2025 Marketing Commitment Info Sheet

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2025 Marketing Commitment

Electronic Media Package

The electronic media package costs $95 per month and will appear on every agent’s billing statement. This includes:

• $50 Technology Fee – includes email and all technology

• $25 Digital Marketing

▫ Option to send monthly newsletter sent to your individual contact list.

▫ Weekly tour emails sent to all local firms

▫ Social media posts on Dickens Mitchener’s social media accounts such as Just Listed, Weekly Sold, and Open House posts.

▫ Option to sign up for a monthly digital e-card to be sent to your list.

• $20 Personalized Agent Website

Automatic Listing Package (Opt-in/Out)

$30 per listing, including marketing team time With each new listing, the marketing team will create:

• Digital Brochure: A link will be created and uploaded to the listing page on the Dickens Mitchener website, ShowingTime, and MLS.

• Social Media Post: Just Listed or Coming Soon graphic will be created for you to post on your own social media accounts.

• Just Listed or Coming Soon email flyer to be sent to local firms.

Agents can opt-in for the year to have this automatically created for each new listing. Agents who do not opt-in may fill out the form on the Agent Support Request Form to initiate the process.

Automatic Listing Postcard (Opt-in/Out)

You can opt-in to have the marketing team create a postcard for each new listing using the company template. The postcard will be sent to either a list of 200 recipients of your choosing or the 200 nearest homes to the property. The company will pay the printer directly and issue a charge to your agent account.

You may opt-in for “Welcome To” postcards for each new listing, “Just Sold” postcards for each closing, or both. Agents who do not opt-in may fill out the form on the Agent Support Request Form to initiate the process.

Pricing for postcards (Applies to all postcard mailings):

200 Postcards: $$$

250 Postcards: $$$

300 Postcards: $$$

400 Postcards: $$$

2025 Marketing Commitment

Monthly Postcard Options

Each month the marketing team will create one themed postcard and one events postcard. Every other month, the team will also offer a relocation postcard. The events postcard will arrive in mailboxes by the first of each month, while the themed and relocation postcards will arrive around the 15th of the month.

You may select your postcards in advance through December 2025 or decide which ones to send throughout the year. Each month, the marketing team will remind all agents of the theme, and you will be able to change your commitment at this time.

Company Marketing

The company has committed to the following publications in 2024. There are also opportunities for agents to participate in these publications as well as the others below. Please reach out to Kelsey McKinney for more information.

• Charlotte magazine – 1 full page – 6 issues

▫ Agents will have an option to advertise listings in each issue. $100 per listing up to 9 listings.

• Dilworth Quarterly – 1 full page per issue

• Lux Lifestyle Magazine – 1 full page per issue

• Carolina Alumni Review – ½ page per issue split between agents

Additional Agent Opportunities

• Luxury Portfolio International – Includes WSJ, Mansion Global, digital ads, LeadingRE Home Feature, and other opportunities

• Lakeside Living Magazines

• Stroll Dilworth, Myers Park, Lake Norman, SouthPark, Quail Hollow

• Luxury Home Magazine

• Ballantyne Magazine

• Neighbors of South Charlotte, Lake Norman, Mooresville, Huntersville, Fort Mill Baxter Village area, Rock Hill & Myers Park

• QCity Metro

• Charlotte Business Journal

• Our State Magazine

• Scoop Charlotte

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