THe Professional Pastors Magazine August Edition

Th e Prof essi onal Pastors

Past or M edina Pullings Woman On A M i ssi on

Professional Pastor s M agazine Pu blish er Dian e Win bu sh Con t r ibu t or s Van dan a Bh alla M adelon Cu r t is M adelyn Vict or ia Regin a M ixon Ray Lew is

Th u r sday at 347-215-6151

10:00 am CST

Adver t ise Today! An d r eceive f ir st t w o m on t h s Fr ee

Con t act : 727-490-8738 cler gy@sain t pet er sbu r gm in ist r ies.or g

Table of Con t en t s 07

Kaleigh Wiese w it h

Gar m en t - Exch an ge

11

Welln ess Exper t Van dan a Bh alla

13

For m er Balt im or e

Raven s Lin eback er Ray Lew is

19 32

Dr M edin a Pu llin gs

Social M edia M ar k et in g

AUGUST 2016

Cou n t r y Livin g

KaLeigh Wiese

Gar ment- Exchange w w w.gar m en t -exch an ge.com Our goal at The Garment Exchange is pretty simple; to make a difference in our community. Being a member of the small business community has taught us the importance of customer service and has also motivated us as individuals and as a business to help others in need.

Shopping at local businesses is vital for keeping jobs and dollars in the local economy. We are also huge supporters of women entrepreneurs because we believe women are the future of our world. Our goal is to inspire women to take the plunge and open their own business and follow their dreams.

HOW RENTING WORKS BROWSE

t h r ou gh closet s f r om coast t o coast .

TAILOR you r sear ch t o st yle, f it , an d size ? t h en f in d a f ash ion m at ch

RENT

you r f avor it es an d en joy t h em f or 4 day in cr em en t

RETURN

t h e pieces an d f in d you r n ew f avor it es!

Act ress M adelon Curt is

Diverse and multi-talented, Madelon glides seamlessly between the high-powered corporate environment, the entertainment world of Hollywood, and the magic of Broadway. She brings with her from NYC and LA a broad range of experience in film, television, theatre, and dance. She is also a fully certified Pilates instructor and competitive ballroom dancer. In addition to her career in the performing arts, she has worked as an account executive for Young & Rubicam advertising agency in NY, Olympic Airways, and the Pressley Associates landscape architecture firm in Massachusetts.

Madelon's fluency in French and Greek, extensive background in professional dance, theatre, and motion pictures, coupled with her vast storehouse of general information gleaned from her world travels, synergize into a rare and intensely focused perspective reflected in her uncommonly imaginative work. It is her ability to maturely, yet enthusiastically, share her vision with others, both verbally and through a plethora of alternative media, which marks her as a truly gifted artist with a high standard of quality.

She has studied at the Sorbonne in Paris, holds a B.A. in French from Vassar College, an M.A. in French and Education from Tufts University, an M.B.A. in Marketing and Advertising from Columbia University, a Master of Landscape Architecture from the Rhode Island School of Design, and an A.S. degree in Veterinary Technology from Foothill College.

Health Pr actitioner & Wellness Exper t Vandana Bhalla

Welcom e !

I feel blessed that you connected with me. I am very passionate working with women for many years in their relationship/Marriage and healthy living, "IT IS MY CALLING". I will be happy from deep of my heart to serve you and your loved once.

I am Board Certified Holistic Health Counselor, Author, Yoga Teacher, Relationship Life Coach and Founder of Hymn Wellness Center. I also received advance knowledge from Holistic health experts Dr. Andrew Weil and Dr. Deepak Chopra.

I received "Women in Action" award and was honored for my services in the community by Jose Esteves Mayor of Milpitas, CA. I also got opportunity sharing speaking stage with Dr. Deepak Chopra I Thanks in advance for letting me to serve !Hymn Wellness Program emphasizes the

importance of the whole optimum health. It is a blend of physical, mental, and spiritual well-being interdependence of its parts. It is the recognition that what affects one part or system affects the whole body. It is a consciousness of our habits, actions and choices. People today are looking for quality of life and wellness approaches. Fast-Paced lifestyles are leading to an array of poor dietary choices and chronically stressful lives. Today's society is filled with people who are overfed and undernourished. they are not only seeking advice, but solutions to their health issues and concerns. People who work with us are people who want things to be different. They are looking for change, have important goals to reach, and are ready and motivated to achieve them. Some people want more from life...more peace of mind, more simplicity, more joy, sometime they want less... less confusion, less stress, less financial pressure. In general, they come to us because they want better quality life.

w w w.h ym n w elln ess.com

ESPN Spor t s An alyst

For mer Baltimor e Ravens L inebacker

Ray L ewis

Ray Lewis is widely considered to be one of the most dominant defensive players in the history of the NFL. Lewis led the Baltimore Ravens to victory in Super Bowl XXXV (where he was named Super Bowl MVP) and again in Super Bowl XLVII, in what would be the final game of his career. Lewis is only the second player in NFL history to win both the NFL Defensive Player of the Year and Super Bowl MVP awards in the same year (2000).

The Ravens?all-time career leader in tackles and fumble recoveries, Lewis is also the only player in NFL history with at least 40 career sacks and over 30 interceptions. Lewis?s 13 Pro Bowl selections are tied for the fifth-most in the NFL by any player, and is the most by a linebacker. He was named AP All-Pro ten times and NFL Defensive Player of the Year twice (2000 and 2003). Lewis played in 228 games, including 11 playoff games. Lewis?s historic comeback to play in 2012 following a torn triceps injury secured him the record of the most tackles by one defender in any NFL post-season (51).

Lewis is also one of only six players to earn the AP Defensive Player of the Year Award multiple times (2000 and 2003). Named to the 2000s All-Decade Team, Lewis was the second draft pick in Ravens history? the No. 26 pick overall in the 1996 NFL Draft. Ray spent his high school career playing for Kathleen High School in Florida. At Kathleen, Lewis was a standout wrestler and football player. During his four years at the school he led his squads to a bevy of city and state titles in football and wrestling. Lewis later went on to play for the University of Miami Hurricanes. At the end of his junior year, Lewis was named runner-up for the Butkus Award as the nation?s best linebacker. Lewis joined ESPN as an NFL studio analyst in 2013 and regularly appears on Monday Night Countdown, Sunday Night Countdown, and Sports Center, in addition to contributing to ESPN?s annual Super Bowl coverage. He was the featured athlete on the cover of EA Sports?Madden NFL 2005, and he was profiled in the NFL Network?s documentary series A Football Life.

Lewis has also appeared in television spots for Madden NFL 13, Under Armour, Old Spice, Visa, and other products.

Pen t ecost al Relat ion sh ips Why are pentecostal relationships declining or do not survive? We will explore this growing trend i n society. In the earlier years; women were taught in most pentecostal religions to; wear their hair pinned back, long dresses, shirts which are waist up over the neck, no makeup, no activities. While this could be a good strategy for refraining yourselves from worldly lust and desires; but this is robbing the women of their actual self worth. They were not trained at home regarding relationships, affection, and how to maintain a husband. They were actual in bondage and never set free from ritual practices which were taught to them. As I was commissioned by God to leave my home and move to an area to assist HIS work in ministry; I found that this trend is still in affect in most churches. So let's begin with my story which I now continue to walk out in God. We had our home up for sale and was about to move to Florida for change and opportunities for the entire family. God had spoken to me in my Prophetic office which I hold and advised me to go. I didn't want to go because this particular area. was barren and I knew this wasn't going to be a fun trip. It began in 2012 and The Lord sent me to this area to bring "Light" to these Gentiles. These are Pentecostal ministries which has lost their anointing and power. But once I begun to attend their services; they would All look at me strange. You see; the Lord had sent me to several ministries for a specific period of time (9-12 months) each. He advised me not to join; but once the assignment was completed in that specific church; I would leave with a note to the pastor. I would advise them that The Lord has spoken and I had to go to another church as His assignment. This was truly tedious going into a strange place where everyone thought that it was something wrong with you; but in fact; something was and still remains wrong with them. The pentecostal women were as "Plain Jane. Some hadn't trimmed their hair since elementary school. But once I arrived; they colored treated their hair, purchased new clothes, repaired their dental area, trimmed their hair short, and more. It was as if they were born again as an infant. This made the pastors furious. They began focusing and preaching on clothes and change. The fact was they didn't desire to change.

They were so custom to tradition that change was a monster to them and the leader. Most of the women in the pews are separated, divorced, and or single. The ones whom are married controls the husband as Jezebel. (See my new book; Jezebel Rocks The Church) on Amazon. The sin in the church is larger than yeast rolls. Their Salvation is so corrupt that they feel the attires of the dresses will save them but not the fornication will convict them. Women in the pews are crying out for relationship and the Pastors wife isn't aware of how to cater to the women. I explained to one of the First Ladies that you have to get on the War Floor with your women of the church. She replied is; Is their a book that I can teach them from?" I replied to her NO! The book comes from your own experiences and from your belly with The Word of God. This is why women are attending church and returning home empty. I viewed one school teacher which attended services and her nails were polished "American Manicure." But one of pinkies were polished red. The Holy Spirit immediately spoke to me that ; She was desiring to come out of the traditional phase of clear and nude polish form women on the pentecostal sector. My hear t was broken for All of these women. My heart was screaming out on the inside for them. They were stifled and continues to be stifled in the areas of becoming a real woman; but was fearful to come out in the open to break the Strong-Hold factor. I recalled two pentecostal women whom married two pentecostal men. The men were great mens of God. But after the alter and they both said "I-Do", the marriages ended quickly as they begun. If women aren't taught love and affection in the home or in the church; hey will not know how to love in private with their own husbands. Some pentecostal women are not taught to "let their hair down" and be themselves in private or in person. They are taught the basics of how to clean, cook, and how to walk in their homes casting out Satan all day; but are unaware of how to have fun with The Lord and studying The Word of God. Relationships are falling in these denomination due to ignorance and tradition. We must teach our daughters of how to have a balanced and successful life in order to please God. Many times we are too busy tring to be extremely zealous. God desires for the Saints & Christians to have an Abundant Living. See more in my book; Pentecostal Women in Relationships.

Book Stor e Publisher Regina M ixon

Regina Mixon is an author and motivational speaker, who continues to inspire others through her stories of faith, hope, courage and love. She has always possessed a spirit of service; a desire to help people whose misfortunes have placed them in a vulnerable station in life. While working for the federal government in her native city of Minden, Louisiana, she realized that people might need social services should disaster strike. As a result, she surveyed the city to see what was available. She then formed God?s Storehouse, whose mission was to provide residents food, clothing, and furniture to victims of unforeseen circumstances. At one point, she even gave up her full time job (with benefits) to devote her time to the non-profit. Although God?s Storehouse was short-lived, the experience of serving others, while at the same time, trying to meet her financial needs and balance family life provided her with valuable lessons and opportunities for personal growth.?

w w w.r egsbook s.or g

Dr. Medina Pulling is an international conference speaker, Pastor, preacher, wife, mother, mentor, entrepreneur, television host, fashion designer, song-writer and teacher whose life is reaching many around the world.

Having matriculated at John Jay College, Bethel Bible Institute, and F.I. Christian University obtaining a Bachelors in Christian Education, Masters in Biblical Counseling, a Doctorate in Ministry and a Doctorate of Divinity; Dr. Medina is not only a voice to the kingdom of God, but a voice to the socioeconomic systems of the world.

Dr. Medina along with her husband, Bishop Pullings are the co-founders of United Nations Church International; one church in multiple locations. Most recently Dr. Medina accepted her God given mandate as Senior Pastor of United Nations Church of Richmond, VA and shares the co-pastorate of United Nations Church of Charlotte, NC. Included in this sphere of influence as a national voice is the international television broadcast ?Faith Charge Now?; appearances as a frequent host on TBN?s Praise the Lord program, and as a guest on multiple christian television networks such as Daystar, The Church Channel, & The Word Network. Her impact on the kingdom of God has favored her to grace the cover of Gospel Today Magazine, Epitome Magazine, and Ladies First Magazine.

As the CEO of Medina Pullings Ministries and frequently affectionately referred to as ?Jesus Girl?, she has established such ministries as The Princess club; an organization focused on mentoring young girls. The epitome of maximized potential she has reproduced her grace, poise, and style as a fashion designer into the ?Jesus Girl clothing line & accessories?, and opened the successful ?Style & Grace Boutique?.

Dr. Medina?s many philanthropic sacrifices has found her being awarded by the FDIC, and again as a progenitor, co-founding the Youth Empowerment Zone in Charlotte, NC.

Part nership w w w.m edin apu llin gs.com

When you partner together with Medina Pullings Ministries you become part of a global assignment and mandate. Dr. Medina Pullings has been given a great desire and calling to lead millions into a fresh, personal relationship with our Lord and Savior Jesus Christ. Your monthly commitment seed of $20 or more to partnership will help empower her to accomplish this vision. contact larnold@jesusgirlonline.com to receive additional information

Un it ed Nat ion s Ch u r ch In t er n at ion al Mission/Ministries "A People of Prayer, Purpose, Agreement, and Ministry" PURPOSE We are a people of Purpose. We have been sent to spread the good news of the Gospel to all people in all nations, of every culture, of all ages, and economic situation?s.

(Mark 13:10) And the gospel must first be preached to all nations.

PRAYER We are a people of Prayer. We pray that the Spirit of the Lord rest, reign and rule throughout the world. We will stand in the gap and pray when nations fail, powers fail and riches fail. We pray God's Kingdom come and His will be done on the earth.

(2 Chronicles 7:14) If my people who are called by my name humble themselves, and pray and seek my face, and turn from their wicked ways, then I will hear from heaven, and will forgive their sin and heal their land. AGREEMENT We are a people of Agreement. We shall build the International Harvest Dome as a house of new beginnings, restoration and total life prosperity to all who heed the word of God. We agree that social and economic redevelopment shall be evident in every area that our church represents. We agree to be laborers in the Kingdom of God effecting change to this nation and beyond.

(Genesis 11:6) And the LORD said, "Behold, they are one people, and they have all one language; and this is only the beginning of what they will do; and nothing that they propose to do will now be impossible for them.

MINISTRY We are people of Ministry. We know that ministry is finding the need and meeting it.

We will build transitional housing for ex-offenders, shelters for displaced teenagers, senior housing for low and fixed income elderly. We will open a career resource center to empower men and women to take care of themselves and their families. We will finance and help finance low income housing. We will distribute food and clothing to the poor.

(John 15:8) By this my Father is glorified, that you bear much fruit, and so prove to be my disciples.

How m u ch ph ysical act ivit y sh ou ld I do?

Health benefits are gained by doing the following each week: 2 hours and 30 minutes of moderate-intensity aerobic physical activity or 1 hour and 15 minutes of vigorous-intensity aerobic physical activity or A combination of moderate and vigorous-intensity aerobic physical activity an d Muscle-strengthening activities on 2 or more days You can gain even more benefits by boosting activity to 5 hours of moderate intensity or 2 hours and 30 minutes of vigorous-intensity aerobic physical activity each week.

Return to top

Aer obic act ivit y Aerobic activity involves moving the large muscles in your arms, legs, and hips over and over again. During aerobic activity, you breathe faster and more deeply, and your heart beats faster. If your breathing and heart rate increase to a moderate degree, your activity is considered moderate intensity. An example would be walking on a level surface at a brisk pace (about 3 to 4 miles per hour). If your breathing increases so much that it is difficult to carry on a conversation, your activity is considered vigorous intensity. An example would be jogging.

Do at least 10 minutes of aerobic activity at a time. It is best to spread it throughout the week. This physical activity should be in addition to your routine activities of daily living, such as cooking or walking a short distance such as from the parking lot to your office.

If you have not been physically active for a long time, you need to start slowly and then work your way up as you become more fit. For example, if you do not feel up to walking for 30 minutes, try walking for 10 minutes. Then increase your walking time by 5 minutes each week until you reach 30 minutes.

Below are some moderate and vigorous physical activities that you might consider:

M en s Healt h on Pr ost at e The prostate is a gland. It helps make semen, the fluid that contains sperm. It surrounds the urethra, the tube that carries urine from the bladder out through the penis. A young man's prostate is about the size of a walnut. It slowly grows larger with age. If it gets too large, it can cause problems. The older men get, the more likely they are to have prostate problems.

The three most common prostate problems are prostatitis (pross-tuh-TYT-uhss), prostate enlargement, and prostate cancer. Although most prostate problems are not cancer, prostate cancer affects many men. Talking to your doctor about prostate problems and whether screening is the right choice for you will protect your prostate health and overall health.

Pr ost at it is Prostatitis is an infection or inflammation of the prostate that often causes pain or discomfort. The pain may be in the penis, around the rectum, or in the pelvic area. It may occur during urination or ejaculation. Prostatitis is the most common prostate problem for men younger than 50. Prostatitis can come on suddenly, or it can keep going away and coming back. There are different types of prostatitis. A sudden infection can give you symptoms such as: Fever, chills, and nauseaPain and burning when urinating and during ejaculationStrong and frequent urge to urinate, but only being able to pass small amounts of urineLower back or abdominal painBlood in the urineSee your doctor right away if you have any of these symptoms. An acute infection can be life-threatening, but it can be easy to diagnose and treat.

Chronic prostatitis is the most common but least understood form of prostatitis. It is also called chronic pelvic pain syndrome. It is difficult to diagnose because the symptoms are not the same for every patient, and many of the symptoms ? such as painful or burning urination and incomplete emptying of the bladder ? could be signs of another disease.

Chronic pelvic pain cannot be cured, but treatment helps many men manage their symptoms.

Pr ost at e can cer Prostate cancer is one of the leading causes of cancer death among men. Researchers are trying to figure out what things might put a man at risk of prostate cancer. Some possibilities include eating a diet that is high in animal fat and being exposed to certain chemicals like pesticides.

Dr u gs t o pr even t pr ost at e can cer Medications called 5-ARIs (like finasteride) may help reduce the risk of prostate cancer.

But 5-ARIs are not right for everyone. If you have regular prostate screenings and have no signs of prostate cancer, ask your doctor about the risks and benefits of 5-ARIs for you.

The following are known risk factors for prostate cancer: Age ? Being 50 years of age or olderFam ily h ist or y ? Having a brother, son, or father who had prostate cancer increases your risk (and a family history of breast or ovarian cancer may also increase your risk)Race ? Being African-AmericanGen es ? Having certain genes can raise your risk Fin din g pr ost at e can cer ear ly m ay save lives. But experts don't agree about whether all men should get screened regularly for prostate cancer. Experts who don't support regular screening point out that some prostate cancers grow very slowly and are not dangerous. And, they say, if a man gets screened, he could wind up getting treatment for cancer that he doesn't need and that can have side effects.

Ever y m an n eeds t o decide if scr een in g is r igh t f or h im . Talk to your doctor about the pros and cons of routine screening for you. Some issues to discuss include your age, your overall health, your family medical history, and whether or not you feel comfortable "watching and waiting" if tests find cancer.

If you choose screening, you might have: A digital rectal exam (DRE), in which the doctor or nurse inserts a gloved finger into your rectum to feel your prostate.A prostate specific antigen (PSA) test, which is a blood test.

The levels of PSA in the blood can be higher in men who have prostate cancer.

Prostate cancer usually doesn?t cause any symptoms in the beginning. If you have symptoms, they might include blood in the urine, pain or burning while urinating, not being able to urinate, and constant pain in the lower back. These symptoms could be a sign of some other condition, but see your doctor as soon as possible if you have any of them.

How To M an age M y M ot h er in Law Disconnecting the Umbilical Cord

M

other in laws can be quite trying at times. But have no fear; In this

segment; I will share tips for you to manage this. We have all witnessed some sort of favoritism whether this was in our own homes or a near family member. Many times mothers will give birth to children and if there is more than one or two; mothers can tend to have "picks" in her parenting skills. At first; it can appear to be innocent and then the parent may just act the role entirely out. Once the favorite child becomes an adult; many parents have an issue of letting go. The parent now feels that they are attached and don't have to dis-attach themselves. This is one of the reasons why children now that are grown aren't aware of how to "stand-on-their-feet " for themselves. When this occurs; this makes a weak homw, which makes a weak community, which makes a weaker society, which makes a weaker nation. I can reflect back when our grandfather would rise early every morning and would drive to his job which was an hour and 15 minutes away. He didn't stay in any hotel and came home on the weekend. He drove to and from this correctional job Monday through Friday for over 40 years. He knew how to commute in order to have a well-balanced living for us. I never heard him complain about his travel. This is the reason why men wimper so easy these days because their are mothers whom haven't weaned themselves from their parents. Once the man decides to marry the love of his life; their is going to be a huge conflict between the wife and the mother. Why/ Because the mother is the one whom has provided for son or daughter and she is not willing to relinquish authority.

When a man becomes a man; he should know how to detach from the umbilical cord of his mother. The Bible plainly states in Genesis 2:24 "Therefore shall a man leave his father and his mother, and shall cleave unto his wife: and they shall be one flesh." This means that mom and dad has responsibility and authority of the son or daughter until they come to age.

Once the man has came to full adult hood; now he relies on God to guide and lead him through his or her adult-hood life. This is also a "hot-mess" in the church as well. You will have women dancing and speaking in tongues all over the church and will still have control over their sons and daughters. Training and teaching are great essentials even for seasoned mothers of age. The location which God has assigned me to now is engulfed with women whom has little respect for their spouses. The reason for this is because their has been a controlling mother in the home from youth years. It's funny that we escape those small important topics in our ministry which is so vital for families and ministry.

Before The Altar I often wonder how many women and mother in laws arrive at church but are okay on the outside but as soon as church has ended they are argumentative.

Their may be some whom are afraid to speak out because of one whom may hold important titles in the church and they desire not to cause a kerfuffle.

Before The Altar ;which is a book I wrote in 2014 gives you nuggets and tips on how to learn more about your in-laws before the wedding day. This will give you a good heads-up of what to expect from him or her in the relationship. Is this important? Yes! Because your attitude towards your in laws may cause conflict between you and your husband.

Take the opportunity to leran the facts of your relationship before you walk down the isle.

Th e Pr of ession als Com in g Soon t o Rok u Television

I den t if y Bu sin ess Goals Every piece of your social media strategy serves the goals you set. You simply can?t move forward without knowing what you?re working toward.

Look closely at you r com pan y ?s over all n eeds and decide how you want to u se social m edia t o con t r ibu t e t o r each in g t h em .

You?ll undoubtedly come up with several personalized goals, but there are a few that all companies should include in their strategy? increasing brand awareness, retaining customers and reducing marketing costs are relevant to everyone.

Set M ar k et in g Object ives Goals aren?t terribly useful if you don?t h ave specif ic par am et er s t h at def in e w h en each is ach ieved. For example, if one of your primary goals is generating leads and sales, how many leads and sales do you have to generate before you consider that goal a success?

Marketing objectives define how you get from Point A (an unfulfilled goal) to Point B (a successfully fulfilled goal). You can determine your objectives with the S-M-A-R-T approach: M ak e you r object ives specif ic, m easu r able, ach ievable, r elevan t an d t im e-bou n d.

Using our previous example, if your goal is to generate leads and sales, a specific marketing objective may be to increase leads by 50%. In order to measure your progress, ch oose w h ich an alyt ics an d t r ack in g t ools you n eed t o h ave in place.

Setting yourself up for failure is never a good idea. If you set an objective of increasing sales by 1,000%, it?s doubtful you?ll meet it. Ch oose object ives you can ach ieve, given the resources you have.

You?ve taken the time to r ef in e you r goals so t h ey ?r e r elevan t t o you r com pan y, so extend that same consideration to your objectives. If you want to get support from your C-level executives, en su r e you r object ives ar e r elevan t t o t h e com pan y ?s over all vision .

Attaching a timeframe to your efforts is imperative. When do you intend to achieve your goal(s)? Next month? By the end of this year?

Your objective of increasing leads by 50% may be specific, measurable, achievable and relevant, but if you don?t set a deadline for achieving the goal, your efforts, resources and attention may be pulled in other directions.

Iden t if y Ideal Cu st om er s If a business is suffering from low engagement on their social profiles, it?s usually because they don?t have an accurate ideal customer profile.

Buyer personas help you define and target the right people, in the right places, at the right times with the right messages.

When you k n ow you r t ar get au dien ce?s age, occu pat ion , in com e, in t er est s, pain s, pr oblem s, obst acles, h abit s, lik es, dislik es, m ot ivat ion s an d object ion s, then it?s easier and cheaper to target them on social or any other media. Resear ch

Com pet it ion When it comes to social media marketing, researching your competition not only keeps you apprised of their activity, it gives you an idea of what?s working so you can integrate those successful tactics into your own efforts.

St ar t by com pilin g a list of at least 3-5 m ain com pet it or s. Sear ch w h ich social n et w or k s t h ey ?r e u sin g an d an alyze t h eir con t en t st r at egy. Look at their number of fans or followers, posting frequency and time of day.

Also pay at t en t ion t o t h e t ype of con t en t t h ey ?r e post in g an d it s con t ext (humorous, promotional, etc.) and how they?re responding to their fans.

The most important activity to look at is engagement. Even though page admins are the only ones who can calculate engagement rate on a particular update, you can get a good idea of what they?re seeing.

For example, let?s say you?re looking at a competitor ?s last 20-30 Facebook updates. Take the total number of engagement activities for those posts and divide it by the page?s total number of fans. (Engagement activity includes likes, comments, shares, etc.)

You can use that formula on all of your competitors?social profiles (e.g., on Twitter you can calculate retweets and favorites).

Keep in mind that the calculation is meant to give you a general picture of how the competition is doing so you can com par e h ow you st ack u p against each other.

#5: Ch oose Ch an n els an d Tact ics Many businesses create accounts on every popular social network without researching which platform will bring the most return. You can avoid w ast in g you r t im e in t h e w r on g place by using the information from your buyer personas to determine which platform is best for you.

If your prospects or customers tell you they spend 40% of their online time on

Facebook and 20% on Twitter, you k n ow w h ich pr im ar y an d secon dar y social n et w or k s you sh ou ld f ocu s on .

When your customers are using a specific network, that?s where you need to be? not everywhere else.

Your tactics for each social channel rely on your goals and objectives, as well as the best practices of each platform. For example, if your goal is increasing leads and your primary social network is Facebook, some effective tactics are investing in Facebook advertising or promotion campaigns to draw more attention to your lead magnets. #6: Cr eat e a Con t en t St r at egy Content and social media have a symbiotic relationship: Without great content social media is meaningless and without social media nobody will know about your content. Use them together to reach and convert your prospects.

There are three main components to any successful social media content strategy: type of content, time of posting and frequency of posting.

The type of content you should post on each social network relies on form and context. Form is how you present that information? text only, images, links, video, etc.

Context fits with your company voice and platform trends. Should your content be funny, serious, highly detailed and educational or something else?

There are many studies that give you a specific time when you should post on social media. However, I suggest using those studies as guidelines rather than hard rules. Remember, your audience is unique, so you need to t est an d f igu r e ou t t h e best t im e f or you r self .

Posting frequency is as important as the content you share. You don?t want to annoy your fans or followers, do you?

Finding the perfect frequency is crucial because it could mean more engagement for your content or more unlikes and unfollows. Use Facebook In sigh t s t o see w h en you r f an s ar e on lin e an d en gagin g w it h you r con t en t .

Allocat e Bu dget an d Resou r ces According to recent data from Google, 30% of respondents say that social media has its own new and distinct budget. Of those respondents, 8.7% say their social media budget is pulled from traditional marketing media (i.e., TV, print and radio).

I found it interesting that 2/3 of respondents say they plan to increase their social media budget during the upcoming cycle. To budget for social media marketing, look at t h e t act ics you ?ve ch osen t o ach ieve you r bu sin ess goals an d object ives.

M ak e a com pr eh en sive list of t h e t ools you n eed (e.g., social media monitoring, email marketing and CRM), services you?ll outsource (e.g., graphic design or video production) and any advertising you?ll purchase. Next to each, in clu de t h e an n u al pr oject ed cost so you can have a high-level view of what you?re investing in and how it affects your marketing budget.

Many businesses establish their budget first, and then select which tactics fit that budget. I take the opposite approach. I est ablish a st r at egy f ir st , and then det er m in e t h e bu dget t h at f it s t h at st r at egy.

If your strategy execution fees exceed your budget estimate, pr ior it ize you r t act ics accor din g t o t h eir ROI t im ef r am e. The tactics with the fastest ROI (e.g., advertising and social referral) take priority because they generate instant profit you can later invest into long-term tactics (fan acquisition, quality content creation or long-term engagement). #8: Assign Roles Knowing who?s responsible for what increases productivity and avoids confusion and overlapping efforts. Things may be a bit messy in the beginning, but with time team members will know their roles and what daily tasks they?re responsible for. When everyone knows his or her role, it?s time to st ar t plan n in g t h e execu t ion pr ocess. You can either plan daily or weekly. I don?t advise putting a monthly plan together because lots of things will come up and you may end up wasting time adapting to the new changes.

You can use tools like Basecamp or ActiveCollab to manage your team and assign tasks to each member. These tools save you tons of time and help you stay organized.

h t t p:/ / w w w.socialm ediaexam in er .com / au t h or / h ou ssem -daou d/

Business Coaching At I t s Best

Th e Nat ion al Ext r aor din ar y Pr of ession al Wom en is a n on pr of it or gan izat ion w h ich pr ovides bu sin ess coach in g an d t r ain in g f or pr of ession al an d en t r epr en eu r ial w om en . M em ber sh ip oppor t u n it ies ar e available.

Ch eck w ebsit e f or list in gs. Tim es m ay var y

Dial in : 347-215-7010 Join in by Lin k : h t t p:/ / blogt alk r adio.com / w om en w h or ock w it h su ccess Wom en can br an d t h eir bu sin ess by pr of ession al gu est s w h om appear on t h e sh ow.

Act r ess & Su per M odel Ver on ica Gr ey

Veronica Grey's acting debut was as a young teenager in the pilot for the critically-acclaimed television series, My So-Called Life (1994). She literally got her "jump start" in film jogging alongside Nick Nolte and Shaquille O'Neal in Blue Chips (1994). Since then, she has appeared in motion pictures, television, several commercials, and numerous music videos.

Veronica Grey grew up in Southern California and graduated with a BA in English and American Studies from UCLA. Harvard recently named Veronica Grey Supermodel Activist of the Decade for her environmental crusade in three award winning documentaries she directed using only her cell phone.

Veronica Grey has joined the ranks of A list talent with her "Worst Shark Attack Ever " project. There are at least two reality shows in development with this world's most televised surfer known as "The Queen of Surfing" who also has published five #1 bestselling books. Veronica invented and trademarked the Earth's first ever and only line of shark repellent swim-wear and surfboards. She is also a modern day muse with more songs written for / about her than anyone else alive (over 233 songs) by such bands as MGMT, Smashing Pumpkins, Depeche Mode, U2, and Red Hot Chili Peppers just to name a few.

Veronica Grey is the world's most recognized new media filmmaker which is a fancy term for "cell phone movies.".

She used to play bass and sing for alternative rock band The Star Chemists.

Veronica Grey is the world's most televised lifestyle surfer known as The Surf Lady.

President of now defunct production company Pisces Epics, LLC. Veronica Grey is a #1 bestselling author with her muse John John Florence of "Healthy, Wealthy, and Wise: The 5 Most Important Wellness Secrets of All Time".

Co-founder of charity organization Eternal Youth Empire aka Israel-Light whose mission is to create and distribute media that is enlightening to the mass consciousness.

Surf Lady Veronica Grey invented and trademarked the world's first ever and only line of shark repellent wet-suits, shark repelling swim-wear, and shark attack mitigation surfboards.

Named "Hot Emerging Talent of 2006" by Max Magazine.

Veronica Grey is hailed as "The Queen of Surfing" in numerous media outlets, including World Class Magazines and Free-surf Magazine.

Shares the 2015 Special Humanitarian Award with Leonardo DiCaprio for their environmental documentary "Worst Shark Attack Ever.".

Winner of "2011 New Media Award" from Pare Lorentz Film Festival for directing "15 Minutes of Flame.".

Co-director of "Aqua Seafoam Shame" Veronica Grey wins Honorable Mention Best Director at 2013 International Film Festival for Peace, Inspiration, and Equality.

Was on tour with Temple Bhajan Band as tamboura player and Kirtan response singer.

Veronica Grey won Merit Award Filmmaker of the Year for the World Film Awards 2013.

Harvard celebrates Supermodel Veronica Grey as Activist of the Decade; Women and Shoes magazine names her Supermodel of the Year and The Clothes Maiden hails Veronica Grey as the Sexiest Vegetarian.

Livin g Gr ace Ch u r ch Su pplies

w w w.livin ggr ace.com