps by now you are convinced that you should travel this path visit us at www.yourpersonalbrandname.com and get your journey started.