UPDATE The wealthy over 50s are ready to start spending again
CANINE COTTAGES PARTNERS WITH BATTERSEA Helping the nation keep its pets healthy and happy
With all over 50s likely to have been vaccinated by the end of March, the route out of lockdown laid out and increasing optimism for a return to normality in 2021 Silversurfers members are busy planning for the end of lockdown. They have been saving their cash over the past year and are ready to start spending again. The ONS has said that the older generation will be least affected financially by the pandemic and more than 70% of their members told them that the pandemic has had either no impact or a positive impact on their finances so they have cash to spend and many will be spending it this year. Silversurfers reaches 25 million people a month via their website and social media with up to 9 million people engaging with their content. Their popular email newsletters go out to over a quarter of a million people.
Dog-friendly holiday specialist Canine Cottages has partnered with Battersea to become the official sponsor of its Pet Advice email service, ‘The Battersea Way’. Packed with expert advice and ideas to help pet owners keep their dogs and cats healthy and happy, ‘The Battersea Way’ is a free fortnightly email covering everything from behaviour and training tricks to grooming tips and recipes for making nutritious dog and cat treats. Pet owners signing up can choose to receive information about dogs, cats, or both, which will include pertinent topics such as how to manage separation anxiety in dogs – an issue that is likely to come further to the fore as Covid lockdown restrictions ease across the UK – and how to address dogs jumping up on furniture, a must for those planning to visit friends and family, or to book holiday accommodation, once travel restrictions are lifted. For further information on Battersea www.battersea.org.uk Or to book a dog friendly break www.caninecottages.co.uk
My Grandfather’s Charity Cycling Challenge Nathan Livingstone, is eighteen years old and his 91-year old Grandfather is cycling double the entire length of Great Britain for charity. He’s cycling from Land's End to John O'Groats and back again on his exercise bike, whilst raising money for Roundabout Dramatherapy, the UK’s leading dramatherapy charity. Recently, he has just reached a grand total of 2500km and he is carrying on cycling around 5-6km every single day.
Today the over 50s spend more on clothes, cars, restaurants, holidays, cosmetics, leisure and household items than younger people and yet many feel ignored by advertisers.
Nathan says ‘ I am so incredibly proud of his efforts and quite frankly cannot believe that this 91-year old Iranian widower has found the motivation to take on this incredible challenge, keeping fit and raising money for charity at the same time’.
www.silversurfers.com
Nathan continues, ‘Roundabout released a
video about his fundraising efforts to their YouTube channel (https://www.youtube.com/ watch?v=xwxpB6QrtgA) and I saw his eyes light up as he watched it back’. I am so proud of him. I’m about to head back to University so I won’t be able to see him in person as he continues to power through this challenge, but I really want to make sure he knows that his efforts aren’t going unnoticed. I want to show him that he should be proud of what he is doing. If you could just give the video a watch that would mean a lot to me and him. Thank you so much for your time and I hope that you, like me, find some inspiration from my Grandfather’s ‘Charity Cycling Challenge’.
Over half (57%) of Brits say they wouldn’t want their partner or family to have legacy access to their social media accounts if they died suddenly, according to new research by online personal storage platform myFRP. The research, which looked into people’s attitudes and habits around personal data storage, found that the most common reason for not wanting loved ones to have legacy access to accounts is privacy concerns (48%), followed by worries about embarrassing content (13%). Despite being the digital-first generation, Gen Z are the least comfortable sharing their social media accounts with loved ones if they died, with only 49% of 16 to 24-year-olds happy doing so compared to six in 10 (61%) of 34 to 44-year-olds, who see no issue with their friends or family having legacy access to their accounts. Those with young children living at home seem to have the least to hide when it comes to their social media, with two thirds (66%) happy to give their partner legacy access compared to just 48% of people without children. Single people are the most secretive about their social media accounts, with only 46% happy to give loved ones legacy access, compared to two-thirds of married Brits (64%), who are the most happy for their family or partner to have access to their social media. www.myfamilyrecoveryplan.com RETIREMENT
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Update
Embarrassing habits: over half of Brits wouldn’t want their partner to have legacy access to their social media accounts
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