Women Who Rock with Success-April

Women

FI V E W AYS SU RFI N G K EEPS YO U YO U N G

W ho Rock wit h Success Women of M arket ing April Edit ion Li v e D em o s I n si d e

Pl an You r M ar keti n g L i ke a Pr o si m p l e q u est i o n s t o ask y o u r sel f i f y o u w an t t o o p en y o u r ow n b u si n ess.

So ci al M ed i a M ar k et i n g T i p s f o r B u si n esses

Si x

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W om en W h o Rock w i t h Su ccess i s a n etw or k i n g p l at f or m f or p r of essi on al & en tr ep r en eu r i al w om en . O u r object i ve i s t o p r ov i d e cou n tl ess op p or t u n i t i es f or w om en i n bu si n ess, acti n g, l i f est y l e, an d en t r ep r en eu r i al gr ow th ; to sp ot l i gh t t h ei r br an d bef or e m2 i l l i on s.

Pl an Yo u r M ar k et i n g L i k e a Pr o 10 Scr u m p t i o u s Reci p es 15 Si x si m p l e q u est i o n s t o ask y o u r sel f i f y o u w an t t o o p en y o u r 24 FI V E W AYS SU RFI N G K EEPS YO U YO U N G 28 So ci al M ed i a M ar k et i n g T i p s f o r B u si n esses w i t h a L i m i t ed B u d get 4 5 O u r C ov er Feat u r e Jen n a R . W agn er 52 3

T o t al Fi t n ess- Yo u r H eal t h 58

Sp eak Yo u r T r u t h by D r . A n j al i Raj p al 6 2 W o m en W h o Ro ck w i t h Su ccess sp eak s w i t h M ar k et i n g

St r at egi st H o n ey Pat el 6 4

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T he O live O d yfood ssey s

5 email@website.com www.website.com

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Gam e Ch an ger For Book in g You r Hot el Room s ! http://oliveodysseyspartners.affcntr.com

T r y th i s on e on h ow to book h otel r oom s. T h i s w e f ou n d ou t w h i l e r i d i n g th e el evator i n ou r h ot el i n Rom e. I t w as f r om th e H otel i er s A ssoci at i on of I taly d i r ectly to th e cu stom er s. A gam e ch an ger f or th e on - l i n e book i n g si tes, bu t gr eat f or y ou . You can u se th i s i n an y h otel y ou w i sh to book i n 7 Eu r op e. Em ai l u s i f y ou tr y i t el sew h er e an d i t w or k s f or y ou !

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So u t h A f r i ca T an zan i a

N am i bi a

h t t p:/ / abam bot r avel.com / Safari?Tanzania is well-known.

It?s not hard to find a travel agent?s brochure featuring a It?s so easy to bring your towering blue Mt. Kilimanjaro family here for a safari tour and framing a silhouetted elephant more: there are direct flights or two. from everywhere, the There is a lot to shout about: infrastructure is well developed and works, self-drive is a viable the Serengeti and the option meaning you can cart all Migration, the Ngorongoro your luggage about and save on Crater, the Spice9 Islands. But this covers a small fraction of transfer costs. the country.

South Africa is the undisputed king of the family safari!

Namibia sits atop the oldest desert on earth and is where you?ll find the largest sand dunes, the iconic smooth red slopes of Sossusvlei.

Namibia is not the place to take the kids for a big game experience, as it pales in comparison to its neighbors.

However it does offer fab big game viewing in the rather manicured Etosha.

Pl an You r M ar keti n g L i ke a Pr o

by M at t D / A n gel o

Ever y bu si n ess n eed s a m ar ket i n g p l an , bu t n ot ever y bu si n ess h as t h e t i m e t o w r i te on e. H er e's th e p er f ect t em p l ate to h el p .

A m ar keti n g p l an i s a cr u ci al r esou r ce f or an y sm al l bu si n ess. At i t s cor e, a m ar keti n g p l an h el p s y ou act u al i ze w h at m ar ket n eed s y ou r p r od u ct or ser v i ce i s m eeti n g, h ow y ou r p r od u ct i s d i f f er en t f r om com p eti t or s an d w h o y ou r p r od u ct or ser v i ce i s bei n g m ar keted to.

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M ar ket i n g p l an s al so ser ve as a r oad m ap f or sal es st r at egy, br an d i n g d i r ect i on an d bu i l d i n g y ou r over al l bu si n ess. A m ajor ben ef i t of d r af t i n g a m ar ket i n g p l an f or y ou r com p an y i s t h i n k i n g cr i t i cal ly abou t y ou r bu si n ess, i t s goal s an d h ow y ou can ach i eve t h em .

"St r at egi cal ly, a p l an n i n g p r ocess h el p s y ou i d en ti f y (som e) i m p or tan t op p or tu n i ti es an d p r obl em s, (som e) r esou r ces y ou n eed t o ad d r ess t h em , an d (som e) w ay s of u si n g th ose r esou r ces ef f ect i vely," sai d Br u ce Cl ar k , an associ ate p r of essor i n M ar keti n g at N or th easter n U n i ver si ty 's D 'A m or e- M cK i m Sch ool of Bu si n ess. "You 'l l st i l l h ave to ad ap t w h en y ou go f or w ar d , bu t h op ef u l ly th e ad ap tati on s ar e l ess of a su r p r i se an d l ess d i f f i cu l t th an i f y ou h ad n 't th ou gh t ah ead at al l ."

Bef or e d i v i n g i n t o t h e actu al t em p l at e, i t 's i m p or t an t t o u n d er st an d h ow t o t h i n k abou t a m ar ket i n g p l an . A m ar ket i n g p l an t ar get s w h o y ou r bu y er s ar e, i t est abl i sh es t h e ser v i ce or p r od u ct y ou ar e of f er i n g an d d et er m i n es y ou r u n i qu e sel l i n g p r op osi t i on . Fr om h er e, t h e r est i s p l an n i n g an d d evel op i n g t h e best w ay t o get y ou r p r od u ct i n f r on t of bu y er s w h o w an t y ou r p r od u ct or ser v i ce.

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In

ad d i t i on to d r af ti n g y ou r ow n p l an , y ou can w or k w i t h a d i gi tal m ar keti n g agen cy or u se i n ter n et m ar keti n g an d PPC m an agem en t ser v i ces to l ever age y ou r p r od u cts on l i n e. O n ce y ou 've establ i sh ed a gen er al r oad m ap , keep i t u p d ated on a y ear ly basi s. H av i n g an u p d ated p l an en su r es y ou r bu si n ess i s alw ay s on th e r i gh t t r ack . A l so, establ i sh i n g a bu d get can al l ow y ou to t ake th e p r op er f i n an ci al step s t o i m p l em en ti n g y ou r m ar ket i n g p l an .

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M ar k et i n g p l an t em p l at e 1. Ex ecu t i v e su m m ar y T h i s su m m ar y i s a gr eat p l ace t o gi ve t h e r ead er of y ou r p l an a gen er al over v i ew of t h e goal s of y ou r bu si n ess as w el l as t h e m ar ket i n g st r at egy y ou 'r e l ook i n g t o em p l oy. T h e r ead er n eed s t h i s su m m ar y t o get a qu i ck gl an ce at y ou r bu si n ess an d t h e over al l goal s of y ou r m ar ket i n g p l an .

2. M i ssi o n st at em en t H er e i s w h er e y ou d escr i be y ou r com p an y 's v al u es an d h ow t h ey r el at e t o y ou r over al l goal s as an or gan i zat i on . H er e ar e som e good qu est i on s t o get y ou t h i n k i n g:

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H ow d oes y ou r com p an y ben ef i t cu st om er s, em p l oy ees an d stakeh ol d er s?

3. T ar get m ar k et s T h i s i s on e of th e m ost i m p or t an t p ar t s of y ou r m ar ket i n g p l an : establ i sh i n g w h o y ou w an t t o m ar ket y ou r p r od u ct t o. W i t h ou t a d ef i n ed gr ou p of p eop l e, th e m on ey y ou sp en d on m ar ket i n g w i l l be a w aste. T h i n k of i t l i ke t h i s: T h er e ar e a gr ou p of p eop l e i n t h e w or l d tod ay w h o n eed y ou r ser v i ce or p r od u ct bu t d on 't k n ow i t ex i sts y et. W h o ar e t h ose p eop l e? H er e ar e som e ot h er qu esti on s f or br ai n stor m i n g: - W h at i s th e d em ogr ap h i c of y ou r cu st om er s (gen d er , age, i n com e, ed u cati on , etc.)?

- W h at ar e th ei r n eed s an d i n t er est s?

- W h at's th ei r p sy ch ogr ap h i c p r of i l e (at t i t u d es, p h i l osop h i es, val u es, l i f esty l e, etc.)?

- H ow d o th ey beh ave?

- W h at ar e som e ex i sti n g p r od u ct s t h ey u se?

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4 . Pr o d u ct s an d ser v i ces You r p r od u ct or ser v i ce i s (obv i ou sly ) th e cen ter of y ou r bu si n ess. I n th i s secti on , th i n k cr i ti cal ly abou t w h at y ou of f er y ou r cu stom er s.

- W h at d o y ou m ake or p r ov i d e f or cu stom er s?

- W h at ar e y ou r cu stom er s' n eed s?

- H ow d oes y ou r p r od u ct or ser v i ce f u l f i l l cu stom er s' n eed s?

- W h at val u e d o y ou ad d t o y ou r cu stom er s' l i ves?

- W h at ty p e of p r od u ct or ser v i ce ar e y ou of f er i n g?

5. D i st r i b u t i o n ch an n el s 14

At t h i s p oi n t i n t h e r ep or t , y ou sh ou l d t r an si t i on m or e i n t o act u al m ar ket i n g t h eor y an d p r act i ces. D i st r i bu t i on ch an n el s ar e aven u es y ou can u se t o r each a cu st om er or bu si n ess. I t 's i m p or t an t t o t h i n k of al l cu r r en t an d p ot en t i al sal es ch an n el s. Som e i n cl u d e ex am p l es of sal es ch an n el s i n cl u d e: - W ebsi t e - Ret ai l - M obi l e - Soci al m ed i a - Em ai l - Resel l er s co n t i n u ed o n p age 19

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In gr ed i en ts

YI EL D S: 4 - 6 1/ 3 c. r ed w i n e v i n egar 1 tbsp . D i jon m u star d 2/ 3 c. ol i ve oi l kosh er sal t Fr esh ly gr ou n d bl ack p ep p er 1 h ead r om ai n e l ett u ce, coar sely ch op p ed 4 h ar d - boi l ed eggs, p eel ed an d qu ar ter ed 12 oz. cooked ch i cken , d i ced 8 sl i ces bacon , cooked an d cr u m bl ed 1 avocad o, th i n ly sl i ced 4 oz. cr u m bl ed bl u e ch eese 5 oz. ch er r y tom at oes, h alved 2 tbsp . Ch op p ed ch i ves 16

by Ri an H an d l er

by sixoclock scr am ble

I n gr ed i en ts YI EL D S: 4 3 c. w ater m el on , cu bed 2 c. st r aw ber r i es, ch op p ed 1/ 2 c. Feta, cr u m bl ed 1/ 4 c. ex tr a- v i r gi n ol i ve oi l kosh er sal t Fr esh ly gr ou n d bl ack p ep p er 1/ 4 c. f r esh basi l , tor n D i r ecti on s PREP T I M E: 0 :10 T O T A L T I M E: 0 :10 1. I n a l ar ge bow l , com bi n e w at er m el on , st r aw ber r i es, f eta an d ol i ve oi l . Season w i th sal t an d p ep p er an d toss to coat.

2. Gar n i sh w i th basi l an d ser ve.

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Sh r im p Cock t ail Deviled Eggs

C h i ck en C o r d o n B l eu Q u esad i l l as

In gr edien t s

In gr edien t s

YIELDS: 10 - 12

YIELDS: 4 SERVINGS

FOR THE SHRIM P COCKTAIL

3 bon eless sk in less ch ick en br east s (abou t 3/ 4 l

12 sh r im p

1 t sp. dr ied or egan o

1 on ion , qu ar t er ed

1/ 2 t sp. gar lic pow der

1 lem on , h alved

Kosh er salt

1 bu n ch par sley

Fr esh ly gr ou n d black pepper

6 spr igs t h ym e

3 t bsp. ext r a-vir gin olive oil, divided

2 t bsp. k osh er salt

8 m ediu m f lou r t or t illas

FOR THE DEVILED EGGS 6 lar ge eggs

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1/ 4 c. dijon m u st ar d 1 c. sh r edded m ozzar ella

6 . C o m p et i t i v e p r o f i l e O n e of th e m ajor asp ect s of y ou r m ar ket i n g p l an i s d evel op i n g y ou r u n i qu e sel l i n g p r op osi t i on . A U SP i s a f eatu r e or stan ce th at sep ar at es y ou r p r od u ct or ser v i ce f r om th ose of f er ed by com p et i t or s. I t 's al l abou t d i f f er en t i at i on , an d d i sti n gu i sh i n g y ou r com p an y as a sol e p r op r i et or of on e ty p e of good or ser v i ce can h el p y ou r bu si n ess tr em en d ou sly. H er e ar e som e i d eas t o con si d er : - W h at's y ou r U SP? - W h o ar e y ou r com p et i t or s? W h at d o t h ey of f er ?

- W h at ar e th e str en gt h s an d w eak n esses of y ou r com p eti ti on ?

- W h at n eed s of th e m ar ket (or cu st om er ) ar e n ot bei n g ser ved ? W h at can y ou d o t o m eet t h ose n eed s?

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7. Pr i ci n g st r at egy Pr i ci n g i s som eth i n g y ou sh ou l d con si d er w h i l e d evel op i n g y ou r m ar keti n g p l an . D evel op i n g t h e r i gh t p r i ci n g st r ategy can h el p y ou bet t er m ar ket y ou r p r od u ct.

- W h at ar e r eason abl e m ar gi n s t o m ake a p r of i t an d cover t h e cost s of p r od u cti on ?

- I s t h er e a m ar ket f or p r od u ct s or ser v i ces at y ou r p r oject ed p r i ce p oi n t?

- A r e y ou w i l l i n g to sacr i f i ce p r of i t m ar gi n s i n r etu r n f or a gr eat er m ar ket sh ar e?

- W h at ar e y ou r m ar ket i n g an d d i st r i bu ti on costs?

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8. M ar k et i n g st r at egy I n t h i s sect i on , br eak d ow n w h at ch an n el s ar e av ai l abl e f or y ou t o m ar ket y ou r p r od u ct .

T h i n k of w h i ch ch an n el s w ou l d be m ost ef f ect i ve i n com m u n i cat i n g y ou r st or y an d p er su ad i n g y ou r t ar get au d i en ce. I f y ou r t ar get au d i en ce i s soci al m ed i a sav v y, f or ex am p l e, i t m ay be bet t er t o u t i l i ze t h ose ch an n el s i n st ead of r ad i o or p r i n t m ed i a.

H er e i s a l i st of ch an n el s t o get y ou st ar t ed :

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Pr i n t (n ew sp ap er s, m agazi n es, br och u r es, catal ogs, d i r ect m ai l ) - Br oad cast (T V, r ad i o) - Pr ess r el eases - T r ad e sh ow s, p r od u ct d em on str ati on s, even t m ar ket i n g - O n l i n e ad ver ti si n g - Soci al m ed i a - O n l i n e sal es - Joi n t m ar keti n g w i th oth er com p an i es 9. O b j ect i v es A f t er d eter m i n i n g w h at ch an n el s y ou can u se to com m u n i cate y ou r m essage, t h i n k abou t w h at ex actly y ou w an t t o accom p l i sh . T h i s sh ou l d i n volve sp eci f i c goal s r el ated to m ar ket p en et r at i on an d r even u e tar gets. H er e ar e som e t h i n gs t o con si d er : 21

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Sal es qu ot as N u m ber of n ew cu stom er s gai n ed Cu st om er r eten t i on p er cen t ages Reven u e t ar get s M ar ket p en et r at i on Br an d aw ar en ess W ebsi t e t r af f i c

10 . A ct i o n p l an s W i th al l of th e above i tem s ou t l i n ed , d eter m i n e w h at actu al step s n eed t o be t aken t o en act y ou r m ar keti n g p l an . T h i s i n cl u d es d eter m i n i n g th e p r op er st ep s, set t i n g goal s, br eak i n g d ow n r esp on si bi l i t i es an d establ i sh i n g an over al l ti m el i n e. I t 's al so i m p or tan t to br ai n stor m p ot en t i al r oad bl ock s y ou r bu si n ess cou l d f ace an d som e sol u ti on s to over com e t h em .

11. Fi n an ci al p r o j ect i o n s T h i s st ep can al l ow y ou to est abl i sh a r eal i sti c bu d get an d better u n d er st an d w h at y ou r m ar keti n g p l an w i l l l ook l i ke f r om a cost p er sp ecti ve. I n ad d i ti on t o set t i n g a bu d get, m ake su r e y ou con si d er t h e over al l r etu r n on i n vestm en t as w el l . H er e ar e som e ot h er f i n an ci al p r ojecti on s t o con si d er : 22

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Cost of i m p l em en t at i on Cost t o p r od u ce p r od u ct or ser v i ce Ex i st i n g an d p r oject ed cash f l ow Pr oject ed sal es D esi r ed p r of i t m ar gi n on p r oject ed sal es

w w w .car l i m ed i a.co m

M ay be i t?s a d esi r e to l eave y ou r cu r r en t job or m ay be y ou ju st n eed a l i ttl e ex tr a cash bu t m or e an d m or e p eop l e h ave been ex p r essi n g t h e sam e sen t i m en ts: ?I want to open my own business?

I p er son al ly com m en d an y on e w h o t akes t h at l eap , an d h ead i n g i n t o a I t?s m y bel i ef t h at n ew y ear , i s t h e m ost p er son s l i ve t h e p er f ect t i m e t o p l an d r eam l i f e? ? .an d w h y ou t t h i s n ew ven t u r e n ot? A f t er al l , y ou Bu t h ow d o y ou even d eser ve ever y t h i n g th at i s good i n y ou r l i f e st ar t ? an d h av i n g a bu si n ess I ?m su r e y ou h ave a h el p y ou cr eat e t h e f ew i d eas bu t h er e ar e r eal i ty y ou see so som e ver y i m p or t an t p er f ect ly w h en y ou qu est i on s y ou m u st cl ose y ou r 23ey es at ask y ou r sel f bef or e n i gh t. y ou ju m p i n

Si x si m p l e q u est i o n s t o ask y o u r sel f i f y o u w an t t o o p en y o u r ow n b u si n ess.

Q U EST I O N 1: W h at am I go o d at ?

T h i s i s a gr eat p l ace to star t ?cau se i f y ou l ove w h at y ou d o, i t w on ?t f eel l i ke w or k at al l . A sk y ou r sel f w h at can y ou d o bet t er t h an an y on e el se or ask y ou r f r i en d s an d f am i ly. T h ey w i l l l et y ou k n ow. M ay be y ou h ave a w ay w i t h w or d s or y ou can bake a cake l i ke n obod y ?s bu si n ess. Take a l on g, h ar d l ook an d see w h at m akes y ou st an d ou t.

Q U EST I O N 2: W h at d o I w an t t o b e k n ow n f o r ?

H m m m ? th i s on e m i gh t h ave y ou st u m p ed . W h en p eop l e t al k abou t y ou an d w h at y ou d o, w h at w ou l d y ou l i ke t h em t o say ?

T h i n k abou t w h at y ou w an t t o of f er an d t h i n k abou t h ow y ou w an t oth er s to f eel w h i l e d oi n g w or k w i t h y ou an d , i f t h ey w er e t o r ecom m en d y ou w h at th ey w ou l d say abou t y ou an d y ou r bu si n ess 24

y ou r bu si n ess Q U EST I O N 3: W h o d o I w an t t o w o r k w i t h ?

W ou l d y ou l i ke to w or k w i t h ch i l d r en or t h e el d er ly ? W ou l d y ou p r ef er to cater to w om en ? T h i n k abou t y ou r i d eal cu st om er based on w h at y ou w ou l d l i ke t o of f er an d d eci d e w h er e y ou can f i n d t h em . D o y ou n eed to t ake a d i r ect ap p r oach or w i l l y ou u se soci al m ed i a to con n ect? O n ce y ou k n ow w h o y ou r p eop l e ar e, y ou w i l l h ave an i d ea on h ow t o r each t h em .

Q U EST I O N 4 : H ow m u ch cap i t al d o I n eed ?

T h i s i s i m p or tan t becau se y ou n eed m on ey t o m ake m on ey.

T h i n k abou t y ou r over h ead cost s an d an y i n ven t or y y ou n eed an d d eci d e h ow m u ch y ou w i l l n eed t o save u p . A l so get cr eat i ve an d l ook f or w ay s y ou can m ake som e qu i ck cash t o i n vest i n t h e bu si n ess. M ay be y ou can h ave a gar age sal e or h ave a bake sal e, t h i n k of w ay s to h ave a qu i ck t u r n over .

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Q U EST I O N 5: H ow d o I go ab o u t p r i ci n g m y p r o d u ct s o r ser v i ces?

Si m p l e r esp on se to th i s qu est i on i s t o ask . A sk t h e p er son s w h o y ou w an t to cater to w h at i s f ai r or l ook at y ou r com p et i t i on an d see w h at t h e aver age cost w ou l d be f or a si m i l ar ser v i ce. A l so t ake i n t o con si d er ati on th e ti m e, m on ey an d en er gy y ou p u t i n t o cr eati n g th e p r od u ct. I t w i l l t ake y ou a w h i l e t o f i n d y ou r sw eet sp ot bu t at l east f ol l ow i n g th i s w i l l gi ve y ou a st ar t i n g p oi n t Q U EST I O N 6 : H ow d o I get p eo p l e t o k n ow ab o u t t h e b u si n ess?

W el l , ju st get ou t th er e. Rem em ber w h at I sai d at n u m ber 3? O n ce y ou k n ow w h o y ou w an t to ser ve y ou w i l l h ave an i d ea as t o w h er e t o f i n d t h em . Even w i th a l i m i t ed bu d get , t h er e ar e cr eat i ve w ay s y ou can ad op t to con n ect w i t h y ou r cu st om er s. W h et h er i n r eal i t y or v i r tu al ly, y ou n eed to cr eat e r el at i on sh i p s an d get p eop l e t o k n ow h ow y ou can h el p th em an d t h at si m p ly st ar t s f r om h av i n g a con ver sat i on w i th y ou r cu st om er s.

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si m p ly st ar ts f r om h av i n g a con ver sat i on w i th y ou r cu stom er s.

T h er e y ou h ave i t, sh or t an d sw eet.

So ar e y ou r ead y to take th at l eap of f ai th i n 20 18? You k n ow y ou r f r i en d ly n ei gh bor h ood m ar keter h as got y ou so f eel f r ee to com m en t bel ow i f y ou n eed an y h el p getti n g y ou r sel f of f t h e gr ou n d .

Pl u s f or ad d i ti on al su p p or t joi n m y p r i vate Facebook gr ou p T h e N ew SM S: Str ategi c M ar keti n g Sp eci al i sts f or al l t h e f r ee t r ai n i n g an d ad v i ce t h at y ou can h an d l e.

C ar l a W i l l i am s Joh n son i s a M ed i a

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M ar keti n g Sp eci al i st based i n T r i n i d ad & Tobago. Sh e f ou n d ed Car l i Com m u n i cati on s, w h i ch of f er s ad ver ti si n g an d m ar keti n g ad v i ce to en tr ep r en eu r s an d bu si n ess ow n er s w h o ar e i n ter ested i n bu i l d i n g a bu si n ess i n th e ?r eal w or l d ?. Sh e con si d er s h er sel f an ad vocate f or bu si n ess m en an d w om en w h o w er e d esi r ou s of p r om oti n g th em selves by of f er i n g sou n d , u n bi ased ad v i ce, f ocu si n g m ai n ly on m eth od s to i d en ti f y i d eal cl i en ts, on l i n e an d of f l i n e ap p r oach es to boosti n g v i si bi l i ty an d th e cr eati on of p r acti cal m ar keti n g cam p ai gn s d esi gn ed to i n cr ease r even u e.

FI V E W AYS SU RFI N G K EEPS YO U YO U N G

by Rach el Yo u n g

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It is a well known fact that staying active helps keep you looking and feeling young. Not many activities come close to the effect surfing has on the mind, body and spirit. According to experienced surfers, the special bond the surfer has with their surf board and the open ocean is almost impossible to explain.

H O W D O ES SU RFI N G K EEP YO U YO U N G? Fr esh A i r Fr esh ai r d oes a bod y good ! Su r f er s al l over t h e w or l d en joy l ot s of cool , r ef r esh i n g f r esh ai r an d su n sh i n e. N o m at t er i f y ou ?r e su r f i n g a r em ote l ocati on or som et h i n g cl oser t o t h e ci t y, t h e ocean ai r sm el l s f r esh an d cl ean . O u t on t h e su r f , t h er e?s v i r t u al ly n o sm og. W h en y ou ar e on t h e w aves, i t ?s ju st y ou , t h e w at er an d t h e f r esh ai r .

St r ess Fr ee O u t i n th e sw el l s, y ou can l et y ou r st r ess an d ever y - d ay w or r i es f l oat aw ay w i th th e ti d e. O u t t h er e, i t ?s ju st y ou , t h e br eeze, y ou r boar d an d th e w ater . N o on e y el l i n g f or h el p or t h at r ep or t y ou sh ou l d h ave h an d ed i n al r ead y. 29

W h en y ou ?r e ou t th er e, y ou ?r e su r r ou n d ed by total p eace an d r el ax ati on . T h e on ly sou n d s ar e th e sou n d s of th e w i n d l i gh t ly k i ssi n g y ou r sk i n an d w ater sl ap p i n g agai n st y ou r su r f boar d .

Accor d i n g to th e m ajor i ty of su r f er s, t h i s t y p e of r el ax ati on i s h ar d to com e by an y w h er e el se i n th e w or l d . Ju st a f ew h ou r s of su r f i n g a w eek can h el p r el ease t h e t en si on t h at bu i l d s u p at h om e or i n t h e w or k p l ace.

M u scl e T o n e Su r f i n g an d sw i m m i n g go h an d i n h an d an d ar e gr eat exer ci se. Sw i m m i n g w or k s m u scl e gr ou p s y ou d on ?t alw ay s th i n k t o w or k at t h e gy m . Som eti m es even season ed at h l et es w i l l com p l ai n of m u scl e f ati gu e af t er sw i m m i n g si m p ly becau se of th e d i f f er en t m u scl es bei n g u sed .

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Peop l e w h o su r f ar e gen er al ly sl en d er an d w el l m u scl ed t on ed i n t o t h ei r 60 ?s an d even 70 ?s.

Su r f i n g i s a n on - i m p act sp or t , m ean i n g i t ?s ver y easy on y ou r k n ees an d ot h er joi n t s.

A f t er al l , y ou d on ?t jog or ju m p on y ou r su r f boar d !

C ar d i ov ascu l ar H eal t h Su r f i n g p r ov i d es an am azi n g aer obi c w or kou t th at n ot on ly h el p s bu r n f at bu t al so keep s y ou r h ear t, l u n gs an d en t i r e car d i ov ascu l ar sy stem i n ti p - t op sh ap e.

A h eal th y car d i ovascu l ar sy st em keep s y ou r i m m u n e sy stem h eal th y as w el l as m ai n tai n i n g a h i gh l evel of st am i n a, t o keep y ou f eel i n g y ou n g.

Fu n i n t h e Su n Su r f er s l ove th e su n sh i n e f or a w i d e v ar i ety of r eason s. Besi d es gi v i n g su r f er s gr eat tan s to keep th at y ou th f u l gl ow, t h e su n p r ov i d es v i tam i n s th at m ai n t ai n h eal th y sk i n an d n ai l s. H eal t h y bon es, sk i n , h ai r an d n ai l s assi st i n a m or e y ou t h f u l ap p ear an ce. Bu t d on ?t f or get t o w ear y ou r su n scr een ! SPF 30 i s essen t i al .

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O T H ER A D VA N T A GES A si d e f r om th e p r ev i ou sly m en ti on ed ad van tages of su r f i n g, av i d su r f er s u n d er stan d th ey h ave to eat w el l an d exer ci se. M an y su r f er s en joy goi n g to th e gy m an d p r acti ci n g som e ty p e of Yoga. Yoga h el p s keep th e su r f er ?s m u scl es ton ed an d f l ex i bl e an d th ei r m i n d al er t. M an y p eop l e w h o p r acti ce y oga tau t i t as a veh i cl e to p eace an d ser en i ty i n th ei r m en tal w el l bei n g.

If

y ou d on ?t cu r r en tly k n ow h ow t o su r f , bu t w ou l d l i ke to l ear n , th er e i s a w i d e v ar i ety of su r f cam p s avai l abl e. W om en ?s su r f cam p s cater to th e n eed s of w om en .

Si n ce th ey ar e on ly avai l abl e t o w om en , l ad i es of al l sh ap es, si zes an d ages can en joy bei n g th em selves an d l ear n i n g t o su r f . You w i l l al so d evel op f r i en d sh i p s an d en joy t h e f el l ow sh i p of l i ke- m i n d ed p eop l e f r om al l over th e w or l d .

W om en ?s su r f cam p vacati on s ar e a gr eat w ay t o get aw ay f r om th e h ead ach es an d al l ev i ate th e str ess of ever y d ay l i f e.

Som e of t h e m ost p op u l ar su r f cam p s of f er a gr eat, ch ef - p r ep ar ed br eak f ast t o st ar t y ou r d ay of f on th e r i gh t f oot . A f t er k i ck i n g of f y ou r d ay w i th a h eal t h y br eak f ast, y ou ?r e f r ee to h i t t h e beach f or som e r el ax i n g y oga, h ead f or t h e su r f or p l an a d ay of r el ax ati on .

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If y ou ?r e l ook i n g f or th e

p er f ect vacati on getaw ay, be su r e to ch eck ou t su r f cam p vacati on s. W h i l e som e su r f cam p s of f er on ly w om en on ly, th er e ar e cam p s th at of f er excl u si ve co- ed su r f cam p s. T h ey ar e a gr eat w ay to l ear n to su r f or l ear n a n ew sk i l l or h obby w h i l e r el ax i n g i n th e su n .

I m agi n e r etu r n i n g to n or m al l i f e, n ot on ly total ly r el axed w i th a gr eat tan , bu t al so w i th p i ctu r es of y ou h an gi n g ten an d su r f i n g l i ke a p r o

N ot to m en ti on th e r el ax at i on an d f ocu s t ech n i qu es y ou l ear n ed f r om y oga i n st r u cti on ; th at i s som et h i n g y ou t ake w i th y ou w h er ever y ou go.

Som e say su r f i n g keep s y ou y ou n g at h ear t. Season ed su r f er s k n ow su r f i n g al so h el p s keep th em p h y si cal ly f i t, l ook i n g an d f eel i n g m u ch y ou n ger th an th ei r bi r t h d at e d ecl ar es. . ?

W an t to ex p er i en ce th e bl i ssf u l an d r eju ven ati n g ef f ects of su r f i n g f or y ou r sel f ? W e?d l ove to be al on gsi d e y ou i n t h i s jou r n ey, esp eci al ly i n M au i , C o st a Ri ca an d Ro t e I sl an d !

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h t t p :// w w w .d el i sh .co m

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I n gr ed i en t s YI EL D S: 1

FO R T H E B A N A N A B REA D Cook i n g sp r ay, f or p an 2 c. al l - p u r p ose f l ou r 1 t sp . bak i n g sod a 1/ 2 t sp . kosh er sal t 1/ 2 c. (1 sti ck ) u n sal ted bu tter , m el t ed 3/ 4 c. gr an u l ated su gar 1/ 4 c. br ow n su gar 1 l ar ge egg p l u s 1 egg y ol k 1/ 4 c. sou r cr eam 1 t sp . p u r e van i l l a ex tr act 1/ 2 t sp . esp r esso p ow d er 3 r i p e ban an as, m ash ed 37

by L au r en M i y ash i r o

FO R T H E CRU M B T O PPI N G 1/ 2 c. al l - p u r p ose f l ou r 1/ 2 c. br ow n su gar 1/ 4 t sp . kosh er sal t 1/ 4 t sp . gr ou n d ci n n am on 4 t bsp . bu tter , cu t i n to sm al l cu bes D i r ect i o n s PREP T I M E: 0 :15 T O T A L T I M E: 1:15 1. Pr eh eat oven to 350 ยบ. L i n e a l oaf p an w i t h p ar ch m en t p ap er an d gr ease w i th cook i n g sp r ay. I n a l ar ge bow l , w h i sk togeth er f l ou r , bak i n g sod a, an d sal t . Set asi d e.

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L em o n y Sh r i m p an d A sp ar agu s

by Eh an Calabr ese Sp agh et t i 12 oz. sp agh etti 2 t bsp . bu tter 3 cl oves gar l i c, m i n ced 1 bu n ch asp ar agu s, stal k s t r i m m ed an d qu ar ter ed 1 l b. l ar ge sh r i m p , p eel ed an d d evei n ed kosh er sal t Fr esh ly gr ou n d bl ack p ep p er 1/ 4 c. f r esh ly squ eezed l em on ju i ce 2 l em on s, th i n ly sl i ced 1/ 4 c. f r esh ly gr ated Par m esan 2 t bsp . h eav y cr eam 39

PREP T I M E: 0 :15 D i r ect i o n s T O T A L T I M E: 0 :25 1. I n a l ar ge p ot of sal ted boi l i n g w at er , cook sp agh etti accor d i n g to p ack age i n st r u ct i on s u n t i l al d en te. D r ai n , r eser v i n g 1 cu p p ast a w ater , an d r etu r n to p ot .

2. M ean w h i l e, i n a l ar ge sk i l l et over m ed i u m h eat , m el t bu tter . Ad d gar l i c an d st i r u n t i l f r agr an t, th en ad d asp ar agu s an d cook u n t i l ju st ten d er , 4 to 5 m i n u t es. Ad d sh r i m p an d cook u n ti l p i n k , 3 m i n u t es m or e. Season w i t h sal t an d p ep p er . Ad d l em on ju i ce, l em on sl i ces, Par m esan an d h eav y cr eam an d l et si m m er , th en ad d cooked sp agh et t i .

3. Toss u n ti l coated , th en ad d p ast a w at er as n eed ed u n ti l sau ce i s cr eam y.

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I n gr ed i en t s YI EL D S: 1 1 avocad o, h alved , p i tted , an d p eel ed kosh er sal t Fr esh ly gr ou n d bl ack p ep p er 2 t sp . m ay o 3 p i eces r om ai n e 2 sl i ces cooked bacon 2 t om ato sl i ces Sesam e seed s, f or gar n i sh 41

D i r ecti on s 1. Season bottom avocad o "bu n " w i th sal t an d p ep p er an d sl ath er w i th h al f th e m ay o.

2. Top w i th r om ai n e, cooked bacon , tom ato an d season w i th m or e sal t an d p ep p er .

Sl at h er r em ai n i n g avocad o "bu n " w i th r em ai n i n g m ay o an d top on san d w i ch .

3. Sp r i n k l e w i th sesam e seed s an d ser ve.

by Ch elsea Lu pk in

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h t t p:/ / w w w.m aven san dm ogu ls.com

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* Gr eat t al en t / get t i n g t h e r i gh t t eam i n p l ace. T h e p eo p l e y o u st ar t w i t h ar e n o t al w ay s t h e b est o n es w h o gr ow w i t h y o u so i f y o u f i n d y o u r sel f w i t h p eo p l e w h o ar e n o t u p t o t h e ch al l en ge an d ab l e t o scal e d o y o u r sel f an d t h em a f av o r an d m ov e o n . "A" t eam p l ay er s l i k e t o w o r k w i t h o t h er st ar s an d i f t h e t eam i s n o t o n t h e sam e p age as b u si n ess st ar t s t o t ak e o f f t h e l aggar d s w i l l f eel t h r eat en ed an d t h e cu l t u r e w i l l su f f er . K eep t h e b ar h i gh an d at t r act t h e b est t al en t y o u w i l l n ev er r egr et i t .* Fi n d i n g an d k eep i n g cl i en t s, f i l l i n g t h e p i p el i n e B u si n ess d ev el o p m en t r eq u i r es b u si n esses t o n et w o r k l i k e cr azy. I r eco m m en d d u r i n g "n o r m al " b u si n ess h o u r s t h at t h ey get aw ay f r o m t h e o f f i ce an d m eet p eo p l e f ace t o f ace, af t er h o u r s y o u can l ev er age so ci al m ed i a an d n et w o r k o n l i n e t o y o u r h ear t 's co n t en t . B e v i si b l e i n y o u r co m m u n i t y, get o u t t h er e an d co n t r i b u t e t o l o cal gr o u p s an d o r gan i zat i o n s t o b u i l d y o u r r ep u t at i o n . T h o u gh t l ead er sh i p o p p o r t u n i t i es l i k e w r i t i n g ar t i cl es an d sp eak i n g at ev en t s i s a gr eat w ay t o get y ou r n am e ou t t h er e an d get r ef er r al s t oo.

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Soci al M ed i a M ar keti n g T ips f o r B u si n esses w i t h a L i m i t ed B u d get B y Jo n at h an L o n g

1. M ak e co n n ect i o n s w i t h i n f l u en t i al i n d u st r y m em b er s.

M y best ad v i ce f or m ar ket i n g on soci al m ed i a w i t h a l i m i t ed bu d get i s to sp en d y ou r ti m e m essagi n g i n f l u en t i al p eop l e i n y ou r i n d u str y. O u r p r obl em i s obscu r i t y ? n ot en ou gh p eop l e k n ow w h o w e ar e. Take y ou r t i m e t o cr af t p er son al m essages on y ou r f avor i te soci al m ed i a, an d get t h e at t en t i on of t h e p eop l e w h o m at t er m ost. I t h as w or ked w on d er s f or u s, bet t er t h an an y ot h er tool , an d al l i t takes i s t i m e an d ef f or t . You m u st st ay p er si st en t w i th th i s, i t m ay t ake 10 0 m essages t o get a cou p l e r ep l i es.

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2. W r i t e an d p u b l i sh r o u n d - u p p o st s.

O n e of th e tech n i qu es th at h as w or ked r eal ly w el l f or u s i s d oi n g r ou n d - u p p osts. To d o t h i s, y ou can r each ou t to 15 ?

20 ex p er t s i n y ou r n i ch e an d ask th em qu esti on s p er tai n i n g t o y ou r n i ch e. For ex am p l e, i f y ou ?r e a con ten t m ar keter , y ou can ask abou t th e f u tu r e of con ten t m ar keti n g. O n ce y ou p u bl i sh th e r ou n d u p , y ou can r each ou t to th ese ex p er t s an d ask th em to sh ar e i t acr oss soci al m ed i a. T h i s w or k s r eal ly w el l as y ou get access t o t h e au d i en ce of th ese ex p er ts.

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3. Gen er at e l ead s v i a L i n k ed I n .

T h e best soci al m ed i a m ar ket i n g t i p f or a sm al l bu si n ess w i t h a l i m i t ed bu d get i s t o u se L i n ked I n f or f i n d i n g p ot en t i al l ead s. I t ?s com p l et ely f r ee an d can be u sed as a d at abase t o d r u m u p cu st om er i n t er est i n an or gan i c w ay. I t can be t i m e con su m i n g bu t can h el p w i t h i n cr easi n g y ou r n et w or k as w el l as m ar ket i n g y ou r bu si n ess. A l l of t h e m at er i al y ou sp en d t i m e cr eat i n g t o u se on L i n ked I n can al so be u sed f or t h e ot h er soci al m ed i a n et w or k s y ou u se.

O n ce y ou ?ve bu i l t u p a

su bstan t i al am ou n t of con n ect i on s v i a L i n ked I n , y ou can cl ever ly i m p or t th em i n to Facebook as w el l , m ak i n g i t a seam l ess an d easy bu si n ess t ool . 4 . D o n ?t i gn o r e si m p l e cal l s- t o - act i o n o n Faceb o o k ad s.

A lw ay s ad d a cal l - to- acti on t o y ou r Facebook ad s. A sk i n g p eop l e t o l i ke y ou r ad or p age can gr eat ly i n cr ease t h e n u m ber of f ol l ow er s an d con ver si on s y ou r ack u p . A n d y et , m an y m ar ket er s d on ?t th i n k abou t w r i ti n g som et h i n g as si m p l e as ?Pl ease L i ke U s? i n t h ei r ad cop y. A sh or t an d si m p l e cal l - t o- act i on can r eal ly m ake a bi g d i f f er en ce. 5. C r eat e a so ci al m ed i a w o r t h y cen t er p i ece at y o u r l o cat i o n .

I n vest i n a soci al m ed i a cen t er p i ece f or y ou r r et ai l sh op . Bu i l d or i n st al l a p h oto- w or th y f eatu r e t h at i n v i t es v i si t or s t o t ake p i ct u r es of t h em selves th at th ey ?ll p ost on t h ei r ow n soci al m ed i a accou n t s ? becau se w h at y ou r cu stom er s say abou t y ou r bu si n ess ecl i p ses an y th i n g y ou can say abou t y ou r sel f . For ex am p l e, i f y ou ?r e a san d w i ch sh op , set u p a p od i u m an d t r op h y f or ?Best San d w i ch Eater ? w i th car d boar d cu tou t s of T V cam er as an d m i cr op h on es f r om f ake n ew s stati on s. y ou .

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W h atever y ou cr eate, m ake su r e t o i n cl u d e y ou r bu si n ess n am e som ew h er e i n th e f eatu r e, becau se m ost cu st om er s w on ?t t h i n k t o t ag y ou . W h en d on e r i gh t , a soci al m ed i a cen t er p i ece becom es an en gi n e th at con ti n u ou sly d r i ves cu st om er s t o y ou r st or e. 6 .

U se a co n t en t cal en d ar .

O n ce y ou f i n al i ze y ou r soci al m ed i a st r at egy, bu i l d a con t en t cal en d ar . I t sh ou l d i n cl u d e t op i c, ch an n el , t i m e of p ost an d r e- p ost f r equ en cy. I f th er e i s a t eam w h o i s m an agi n g t h e soci al m ed i a ef f or ts, th en th e ow n er sh i p as w el l . T h er e ar e n u m er ou s ben ef i ts of i n vesti n g y ou r ti m e i n t h e con t en t cal en d ar . I t h el p s t o m ai n tai n an d tr ack y ou r ef f or t s, an d i t i s a good w ay t o assess w h at k i n d of top i cs r eson at e m ost w i t h y ou r au d i en ce, w h i ch ch an n el s ar e w or k i n g best an d w h er e t o r ed u ce ef f or t .

7. U se Faceb o o k cu st o m au d i en ces.

T h e best w ay to sp en d a l i m i t ed bu d get i s by get t i n g i n f r on t of p eop l e al r ead y i n ter ested i n y ou r p r od u ct or ser v i ce.

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I f y ou h ave an em ai l l i st of p r ev i ou s cu st om er s, cr eat e a cu stom au d i en ce w i th th i s l i st on Facebook , an d t h en p u sh r el ev an t ad s to th ese p eop l e. A s t h ey ?ve bou gh t bef or e, t h ey al r ead y k n ow y ou r br an d an d ar e i n t er est ed i n y ou r p r od u ct or ser v i ce. You r m on ey w i l l be bet t er sp en t t ar get i n g t h ese p eop l e t h an p u sh i n g an ad ou t to a n ew au d i en ce an d h op i n g t h ey becom e a n ew cu stom er . Pr ev i ou s cu st om er s ar e m or e l i kely t o p r ov i d e r ep eat bu si n ess.

I f y ou d on ?t h ave an em ai l l i st , y ou can u se t h e Facebook Pi xel t o bu i l d a cu stom au d i en ce of p eop l e w h o h ave v i si t ed cer t ai n p r od u ct or ser v i ce p ages on y ou r w ebsi t e. A p p ly t h e sam e p r i n ci p l e an d p u sh r el evan t , t i m ely ad s t o t h ese p eop l e t h at h ave sh ow n an i n ter est i n w h at y ou r bu si n ess h as t o of f er .

Tar geti n g p eop l e w h o ar e al r ead y f am i l i ar w i t h an d t r u st y ou r br an d w i l l p r ov i d e a better RO I t h an ad ver t i si n g t o p eop l e w h o h ave n ever en cou n ter ed y ou r bu si n ess bef or e.

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H ow To Bu i l d You r Cu st om er Ex p er i en ce M an y or gan i zati on s h ave a d i f f er en t f u n ct i on cater i n g to cu stom er ex p er i en ce. I n SaaS w or l d , th ey ar e of ten cal l ed Cu stom er Su ccess M an ager s.

Bu t , i n m ost cases th ei r w or k st ar t s af t er a p r osp ect h as becom e a cu stom er . So, t h ei r i n f l u en ce i n th e ear l i er p ar t of t h e p i p el i n e i s n on - ex i st en t or m i n i m al . Si n ce bu si n ess p i p el i n e or f u n n el i s on e of th e m ost i m p or t an t m etr i c f or bu si n ess, i t can be u sed t o d esi gn y ou r cu stom er ex p er i en ce str at egy. H ow ever , t h er e ar e f ew i m p or tan t f actor s t o n ot e: - O f ten Sal es an d M ar keti n g t eam s h ave d i f f er en t d ata i n th ei r r esp ect i ve f u n n el s. I t m akes sen se becau se both t eam50s h ave d i f f er en t goal s.

Ch ar u Babbar h t t p s:// ch ar u b ab b ar .co m

T h e m ar keti n g i n d u str y m u st con st an t ly evolve al on gsi d e t h e au d i en ces i t attem p ts to r each . Cu t t i n g- ed ge i s ad equ at e, an d ever y th i n g el se f al l s by th e w ay si d e. I 've of t en sai d t h at t h e on e m ai n secr et to m y su ccess i s m y p ossessi on of an u n qu en ch abl e t h i r st f or k n ow l ed ge an d cu r i osi t y. W i t h ou t t h at , i t 's h ar d t o st ay r el ev an t i n a sp ace th at ch an ges so r ap i d ly. T h at bei n g sai d , w h er e can m ar keter s go to l ear n f r om i n f l u en cer s w i t h i n th e i n d u str y ?

T h er e's a var i ety of bl ogs i n soci al m ed i a, con t en t m ar ket i n g, an d ot h er d i f f er en t m ar keti n g ver t i cal s, so i t 's d i f f i cu l t t o i d en ti f y w h i ch on es best ser ve gen er al m ar ket i n g n eed s. Som e bl ogs an d p u bl i cat i on s su p p ly th e k n ow l ed ge ever y m ar ket i n g p r of essi on al r equ i r es.

I h ave l ear n ed a l ot of tr en d i n g t i p s f r om on e of m y f avor i t e w ebsi te Joey Cr ow d an d th i s w ebsi t e i s al so cou n t ed i n t op 10 Au str al i an Star tu p com p an i es by ach i ev i n g m ax i m u m f u n d f or t h e m ost su ccessf u l p r oject on k i ck st ar t er - D W I SS 51

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h t t p s:// w w w .sax t o n st u m p .co m

Jen n a i s t h e V i ce Pr esi d en t of D evel op m en t at Sax t on & St u m p . Sh e i s a season ed l egal an d p r of essi on al ser v i ces m ar ket er . Jen n a over sees d evel op m en t act i v i t i es an d p r od u ct en h an cem en t , st r at egi zi n g w i t h sen i or m an agem en t t o en su r e t h e con t i n u ed d evel op m en t , gr ow t h an d su ccess of t h e f i r m . Sh e al so l ead s t h e Sax t on & St u m p L at er al Recr u i t i n g Pr ogr am .

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Jen n a ser ved i n m ar keti n g an d

bu si n ess d evel op m en t r ol es f or a n u m ber of Cen tr al Pen n sy lvan i a l aw f i r m s w h er e sh e gai n ed val u abl e ex p er i en ce d evel op i n g an d i m p l em en ti n g str ategi c m ar ket i n g, com m u n i cati on s an d bu si n ess d evel op m en t p l an s. M ost r ecen tly, sh e l ed th e m ar keti n g ef f or ts f or on e of th e n ati on ?s l ead i n g i n d ep en d en t f i n an ci al an d i n vestm en t ad v i sor y f i r m s. Jen n a cu r r en tly ser ves as th e V i ce Pr esi d en t of th e Boar d of D i r ector s f or th e H u m an e Soci et y of H ar r i sbu r g A r ea, I n c. an d i s a m em ber of th e Execu ti ve L ead er sh i p Team f or T h e L eu kem i a & Ly m p h om a Soci ety of Cen tr al Pen n sy lvan i a. Sh e r ecei ved a B.A . i n Pu bl i c Rel ati on s f r om Yor k Col l ege of Pen n sy lvan i a.

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W o m en W h o Ro ck w i t h Su ccess: W h at i n sp i r ed y o u f o r b u si n ess?

Jen n a: T h e p u r su i t o f h ap p i n ess. W e d ed i cat e so m u ch o f o u r t i m e t o o u r car eer s, i t ?s i m p o r t an t t o t ak e a st ep b ack an d m ak e su r e w h at w e?r e d o i n g t r u l y m ak es u s h ap p y. I p er f o r m at m y h i gh est w h en I en j oy w h at I ?m w o r k i n g o n an d as a r esu l t I can m ak e a b i gger i m p act f o r m y t eam an d m y f i r m .

W om en W h o Rock w i th Su ccess: W er e t h er e an y h i - cu p s (ch al l en ges) al on g th e w ay w h i l e p u r su i n g t h i s l au n ch f or bu si n ess?

Jen n a: Su r e. W h en I st ar t ed i n t h i s f i el d , l egal m ar k et i n g w as w ay b eh i n d t h e cu r v e. C o n v i n ci n g l aw f i r m p ar t n er s t h at m ar k et i n g an d b u si n ess d ev el o p m en t i s i m p o r t an t an d d eser v es a seat at t h e l ead er sh i p t ab l e w as a ch al l en ge. W e?v e m ad e a l ov e o f p r o gr ess as an i n d u st r y ov er t h e l ast 15 y ear s.

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W o m en W h o Ro ck w i t h Su ccess: Sh ar e w i t h t h e r ead er s an y l i t er at u r e; su ch as b o o k s, p u b l i cat i o n s, o r y o u r ow n p er so n al r eso u r ces, w i t h t h e r ead er s f o r p u r su i n g t h e m ar k et i n g f i el d ?

Jen n a: M o st o f w h at I r ead i s r el at ed t o l egal m ar k et i n g an d b u si n ess d ev el o p m en t . M y f av o r i t e r eso u r ces ar e A t t o r n ey at W o r k an d JD Su p r a. A co l l eagu e r ecen t l y r eco m m en d ed T h e C h al l en ger C u st o m er w h i ch p r ov i d es ev i d en ce- b ased i n si gh t s i n t o t h e b u y i n g an d sel l i n g p r o cess. I t h as gi v en m e a n ew p er sp ect i v e o n t h e sal es p r o cess w i t h i n o u r f i r m w h i ch h as si gn i f i can t i n f l u en ce o n o u r m ar k et i n g ef f o r t s. I ?m m o t i v at ed w i t h n ew i d eas an d o p p o r t u n i t i es t o i n co r p o r at e i n t o t h e l egal m ar k et i n g f r am ew o r k .

W o m en W h o Ro ck w i t h Su ccess: W h at i s t h e n ex t ch ap t er f o r Jen n a o r an y l o n g- t er m go al s?

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Jen n a: O v er t h e n ex t co u p l e o f y ear s I h o p e t o h av e sh i f t ed t h e cu l t u r e o f m y cu r r en t f i r m t o o n e w h er e t h e at t o r n ey s, m y cl i en t s, h av e m ar k et i n g an d b u si n ess d ev el o p m en t i n gr ai n ed i n t h ei r d ai l y act i v i t i es w i t h ease. L o n ger - t er m , I h o p e t o d ed i cat e m o r e t i m e t o m y o t h er p assi o n , su p p o r t i n g t h e t r ai n i n g o f ser v i ce d o gs f o r t h e b en ef i t o f i n d i v i d u al s w i t h d i sab i l i t i es.

W o m en W h o Ro ck w i t h Su ccess: H ow can t h e r ead er s co n n ect w i th you ?

Jen n a: Read er s can f i n d m e o n L i n k ed I n at l i n k ed i n .co m / i n / j en n ah an d y w agn er / , T w i t t er @j h an d y w ags an d o n o u r l aw f i r m ?s w eb si t e h er e.

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Yo u r t h y r o i d p r o d u ces t h y r o i d h o r m o n e, w h i ch con tr ol s m an y act i v i ti es i n y ou r bod y, i n cl u d i n g h ow f ast y ou bu r n cal or i es an d h ow f ast y ou r h ear t beats. D i seases of th e th y r oi d cau se i t t o m ake ei th er too m u ch or t oo l i ttl e of th e h or m on e. D ep en d i n g on h ow m u ch or h ow l i ttl e h or m on e y ou r th y r oi d m akes, y ou m ay of t en f eel r estl ess or ti r ed , or y ou m ay l ose or gai n w ei gh t .

W om en ar e m or e l i kely th an m en t o h ave th y r oi d d i seases, esp eci al ly r i gh t af ter p r egn an cy an d af ter m en op au se.

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You r t h y r oi d i s a sm al l bu t t er f ly - sh ap ed gl an d f ou n d at t h e base of y ou r n eck , ju st bel ow y ou r Ad am 's ap p l e. T h i s gl an d m akes t h y r oi d h or m on e t h at t r avel s i n y ou r bl ood t o al l p ar t s of y ou r bod y. T h e t h y r oi d h or m on e con t r ol s y ou r bod y 's m et abol i sm i n m an y w ay s, i n cl u d i n g h ow f ast y ou bu r n cal or i es an d h ow f ast y ou r h ear t beat s.

H ow d o t h y r o i d p r o b l em s af f ect w o m en ?

W om en ar e m or e l i kely th an m en t o h ave t h y r oi d d i sease. O n e i n ei gh t w om en w i l l d evel op t h y r oi d p r obl em s d u r i n g h er l i f eti m e. I n w om en , th y r oi d d i seases can cau se: - Pr o b l em s w i t h y o u r m en st r u al p er i o d . You r t h y r oi d h el p s con t r ol y ou r m en str u al cy cl e. Too m u ch or t oo l i t t l e th y r oi d h or m on e can m ake y ou r p er i od s ver y l i gh t , h eav y, or i r r egu l ar . T h y r oi d d i sease al so can cau se y ou r p er i od s t o st op f or sever al m on th s or l on ger , a con d i t i on cal l ed am en or r h ea. I f y ou r bod y 's i m m u n e sy st em cau ses t h y r oi d d i sease, oth er gl an d s, i n cl u d i n g y ou r ov ar i es, m ay be i n volved . T h i s can l ead t o ear ly m en op au se (bef or e age 40 ).

- Pr o b l em s get t i n g p r egn an t . W h en t h y r oi d d i sease af f ect s th e m en str u al cy cl e, i t al so af f ect s ov u l at i on . T h i s can m ake i t h ar d er f or y ou t o get p r egn an t.

- Pr o b l em s d u r i n g p r egn an cy. T h y r oi d p r obl em s d u r i n g p r egn an cy can cau se h eal t h p r obl em s f or t h e m ot h er an d th e baby.

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Som et i m es, sy m p tom s of t h y r oi d p r obl em s ar e m i st aken f or m en op au se sy m p tom s. T h y r oi d d i sease, esp eci al ly h y p oth y r oi d i sm , i s m or e l i kely t o d evel op af t er m en op au se.

W h at i s t h y r o i d i t i s?

T h y r oi d i ti s i s i n f l am m ati on of t h e t h y r oi d . I t h ap p en s w h en t h e bod y 's i m m u n e sy stem m akes an t i bod i es t h at at t ack t h e t h y r oi d .

Cau ses of th y r oi d i ti s i n cl u d e: Au toi m m u n e d i seases, l i ke t y p e 1 d i abet es an d r h eu m at oi d ar t h r i ti s Gen et i cs V i r al or bacter i al i n f ecti on Cer tai n ty p es of m ed i ci n es T w o com m on ty p es of th y r oi d i t i s ar e H ash i m ot o's d i sease an d p ost p ar tu m th y r oi d i ti s.

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SPEA K YO U R T RU T H Ever y p er son , r egar d l ess of back gr ou n d , d eser ves to h ave t h e f r eed om to d evel op th ei r sk i l l s an d t al en ts to th e f u l l est p ot en t i al an d to ex p r ess th em selves cr eati vely. T h at i s th e essen ce of bei n g h u m an . I bel i eve ch an ge i s p ossi bl e an d th at sh i f ts ar e al r ead y occu r r i n g as p eop l e r i se u p t o t h e cu r r en t establ i sh m en t an d sp eak th ei r tr u th .

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W o m en W h o Ro ck w i t h Su ccess: W h at i n sp i r ed y o u f o r b u si n ess?

H o n ey Pat el : I n t h e p ast y ear , I h ad an i t ch t o b eco m e an en t r ep r en eu r . Fo r f ew m o n t h s, I w as co m i n g u p w i t h p r o d u ct i d eas ev er y d ay. I w o u l d go t h r o u gh a m i n i m ar k et f i t p r o cess ev er y d ay. M y m i n d set w as ?O h , t h at ?s a p r o b l em , h ow d o I b u i l d a p r o d u ct t o so l v e i t ?. I w o u l d w r i t e a si m p l e b u si n ess p l an t o f i gu r e o u t f easi b i l i t y, st ar t sk et ch i n g o u t t h e p r o d u ct , an d t h en d r o p i t w h en i t d i d n ?t m ak e sen se. T r y i t , y o u w i l l l ear n a l o t f r o m t h i s! A t t h e sam e t i m e, t o get m o r e i n gr ai n ed i n t h e st ar t u p co m m u n i t y, I d i d a f ew t h i n gs: 1. A t t en d ed A I / V R / A R St ar t u p W eek en d i n O ak l an d : M y p i t ch go t sel ect ed , w e m ad e i t t o f i n al t en p i t ch es o n Su n d ay n i gh t , an d al m o st w o n 3r d p l ace. T h at w as q u i t e an ex p er i en ce, b u t t h at ?s a st o r y f o r an o t h er d ay h er e.

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1. A t t en d ed L o cal Pi t ch Ev en t s: B ay A r ea p r o b ab l y h o st s o n e p i t ch ev en t a n i gh t . So , j u st t o f eel t h e v i b e, m eet l i k e m i n d ed p eo p l e, an d l ear n f r o m p eo p l e w h o h av e ?b een t h er e d o n e t h at ?, I at t en d ed m u l t i p l e ev en t s. I h i gh l y r eco m m en d d o i n g t h i s b ecau se i t t est s y o u f o r ?en t r ep r en eu r i al f i t ?.

2. K i ck ed o f f D an ce Ven t u r es: L au n ch ed t w o d an ce r el at ed v en t u r es: V i b i t y an d C an v as D an ce C o m p an y . I d o ev er y t h i n g w i t h p assi o n , so I can ?t l ab el t h ese as ?p assi o n p r o j ect s?, b u t t h ey ar e so m et h i n g al o n g t h e l i n es o f p assi o n p r o j ect s.

3. O h , an d I r ead en d l ess ar t i cl es ab o u t En t r ep r en eu r sh i p (T h an k y o u , M ed i u m , En t r ep r en eu r , I n c 66

I r ecen t l y l au n ch ed Launchise & Career Companion. B o t h h ad t h ei r ow n i n sp i r at i o n .

M y i n sp i r at i o n f o r Launchise cam e f r o m h av i n g an en t r ep r en eu r i al sp i r i t , an d st r u ggl i n g w i t h t w o k ey asp ect s: 1.

Val i d at i n g b u si n ess i d ea 2. Fi n d i n g t h e r i gh t p eo p l e m ay i t b e a co - f o u n d er , ad v i so r , i n v est o r et c.

M y i n sp i r at i o n f o r C ar eer C o m p an i o n cam e f r o m m en t o r i n g a l o t o f p eo p l e i n t h ei r car eer . I f o u n d m y sel f r ep eat i n g si m i l ar ad v i ce an d seei n g p eo p l e st r u ggl e w i t h t h e sam e p r o b l em .

H en ce, I d eci d ed t o b u i l d a p r o d u ct f o r p eo p l e w h o ar e p assi o n at e ab o u t t h ei r car eer , an d j u st n eed a l i t t l e st r u ct u r e an d h el p t o ef f ect i v el y m an age i t .

W o m en W h o Ro ck w i t h Su ccess: H ow h as t h i s t r en d b een ef f ect i v e f o r y o u r car eer an d w h at u n i q u e t i p s w o u l d y o u gi v e f o r f o r st ar t i n g a b u si n ess.

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H o n ey Pat el : 1. B e H u n gr y, H ar d w o r k i n g, an d H u m b l e. I am ex t r em el y m o t i v at ed an d d r i v en ? ?it co m es f r o m w i t h i n . T ak e t h e t i m e t o k n ow y o u r sel f , w h o y o u ar e, w h at d r i v es y o u , w h at i s y o u r v i si o n , w h at ar e y o u r go al s, an d m o st i m p o r t an t l y, w h at ar e you w i lli n g to d o!

2. Pl an an d D o . I p l an m y m o n t h s, w eek s, d ay s, an d h o u r s d i l i gen t l y (t h i s i s t h e h ow I d o i t p ar t). M o r e t i m e m an agem en t t i p s h er e.

M o n t h s: I h av e a m at r i x go o gl e sh eet w i t h each m o n t h as r ow s an d d i f f er en t asp ect s o f l i f e as co l u m n s (t em p l at e). I w r i t e d ow n 3? 5 m aj o r m i l est o n es f o r t h e m o n t h i n each co l u m n . I n o t at e w h at I ach i ev ed an d w h at I w an t t o get d o n e i n each co l u m n an d r ow . I ad j u st w o r k l o ad f o r each m o n t h t o k eep t h i n gs b al an ced .

W eek s: M y w eek s h av e t h em es?? ?n o t l i t er al l y, b u t u su al l y I h av e 1? 2 m aj o r f o cu s ar eas o f t h e w eek t h at d r i v e m o st o f m y d ai l y an d h o u r l y t i m e. Fo r ex am p l e, t h e t h em e o f t h i s w eek i s ?l au n ch ? so al l m y w o r k r ev o l v es ar o u n d l au n ch act i v i t i es.

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D ay s: I n m y A p p l e n o t es, ev er y m o r n i n g o n m y t r ai n r i d e t o w o r k o r d u r i n g t ea/ co f f ee, I l i st 3? 4 t h i n gs I am go i n g t o get d o n e. A t t h e en d o f t h e d ay, I r ef l ect o n d o n e v er su s w h at n eed s t o l eak i n t o t h e n ex t d ay. W e l ear n t h i s f r o m al m o st ev er y p r o d u ct i v i t y ar t i cl e, b u t t h e t r i ck i s act u al d i sci p l e t o m ak e t h i s a h ab i t .

H o u r s: I u se m y gm ai l cal en d ar t o sl o t ev er y t h i n g i n m y d ay, i n cl u d i n g sl eep i n g, co m m u t i n g, eat i n g, so ci al i zi n g, an d w o r k i n g.

T h e m o st i m p o r t an t o n e i s w o r k i n g b ecau se I sp eci f y w h at w o r k I am go i n g t o get d o n e w h en . I t r eat t h at sl o t l i k e a m eet i n g w i t h m y sel f t o f o cu s o n get t i n g t h at sp eci f i c w o r k d o n e.

M y t y p i cal d ai l y sch ed u l e f o r t h e p ast y ear h as b een t h i s w i t h so m e ex cep t i o n s: W eek d ay s 6 :30 ? 9 :30 A M W ak e u p , C o m m u t e, et c.

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9:30 A M ? ?5:30 PM D ay Job 5:30 ? 9:30 PM Com m u ti n g, Soci al Acti v i ti es, N etw or k i n g, Even ts, Yoga, D an ce Pr acti ce, Gy m , Cook i n g or D i n n er O u ti n g, Rel ax i n g etc.?? ?each d ay var i es 10 :0 0 PM ? ?1:0 0 A M Star tu p W or k , th en Sl eep W eeken d 8:0 0 ? 10 :0 0 A M i s Rel ax i n g, Cl ean i n g, Er r an d s, etc.

10 :0 0 ? 5:0 0 PM Star tu p W or k 5:0 0 PM ? ?late n i gh t Soci al Act i v i t i es (I f n ot, th en con ti n u e w or k i n g or r el ax i n g).

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1. W h at ?s Yo u r H o u r l y Val u e? W e al l get 24 h o u r s i n a d ay an d t h er e i s a l o t y o u can d o i n 24 h o u r s. H ow ev er , i t ?s r eal l y i m p o r t an t t o f o cu s o n t h e m o st i m p o r t an t an d w h at y o u k n ow h ow t o d o b est , an d o u t so u r ce ev er y t h i n g el se. I u se H I K I N EX V i r t u al A ssi st an t Ser v i ces t o h el p m e w i t h al l m an u al r ep et i t i v e t ask s i .e. so ci al m ed i a m ar k et i n g. I w o u l d set u p t h e st r at egy, f r am ew o r k , an d t em p l at es an d t h ey w o u l d ex ecu t e.

T h i s f r eed u p a l o t o f m y t i m e t o f o cu s o n t al k i n g t o u ser s, p r o d u ct d esi gn & am p ; d ev el o p m en t , m ar k et i n g st r at egy, u ser gr ow t h et c.

2. St ar t w i t h W h y an d t h e En d Go al . I t h o u gh t h ar d ab o u t m y v i si o n an d en d go al , an d t h en I w o r k ed b ack w ar d s. Yo u h av e t o k n ow w h at t h e en d gam e i s an d t h en b u i l d an i t er at i v e b l u ep r i n t t o get t h er e. St ar t w i t h t h e en d an d t r ack st ep s b ack w ar d s t o n ow , t h en GO ! Reach o u t t o m e t o l ear n ab o u t h ow I d i d t h i s f o r L au n ch i se & am p ; C ar eer C o m p an i o n .

3. Fl i p p i n g t h e 80 ? 20 Ru l e: I t ?s 20 % St r at egy 80 % Ex ecu t i o n . Yo u can b u i l d t h e b est st r at egy i n t h e w o r l d , b u t i t d o esn ?t m ean an y t h i n g u n t i l y o u ex ecu t e i t t o p r o d u ces t h e r esu l t s y o u ar e d r i v i n g t ow ar d s.

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1. So , b u i l d a so l i d st r at egy, b u t m ak e su r e t h e ex ecu t i o n i s f l aw l ess, an d l eav e r o o m t o i t er at e an d ch an ge d i r ect i o n easi l y.

2. St ar t M ar k et i n g Ear l y an d L ear n C o n t en t W r i t i n g. B ef o r e I ev en st ar t ed b u i l d i n g t h e p r o d u ct , I p u b l i sh ed a w eb si t e (v er y easy t o d o w i t h t o o l s l i k e W i x ) w i t h r eso u r ces r el at ed t o t h e t o p i c i .e. Pi t ch Reso u r ces f o r Launchise; L i st o f D an ce Fo r m s f o r V i b i t y et c. I set u p so ci al m ed i a p ages an d cu r at ed co n t en t f o r t h e ch an n el s, an d I f o l l ow ed i n f l u en cer s.

M o n t h s l at er w h en I w as b u i l d i n g t h e p r o d u ct , I al r ead y h ad a sm al l f o l l ow i n g, I w as j o i n i n g co n v er sat i o n s w i t h so m e cr ed i b i l i t y, n u r t u r i n g t h e b en ef i t s o f d i gi t al m ar k et i n g, an d get t i n g ear l y st age f eed b ack . O n ce y o u l au n ch t h e p r o d u ct , y o u can t u r n t h e v o l u m e u p o n al l m ar k et i n g ef f o r t s. A k ey asp ect o f m ar k et i n g i s w r i t i n g go o d co n t en t . I h av e al w ay s en j oy ed w r i t i n g, b u t I am st i l l l ear n i n g h ow t o w r i t e su cci n ct l y f o r d i gi t al m ar k et i n g p u r p o ses su ch as w eb si t e co p y, n ew s st o r y, p r o d u ct h u n t d escr i p t i o n , et c. est , so y o u h av e t o d o t h e h eav y l i f t i n g t o b u i l d so l i d co n t en t .

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1. I sp en t a l o t o f m y t i m e w r i t i n g an d r ew r i t i n g co n t en t t o m ak e i t si m p l e, r el at ab l e, an d co m p el l i n g.

2. So m et i m es, M V P i s a Ser v i ces M o d el , t h en co m es t h e Pr o d u ct t o Scal e. T h e essen ce o f en t r ep r en eu r sh i p i s t h at y o u so l v e a v er y sp eci f i c p r o b l em . T ak e t h e p r o b l em an d b u i l d a so l u t i o n u si n g a ser v i ces m o d el (i f y o u can ). I t gi v es y o u t h e o p p o r t u n i t y t o u n d er st an d t h e u ser s, t h e p r o b l em sp ace, t h e p o t en t i al so l u t i o n s an d t h e b l o ck er s. A f t er t r i ed an d t est s ser v i ces m o d el , w o r k o n p r o d u ct i zi n g t h e ser v i ces f o r scal e. W i t h t h i s, y o u al so h av e a cu st o m er b ase al r ead y t h at y o u can m ar k et y o u r p r o d u ct t o .

3. O r gan i c Gr ow t h . Ear l y st age en t r ep r en eu r s f o cu s o n v en t u r e cap i t al f u n d i n g an d i n v est m en t t o o ear l y. I n st ead , f o cu s o n u ser gr ow t h t h at su b st an t i at es an d eases u p t h e p r o cess f o r get t i n g f u n d i n g. L o o k f o r co m p l em en t ar y p r o d u ct s an d ser v i ces t o p ar t n er w i t h f o r access t o u ser b ase. B u i l d a l ow co st an d f o cu sed m ar k et i n g st r at egy t o em p h asi ze sm al l b u t co n si st en t u ser gr ow t h . Gi v i n g aw ay f r ee ser v i ce, t i m e, an d t h i n gs (i n cl u d i n g p r o d u ct) ar e si m p l e w ay s t o r ack u p u ser s.

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1. T h e en t r ep r en eu r em o t i o n al r o l l er co ast er i s a r eal t h i n g, an d y o u w i l l f al l o f f i f y o u d o n ?t st ep b ack t o t ak e a b r eak , t o r ef l ect , an d t o f i n d a w ay t o k eep m ov i n g f o r w ar d . I t al l co m es d ow n t o st r at egi zi n g t o ex ecu t e, f ai l i n g f ast t o l ear n , an d i t er at i n g t o gr ow .

W o m en W h o Ro ck w i t h Su ccess: H ow can t h e r ead er s co n n ect w i t h y o u H o n ey Pat el : U ser s can co n n ect w i t h m e f r o m m y w eb si t e: h o n ey - p at el .co m 74

1. Yo u can t h en u se n et w o r k ef f ect o f t h o se u ser s t o gr ow .

2. U se W h at Yo u K n ow an d W h at O t h er s K n ow . B ei n g i n b u si n ess o p er at i o n s an d seei n g h ow co m p an i es w o r k ed h el p ed m e t h i n k l i k e a m i d - si ze co m p an y at st ar t u p st age.

Fr o m t h e b egi n n i n g, I set u p p r o p er p r o cesses, st r u ct u r e an d o p er at i n g m o d el t h at co u l d scal e v er y easi l y as t h e v en t u r es gr ow . T al k t o p eo p l e! I sel ect ed f ew p eo p l e t o co l d cal l , an d m o st r esp o n d ed an d p r ov i d e t h e t i m e f o r gu i d an ce an d t h o u gh t s. T h e go l d en r u l e ap p l i ed : i t n ev er h u r t s t o ask ! T h e p er sp ect i v e, f eed b ack , an d ex p er t i se o t h er s p r ov i d ed w as ex t r em el y v al u ab l e an d f i l l ed i n a l o t o f gap s f o r m e.

M i n d set ! So m e d ay s w er e r eal l y h ar d an d I st o p p ed al l w o r k b ecau se I w as f r u st r at ed o r i n d o u b t o r I w as ach i n g m en t al l y o r p h y si cal l y. I n st ead o f q u i t t i n g, I t o o k a b r eak f o r a f ew d ay s, an d t h en d i v ed b ack i n agai n . I h av e al w ay s b el i ev ed a si m p l e p r i n ci p l e: ?K eep Go i n g. K eep M ov i n g Fo r w ar d ?.

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