Women Who Rock with Success

WOM EN W HO ROCK W I TH SUCCESS Feb r u ar y Ed i t i o n

SI STERS M ARY L ANDAVERDE & ERROL L ANGARA

W o m en W h o Ro ck w i t h Su ccess C el eb r at es W o m en o f C o l o r f o r B l ack H i st o r y M o n t h

Be M y Val en t i n e Images by Jill

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H O W T O M A K E 20 19 YO U R B EST YEA R EV ER

Don n a M il l er

A s th e y ear d r aw s to a cl ose, i t ?s ti m e t o l ook back to l ook f or w ar d an d set goal s. I w an t to r em i n d y ou to w or k O N y ou r bu si n ess an d n ot ju st I N i t.

You ?ll n eed to m an age al l th at w h i l e y ou en joy th e h ol i d ay s ? al l th ose p ar ti es, th e sh op p i n g, sp en d i n g ti m e w i t h f am i ly A N D r u n n i n g y ou r bu si n ess ? ser v i ci n g ex i st i n g cu stom er , m eet i n g y ear en d r even u e goal s or qu ot as, an d so on . D ar n , d i d I ju st take th e f u n ou t of i t ? Feel i n g l i ke y ou n eed a n ap . St ay str on g f el l ow en t r ep r en eu r ? y ou ?ve got th i s an d I ?d l i ke to sh ar e som e sage ad v i ce t o h el p . L et ?s tal k abou t w h y y ou n eed t o sp en d ti m e d ocu m en ti n g y ou r goal s. Ver y si m p ly, i t becom es y ou r r oad - m ap to su ccess. I f i t ?s i n y ou r h ead i t ?s an i d ea. Com m i t i t to p ap er an d y ou cr eat e str at egy th at y ou can execu te on (an d th e p l an i s u sel ess w i t h ou t th e execu ti on ). L et ?s tal k abou t som e basi cs of goal set ti n g.

L ook back t o l ook f or w ar d : - W h at w en t w el l l ast y ear ? W h y ? Can y ou r ep eat i t (th at?s t h e basi s of scal i n g)? Can y ou am p i t u p ?

- W h at d i d n ?t go w el l ? W h at can y ou l ear n f r om th at ?

W h at ch an ges w i l l y ou m ake based on th at?

- Rev i ew y ou r n u m ber s! W h at w as y ou r m ost p r of i tabl e p r oject s or ser v i ces? M ake su r e th i s i s w h er e y ou p u t y ou r m ar ket i n g an d bi z d ev ef f or t s f or 20 19.

- Rev i ew y ou r cl i en t l i st f r om 20 18. W h er e d o y ou see com m on d em ogr ap h i cs, p sy ch ogr ap h i cs an d even t s th at d r ove a n eed f or y ou r ser v i ces? See h ow y ou can com bi n e t h i s d at a- d r i ven tar get m ar ket w i th y ou r m ost p r of i tabl e of f er i n g ? n ow y ou r gett i n g to th e secr et sau ce of y ou r su ccess. T h i s w h er e th e Par eto Pr i n ci p al ap p l i es: 20 % of w h at y ou d o w i l l d r i ve 80 % of y ou r r esu l t s ? w h at ?s y ou r 20 %?

- Ex p l or e op p or t u n i ti es f or h or i zon t al gr ow th (t h an k y ou L au r el ). A r e t h er e op p or t u n i ti es to ex p an d y ou r r each or m i x u p y ou r ex i sti n g ser v i ces to cr eat e n ew of f er i n gs w i t h l i t t l e to n o i n vest m en t ? I en cou r age y ou to i n cl u d e y ou r t eam i n th ese r ev i ew an d p l an n i n g sessi on s. You r t eam m ay be tr ad i t i on al em p l oy ees or su bcon t r act or s; t h ey cou l d be stakeh ol d er s; or th ey cou l d be y ou r t r u st ed ad v i ser s or con su l t an t s. You n eed to gai n som e p er sp ecti ve h er e an d , as m u ch as I k n ow y ou ar e w i cked sm ar t, y ou ju st d on ?t h ave p er sp ecti ve. Sor r y. A s y ou begi n to see a p l an f or 20 19 d evel op , con si d er i d en ti f y i n g 1- 2 W I Gs (W i l d ly I m p or t an t Goal s). T h ese ar e th e th i n gs th at, i f th ey h ap p en , w i l l d r am at i cal ly i m p r ove y ou r r esu l t s. A s stated i n t h e 4D i sci p l i n es of Execu t i on , ?i f ever y t h i n g el se i n t h e or gan i zat i on r em ai n s th e sam e, w h at on e ch an ge cou l d m ake all th e d i f f er en ce?? T h ose ar e y ou r W I Gs. 6

" We are what we repeatedly do; excellence then, is not an act but a habit. " Aristotle

You w i l l on ly be abl e to execu t e on on e o t o d o too m u ch .

Br eak th ose W I Gs d ow n i n to SM A RT Go bou n d ). W h at ar e th e step s i t w i l l take to w or k , th ose step s, on to y ou r cal en d ar . T r m e, th i s i s cal l ed Beh av i or Pl an n i n g. Ke avoi d th e sh i n y objects an d th er e ar e so m con su l t an t or a col l eagu e, becau se:

D onna M iller

W e ar e w h at w e r ep eat ed l y d o ;

W e?d l ove to h el p y ou cr eat e an d execu te Lorem ipsum dolor sit amet consetetur sadipscing elitr.

or tw o W I Gs at a t i m e ? d on ?t d i l u t e y ou r su ccess by tr y i n g

oal s (sp eci f i c ? m easu r abl e ? at tai n abl e ? r el ev an t ? ti m e o ach i eve th e W I G? T h en , t o en su r e execution, p l ot th at r eat i t l i ke a ver y i m p or t an t ap p oi n tm en t , b ecau se i t i s. For ep y ou r sel f accou n t abl e t o y ou r p l an an d y ou r cal en d ar to m an y. Con si d er an accou n t abi l i ty p ar tn er , w h eth er th at?s a

; ex cel l en ce t h en , i s n o t an act b u t a h ab i t . Aristotle

e on y ou r goal s. H er e?s t o an a- m azi n g 20 19!

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A p r o of on l i n e ad ver ti si n g i s y ou h ave an al m ost u n l i m i ted au d i en ce t o r each . A con i s th at or gan i c ad ver t i si n g takes ti m e to d evel op au t h or i ty, con t en t an d tr af f i c, an d p ai d ad s take m on ey th at cu t i n t o over al l p r of i t , an d i f d on e p oor ly, com p l et ely obl i ter at e p r of i t.

Stacy Caprio

Kevon Owen Ch r ist ian Cou n selor , Clin ical Psych ot h er apy, LPC

7 T h i n gs T h at H ap p en W h en Yo u 'r e A H o p ef u l Ro m an t i c Vs. A H o p el ess Ro m an t i c

by K r i st i n10e Fel l i zar

Are y ou a h op el ess r om an ti c or a h op ef u l r om an ti c? A s D r .

K r y stal W h i t e, au th or of th e u p com i n g T he Letter Code, t el l s Bu stl e, "O n t h e su r f ace, t h er e's n ot m u ch d i f f er en ce bet w een th e t w o."

Accor d i n g t o D r .

W h i te, bot h t y p es t en d to see t h ei r p ar tn er s t h r ou gh r ose col or ed gl asses, an d bot h t y p es al so m ay t en d to f al l f or n ew p ar t n er s f ai r ly qu i ck ly.

H ow ever , accor d i n g to ex p er ts i n cl u d i n g D r . W h i te, t h er e ar e a f ew key d i f f er en ces bet w een h ow h op ef u l an d h op el ess r om an ti cs ap p r oach l ove.

You m ay be

f am i l i ar w i th ou r f i r st ty p e: th e h op el ess r om an ti c. T h i s i s th e ty p e of p er son w h o l oves bei n g i n l ove, an d who h as f ai r y tal e- esqu e ex p ect ati on s f or w h at a r el at i on sh i p sh ou l d be. A n d h ey, th er e's n oth i n g w r on g w i t h th at: I n f act, a 20 16 stu d y p u bl i sh ed i n th e Journal of Social and Personal Relationships f ou n d th at bei n g a h op el ess r om an ti c can be r eal ly good f or y ou r l ove l i f e.

Accor d i n g to D r .

W h i te, h op el ess r om an ti cs bel i eve t h at l ove i s th e "u l t i m ate an sw er , t h e m ost p r i zed an d v al u abl e d esti n ati on , an d t h e m ean i n g of l i f e as w e k n ow i t ."

Ju st to be cl ear ,

i t 's n ot a d y sf u n cti on al w ay of th i n k i n g, sh e say s ? i n stead , i t 's al l abou t ch oosi n g to l ove som eon e i n a w ay th at's ver y u n con d i ti on al an d accep t i n g.

H op ef i u l

"You're genuinely Optimistic About Love."

r om an ti cs, on th e oth er h an d , h ave a sl i gh t ly d i f f er en t w ay of th i n k i n g abou t l ove. T h at i n m i n d , h er e ar e som e th i n gs th at h ap p en w h en y ou 'r e a h op ef u l r om an ti c, accor d i n g to ex p er ts.

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You're Genuinely Optimistic About Love "A h op ef u l r om an t i c is op ti m i sti c, w h i ch w i l l h el p a l ot of th e u n k n ow n s i n a r el at i on sh i p be f r am ed i n a p osi ti ve w ay," Kevon O w en , r el at i on sh i p cou n sel or an d l i cen sed cl i n i cal p sy ch oth er ap i st, tel l s Bu stl e.

T h ey 'r e h op ef u l th i n gs w i l l w or k ou t , an d th ey d o h ave th e m i n d set th at r el at i on sh i p s take a l i tt l e w or k . Bu t u n l i ke h op el ess r om an ti cs, O w en say s, th ey d on 't cr eate u n r eal i sti c ex p ectat i on s f or th e r el at i on sh i p . 2. You Value

The Small Things Lorem ipsum dolor sit amet consetetur sadipscing elitr.

"Ver y of t en i t ?s th e sm al l th i n gs w h i ch sol i d i f y a m ean i n gf u l r el at i on sh i p , n ot th e bi g occasi on s an d f u l f i l l i n g sy st em ati c ex p ect ati on s," Sam an t h a M or r i son , w el l n ess ex p er t f or Gl aci er W el l n ess, tel l s Bu stl e.

Gr an d r om an t i c gestu r es ar e ver y sw eet , bu t th ey d on 't m ake u p a r el at i on sh i p .

H op ef u l r om an ti cs u n d er stan d th at th e sm al l , ever y d ay gestu r es si gn i f y u n w aver i n g d ed i cat i on an d 12 com m i t m en t.

3. The Post-Honeymoon Phase Period Doesn't Scare You "A h op el ess r om an t i c w i l l en joy th e r el at i on sh i p u n ti l w or k i s n ecessar y, bu t on ce t i m e p asses an d th e cou p l e becom es set t l ed , i t r equ i r es com p r om i se an d p r op er com m u n i cat i on f or th e r el at i on sh i p to evolve," M ay l a Gr een , sex an d r el at i on sh i p ex p er t, tel l s Bu stl e. Accor d i n g to h er , a h op ef u l r om an ti c i s m or e l i kely to m ai n tai n i n ter est on ce t h e h on ey m oon p h ase en d s. T h ey l ook f or w ar d to l ear n i n g m or e abou t th ei r p ar tn er an d gr ow i n g a cl oser bon d . H op el ess r om an ti cs, on th e ot h er h an d , h ave a t en d en cy to get bor ed on ce th e sp ar k f ad es.

4. You Don't Leave Your Love Life Up To Fate "A h op ef u l r om an t i c i s som eon e w h o bel i eves th at l ove i s t o be h ad i n t h e w or l d , bu t th er e i s a cu r i ou s m i x of bei n g acti ve abou t i t t oo," t h er ap i st Ri ch ar d Br ou i l l ett e, L CSW , t el l s Bu stl e. I n ot h er w or d s, th ey d on 't w ai t ar ou n d f or l ove t o f al l i n th ei r l ap . T h ey l ook f or op p or t u n i ti es to both gi ve an d r ecei ve l ove.

5. You're Clear About What You Want In A Partner A h op ef u l r om an t i c i s cl ear abou t w h at th ey w an t i n a p ar tn er an d a r el at i on sh i p . "T h ey r em ai n op ti m i st i c th at th ei r p er son i s ou t t h er e d esp i te th e f act th ey h ave y et to m eet th em ," Kev i n D ar n ĂŠ, r el at i on sh i p ex p er t an d au th or of M y Cat Won't Bark! (A Relationship Epiphany), tel l s Bu stl e.

T h ey w on 't t r y to f or ce a r el at i on sh i p to w or k w i t h som eon e w h o i sn 't m eet i n g th ei r n eed s.

6. You Don't Romanti ci ze Drama H op el ess r om an t i cs t en d to p r oject th ei r r om an t i c i d eal s on ever y r el at i on sh i p or p oten ti al p ar tn er th at's i n f r on t of t h em . "A l th ou gh t h i n gs m ay n ot be goi n g as th ey w i sh t h ey 'l l ad ju st t h ei r r ose ti n t ed gl asses an d see w h at th ey w an t to see," D ar n ĂŠ say s. "D r am a, obst acl es, an d jeal ou sy, ar e al l m i l est on es on t h e r oad to h ap p i ly ever af t er ."

7. You Never Settle For Less Than You Deserve H op ef u l r om an t i cs w i l l n ever p u t th e r el at i on sh i p bef or e t h ei r ow n d i gn i t y, Br ou i l l et t e say s. T h ey bel i eve i n com p r om i se. Bu t t h ey d on 't bel i eve th at sacr i f i ce i s n ecessar y f or l ove t o w or k . T h ey set bou n d ar i es f or t h em selves an d st i ck t o i t. T h ey 'r e n ot af r ai d to l eave a r el ati on sh i p t h at i sn 't m ak i n g th em f eel saf e, secu r e, an d l oved .

I t's i m p or t an t t o n ote t h at th er e's n oth i n g w r on g w i th bei n g a h op el ess r om an t i c. I n f act , D r . W h i te say s, "Both ser ve a p l ace i n ou r com m u n i ti es. O n e i sn ?t m or e h eal th y or f u n cti on al t h an t h e ot h er ."

H op ef u l r om an t i cs t en d to be a l i tt l e m or e r eal i st i c th an h op el ess r om an t i cs. T h ey d on ?t ju st i d eal i ze or f an tasi ze abou t l ove, t h ey act i vely p u r su e i t . I t 's i m p or t an t to r ecogn i ze t h at w e al l p er cei ve an d ex p er i en ce l ove d i f f er en tly. At t h e en d of th e d ay, ever y on e i s d eser v i n g of l ove, w h eth er y ou 'r e a h op el ess r om an t i c or a h op ef u l on e.

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3 W AYS T O B E T H E C EO O F YO U R O W N L I FE

I ?m th e CEO of a l ead i n g d i gi tal m ar ket i n g com p an y w i th over 80 0 em p l oy ees i n 21 of f i ces w or l d w i d e, bu t t h at?s n ot my m ost i m p or tan t r ol e. M y m ost i m p or tan t r ol e i s som et h i n g m or e p er son al : bei n g th e CEO of m y ow n l i f e. You

by Kim Perell

y ou d on ?t l i ke th em an d w an t to ch an ge th em ? y ou can .

O f t en , p eop l e d o n ot take as m u ch of a con sci ou s, or gan i zed ap p r oach w h en i t com es to m an agi n g th ei r p er son al l i ves as th ey d o th ei r p r of essi on al l i ves.

T h ey l et ot h er s con t r ol th ei r h ave as m u ch con t r ol over l i f e, su ccess, an d h ap p i n ess. is a m i ssed y ou r ow n l i f e an d su ccess as a T h i s CEO h as over th e su ccess of op p or t u n i ty.

T h e m ost h i s or h er com p an y ? of ten i m p or tan t sk i l l I u se as CEO even m or e. You h ave th e (th e m ost i m p or tan t sk i l l f or abi l i t y an d p ow er to m ake an y CEO ) i s th e abi l i ty to d eci si on s i n ever y ar ea of execu te an d get th i n gs d on e y ou r l i f e. You ar e r esp on si bl e f or y ou r h ap p i n ess, y ou r f r i en d sh i p s, an d y ou r job. I f

Y ou

n eed t o m ast er t h i s sam e sk i l l as CEO of y ou r ow n

l i f e. I n l i f e, as i n bu si n ess, I h ave to base m y acti on s on m y v i si on f or t h e f u t u r e. H er e ar e th r ee w ay s to m ake y ou r sel f th e CEO of y ou r ow n l i f e an d to m aster execu ti on .

1. D ef i n e You r V i si on H av i n g a cl ear v i si on n ot on ly d et er m i n es h ow y ou act, bu t i t al so gi ves t h ose acti on s m ean i n g. W h i l e execu t i ves u n d er stan d t h at or gan i zat i on s n eed a v i si on an d a p u r p ose, m an y p eop l e d on ?t r eal i ze th at th ei r ow n l i ves r equ i r e th e sam e d r i v i n g f act or s.

W h i l e d etai l s l i ke y ou r car eer an d y ou r r el at i on sh i p m ay r ef l ect asp ect s of y ou r p er son al i t y, th ey d on ?t m ake u p y ou r v i si on f or y ou r l i f e. O n e of th e r eason s som e p eop l e h ave d i f f i cu l t y w h en t h ey r et i r e or ch an ge car eer s i s th at t h ey f eel l ost an d st r u ggl e to f i n d th ei r i d en t i ti es.

U n d er stan d i n g y ou r v i si on of y ou r sel f an d y ou r p u r p ose i s v i tal . O n ce y ou d et er m i n e y ou r v i si on , i t ?s m u ch easi er t o d eter m i n e t h e act i on s y ou m u st take to f u l f i l l th at v i si on . I f , f or ex am p l e, y ou r v i si on i s to ser ve y ou r com m u n i ty, y ou w i l l v i ew th e ot h er f acet s of y ou r l i f e t h r ou gh th at l en s, f r om h ow y ou sp en d y ou r ti m e to h ow -Quote Author

y ou sp en d y ou r m on ey.

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2. Take Act i on O n ce y ou r v i si on h as been f i r m ly est abl i sh ed , i t w i l l gu i d e y ou r act i on s i n a m ean i n gf u l w ay. I f y ou ?r e goi n g t o get an y w h er e, y ou ?ve got to take th at f i r st step .

Tak i n g act i on i s n ot easy ; y ou w i l l h ave to over com e f ear , d ou bt, an d qu i t e p ossi bly r eject i on . To su ccessf u l ly execu te an d be t h e CEO of y ou r ow n l i f e, y ou m u st h ave t h e abi l i ty t o f eel f ear an d d o i t an y w ay.

I t can be si m p l e an d st r ai gh tf or w ar d : I t ju st n eed s to be a st ep . T h er e i s n o w r on g acti on as l on g as i t m oves y ou cl oser to y ou r v i si on . I f y ou w an t to be an ar t i st, take an ar t cl ass. I f y ou w an t t o star t a bu si n ess, go d o th e r esear ch . I f y ou w an t t o w r i t e a book , w r i te th e f i r st sen ten ce.

T h e on ly w ay y ou w i l l ever r eal i ze y ou r v i si on i s to take acti on . A n d t h e m or e y ou r el at e y ou r acti on s to y ou r v i si on , th e m or e f u l f i l l ed y ou w i l l f eel . W h i l e i t ?s m or e com f or tabl e t o t ake t h e easy p ath an d p u t y ou r d r eam s on h ol d , d on ?t h i d e i n t h e saf ety of set tl i n g. Gr eat th i n gs can h ap p en on ly w h en y ou step ou t si d e y ou r com f or t zon e. W h en I l ost m y f i r st job i n m y ear ly 20 s, i t w ou l d cer tai n ly h ave been easi er to seek secu r i t y as an em p l oy ee at an ot h er t ech com p an y. Bu t m y v i si on w as to cr eate a l i f e w i t h f r eed om an d con t r ol .

A f ter f eel i n g u n abl e t o con tr ol m y ow n d esti n y w h en m y f i r st com p an y w en t ban k r u p t , th i s v i si on d r ove m e t o becom e an en t r ep r en eu r an d al l ow ed m e to over com e m y f ear s abou t d oi n g so. I m oved to H aw ai i , w h er e I w or ked at m y k i tch en t abl e u n t i l al l h ou r s of th e n i gh t an d bu i l t a com p an y t h at gr ew t o over $10 0 m i l l i on i n an n u al r even u e. M y v i si on n ot on ly d i ct at ed m y acti on s, bu t i t al so gave t h em t h e m ean i n g th at car r i ed m e th r ou gh l on g h ou r s an d m y r i ad d ou bt s.

3. Au d i t You r L i f e CEO s h ave t o p ay at t en t i on to al l asp ects of th ei r bu si n esses, an d bei n g t h e CEO of y ou r l i f e i s n o d i f f er en t.

You n eed t o eval u at e al l f acets of y ou r l i f e an d m ake ch an ges w h er e n ecessar y. O n e of th e m ost i m p or t an t f actor s con t r i bu t i n g t o y ou r su ccess or f ai l u r e i s th e p eop l e y ou su r r ou n d y ou r sel f w i th .

To be su ccessf u l , y ou m u st bu i l d h eal t h y, i n sp i r i n g, an d su p p or ti ve r el at i on sh i p s. L i f e i s a team sp or t ? y ou can n ot d o i t al on e. A n d w h o w an t s to? I w ou l d n ot be w h er e I am t od ay w i t h ou t al l th e p eop l e w h o h ave h el p ed an d su p p or t ed m e al on g th e w ay. Bu i l d i n g th ese r el ati on sh i p s i s n ot ju st a cor n er st on e to execu ti on : I t?s an i n tegr al p ar t of su ccess on al l f r on t s of l i f e.

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T h e m or e y ou su r r ou n d y ou r sel f w i th p eop l e w h o d r ai n y ou r en er gy or f ost er d ou bt , th e l ess y ou ar e cal l ed t o step i n t o y ou r t r u e p ot en t i al . T h e m or e y ou su r r ou n d y ou r sel f w i th am azi n g p eop l e, t h e m or e y ou ?r e cal l ed to step i n to y ou r gr eat n ess. I con sci ou sly m ake a p oi n t of sp en d i n g m or e ti m e w i t h p eop l e w h o ch al l en ge, m ot i vat e, i n sp i r e, an d su p p or t m e an d l ess ti m e w i th p eop l e w h o d r ai n m y en er gy.

A n or gan i zat i on i s on ly as good as th e p eop l e i n i t , an d t h e sam e i s t r u e f or y ou r p er son al l i f e. O t h er p eop l e i n f l u en ce u s m or e t h an w e l i ke to i m agi n e; th ei r i d eas, att i tu d es, an d bel i ef s af f ect u s both con sci ou sly an d u n con sci ou sly.

Ju st as i n a cor p or at e t eam , su r r ou n d i n g y ou r sel f w i t h th e w r on g p eop l e can m ean th e d i f f er en ce bet w een su ccess an d f ai l u r e. Bu i l d a p er son al cu l t u r e of su p p or t , l ear n i n g, an d au th en t i ci t y, ju st as y ou w ou l d d o w h en cr eat i n g a com p an y cu l t u r e. Ji m Roh n f am ou sly sai d , " w e ar e t h e aver age of t h e f i ve p eop l e w e sp en d th e m ost ti m e w i t h , an d I agr ee w h ol eh ear t ed ly."

Ever y y ear , I con d u ct an au d i t of th e p eop l e i n m y l i f e an d w h o I am sp en d i n g th e m ost ti m e w i th . A r e th ey ben ef i ci al or d et r i m en t al ?

Jim Rohn famously said, " we are the average of the five people we spend the most time with", and I agree wholeheartedly.

or d em ote th e

r ef l ect y ou r v i si on

A r e th ey n eu t r al ?

p eop l e y ou

i s n ecessar y i n th e

T h en I op t i m i ze

su r r ou n d y ou r sel f

f ast - p aced ,

m y ti m e to sp en d

w i t h . T h i s on e

d i st r acti on - f i l l ed

m or e of i t w i t h

act i on h as h ad a

w or l d w e l i ve i n .

t h e p osi ti ve

h u ge i m p act on

Becom e th e CEO

i n f l u en ces an d

m y su ccess an d

of y ou r l i f e, an d

m i n i m i ze m y

m y abi l i t y to

cr eat e th e l i f e y ou

associ ati on w i t h

con t i n u al ly

d r eam of .

t h e n egati ve

execu te.

i n f l u en ces. A s t h e CEO of y ou r ow n l i f e, y ou h ave t h e abi l i ty to p r om ot e

Tak i n g con t r ol of y ou r l i f e an d m ak i n g su r e th at y ou r acti20 on s

M ary

A f ew y ear s ago, M ar y L an d aver d e (r i gh t) began to n ot i ce t h e l ack of r esou r ces f or em er gi n g ar t i sts i n m u si c, th e ar ts an d f i l m / t v. I t w as h er son ?s m u si cal tal en ts th at cau gh t h er atten t i on , y et sh e h ad n ow h er e to gu i d e h i m i n ter m s of ?bei n g d i scover ed ? or sh ow casi n g w h at h e cou l d d o. So sh e d eci d ed t o d o som et h i n g abou t .

Sh e l ef t h er car eer i n m ar keti n g an d l i cen si n g, gr abbed h er t w i n si ster f r om W al l Str eet an d l au n ch ed I N D I ST RY T V i n 20 17.

I N D I ST RY i s t h e f i r st of i t s k i n d su bscr i p t i on str eam i n g ser v i ce th at f eat u r es an i n ter acti ve tech n ol ogy w h er e m em ber s can w atch , sh op , soci al i ze, an d i n ter act w i th con ten t acr oss t h e scr een . I t gi ves y ou n g cr eat or s th e op p or tu n i ty t o f i n d t h ei r voi ce.

Ad d i ti on al ly, I N D I ST RY f eatu r es or i gi n al p r ogr am m i n g acr oss a v ar i et y of gen r es w i th ch an n el s cover i n g tr avel , f ood , sp or t s, excl u si ve cel eb i n ter v i ew s an d beh i n d - th e- scen es l i ve str eam ed access.

A su bscr i p t i on ser v i ces i s of f er ed f or $9.99 a m on th . I n p ar tn er sh i p w i t h t h e V i r gi n br an d , I N D I ST RY T V h osts a var i ety of even t s i n Ch i cago (w h er e i t ?s based ) f eatu r i n g f i l m , p h i l an t h r op y, an d m u si c an d w i l l soon ex p an d to San Fr an ci sco.

22

FI RST - O F- I T S- K I N D SU B SC RI PT I O N ST REA M I N G SERV I C E, I N D I ST RY T V, A N N O U N C ES B ET A L AU N CH N ew Pl at f o r m T ak es St r eam i n g t o t h e N ex t L ev el , A l l ow i n g M em b er s t o I n t er act w i t h A N D Su b m i t O r i gi n al C o n t en t C H I C A GO , I l l . (Sep t em b er 20 17) ? I N D I ST RY, a f i r st- of - i ts k i n d su bscr i p t i on str eam i n g ser v i ce th at of f er s con ten t sh ap ed by i t s au d i en ce, i s th r i l l ed to an n ou n ce th e l au n ch of i t s beta p l at f or m tod ay an d a 30 - d ay f r ee tr i al f or n ew m em ber s. I N D I ST RY m em ber s w i l l r ecei ve excl u si ve access t o p r em i er or i gi n al p r ogr am m i n g acr oss a var i ety of gen r es, w i t h ch an n el s cover i n g tr avel , f ood , f ash i on , ar t , sp or t s, excl u si ve cel ebr i ty access, em er gi n g m u si cal ar t i st s an d beh i n d - th e- scen es l i ve str eam ed even ts. Ad d i t i on al ly, I N D I ST RY?s p l at f or m f eatu r es i n t er acti ve t ech n ol ogy t h at al l ow s m em ber s to n ot on ly w atch con t en t , bu t al so sh op , soci al i ze an d en gage w i th i t.

(Cl i ck h er e t o w atch I N D I ST RY?s p r ev i ew v i d eo.)

I N D I ST RY M ed i a w as f ou n d ed by tw i n si ster s, M ar y L an d aver d e, CEO an d Er r ol l A n gar a, CO O , w h o saw a m i l l en n i al gen er at i on t h at cr aved bei n g p ar t of a com m u n i ty w h er e t h ey cou l d m ake an i m p act th r ou gh ar t an d i n n ovati on . T h ey cel ebr ated th ei r bet a l au n ch on O ct ober 21, 20 17 at t h e V i r gi n H otel s Ch i cago w i th an excl u si ve p r em i er e even t h osted by M ar i o L op ez, Em m y - w i n n i n g h ost of ?Ex tr a,? an d f eat u r i n g a ser i es of st ar s f r om I N D I ST RY?s ch an n el s, i n cl u d i n g sp eci al p er f or m an ces by em er gi n g ar t i st s Raqu el Castr o of ?Em p i r e? an d ?T h e Voi ce,? Ch i cago h i p h op ar t i st Z Ver se an d L A- based ar t i st Gr eg M ar k s. A s on e of i t s d ebu t of f er i n gs, t h e n i gh t al so i n cl u d ed a sp eci al gu est p er f or m an ce, w h i ch w as l i ve str eam ed on I N D I ST RY al on g w i th h i gh l i gh t s f r om th e n i gh t . Ad d i ti on al ly, i n h on or of Br east Can cer Aw ar en ess M on th , m em ber s w er e abl e to d on at e t o Su san G.

?W h en cr eat i n g I N D I ST RY, w e set ou t to d esi gn a r evol u ti on ar y en t er t ai n m en t p l at f or m w h er e m em ber s cou l d i n ter act w i t h t h e con t en t th ey, an d ot h er s w or l d w i d e, con su m e,? sai d L an d aver d e, CEO an d co- f ou n d er of I N D I ST RY M ed i a. ?Even m or e so, w e w an t ed th em to h ave an i m p act an d a voi ce. T h u s, I N D I ST RY al so gi ves i t s m em ber s th e abi l i ty t o sh ap e an d cu r at e con t en t ? m ak i n g th e v i ew er a p ar t of t h e stor y.?

I n ad d i ti on t o or i gi n al p r ogr am m i n g, I N D I ST RY M ed i a sou r ces con ten t f r om m em ber su bm i ssi on s; so, w h et h er y ou ?r e an u p - an d - com i n g m u si ci an i n ter est ed i n sh ar i n g y ou r sou n d , or an i n d ep en d en t f i l m m aker su bm i t ti n g a p i l ot ep i sod e or a d ocu m en t ar y, I N D I ST RY i s th e p l atf or m f or y ou n g cr eat or s to f i n d th ei r voi ce.

T h i s i s exem p l i f i ed i n th e sh ow s ?Goi n g K n ow w h er e,? an d ?T h e U n d er 5er s,? w h ose cr eat or s con n ect ed w i th I N D I ST RY M ed i a ear l i er th i s y ear . A s p r om i sed , th ey m ai n tai n f u l l cr eati ve con t r ol over th ei r w or k , w h i ch i s n ow f eatu r ed on t h e bet a p l atf or m .

U ser s can si gn u p f or t h ei r 30 - d ay f r ee tr i al m em ber sh i p on l i n e at w w w.i n d i str y tv.com , w h i ch w i l l en abl e th em to u se th e on l i n e ver si on or si gn i n on th e ap p (avai l abl e to d ow n l oad on i O S an d A n d r oi d d ev i ces.) I N D I ST RY of f er s t h r ee d i f f er en t m em ber sh i p p l an s: St an d ar d ($7.99/ m on t h ), Pr em i u m ($9.99/ m on t h ) an d V I P ($350 / y ear .)

For m or e i n f or m at i on on m em ber sh i p p l an s, p r ogr am m i n g, i n ter acti ve f eatu r es an d m or e, v i si t w w w.i n d i st r y m ed i a.com .

24

Br et t H el l i n g

"Star ti n g a n ew bu si n ess or star t u p can be a p ai n f u l task t o d o becau se i m p l em en ti n g an i d ea to f u l l f l ed ge bu si n ess i s som et h i n g f ew i n d i v i d u al s can cater . Bu t, w i th th e r i gh t m i n d set an d tool s, an y on e can accom p l i sh t h e i m p ossi bl e.

T h er e ar e m u l t i p l e t ool s th at be h el p f u l f or a star t u p to i n i ti ate i n t h e i d ea p h ase of th e bu si n ess. Fol l ow i n g ar e t h e som e of t h e h an d y ap p l i cat i on s on e sh ou l d con si d er u si n g f or t h ei r st ar t u p : 1. Can v a, an am azi n g ap p l i cat i on w i th th e bu i l t i n f eatu r es to over com e t h e n eed of gr ap h i c f or y ou r soci al m ed i a. I t i s a f r eem i u m ap p l i cat i on w i th som e of i t s f eatu r e h av i n g a p r i ce t ag, bu t f or a star t u p , i t can be absol u tely gem of an ap p l i cati on to m an age an d d esi gn soci al m ed i a d esi gn s an d ou t l ook . I t p r ov i d es tem p l ates f or al m ost al l of t h e p op u l ar soci al m ed i a ap p l i cat i on an d i s r ead y t o be p u bl i sh ed on y ou r soci al m ed i a.

[Sou r ce: Can v a.com ] 2. Bu f f er , a m an agi n g tool f or th e star t u p s w h o ar e ju st abou t to l au n ch t h ei r bu si n ess bu t ar e bu sy en ou gh to gi ve ti m e t o soci al m ed i a. T h i s ap p l i cat i on p r ov i d es access to y ou r soci al m ed i a accou n t s an d th e abi l i t y to p ost y ou r i m ages or t w eet s on th e ti m e al l ow ed by t h e u ser . I t i s t h e p er f ect ap p l i cati on to begi n w i th an d y ou can w or k on y ou r bu si n ess w h i l e i t h an d l es al l th e p osts r equ i r ed f or t h e soci al m ed i a accou n t , y ou ju st h ave to p r ov i d e th e t i m e t h e p ost n eed s to be sh ar ed on soci al m ed i a. I t h as a p r em i u m ver si on f or l ar ge en t er p r i ses an d a f r ee ver si on f or t h e sm al l bu si n esses or star t u p s.

[Sou r ce: Bu f f er .com ] 26

W h en ever I 'm w or k i n g w i th y ou n g star t u p s t h at ar e r ead y t o d i ve i n t o on l i n e m ar keti n g, I alw ay s ask t h em th e qu est i on , "H ow ar e y ou goi n g to m easu r e p er f or m an ce?" A l l t oo of t en bu si n esses ar e r ead y to al l ocate m on ey t o m ar keti n g an d cu stom er acqu i si ti on , bu t t h ey h aven 't sp en t th e ti m e bu i l d i n g a f ou n d at i on f or m easu r i n g h ow ef f ect i ve, or n ot ef f ecti ve, t h ose act i v i t i es ar e. W h en i t com es to u si n g y ou r ver y l i m i t ed f i n an ci al r esou r ces, y ou w an t to m ake su r e t h at y ou 'r e u si n g th em w i sely. I f y ou h aven 't sp en t t i m e d et er m i n i n g h ow y ou 'r e goi n g to m easu r e su ccess, th en y ou 'l l alw ay s be l ef t w on d er i n g w h i ch of y ou r ef f or t s ar e w or k i n g an d w h i ch on es y ou sh ou l d sh u t of f asap

A f ew ti p s f or t h e st ar t u p s: - M an age y ou r t i m e m or e ef f i ci en t ly, d on 't over l ook som eth i n g w h i ch i s h ar d to ach i eve.

- Be f i n an ci al ly i n d ep en d en t.

- L i sten to i d eas of ever y on e an d i m p l em en t w h at i s better f or th e com p an y.

28 - T h e i d ea sou n d s gr eat w h en i t 's sh ar ed ." ~Br et t H el l i n g

by Kraig Martin ?To gen er at e br an d aw ar en ess an d gen er ate l ead s qu i ck ly, ef f i ci en tly, an d at a l ow cost , d i gi tal m ar keti n g i s an absol u te m u st. W i t h a cl ear i d ea of w h o y ou r tar get cu st om er s ar e, y ou can tai l or on l i n e ad ver t i si n g cam p ai gn s on soci al m ed i a p l atf or m s or sear ch en gi n es to r each cer t ai n d em ogr ap h i cs or th ose l ook i n g f or y ou r key bu si n ess ter m s.

Kr aig M ar t in

W i th a cl ean , i n f or m ati ve w ebsi te an d com p l ete soci al m ed i a p r of i l es, y ou can br i d ge th e gap bet w een y ou r bu si n ess an d cu st om er s, f aci l i t at i n g easi er com m u n i cati on f or cu stom er qu er i es an d com p an y u p d at es.

D i gi tal m ar ket i n g m ay n ot be f or y ou r bu si n ess d ep en d i n g on w h o y ou r cu stom er s ar e - th ey m ay n ot be p r esen t on d i gi t al p l at f or m s so y ou r ef f or t s w ou l d be w asted . Ad d i t i on al ly, i t r equ i r es con stan t d ed i cati on to m ai n tai n su ccessf u l on l i n e cam p ai gn s w h i l st tr ad i ti on al m ar keti n g m et h od s t y p i cal ly on ly i n volve p r ep ar ator y w or k bef or e goi n g l i ve.

I t al l d ep en d s on y ou r bu si n ess goal s an d cu st om er base, bu t d i gi tal m ar ket i n g i s a h i gh ly f r u i t f u l m et h od of p u sh i n g y ou r n am e ou t t h er e an d r each i n g th ose w h o m at ter m ost .?

30

Ketan Kapoor N ew

St ar t u p

B u si n ess

Bef or e y ou st ar t w i t h an y t h i n g n ew on th e bu si n ess f r on t - be i t an y n ew bu si n ess l au n ch or a star t u p - th e f i r st an d f or em ost p oi n t to p on d er abou t i s w h eth er or n ot th er e?s a n eed of y ou r p r od u ct s or bu si n ess i n th e m ar ket. Si m p ly p u t , v al i d ate y ou r i d eas w i th y ou r tar get au d i en ce- st ar t som et h i n g w h er e th er e i s a n eed an d p eop l e ar e w i l l i n g t o p ay f or th ei r n eed s f u l f i l l ed .

H o m e- B ased B u si n ess O w n er s Si n ce y ou w an t t o be sel f - su f f i ci en t w i th y ou r h om e- based bu si n ess, i t h as to be l ess d ep en d en t on t r avel an d i n t er act i on s w i th m u l ti p l e stakeh ol d er s. You can ?t r u n a bu si n ess w h er e y ou n eed to step ou t f or ever y l i t tl e bu si n ess r equ i r em en t . To bet ter u n d er stan d th i s, t h i n k of a baker y sh op v i z- a- v i z a w ool en gar m en t sh op .

W i th a baker y sh op , y ou ar e m ostly d ep en d en t on y ou r ow n ef f or t s w h i l e a w ool en gar m en t sh op w i l l r equ i r e a l ot of oth er cor r esp on d i n g acti v i t i es l i ke th e p r ocu r em en t of r aw m ater i al , th e k n i t ti n g tool s, an d ex p er t w ool en cl ot h es d esi gn er s.

T h e Pr o s & C o n s f o r O n l i n e M ar k et i n g & A d v er t i si n g T h e on l i n e m ar keti n g an d ad ver ti si n g w or l d boost y ou r bu si n ess an d br an d aw ar en ess l i ke n oth i n g el se. I t r ap i d ly bu i l d s on t h e on l i n e r ep u t at i on to ex p an d y ou r bu si n ess, op en s n ew aven u es t o at tr act cu stom er s, an d get gr eater br an d v i si bi l i t y bey on d th e tr ad i t i on al w ay s. T h r ou gh on l i n e ad ver ti si n g an d m ar ket i n g cam p ai gn s, y ou star t getti n g on boar d a l ot of I n bou n d cu st om er s i n cr easi n g t h e ef f i ci en cy of y ou r m ar keti n g ef f or t s.

T h ou gh on l i n e m ar keti n g an d ad ver t i si n g com e w i th t h ei r ow n sh ar e of ben ef i ts, th er e ar e m an y accom p an i ed caveats or ch al l en ges. I t ex p oses y ou r bu si n ess to th e ex tr em e com p et i t i on w h o ar e agai n l ever agi n g a l ot of m ar keti n g st r at egi es an d tact i cs to be su ccessf u l . T h e cu t- th r oat com p eti ti on an d th e str u ggl es to br eak t h r ou gh th e cl u t t er an d ch aos of ot h er s l i ke y ou i n y ou r n i ch e r equ i r es a l ot of p er sever an ce, i sn ?t easy, an d m i gh t t ake a h eav y t ol l on y ou .

32

Ru n n i n g su ccessf u l m ar ket i n g an d bu si n ess cam p ai gn s on l i n e i sn ?t ch i l d ?s p l ay an d d oesn ?t com e ch eap . You n eed to k n ow t h e ar t of sel l i n g su ccessf u l ly, p l an n i n g m eti cu l ou sly, an d cl ear ly u n d er stan d i n g th e execu ti on k n ow - h ow of ad ver t i si n g an d m ar keti n g cam p ai gn s. I t m i gh t tu r n ou t t o be h i gh ly m on ey - d r ai n i n g an d m i gh t gi ve y ou n o RoI w h at soever .

T h e Per f ect N et w o r k i n g T o o l s f o r B u si n ess D ev el o p er s & En t r ep r en eu r s - L i n k ed I n Gr o u p s: U se L i n ked I n gr ou p s as m u ch as y ou can to p u t y ou r p oi n ts acr oss, gai n n ew i n si gh t s abou t bu si n ess i n tel l i gen ce d oi n g t h e r ou n d s an d af f ecti n g y ou r m ar ket n i ch e sp eci f i cal ly, an d t o bu i l d y ou r sh ar e of m i n d an d au th or i ty abou t d i f f er en t bu si n ess an d en t r ep r en eu r sh i p t op i cs an d t r en d s.

- W h at sA p p Gr o u p s: T h ese d ay s W h at sA p p m akes i t so easy to con n ect w i t h l i ke- m i n d ed en t r ep r en eu r s an d bu si n ess p eop l e to h el p y ou gr eatly i n m ar keti n g aven u es an d to keep y ou h i gh ly en gaged w i t h n ew i n n ovati on s br eak i n g gr ou n d s an d d i scu ssi n g si m p ly t h e cor p or ate ch al l en ges an d th ei r sol u ti on s.

- L o cal C h am b er s o f C o m m er ce: Get excl u si ve m em ber sh i p s to com m er ce ch am ber s i n y ou r l ocal i t y or t o t h e on e r el at ed to y ou r n i ch e. I t gi ves y ou th e op p or t u n i ty t o sh ar e ch ai r w i th a l ot of ot h er en tr ep r en eu r s an d bu si n essm en w h o h ave been su ccessf u l i n t h ei r bu si n ess r eal m s an d can al so m en tor y ou w i th a l ot of n ew i d eas an d con cep t s.

- Par t i ci p at e i n Ev en t s: At ten d i n g even t s l i ke sem i n ar s, con f er en ces, an d bu si n ess su m m i ts i s a gr eat al t er n at i ve f or i n cr eased n et w or k i n g. To st ar t w i th y ou can ju st at ten d su ch even ts to bu i l d r el ati on sh i p s, bu i l d i n g r ap p or t w i th d i f f er en t p eop l e i n y ou r n i ch es, get t i n g t o k n ow n ew i d eas, an d k n ow i n g w h at gr eat bu si n ess t op i cs or i n n ovati on s ar e bei n g d i scu ssed i n y ou r ci r cl es. T h en sl ow ly y ou can l ever age th ese op p or tu n i ti es t o sp eak at su ch even ts to gar n er gr eat er br an d aw ar en ess an d con sci ou sn ess.

- A l u m n i Gr o u p : L ever age y ou r col l eagu es, sen i or s, an d ju n i or s w h o y ou k n ow f r om th e ti m e of y ou r gr ad u at i on or p ost - gr ad u at i on an d be i n tou ch w i t h th em f or bu si n ess en gagem en t s, h i r i n g n ew p eop l e on boar d , or ju st d i scu ssi n g gen er al bu si n ess str ategi es or tact i cs.

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34

Basil Avocado Shrimp Salad Wraps & Sweet Potato Chips

by Isabel Sm it h RD, CDN

L et tu ce w r ap s ar e th e on e of t h e best w ay s to eat h eal th y (an d l ow - car b). T h ese w r ap s ar e st u f f ed w i t h ou r n ew f avor i t e t w i st on sh r i m p sal ad : basi l

avocad o.

Bake a bat ch of sw eet p ot at o ch i p s on t h e si d e so y ou h ave a w el l - bal an ced l u n ch :)

I n gr ed i en t s For th e sw eet p ot at o ch i p s Cook i n g sp r ay 2 - 3 m ed i u m sw eet p otat oes, sl i ced i n to 1/ 8"- t h i ck coi n s Kosh er sal t Fr esh ly gr ou n d bl ack p ep p er For th e sh r i m p sal ad Cook i n g sp r ay 20 l ar ge sh r i m p , p eel ed an d d evei n ed (abou t 3/ 4 l b.)

1 1/ 2 c. gr ap e tom at oes, h alved 1/ 4 sm al l r ed on i on , f i n ely d i ced 2 avocad os, d i ced 4 f r esh basi l l eaves, t h i n ly sl i ced 2 36 ai n e l ettu ce l ar ge h ead s bu t t er h ead or r om

For th e m ar i n ad e Ju i ce of 2 l em on s 2 cl oves gar l i c, m i n ced 3 f r esh basi l l eaves, th i n ly sl i ced 2 tbsp . w h i te w i n e v i n egar 3 tbsp . ex t r a- v i r gi n ol i ve oi l or avocad o oi l 1/ 2 tsp . p ap r i k a Kosh er sal t Fr esh ly gr ou n d bl ack p ep p er D i r ecti on s M ake sw eet p otato ch i p s: Pr eh eat oven t o 375ยบ an d gr ease a l ar ge bak i n g sh eet w i th cook i n g sp r ay. A r r an ge sw eet p ot at oes i n an even l ay er an d season w i th sal t an d p ep p er .

1. Roast 15 m i n u tes, th en f l i p an d r oast u n t i l cr i sp y, 15 m i n u t es m or e. L et cool , th en tr an sf er t o a r eseal abl e con t ai n er u n t i l r ead y to eat.

2. M ean w h i l e, m ake sh r i m p sal ad : Gr ease a l ar ge sk i l l et over m ed i u m h eat w i th cook i n g sp r ay. Ad d sh r i m p an d cook , sti r r i n g occasi on al ly, u n t i l p i n k an d n o l on ger op aqu e, 2 m i n u t es p er si d e. Set asi d e an d l et cool .

- M ake m ar i n ad e: I n a sm al l bow l , w h i sk togeth er l em on ju i ce, gar l i c, basi l , v i n egar , oi l , an d p ap r i k a an d season w i th sal t an d p ep p er .

- I n a l ar ge bow l , st i r togeth er tom at oes, on i on , avocad os, an d basi l . Fol d i n sh r i m p . Pou r m ar i n ad e over sh r i m p sal ad an d toss u n t i l coat ed .

- Stor e sh r i m p sal ad i n th e f r i d ge i n a r eseal abl e con tai n er . Ser ve i n l ettu ce 38 cu p s w h en r ead y to eat.

K et o St u f f ed Pep p er s

by M ak in zie Gor e

Ingredients 4 sl i ces bacon , cu t i n to 1/ 2" str i p s 1/ 2 m ed i u m on i on , ch op p ed 2 cl oves gar l i c, m i n ced 1 l b. gr ou n d beef 1 t bsp . ch i l i p ow d er 2 t sp . gr ou n d cu m i n 1 t sp . d r i ed or egan o 1 t sp . p ap r i k a Kosh er sal t Fr esh ly gr ou n d bl ack p ep p er 2 c. l ow - sod i u m beef br ot h 1 (14.5- oz.) can d i ced tom atoes 4 bel l p ep p er s, sl i ced i n h al f 2 c. sh r ed d ed ch ed d ar 2 t bsp .

40

D i r ecti on s 1. Pr eh eat oven to 350 °.

I n a l ar ge p ot over m ed i u m h eat , ad d bacon an d cook u n t i l cr i sp y, 8 m i n u t es.

D r ai n on a p ap er t ow el - l i n ed p l ate.

2. Ad d on i on to p ot an d cook u n t i l sof t , 5 m i n u t es. Ad d gar l i c an d cook u n t i l f r agr an t, 1 m i n u t e m or e. Ad d beef an d cook , br eak i n g u p m eat w i th a w ood en sp oon u n t i l n o l on ger p i n k , 7 m i n u t es. Ad d ch i l i p ow d er , cu m i n , or egan o, an d p ap r i k a.

Season w i th sal t an d p ep p er .

3. Ad d br oth an d t om at oes an d br i n g to a boi l . Red u ce h eat an d l et si m m er u n t i l sl i gh t ly th i cken ed , 20 m i n u t es.

4. Pl ace bel l p ep p er h alves i n a l ar ge bak i n g d i sh an d f i l l w i t h ch i l i .

Top w i th ch ed d ar an d bacon an d bake u n t i l ch eese i s m el ty, 15 m i n u t es.

5. Gar n i sh w i th gr een

on i on s bef or e ser v i n g.

"Lor em sit ipsum dolor sit a met concetetur sa dipscing elitr sed dia m nonumy eir mod."

Val en t i n e D ay T r eat s

Ch ocolat e St r aw ber r y Ch eesecak es FEB 7, 2017

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I N GRED I EN T S 14 gr ah am cr ack er s, cr u sh ed

-

4 t b sp . m el t ed b u t t er

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1/ 4 t sp . k o sh er sal t 2 b l o ck s cr eam ch eese, so f t en ed 2 l ar ge eggs 1/ 2 c. so u r cr eam 1/ 4 c. su gar 1 t sp . v an i l l a

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p i n ch o f sal t 1 c. m el t ed ch o co l at e 12 st r aw b er r i es D I REC T I O N S - Pr eh eat ov en t o 325ยบ an d l i n e a 12- cu p m u f f i n t i n w i t h p ap er l i n er s. Sp r ay l i n er s w i t h co o k i n g sp r ay. I n a l ar ge b ow l , co m b i n e cr u sh ed gr ah am cr ack er s, m el t ed b u t t er , an d sal t an d st i r u n t i l

-

-

co m p l et el y m o i st en ed .

Pr ess gr ah am m i x t u r e i n t o p ap er l i n er s an d set asi d e.

I n a l ar ge b ow l , b eat cr eam ch eese u n t i l l i gh t an d f l u f f y, A d d eggs, so u r cr eam , su gar , v an i l l a, an d sal t an d b eat u n t i l co m b i n ed .

Po u r f i l l i n g ov er gr ah am b o t t o m s.

B ak e u n t i l cen t er i s sl i gh t l y j i ggl y, 20 m i n u t es. L et co o l i n m u f f i n t i n , t h en r ef r i ger at e at l east 2 h o u r s b ef o r e t o p p i n g w i t h ch o co l at e.

Sp o o n m el t ed ch o co l at e ov er ch eesecak e t o p s, t h en d i p st r aw b er r i es i n m el t ed ch o co l at e an d r est o n t o p .

L et set u n t i l f i r m .

Best Hear t Sh aped Cook ies

by M ak in zie Gor e

44

D I REC T I O N S - I n a l ar ge b ow l , w h i sk t o get h er f l o u r , b ak i n g p ow d er , an d sal t . I n an o t h er l ar ge b ow l u si n g a h an d m i x er , b eat b u t t er an d su gar u n t i l f l u f f y an d p al e i n co l o r . A d d egg, m i l k , an d v an i l l a an d b eat u n t i l co m b i n ed , t h en ad d f l o u r m i x t u r e gr ad u al l y u n t i l t o t al l y co m b i n ed .

- Sh ap e i n t o a d i sk an d w r ap i n p l ast i c. Ref r i ger at e 1 h ou r .

- W h en r ead y t o r o l l , p r eh eat ov en t o 350 ยบ an d l i n e t w o b ak i n g sh eet s w i t h p ar ch m en t p ap er . L i gh t l y f l o u r a cl ean w o r k su r f ace an d r o l l o u t d o u gh u n t i l 1/ 8? t h i ck . U si n g a h ear t sh ap ed co o k i e cu t t er , cu t o u t co o k i es an d t r an sf er t o p r ep ar ed b ak i n g sh eet s.

- B ak e u n t i l ed ges ar e l i gh t l y go l d en , 8 t o 10 m i n u t es.

- M ak e f r o st i n g: I n a l ar ge b ow u si n g a h an d m i x er , b eat cr eam ch eese an d b u t t er t o get h er u n t i l sm o o t h . A d d p ow d er ed su gar , v an i l l a, an d sal t an d b eat u n t i l co m b i n ed .

- D i v i d e f r o st i n g i n t o 3 b ow l s. A d d p i n k f o o d co l o r i n g t o o n e b ow l an d r ed f o o d co l o r i n g t o an o t h er . St i r each b ow l an d ad d m o r e f o o d co l o r i n g u n t i l d esi r ed co l o r i s r each ed . Fr o st co o k i es u si n g an o f f set sp at u l a w i t h each co l o r o f f r o st i n g, t h en t o p w i t h sp r i n k l es.

I N GRED I EN T S FO R T H E C O O K I ES 3 c. al l - p u r p ose f l ou r , p l u s m or e f or su r f ace 1 t sp . bak i n g p ow d er 1/ 2 tsp . kosh er sal t 1 c. (2 sti ck s) bu t t er , sof t en ed 1 c. gr an u l at ed su gar 1 l ar ge egg 1 t sp . p u r e v an i l l a ex t r act 1 t bsp . m i l k

FO R T H E B U T T ERC REA M 1 (8- oz.) bl ock cr eam ch eese, sof ten ed 1/ 2 c. (1 sti ck ) bu t t er , sof ten ed 4 c. p ow d er ed su gar 1 t sp . p u r e v an i l l a ex t r act 1/ 4 tsp . kosh er sal t Pi n k an d r ed f ood col or i n g Sp r i n k l es

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THE FOUNDATION OF LOVE

by A pril K irkwood

T h e Per f ect Gi f t Yo u C an Yo u Get Yo u r Val en t i n e Fi n d ou t w h at i s t h e on e sen ten ce y ou r m at e w ou l d l i ke y ou to say bu t y ou n ever h ave? W h at n eed s to be sai d to get th i n gs at t h ei r best. Be h on est , be si n cer e, an d gi ve i t y ou r al l .

Example: ?I know I don?t tell you I love you as much as I as I should. For this Valentine?s D ay, I promise to you that I will say it and mean it every day for the rest of my life.?

H ow T o D el i v er T h e Go o d s Star t w i th n otes, go t o t ex ts, l eave voi cem ai l s, get a si n gl e r ose, or a bu bbl e bath . Go cr azy w i th i t . O n e of t h e m an y t h e r eason s y ou l ove each ot h er i s becau se y ou en joy each oth er an d h ave f u n . M ake th em gi ggl e an d sh y w i t h t h e r ep et i ti on of y ou r Val en ti n e?s D ay 20 19 p r om i se.

N O T E: Be su r e y ou ar e goi n g to f ol l ow th r ou gh or th i s Val en ti n e?s Gi f t w i l l be th r ow n back i n y ou r f ace f or y ear s to com e. Be ser i ou s abou t y ou r p ar tn er ?s n eed s an d p r om i ses. L ove i s cou n t i n g on i t .

W h at W e Real l y W an t Fr o m O u r B el ov ed T h e goal s of l ove ar e t o cr eat e a saf e p l ace. Tel l i n g th e t r u th i s a h u ge st ep i n l etti n g som eon e el se f eel th at : 48

A pril K irkwood 1. You k n ow t h em .

2. You ?r e n ot p er f ect an d r eal i ze i t .

3. You w an t t o l ove t h em bet ter .

W h at i t d o es f o r y o u r L ov e L i f e Rel ati on sh i p s ar e n ot st at i c. I t ?s i m p or tan t to r eal i ze th at even af ter t h e f i r st t h r i l l of f al l i n g i n l ove h as sl i p p ed i n to a m em or y, l ove h as m an y ch ap ter s an d y ou n eed to be i n volved i n each on e t o get to th e ?H ap p i ly Ever A f t er ? en d i n g.

T uniscia O keke "A s a w i f e, I h ad to su bm er ge m y h u sban d w i t h th e l ove I w an t ed i n r etu r n ." -T u n i sci a O keke "I f el l gen u i n ely i n l ove w i th w h o I am . L ov i n g ever y i n ch of m e an d f i n d i n g beau ty i n ever y f l aw becau se I am God 's m aster p i ece." -T u n i sci a O keke 50

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