Women Who Rock with Success

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WOM EN W H O RO C K W I T H SU C C ESS

L I V E D EM O S

MARCH 7, 2019 | I SSUE no 40

FA SH I O N ED I T I O N T H E PRO S & CO N S O F W O RD PRESS

T H E GW EN B EL O T I C O L L EC T I O N

FEAT U RI N G T H E V I C T O RI A RO A D C O L L EC T I O N 1


m ag azine

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DIANE Publisher & founder DianeWinbush

W om en W h o Rock w i th Su ccess i s a cataly st f or p r of essi on al & en t r ep r en eu r i al w om en . Fol l ow u s on Facebook , an d I n st agr am , an d Googl e Pl ay. W om en W h o Rock w i t h Su ccess i s com i n g soon to A p p l e & A m azon Fi r e T V. 6


E B EAT A U T O I M M U N E by Pal mer Kippol a - For t h e m i l l i on s of w om en who su f f er f r om Au t oi m m u n e d i sor d er s, Pal m er K i p p ol a of f er s th e ad v i ce t h at h el p ed h er r ecover : W hat did you eat today? - T r ad i t i on al W ester n m ed i ci n e m ay n ot f u l ly ad d r ess y ou r sy m p tom s w i t h p i l l s an d f i xes. A n d y ou r d oct or m ay n ot be ver sed i n th e l atest br eak t h r ou gh s i n n u t r i ti on . T h e tr u e w ay t o over com e A I d i sor d er s i s by f i n d i n g th e r oot cau ses an d h eal th e t r i gger s, an d y ou sh ou l d star t by l ook i n g at w h at y ou eat . - K i p p ol a?s book i s a gu i d e to i d en t i f y i n g an d ad d r essi n g sy m p tom s t o r ever se au t oi m m u n e d i sor d er s, st ar t i n g w i th th e f ood s th at m ay be cau si n g f at i gu e, sl u ggi sh n ess, ch r on i c p ai n , n au sea, i n f ect i on s, an d al l m an n er of i m 7bal an ces.


You m ay n ot even be aw ar e th at som e of y ou r f avor i t e f ood s ar e m ak i n g y ou si ck . A n d w h i l e t h er e?s a sp eci f i c f ocu s on d i etar y ch an ges an d h ow t o t r ack th em , sh e al so m akes r ecom m en d ati on s to obser ve an d cu t ou t el em en t s of y ou r life th at cau se, ad d to, or ex acer bate i n f l am m at i on , i n cl u d i n g str ess, bi r th con tr ol , h eav y m et al s, sod a, p oor sl eep , sm ok i n g, an d even p r escr i p ti on m ed i ci n e. A b o u t t h e A u t h o r : W h en sh e w as on ly 19, Pal m er K i p p ol a w as gi ven a d ev astati n g d i agn osi s: M S.. A s sh e str u ggl ed t h r ou gh w h at m i gh t h ave p r om p ted t h e sy m p t om s, sh e began a ser i es of tr i al s t o ch an ge h er l i f est y l e ? f r om d i et an d m ed i ci n es to str ess r ed u cti on . Sh e al so l ear n ed abou t th e i m p or tan ce of t h e essen t i al car e of h er ?gu t? or th e en t i r et y of h er GI tr act ? gr ou n d zer o f or bod y - w i d e i n f l am m at i on . W h at sh e at e w as i n f l u en ci n g t h e w h ol e of h er p h y si cal ecosy stem . A f ter a car ef u l ex am i n at i on of h er d i et , sh e w en t gl u ten - f r ee an d al so r em oved f ood s t h at cau se i n f l am m at i on , h ad excess su gar an d su sp ect f ood s t h at t r i gger key sy m p tom s. W i t h sel ect l i f est y l e ch an ges, K i p p ol a f ou n d r el i ef , w i th ou t p i l l s or sp eci al i st s. I n 20 10 , sh e com p l etely r ever sed h er M S an d i s sy m p tom - f r ee an d m ed i ci n e- f r ee. 8


M el i ssa D eL ay i s f ou n d er an d p r i n ci p al ow n er of T r u Per cep ti on . Sh e h as m or e t h an t w o d ecad es of ex p er i en ce h el p i n g execu t i ves, m an ager s, sal esp eop l e an d cu st om er - f aci n g p r of essi on al s gai n th e sk i l l s t h ey n eed to com m u n i cate w i t h con f i d en ce, r egar d l ess of th e si tu at i on .

M EL I SSA D EL AY

W i t h y ear s of str at egi c an d cor p or at e com m u n i cat i on ex p er i en ce ? i n cl u d i n g sen i or p osi ti on s w i th som e of M i n n esota?s l ar gest an d m ost i n f l u en t i al com p an i es ? M el i ssa k n ow s h ow to d el i ver th e r i gh t w or d s, i n th e r i gh t w ay to d r i ve ch an ge, m an age cr i ses, boost en gagem en t an d bu i l d a str on ger br an d . A s a sou gh t - af ter sp eaker , execu ti ve coach an d con su l tan t , sh e excel s at ch an gi n g th e w ay p eop l e th i n k abou t th ei r i n ter acti on s w i t h ot h er s. H er f ocu s on tr u t h , cl ar i t y an d p osi t i ve p er cep ti on s h as h el p ed cou n tl ess p r of essi on al s becom e m or e ef f ect i ve, r esp ect ed an d i n f l u en t i al com m u n i cat or s.

h t t p s:// t r u p er cep t i o n .co m / ab o u t / u b - h ead i n gs

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T h e H eal i n g Pow er s o f Su p er Fo o d s by C al O r ey

Ad d i n g or i n cr easi n g f u n cti on al su p er f ood s to y ou r d i et ? f ood s stacked w i t h d i sease- f i gh t i n g an ti ox i d an ts, h eal t h y f at s, p ow er f u l n u t r i en ts, an d en er gi zi n g v i t am i n s ? can m ake an i m m ed i ate, i m p actf u l d i f f er en ce i n y ou r h eal th , y ou r en er gy l evel , an d y ou r l i f e ? f r om sl eep an d w ei gh t l oss to bu i l d i n g u p m u scl e an d gi v i n g y ou m or e en er gy f or l on ger , m or e ef f i ci en t r u n s. - A com p act an d v al u abl e r ef er en ce gu i d e to n u t r i en t- d en se f ood s th at m u l ti - task ? th ey al l h ave n u t r i ti on al v i r tu es an d h eal i n g p ow er s p r oven by sci en ti f i c ev i d en ce, str on ger sti l l w h en p ai r ed w i th ot h er su p er f ood s an d u sed i n a w el l - bal an ced d i et. - Sect i on s i n cl u d e A ge- D ef y i n g Food s, H eal i n g Food (f r om cr u ci f er s an d Gr eek y ogu r t to ber r i es, ch eese, eggs, an d key gr ai n s; a 10 Su p er f ood s M en u .


A gu i d e f or w h at to eat an d w h en f or op ti m al h eal t h ; an d Reci p es. Fr om A p p l e Cr u m bl e to L obst er M ac an d Ch eese to Gr een Sm ooth i es ? an d m or e.

A b o u t t h e A u t h o r : Cal O r ey i s th e au t h or of T H E H EA L I N G PO W ERS ser i es an d h as w r i tten cou n t l ess ar ti cl es f or both h eal t h an d w om en ?s m agazi n es abou t f ood s an d th ei r am azi n g h eal t h ben ef i ts an d h om e cu r es. H er ar t i cl es h ave ap p ear ed i n W om an ?s W or l d , W om an ?s D ay, M en ?s Fi t n ess, an d h er book s i n cl u d e T h e H eal i n g Pow er s of V i n egar , T h e H eal i n g Pow er s of O l i ve O i l , T h e H eal i n g Pow er s of Ch ocol ate, T h e H eal i n g Pow er s of H on ey, an d T h e H eal i n g Pow er s of Cof f ee.

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Vict oria Road

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Sh an n on st ar t ed h er br an d af ter tr avel i n g to L ah or e, Pak i st an . A l aw y er by tr ad e, sh e d i d n 't con si d er f ash i on as a p oten t i al p r of essi on bu t af ter tr avel i n g to Pak i stan f or w or k , sh e f ou n d h er sel f em er sed i n th e cou n tr y 's f ash i on scen e an d w as su r p r i sed by th e tal en t an d d esi gn s sh e d i scover ed . Fast f or w ar d a f ew y ear s l at er an d sh e d eci d ed to l au n ch V i ct or i a Road , a f ai r - t r ad e, zer o- w ast e l u x u r y l abel , w i t h al l th e col l ect i on s bei n g d esi gn ed , sou r ced an d tai l or ed u n d er on e r oof i n L ah or e. Tod ay, V R col l ecti on s can be f ou n d i n stor es acr oss t h e cou n t r y i n cl u d i n g Bar n ey s N Y. Sh an n on can d i scu ss an y t h i n g f r om m on ey m an agem en t, star tu p bu si n ess an d t h e str u ggl es an d su ccesses sh e f aced , m om p r en eu r s an d m om br ead w i n n er s as sh e's th e br ead w i n n er i n h er f am i ly an d l ot s m or e.

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www.website.com info@website.com

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T H E GW EN B EL O T I C O L L EC T I O N

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W o m en W h o Ro ck w i t h Su ccess: T el l u s Yo u r A b o u t Yo u , Gw en . I am a w om en s- w ear f ash i on d esi gn er w h o ap p r eci ates an d l i ves f or th e op p or tu n i t y t o l et cr eat i v i t y, sty l e, an d col or l i ve i n al l sp aces. I h ai l f r om Br ook ly n w h er e m y br an d w as bor n . I h ave a d egr ee i n p sy ch ol ogy an d am cer t i f i ed i n f ash i on con str u cti on an d d esi gn . T h e l at t er p ar t of th at d escr i p t i on h ap p en ed l ater i n l i f e. T h ou gh I ?ve alw ay s h ad an af f i n i t y f or sty l i sh th i n gs, t h at l ove or h obby, i t t u r n i n g i n to a bu si n ess w as n ot on m y r ad ar at al l . Sever al y ear s l at er an d h er e I am , th e ow n er of a w om en 's ap p ar el an d accessor y br an d . W o m en W h o Ro ck w i t h Su ccess: W h at i n sp i r ed y o u t o l au n ch y o u r cl o t h es d esi gn ? Gw en Bel ot i Col l ecti on i s m y n am esake br an d . I l i ke to th in k t h at i t w as bi r t h ed ou t of n ecessi t y. I star t ed to h on e i n on a t al en t th at I d i d n ?t r eal ly r ecogn i ze as m or e th an ju st a l ei su r e i n ter est. be abl e t o w ear th i n gs th at com p l i m en ted m e. 20


Bei n g u n aw ar e t o m e, t h at?s w h er e i t al l star t ed . I star ted to cr eate w h at w asn ?t accessi bl e. I m ad e cl ot h i n g th at w as accom m od at i n g t o m e an d m y f i t con cer n s w i th ou t sacr i f i ci n g st y l e. W o m en W h o Ro ck w i t h Su ccess: H ow ar e co n su m er s co n n ect ed t o y o u r b r an d ? W h at m ak es y o u r cl o t h es l i n e u n i q u e? I t h i n k con su m er s f i n d v al u e i n th e tr an sp ar en cy of th e br an d . I f I ?m bei n g h on est, I d on ?t k n ow th at w e w er e as t r an sp ar en t i n t h e begi n n i n g as w e ar e n ow. T h at w ou l d h ave m ean t m e sh ar i n g w h y I w as u n h ap p y w i th stor e op ti on s, m ean i n g m e t al k i n g abou t m y ow n i n secu r i t i es an d t h e ?f i t?i ssu es t h at p r om p ted m e to d esi gn m y ow n cl oth i n g. I ?ve l ear n ed h ow ever , t h er e i s i r r ef u tabl e v al u e i n au t h en ti ci ty. O u r m i ssi on , w h i ch i s to f ost er th e gr ow t h an d em p ow er m en t of w om en acr oss th e w or l d th r ou gh f ash i on , i s p r ou d ly p ost ed t h r ou gh ou t ou r si te an d p r om oti on al m at er i al s, so t h at ou r cu st om er s an d v i si t or s k n ow w h at i t i s t h at d r i ves w h at w e d o at

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Gw en Bel ot i Col l ecti on . O u r p i eces ar e ver sat i l e an d tr an si ti on al , an d com e i n a r an ge of si zes, u p t o a si ze 18. W e r ecogn i ze th e i m m en se val u e i n h av i n g op ti on s, an d th at?s w h at w e w an t to of f er ou r gi r l . I t?s p er son al f or m e becau se I w an t to gi ve to ou r cu stom er w h at w asn ?t r eal ly r ead i ly avai l abl e f or m e. Gi v e an ex cl u si v e ab o u t y o u r ?T r u n k Sh ow .? So exci ted abou t ou r 20 19 T r u n k Sh ow s. W e ar e h osti n g ? p r i vate sh op p i n g ex p er i en ces i n h om es an d bu si n esses t h r ou gh ou t t h e N YC T r i - st at e ar ea. I n ad d i t i on w e?ll be p op p i n g u p at v ar i ou s even ts an d set ti n g u p sh op ! T h i s i s gr eat becau se i t gi ves p oten ti al cu stom er s an op p or t u n i t y t o ex p er i en ce t h e br an d i n p er son , to tou ch , f eel ? an d get t o k n ow u s. W h at ?s r eal ly cool abou t th e p r i v at e tr u n k sh ow s i s th e p r i vacy an d th e com r ad er y. Som eti m es w e m ay n ot w an t t o t al k abou t n eed i n g or w an t i n g sty l e ad v i ce.

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W e m i gh t w an t f eed back on l ook s bu t m ay n ot w an t to d o th at i n a d ep ar t m en t stor e d r essi n g r oom . W h at w e w ou l d p r ef er i s i m m ed i ate f eed back f r om ou r gi r l f r i en d s, an d w e can d o th at i n th i s saf e sp ace. You r f r i en d s w i l l en cou r age y ou an d ch eer y ou on , an d y ou ?ll get som e i n si gh t f r om p eop l e y ou r tr u st. T h ese sh ow s al so i n ci te ex p er i m en t at i on , i t ?s qu i t e p ossi bl e th at y ou ?ll tr y on a l ook y ou w ou l d ?ve n ever th ou gh t to gi ve a sh ot ot h er w i se, an d m i gh t ju st f al l i n l ove w i th i t . I t ?s r eal ly f u n , an d th er e ar e a bu n ch of p er k s f or th e h ost an d gu ests. W e t al k f ash i on , l ou n ge an d h ave a good sty l i sh ti m e. W o m en W h o Ro ck w i t h Su ccess: W h er e can co n su m er s find y o u r p r o d u ct ? Gw en Bel ot i Col l ecti on i s r ead i ly avai l abl e v i a ou r w ebsi te w w w.gw en bel ot i .com . To v i si t u s i n p er son , ch eck ou t ou r even ts p age f or u p com i n g sh op p i n g ex p er i en ces. W o m en W h o Ro ck w i t h Su ccess: W h at ?s t h e n ex t l o n g t er m goal th at y ou see f or y ou r br an d ? L on g ter m f or GB i s br oad en i n g ou r au d i en ce, 20 19 i s d evoted to con n ect i n g w i th as m an y w om en an d p eop l e as p ossi bl e. Gw en Bel oti ai m s to be a h ou seh ol d n am e f or w om en l ook i n g f or st y l i sh ap p ar el to m ax i m i ze h er w ar d r obe, an d l i f est y l e i t em s 23


an d accessor i es t o br i gh ten u p h er l i f e, d ay, an d sp ace. W o m en W h o Ro ck w i t h Su ccess: H ow can t h e r ead er s co n n ect w i t h y o u r b r an d ? Si gn u p f or ou r m ai l i n g- l i st an d i f y ou ?r e i n t er ested i n l i f esty l e con ten t v i si t w w w.gbi n st y l e.com . T h er e I sh ar e m y p er son al st y l e ex p er i en ces an d i n ter ests. O u r soci al h an d l es: I G: @gw en bel oti an d @GBi n St y l e FB: / gw en bel oti col l ect i on T w i tter : @gw en bel oti

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BEST I RI SH RECI PE BY MAK I NZE GORE

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T raditionally an I rish stew is made with lamb, which you can totally do. We opted for beef chuck for simplicity and familiarity, but we think the Guinness and potatoes still qualify the stew as I rish. W hatever cut of meat you choose, this stew is absolutely delicious. Not too heavy, but still extremely filling. An I rish Coffee would be the perfect end to the meal.

I N GRED I EN T S 3 tbsp . ex t r a- v i r gi n ol i ve oi l , d i v i d ed 2 l b. beef ch u ck st ew m eat , cu bed i n to 1" p i eces Kosh er sal t Fr esh ly gr ou n d bl ack p ep p er 1 on i on , ch op p ed 2 m ed i u m car r ots, p eel ed an d cu t i n to r ou n d s 2 stal k s cel er y, ch op p ed 3 cl oves gar l i c, m i n ced 3 m ed i u m r u sset p ot at oes, p eel ed an d cu t i n to l ar ge ch u n k s 4 c. l ow - sod i u m beef br ot h 1 (16- oz.) bot t l e Gu i n n ess 2 tsp . f r esh t h y m e Fr esh ly ch op p ed p ar sl ey, f or ser v i n g

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D I REC T I O N S

- I n a l ar ge d u t ch ov en ov er m ed i u m h eat , h eat 2 t ab l esp o o n s o i l . Seaso n b eef w i t h sal t an d p ep p er , t h en ad d t o p o t an d co o k o n al l si d es u n t i l sear ed , 10 m i n u t es, w o r k i n g i n b at ch es i f n ecessar y. T r an sf er b eef t o a p l at e.

- I n sam e p o t ad d r em ai n i n g t ab l esp o o n o i l an d co o k o n i o n , car r o t s, an d cel er y u n t i l so f t , 5 m i n u t es. Seaso n w i t h sal t an d p ep p er . A d d gar l i c an d co o k u n t i l f r agr an t 1 m i n u t e.

- A d d b eef b ack t o d u t ch ov en , t h en ad d p o t at o es, b r o t h , b eer , an d t h y m e. B r i n g t o a b o i l , t h en r ed u ce h eat t o a si m m er . - Seaso n w i t h sal t an d p ep p er . C ov er an d l et si m m er u n t i l b eef an d p o t at o es ar e t en d er , 30 m i n u t es.

- Gar n i sh w i t h p ar sl ey b ef o r e ser v i n g.

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Cab b ag e Chip s BY L AUREN MI YASHI RO

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L et's be r eal , k al e ch i p s ar en 't r eal ly th at good . Cabbage ch i p s, h ow ever , ar e an en t i r ely d i f f er en t stor y. T h ey 'r e n ot as bi t t er or as f r agi l e, an d th ey tast e p h en om en al w h en d r essed si m p ly w i th ol i ve oi l an d p ar m . Fl oor ed by t h e f act t h at y ou d on 't n eed a d eh y d r ator to m ake r eal ly good veggi e ch i p s? Ch eck ou t ou r Cool Ran ch Z u cch i n i Ch i p s.

I N GRED I EN T S 1 l ar ge h ead cabbage 1/ 4 c. gr at ed Par m esan 2 tbsp . ex t r a- v i r gi n ol i ve oi l D I REC T I O N S - Pr eh eat oven t o 250 °. Set 2 w i r e r ack s i n si d e 2 l ar ge r i m m ed bak i n g sh eets. Tear cabbage l eaves i n to l ar ge p i eces, l eav i n g ou t th e th i ckest p ar t of th e r i bs. Toss w i th Par m esan an d oi l , t h en season gen er ou sly w i th sal t an d p ep p er . A r r an ge, i n a si n gl e l ay er , on w i r e r ack s. - Bake u n t i l gol d en an d cr i sp y, 30 to 40 m i n u tes. 30


SU N N Y A N D ERSO N S' M A C A RO N I & C H EESE "Growing Up I was A M ac & cheese freak, Anyway I could get it, I took it." ~Sunny Anderson

T EX - M EX SA L A D

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T I PS FO R N EW ST A RT U PS by Ju lia Du r an w w w.sou t h geek s.com N ew star t u p bu si n ess: St ar ti n g a n ew bu si n ess i s l i ke l ear n i n g a n ew sk i l l : i t r equ i r es p ati en ce, d i sci p l i n e, au d aci ty an d t on s of sen se of h u m or to f ace th e p i tf al l s. ~ N ew bu si n ess l au n ch : A sk f or an d l i sten to f eed back , t h en l ear n h ow t o f i l t er w h at y ou h ear . N ot al l com m en ts ar e equ al ly u sef u l f or y ou r bu si n ess, som eti m es y ou ?ll h ave to tr u st y ou r gu t s. ~

~ T h e p er f ect n et w or k i n g tool s f or bu si n ess d evel op er s & en tr ep r en eu r s: Even t h ou gh h av i n g a d i gi tal p r esen ce m ean s a l ot , som et i m es y ou can ?t r ep l ace f ace to f ace n etw or k i n g.

A bou t M e For over a d ecad e, Ju l i a h as been th e ar ch i tect m aster m i n d beh i n d h u n d r ed s of team s r esp on si bl e f or d evel op i n g sop h i st i cat ed sof tw ar e p r oject s. A r m ed w i t h y ear s of ex p er i en ce w or k i n g at bi g cor p or ati on s su ch as I BM , Ver i zon , an d H ew l et t Pack ar d , sh e h as r i sen to becom e a l ead er i n t h e i n ter n ati on al I T com m u n i ty. I n l ate 20 16, Ju l i a ap p r oach ed l on gti m e f r i en d N i col as Val en ti to cr eat e a com p an y th at w ou l d r ed ef i n e th e d evel op m en t m od el of th e I T i n d u str y. Sou t h Geek s w as establ i sh ed w i t h t h e v i si on to con d u ct bu si n ess con sci ou sly - of f er i n g h i gh - qu al i t y r esou r ces w i th com p eti ti ve r at es f or sof tw ar e d evel op m en t p r ojects at cost- ef f ect i ve p r i ces. 33


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Ben ef i t s / A m en i t i es -

A gr eat com m u n i ty of l i ke- m i n d ed p eop l e A bu si n ess ad d r ess ou tsi d e th e h om e Gr eat u r ban - i n d u str i al d esi gn D ow n tow n w i t h i n w al k i n g d i st an ce of si x r estau r an ts Su p er - f ast f i ber - op t i c L A N an d W i Fi Si t/ St an d ad ju st abl e- h ei gh t d esk s C o n f er en ce r o o m s - Gr eat f or p r oject s or m eet i n g w i th cl i en t s V i d eo con f er en ci n g M u l ti p l e seat i n g op t i on s Caf e- st y l e br eak ar ea w i th cof f ee, r ef r i ger ator , m i cr ow ave, an d d i sh w ash er D i d w e say CO FFEE? D i scou n t s f or w or k sh op s. Com i n g Soon : Col or cop i er , sh r ed ser v i ces, 3D p r i n ter s, v i d eogr ap h y equ i p m en t an d m or e

C ow o r k i n g 24 / 7 w i t h D ed i cat ed D esk , M o n i t o r an d Fi l e C ab i n et - $249/ m on th C ow o r k i n g 24 / 7 M em b er sh i p $149 per month (no contract) A r e y ou l ook i n g f or an al ter n ati ve to th e d i st r acti on s of a h om e of f i ce? V i si t T h e M i l l W or k sp ace an d en joy a gr eat com m u n i ty of l i ke- m i n d ed i n d i v i d u al s th at k n ow th e ch al l en ges of t r y i n g t o w or k f r om h om e, an d th at r esp ect each oth er ?s n eed t o f ocu s. 35


W e h ave m an y seati n g op ti on s an d w e ar e l ocated i n th e h ear t of d ow n tow n D y er sbu r g w i th si x l ocal r estau r an ts w i th i n w al k i n g d i stan ce. I ncluded: A bu si n ess ad d r ess (sen d / r ecei ve m ai l ) M u l ti p l e seati n g op ti on s an d si t/ stan d d esk s L i gh tn i n g- f ast W i Fi 24/ 7 Access w i th m obi l e ap p Fou r h ou r s of f r ee con f er en ce r oom ti m e D i scou n t on cl assr oom r en tal D i scou n ts on w or k sh op s an d cl asses N etw or k i n g even ts Cop y / Pr i n t/ Scan A bi l i ty Br eak ar ea w i th Cof f ee an d Tea Ex p osu r e on ou r w ebsi te an d soci al ch an n el s D ed i cat ed D esk 24 / 7 M em b er sh i p $249 per month (no contract) You k n ow t h e ch al l en ges of tr y i n g to f ocu s at th e h om e of f i ce an d t h e ex p en se of l easi n g sp ace f or on e p er son . W e h ave th e sol u t i on w i t h ou r d ed i cat ed d esk s i n d ow n tow n D y er sbu r g. Each of ou r ad ju stabl e- h ei gh t d esk s com e w i t h p l en t y of p ow er p or ts, a L ED M on i tor an d a l ock abl e f i l e cabi n et i f n eed ed . 36


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Access th e sp ace 24/ 7 v i a m obi l e ap p . I ncluded: D ed i cated Si t / St an d D esk w i th M on i t or L ock i n g f i l e cabi n et i f n eed ed A bu si n ess ad d r ess (sen d / r ecei ve m ai l ) Casu al seat i n g ar eas L i gh tn i n g- f ast W i Fi an d w i r ed L A N 24/ 7 Access w i t h m obi l e ap p

Ei gh t h ou r s f r ee con f er en ce r oom ti m e D i scou n t on cl assr oom r en t al D i scou n ts on w or k sh op s an d cl asses N etw or k i n g even t s

Cop y / Pr i n t / Scan A bi l i t y Br eak ar ea w i t h Cof f ee an d Tea Ex p osu r e on ou r w ebsi t e an d soci al ch an n el s

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D ai l y D r o p I n C ow o r k i n g $20 per day (M ulti- day punch pass available at $15 per day) I n t ow n f or t h e d ay an d n eed a p l ace to l an d or y ou ju st n eed a d ay ou t of t h e h ou se or of f i ce? Joi n u s at ou r u r ban - i n d u st r i al d esi gn ed sp ace w h er e y ou can f ocu s an d get y ou r i m p or t an t w or k d on e i n a qu i et at m osp h er e. W e ar e w i t h i n w al k i n g d i st an ce of si x l ocal r estau r an t s, ju st of f th e beau ti f u l cou r t squ ar e i n d ow n tow n D y er sbu r g. Av ai l abl e d u r i n g n or m al h ou r s of 8 to 5, M on d ay to Fr i d ay. I ncluded: Gr eat com m u n i t y Q u i et atm osp h er e M u l t i p l e seat i n g op ti on s Ad ju stabl e h ei gh t d esk s Cof f ee an d Tea Su p er - f ast W i Fi

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K risti Porter I n h av i n g a m en t or , y ou gai n access to som eon e w h o?s al r ead y been w h er e y ou ar e, an d w h o i s w h er e y ou w an t t o be, at l east on som e l evel . T h at k n ow l ed ge i s i n val u abl e. A n d f i n d i n g an accou n tabi l i t y p ar t n er , esp eci al ly w h en y ou ?r e bu i l d i n g y ou r bu si n ess sol o, h el p s w h en y ou get l ost i n th e m i n u ti a of r u n n i n g a bu si n ess. T h ey ser ve as som eon e w h o can p r ov i d e i n si gh t , f eed back , an d en cou r agem en t , as w el l as h el p y ou m eet y ou r goal s w i th r egu l ar ch eck- i n s. Bu t even i f y ou ?r e l au n ch i n g a bu si n ess w i t h a p ar tn er or gr ou p , an accou n t abi l i t y p ar tn er i s an ot h er saf e p er son w h o can be objecti ve an d of f er a t h i r d - p ar t y op i n i on . W e ar e al l so cl ose to w h at w e?r e bu i l d i n g, an d both of th ese r ol es h el p u s r ef i n e an d i m p r ove. Pl u s, th ey w an t to see u s su cceed . 40


T H E PRO S & CO N S OF W O RD PRESS BY KRISTI PORTER

L ast w eek on t h e bl og, m y f r i en d M ad i son t ack l ed al l t h i n gs Squ ar esp ace. A s y ou al r ead y k n ow, I ?m a f an ! Bu t , I al so r eal i ze t h at Squ ar esp ace d oesn ?t f i t t h e n eed s of ever y n on p r of i t or soci al en ter p r i se. So, t o p r esen t y ou w i t h an ot h er p op u l ar op t i on , m y f r i en d A l i son i s h er e t od ay t o gi ve y ou th e p r os an d con s of W or d Pr ess. A l i son Ch an d l er i s an ot h er i m m en sely t al en ted gr ap h i c d esi gn er an d w ebsi t e bu i l d er , an d W or d Pr ess i s h er f av. I n f act , i t?s th e on ly p l at f or m sh e d esi gn s i n . A n d , I h ave to ad m i t, sh e m akes qu i t e t h e case! So, i f y ou n eed t o r ev i ew W or d Pr ess basi cs, or ar e on th e h u n t f or t h e p er f ect sp ace t o sh ow of f y ou r cau se, t ake a gan d er . (By th e w ay, y ou can w atch u s ch at abou t t h i s p ost an d m or e on Facebook L i ve.) 41


I ?m a ver y m eti cu l ou s p er son w h o m akes car ef u l , cal cu l ated d eci si on s (even w h en i t com es t o w h at to m ake f or d i n n er ). So, f or a bi g d eci si on l i ke ch oosi n g th e best w ebsi te p l at f or m , I t ook m y t i m e. A f t er m u ch con si d er ati on ? an d som e good an d bad d i n n er ch oi ces? I ch ose W or d Pr ess. I n f act, I l ove W or d Pr ess so m u ch th at I ch an ged m y w h ol e car eer t o w or k w i th W or d Pr ess w ebsi tes.

Bu t i s i t i d eal f or ever y on e? M ay be n ot. Tod ay I ?m goi n g to tal k abou t th e p r os an d con s of u si n g W or d Pr ess so y ou can f i gu r e ou t i f i t ?s r i gh t f or y ou r n eed s. A s f or d i n n er , on e of m y easy - to- m ake f avor i t es i s Gar l i ck y Gr i l l ed T i l ap i a w i th Cou scou s. A FEW FU N FA C T S A B O U T W O RD PRESS: - W or d Pr ess star t ed i n 20 0 3 as a si m p l e bl oggi n g p l atf or m , an d h as evolved i n to a w ebsi te- bu i l d i n g p l atf or m , w h i ch essen t i al ly m ean s y ou can u se i t to cr eat e an y k i n d of si te. I t i s an op en sou r ce, 10 0 % f r ee p r oject cr eat ed by h u n d r ed s of d ed i cat ed vol u n teer s th at con t i n u al ly i m p r ove th e cod e. 42


PRO S Read y to i l l u m i n at e y ou r cau se? W o r d Pr ess i s b r i l l i an t b ecau se: - W or d Pr ess p ow er s al m ost 30 % of t h e - U p d at i n g co n t en t i s easy. entire w eb, f r om f r ee W h et h er y ou w an t to ad d sty l i n g h obby bl ogs t o n ew bl og p ost s, i n cor p or ate a som e of t h e bi ggest n ew d on or bu t ton , u p d ate cor p or ati on s. test i m on i al s, or ad d n ew - Fr om bi gger n am es p r od u ct s an d ser v i ces, l i ke T ED , A M C, an d W or d Pr ess h as a ver y L ol l ap al ooza t o l ocal u ser - f r i en d ly con t en t br an d s l i ke At l an t a?s m an agem en t sy st em w h i ch ver y ow n Ref u gee en abl es y ou to l og i n , u p d ate, Cof f ee Com p an y an d an d p u bl i sh . th e Atl an t a Tech - T h e o p p o r t u n i t i es ar e V i l l age, t h er e ar e en d l ess. You can cr eat e an y abou t 75 m i l l i on k i n d of w ebsi te w i th W or d Pr ess w ebsi t es. W or d Pr ess. W h et h er y ou ?r e - Becau se i t ?s op en cr eat i n g y ou r f i r st si te, an sou r ce, W or d Pr ess on l i n e stor e, or a l an d i n g h as on e of t h e m ost p age f or a n ew soci al i m p act aw esom e an d or gan i zati on , i t ?s su p p or ti ve su p er - f l ex i bl e an d i n tegr ates com m u n i t i es w i th so m an y ad d - on s. an y w h er e. 43


- T h er e ar e t h em es gal o r e. W or d Pr ess.or g h as m or e th an 3,0 0 0 t h em es avai l abl e. Ad d i ti on al ly, th er e ar e th ou san d s m or e av ai l abl e i n d ep en d en t ly. So, th e th em e t h at su i t s y ou r n eed s m ay ver y w el l be avai l abl e . . . i t?s ju st i m p or t an t to ch oose car ef u l ly. - I t can gr ow w i t h y o u . W or d Pr ess i s ex tr em ely cu stom i zabl e an d can gr ow w i th y ou as y ou r or gan i zat i on gr ow s, esp eci al ly i f y ou ?ve cr eat ed a cu stom w ebsi t e. M A K E YO U R W EB SI T E W O RK FO R YO U CO N S W o r d Pr ess m ay n o t b e t h e b est p l at f o r m f o r y o u b ecau se: - T h em es gal or e can be l i m i t i n g an d over w h el m i n g. W h i l e I ?ve i n cl u d ed th e w i d e sel ecti on of th em es as a p r o, i t can al so be a con . T h e r i gh t th em e m i gh t ex i st, bu t i t m i gh t be d i f f i cu l t an d ti m e- con su m i n g to f i n d . A n d i f y ou ?r e som eon e w h o gets over w h el m ed by too m an y ch oi ces (D oes th e cer eal ai sl e m ake y ou w an t to r u n an d h i d e?), t h e ar r ay of W or d Pr ess th em es m ay be a m ajor con . For t u n ately, w i th W or d Pr ess, y ou h ave th e f r eed om t o cr eat e a com p l etely cu st om w ebsi te, w h i ch can el i m i n at e th i s i ssu e. - M ai n t en an ce an d u p d at es can r eq u i r e so m e t ech - sav v i n ess. To keep y ou r si te u p d at ed , backed u p , an d p r otected f r om v i r u ses, y ou ?ll n eed to en su r e y ou stay cu r r en t an d u p d at ed to th e l atest ver si on of W or d Pr ess. H on est ly, th i s i sn ?t u n i qu e to W or d Pr ess becau se t h er e i s on goi n g m ai n t en an ce associ at ed w i t h an y w ebsi t e p l at f or m . - T I PS T O M A X I M I Z E T H E PRO S A N D M I N I M I Z E T H E CO N S - I f th e con s I m en t i on ed d on ?t scar e y ou , h er e ar e a f ew ti p s to r eal ly l ever age th e p r os of W or d Pr ess: 44


- Pu t st r at egy f i r st . T h e m ost i m p or tan t w ay to m ax i m i ze al l of t h e ben ef i ts of W or d Pr ess i s to star t w i th a p l an ? k n ow w h at y ou n eed bef or e y ou d i ve i n . Begi n by est abl i sh i n g th e goal s f or y ou r w ebsi te an d p r i or i t i zi n g t h e con ten t . T h i n k abou t w h at y ou r u ser s ar e l ook i n g f or an d w h at k i n d of u ser ex p er i en ce th ey w i l l ex p ect on y ou r si te. D eter m i n e w h at f eatu r es y ou n eed . T h e m ost beau ti f u l , easi est- to- u p d at e si te w i l l d o y ou n o good i f i t i sn ?t ser v i n g th e n eed s of y ou r au d i en ce an d y ou r or gan i zati on ?s bott om l i n e. - I f y o u u se a t h em e, ch o o se w i sel y. W h i l e th er e ar e a p l eth or a of t h em es to ch oose f r om , an ou t - of - th e- box th em e m ay l i m i t y ou , so d o y ou r h om ew or k . See h ow of ten y ou r p r osp ecti ve th em e i s u p d at ed . T h ese u p d ates ar e i m p or t an t f or con t i n u ed secu r i t y an d f u n cti on al i t y. I n vest i gate h ow cu st om i zabl e th e th em e i s. I f y ou ?r e n ot car ef u l , y ou r si te w i l l en d u p l ook i n g ex actly l i ke t h e oth er th ou san d si tes u si n g th e sam e th em e. O n ce y ou h ave ch osen a th em e, I r ecom m en d sti ck i n g cl osely t o i t ? th i n gs can get tr i ck y w h en y ou star t cu st om i zi n g an ex i st i n g th em e? esp eci al ly w h en i t h asn ?t been cr eat ed u si n g best p r act i ces. - Fo r t h e m o st f l ex i b i l i t y, o p t t o b u i l d y o u r si t e f r o m t h e gr o u n d u p . W an t a w ebsi te th at i s total ly cu stom i zed t o f i t y ou r n eed s, d evel op ed u si n g best p r acti ces, an d f l ex i bl e en ou gh to gr ow w i th y ou r evolv i n g sm al l bu si n ess? H i r e an ex p er t to bu i l d ex actly w h at y ou n eed ? an d y ou ?ll h ave total f r eed om an d f l ex i bi l i ty. I f y o u ?r e n o t t ech - sav v y, h i r e so m eo n e t o m ai n t ai n y o u r si t e. You can absol u tely u p d ate t h e con ten t of y ou r w ebsi te y ou r sel f , bu t w h en i t com es t o t h e back- en d (th e stu f f y ou can ?t see), i t m ay be best t o h i r e som eon e.

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- M an y w eb d esi gn er s, m y sel f i n cl u d ed , h ave p ack ages so y ou d on ?t h ave t o w or r y abou t w eb m ai n t en an ce. - Get i n v o l v ed i n t h e co m m u n i t y ! T h e n u m ber on e th i n g I l ove abou t W or d Pr ess i s th e f u n , gr aci ou s, an d i n v i ti n g com m u n i t y. W h en I star t ed u si n g W or d Pr ess, I l ear n ed t h r ou gh at t en d i n g m eetu p s, W or d Cam p s, an d f r om p eop l e I m et al on g th e w ay. I l ove to gi ve back by sp eak i n g abou t d esi gn at th e At l an t a W or d Cam p . I f y ou star t a W or d Pr ess w ebsi te an d r u n i n to a p r obl em , t h er e ar e alw ay s l oad s of p eop l e w i l l i n g an d abl e t o h el p . W an t to see an ex am p l e of th i s aw esom e com m u n i ty i n acti on ? Ch eck ou t 48 i n 48. T h i s am azi n g i n i t i at i ve m obi l i zes m ar keti n g p r of essi on al s t o bu i l d 48 w ebsi tes f or 48 n on p r of i t s i n 48 h ou r s. H er e?s t h e si te of on e l ocal n on p r of i t th at ben ef i tt ed f r om t h i s i n i t i ati ve: Fou r t h W ar d A l l i an ce. Rem em ber , t h e p r os of W or d Pr ess can be m ax i m i zed by h av i n g str at egy, car ef u l ly ch oosi n g y ou r th em e (or goi n g cu stom !), keep i n g t h e si t e w el l - m ai n t ai n ed , an d gett i n g i n volved w i t h t h e com m u n i ty. You r or gan i zat i on m ay ver y w el l be abl e t o h an d l e al l of th i s an d bu i l d a w ebsi te on y ou r ow n . I f n ot, an d y ou ch oose t o en gage ou t si d e h el p , h er e?s a ti p : en su r e y ou r ch osen d esi gn er ?s w ebsi te i s w el l - d esi gn ed . L i ke K r i sti sai d i n t h i s bl og p ost , W an t to Gr ow You r Bu si n ess? You N eed H el p , ?bef or e r each i n g ou t to an ex p er t, sp en d t i m e on t h ei r w ebsi te an d con si d er h ow i t r eson ates w i t h y ou . I f i t m akes a gr eat f i r st i m p r essi on , i s en gagi n g, an d l ead s y ou to a cl ear cal l to acti on , y ou k n ow t h ey can d o t h at f or y ou . ? Ch oose som eon e w h o p u ts str at egy FI RST .

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m ag azine www.website.com info@website.com

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