Listing Presentation_Joan Goode

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About Us

Who

We’re the people you want at your side. Friends at heart. Professionals in practice and mind. We train our agents to be the best. Then we back them up with a world-class team.

Every agent of ours must meet a certain experience level and criteria to join us.

Where

Charlotte. The Queen City. Our first love. Our home.

2330 Randolph Road Charlotte, NC 28207

dickensmitchener.com 704.342.1000

As agents, we know this city’s neighborhoods like our closest circle of friends. We tend to this relationship as much as we do our connections to you. Place matters. Knowledge counts.

How

Agents who help more people end up better at their jobs. It’s like going to the gym — the more you go, the better your results. This is why we only have full-time, fully committed agents. We train them constantly on the changing market, new tech, negotiation strategies and people skills.

We get to work with top-of-the-line agents. You get what you want, wrapped in the best possible experience.

Joan B. Goode

REALTOR®/BROKER

704-953-3035

jgoode@dickensmitchener.com

Milestones & Memberships

• Canopy Multiple Listing Services

• National Association of REALTORS®

• Canopy REALTOR® Association

• North Carolina Association of REALTORS®

• South Carolina Association of REALTORS®

• 2025 Canopy Realtor Association President-Elect

• 2024 Canopy Realtor Association Board of Directors

• 2024 NC Realtors Association Board of Directors

• 2023 Canopy Realtor Association Realtor of the Year

• Five Star Real Estate Professional 2012-Present

• DM Top Producer 2006-Present

• Panelist at 2021 Leading Real Estate Companies of the World® Agent Summit

• DM Most Units Sold 2018-2023

• DM 2019 Spirit Award Winner

• DM 2019 Top Producing Agent

• DM 2005 Rookie of the Year

• Charlotte Regional REALTORS® 2005 Rookie of the Year

hello neighbor!

About Me

• Native North Carolinian raised in Asheville.

• Graduate of North Carolina State University.

• Prior to entering the real estate industry, Joan spent ten years in Los Angeles, CA working in technical sales & electronics as a top producer.

• Became a licensed REALTOR® in 2005 and immediately positioned herself as one of Charlotte’s most accomplished brokers.

• In September 2024, members of Canopy Realtor® Association elected Joan as their 2025 President.

• Housing Opportunity Foundation Chair in 2011 and 2012.

• Canopy Regional REALTORS® Committee Chair of the Year in 2012 and 2019.

• REALTORS® Care Day Chair 2015.

• Creator & Chair for Strides for Shelter 5K - Racing to Cure Homelessness, 2015-Present.

• Proud resident of Providence Country Club home since 2005.

• Joan is married to her college sweetheart, with whom she shares a daughter and twin sons.

Fun Facts

• North Carolina Association of REALTORS® 2006 Rising Star of the Year

• Charlotte Real Producers cover feature in February 2018 for sales production & exceptional community involvement.

• Avid marathon runner, completing 2-3 each year since 2000 and in 2019 completed Disney’s Dopey Challenge, running more than 48 miles in 4 days.

• Volunteers at & supports her favorite local organizations: Canopy Housing Foundation, YMCA Community Outreach (2008-present), The Relatives, Urban Ministries, and A Child’s Place

• Canopy Housing Foundation Association Board Member

• Golfs regularly with a close group of girlfriends in their Sunday Funday ladies club at Providence Country Club.

• Member of the Daughters of The American Revolution

• NC State Cheerleader Alumni

• Enjoys traveling the world with her family

2024Top Producers

Ashley J. McMillan Joan B. Goode
Jane Lemmond
Marcy Basrawala
Margo Wells
Sarah Curme
Gabi Culpepper
Kathy Lancaster
Shelly Rydell
Grier Team Winnie Simmons Ducie Stark
Vicky Mitchener President
Andrea Roether
Bonnie Stroup Tcherkezian
Sarah Szczodrowski VP of Sales & Training
Meghan Lluberas
Jimmy Rountree VP of Sales
Karen Hollingsworh Miller
Megan Despard Sherry George
Katie Catron
Jeff Murdock
Carol Davis
Michael Nester Annie Daughtrey
Jason Noblitt
Perry Silver Tim Hansley
Suzanne Coddington
From Left: Joan B. Goode, Ruth Moniz, Christie Keagy

Seller Client Testimonials

Ronald J Jackson | Mobile: 805-443-5437 or Email: ronjack123@sbcglobal.net

We would highly recommend Joan to anyone looking for an experienced, knowledgeable and caring real-estate partner. She absolutely makes sure she understands your goals and needs and develops a custom plan to achieve those goals and needs.

Henry Stacy Nicholson | President, Children's Services and Chair of Pediatrics at Atrium Health

Email: stacy.nicholson@atriumhealth.org

Joan Goode and her team are simply the best. They bring deep knowledge of real estate and the Charlotte market, coupled with outstanding service. When the inevitable surprises enter into the picture, Joan and her team take them in stride and offer sound advice. I would recommend Joan to buyers and sellers alike.

Michael Daniel | Mobile: 704-299-6150 or Email: mjdaniel20@gmail.com

We worked with Joan and her team on both the purchasing and selling sides, and our experience was amazing! They made the stressful process of buying/selling a home as seamless as it could be, and helped us achieve outcomes we were very happy with.

Brianna Chrisman | Email: brie.chrisman@gmail.com

Joan is a shining star. She has been our Realtor® through two purchases and one sale. Our most recent purchase was contingent on selling our current property. When we heard there was another bid on our dream home, her team worked tirelessly through a weekend to ensure that our house was on the market and professional images were done within 72 hours. Joan brought her amazing expertise, professionalism, and fight throughout the entire process. When we did the final walkthrough and found out that the previous owners of our purchase left a house full of items for us to clear out, Joan made sure that we were compensated before leaving the closing. We joke that we'll never move again because the process is so stressful but having Joan and her team on our side made it so much more manageable and successful. I would recommend Joan to anyone and everyone when buying or selling.

Mary Lu Leatherman | Mobile: 704-996-6851 or Email: ml5808@outlook.com

Joan and her team are excellent to work with! She coached us on pricing our home appropriately, what to do to get our house ready for market so it looked it's absolute best. She set realistic expectations. Joan and her team worked hard to market our home and throughout the sales process were very responsive to answer questions, follow up with other Realtors® and provide feedback on showings. Joan provided advice and negotiated for us. Her team made sure our closing went off without a hitch We would absolutely use Joan again!

Kevin Chandler | Mobile: 214-674-9375 or Email: kpchandler74@gmail.com

We have been happy to share our story in video for Joan with her marketing video last year. If she ever needs us to do the same, we'd do it again and now have more to say. We trust Joan to help make sure that we are getting the best price possible on both the buying and selling side of our real estate transactions. She is a trusted advisor in the Charlotte market, and I regularly reach out to her for leads in my own business based on her knowledge of Charlotte. We've been happy to support her in her various interests, and she has supported us in ours.

Nancy Mar | Email: nancy.mar@gmail.com

Joan is everything I want and expect from an agent. She knows the market, delivers on her word and executes quickly and seamlessly. She also operates with integrity which aligns with my character and what I want my agent to represent. The thought of selling my house was so stressful and overwhelming for me, especially as a single mother, but Joan thought of everything to help ease my burden and stress. She is truly the best and most amazing person!

Laurie Semke | Mobile: 704-941-1135 or Email: lauriesemke@gmail.com

Joan does an excellent listing presentation and answered all of our questions throughout the whole selling experience as if she was listening to and answering US (not just responding in a rote/scripted way). Her input helped! Joan is astute, individualized in her approach to clients, knowledgeable, experienced and professional...as well as cheerful. It is a great combination.

Joan’s Recently Sold Listings

The Ultimate Home Selling Experience

PASSION FOR OUR INDUSTRY

Joan is a trusted advisor whose primary focus has been helping clients achieve their real estate goals, as well as serving our industry in various ways through The Canopy Realtor® Association. Joan’s leadership positions—serving on advisory boards, in volunteer roles throughout the Charlotte community, and currently as Canopy CMLS president-elect—make her one of the most knowledgeable and top-producing agents in our market. You can trust you are getting a Realtor® who is well-connected, informed and respected in the industry.

• 2025 Canopy Realtor Association President-Elect

• 2023 Canopy Realtor® Association Realtor® of the Year

• 2024 Canopy Realtor Association Board of Directors

• 2024 N.C. Realtors Association Board of Directors

EXPERIENCE YOU CAN TRUST

With 20+ years of selling homes in the Charlotte region, Joan brings unmatched experience and expertise of the local market area and market trends to her clients. Joan is a client-focused Realtor® with a proven production record of more than 550 closed sales since the beginning of her career. This depth of experience allows Joan to guide sellers to the best strategies for pricing, marketing and timing for the sale of your home.

• Current MLS president, ensuring deep market knowledge

• Advisory and volunteer positions demonstrate community commitment

• Proven track record as a top-producing agent since 2005

• Five Star Professional Award since 2012, for superior service & exemplary professional excellence

• 2020 Top 5 Agents in N.C. - America’s Best Real Estate Professionals by Newsweek

A SEAMLESS PROCESS

Our unique team structure ensures that you are always supported. With two executive assistants, Joan offers a full-service team that provides a streamlined experience from start to finish. Service is at the core of Joan’s business model. Our team handles everything from pre-listing preparation to negotiations, inspections and closing, removing the stress from the home selling process for homeowners. We ensure that every aspect of the listing is handle with care and great attention to detail so that we can provide a service to you that is simply unmatched.

• Dedicated support from two executive assistants who are licensed real estate brokers in NC & SC

• Seamless communication, ensuring no gaps in service

• Al ways a team member available to assist, including lights on/off, attending vendor appointments

PREMIUM MARKETING SERVICES FOR EVERY LISTING

We understand the power of first impressions. That’s why we invest in high-end marketing to ensure your property stands out in a competitive market. Homes listed by our team are presented at their absolute best, drawing in more qualified buyers and selling faster. Every home we list benefits from our professional services.

• High-quality floor plans created by professionals

• Drone photography for stunning aerial views and twilight photo shots

• Professional photographers for interior and exterior shots that make your home stand out

• Professional staging to present your home in its best light at no charge to you

• Proactive Communication is where we excel. We keep our clients informed at every step of the process. You will benefit from consistent updates, clear timelines and a transparent approach to ensure our clients always know what’s happening with their listing.

• Social Media & Video Walk-Throughs Joan’s social media platforms and the Dickens Mitchener networks will continuously market the home utilizing professional videos with our in-house team.

• Digital Marketing Digital announcements are created and sent to thousands of agents in the Charlotte area about new listings, Broker Tours, price reductions, etc. Additionally, monthly newsletters are sent out each month to approximately 20,000 DM contacts & over 100 agents’ contact lists.

The Ultimate Home Selling Experience

CONNECTIONS THAT SIMPLIFY THE PROCESS

Our long-standing relationships with trusted, local service providers , from repair professionals to legal advisors, allows us to make the selling process stress-free. From pre-listing to closing, we can handle it all quickly and efficiently to help the entire process go smoothly.

• Joan’s preferred vendor list: Through listing with Joan you will have access to top service, local providers (deep cleaning, carpet cleaning, painters, landscapers, handyman services etc.)

• Ability to coordinate repairs and improvements as needed

• One-stop solution for getting your home market-ready

• Attending vendor appointments whenever needed

LEGAL EXPERTISE WITH EVERY STEP

We partner with Dan Terry of The Terry Law Firm to ensure your documents, title work, and legal needs are thoroughly reviewed. This service provides peace of mind for both buyers and sellers.

• Legal consultation from a trusted law firm

• Document review and title work handled professionally

• Advocacy for buyers and sellers alike

• Mediation with a focus on diffusing tensions and achieving mutual goals

Canopy Housing Foundation

Joan believes in serving with a giving heart. She is the Creator and Chair for Strides for Shelter 5K - Racing to Cure Homelessness (2015-Present), the REALTORS® Care Day Chair in 2015, and Housing Opportunity Foundation Chair in 2011 & 2012 and board member.

Association President Members of our local Realtor® association elected Joan to serve as their president in 2025. Joan is passiontate about our industry and believes in leading from the front. Her position ensures her clients receive deep market knowledge.

Joan B. Goode,

2020 America’s Top Agents presented by Newsweek Magazine Top 5 Agents in N.C. Newsweek partnered with REAL Trends to sort through the data in our state and designated Joan one of the highest honors as one of America's Best Real Estate Professionals.

Joan and Vicky Mitchener at the 2019 Dickens Mitchener Annual Awards. Joan has received the 2019 Top Producing Agent, as well as awards for a Top Producing Agent since 2006, Most Units Sold from 2018-2023, Most Closed Referrals and the 2019 Spirit Award.

June

the top producing agent panel at the annual event. LeadingRE is our affiliate network comprised of 550+ boutique firms in 70 countries. As proud members of the network, Joan is able to expand our local expertise to deliver powerful marketing on both the local and global levels.

Advisory Board 2024 Agent

Kathy Lancaster
Jason Noblitt
Aubrey and Brandon Grier
Meghan Lluberas
Carolyn Taylor Winnie Simmons
Joan B Goode
Katie Catron
Sherry George
Andrea Roether
Michael Nester
Shelly Rydell
Marcy Basrawla
Ducie Stark
Vicky Mitchener President
Robin Husney
Anne Stuart Mitchener
Lisa Whetstone
Ashley McMillan
Sarah Szczodrowski VP of Sales & Training
Sarah Curme
Missy Stewart
Jimmy Rountree VP of Sales
Carol Davis
Wayne Honeycutt
Megan Despard
Tim Hansley
Genya Helms
Bonnie Stroup Tcherkezian
Catharine Pappas VP of Relocation
Ruth Mays Russell Gabi Culpepper
Karen Hollingsworth Miller Suzanne Coddington
Sherry Molella

$862,141,337

2024 Breakdown of Total Transactions

15 Steps to SOLD!

Consultation

During our COMPLIMENTARY CONSULTATION we will tour your home and go over what needs to be done to prepare it to sell. I will share the comps in your area with a comparative market analysis(CMA), and discuss strategic pricing and my marketing strategy that will sell your home for top dollar quickly.

Marketing Strategies

Our MARKETING will go above & beyond putting a sign in the yard and placing it in the MLS. We take pride in our custom marketing strategies. Your home will be showcased on social media, email, video & print marketing. We want to meet every possible buyer wherever they might be looking.

Staging & Pre-Inspection

The goal of STAGING is having a trained eye come into your home and look at it as a buyer would. My ability to stage for the market will get your home show ready. We look at staging like we are creating a neutral palette, so that all buyers can envision themselves living there.

A PRE-INSPECTION will be done so that the buyers will have confidence to make an offer on the home.

Photography & Videography

Many times a buyer has already decided if they are interested in your home just from the pictures online, without ever stepping foot inside. Our PHOTOGRAPHY partners are the best at coming into your home and capturing it at its absolute best. Now, the pre-marketing can begin.

Coming Soon & Firm Exclusive

If applicable, we can list your home as “COMING SOON” in MLS. This will give buyers a sneak peek into your home before it is officially ready to show.

FIRM EXCLUSIVE is another option for the most discerning clients. Your home will be marketed within our firm to all of our brokers.

Active On Market

Now that we have completed all the steps to prepare your home for market, it’s time to go LIVE . Our marketing plan will also go live and your home will be presented to thousands across our market as well as the world with our Leading Real Estate Companies of the World® global network.

Showings / Open House

Keeping your home show ready is the key to being sold quickly. I will share tips with you to keep the guess work out of making sure you are ready for all SHOWINGS. Keeping a clean, shiny, and clutter-free home will ensure buyers only see the best things about your home.

15 Steps to SOLD!

Offers

I will be your guide in looking through all presented OFFERS. There are many things to consider and price is just one of them. I will help you decide which one best accommodates your needs and timeline.

Negotiating

One of the top reasons to hire a licensed broker is for the next step: NEGOTIATING. I am aware of market trends in our area and can help negotiate the best offer for your home based on the current market and your needs.

Inspections

Once the offer is accepted it is time for INSPECTIONS. These will take place within the first 2-10 days after an offer is accepted, or during the due diligence period. The buyer will pay an inspector to look through the entire property and list all things the home could need. Big and small things will be on the list. The report will be sent to the buyers for review with their agent. Buyers may or may not try to negotiate items for repair on the list. Once all parties have an agreement, we move on to the next step: APPRAISAL.

Appraisal

If the buyer is utilizing a loan, then an APPRAISAL will be ordered by the loan officer. These are often chosen at random from a pool of appraisers. The goal is to have the appraisal come in at or above the purchase price of the contract so the mortgage lender will approve the loan. It is important the home be in tip top shape at the time of the appraisal.

Title & Utilities

The TITLE company will make sure the home title is clean for the closing. This means they will look over all paperwork to be sure there are no liens on the property, no extra names on the title, and prepare for closing. They will work with the lender to ensure everything is ready for closing day.

You will want to schedule the transfer and/or shut off all UTILITIES for closing day or the day after. This should be set-up at least 2 weeks prior to closing.

Final Walk-Through

The buyers will do their FINAL WALK-THROUGH up to 4 days prior to closing. This is to make sure all negotiated items have been completed, that the home is clean, and all is as it should be.

Closing

Congratulations, you have made it to closing day! CLOSING is when the necessary paperwork to complete the transaction is signed. The papers are signed at the real estate attorney’s office and the title is transferred from the seller to the buyer. Once funded, the buyer receives the keys, and the seller receives payment for the home.

HOME SELLERS: HERE’S WHAT THE NAR SETTLEMENT MEANS FOR YOU

As a home seller, you have a wide range of choices when it comes to listing your home. Agents who are REALTORS® are a trusted source of advice and stand ready to help you navigate this complex process and make the choices that work best for you. NAR’s recent settlement has led to several changes related to broker commissions that benefit sellers, and we wanted to clearly lay them out for you

Here is what the settlement means for home sellers:

• You still have the choice of offering compensation to buyer brokers. You may consider doing this as a way of marketing your home or making your listing more attractive to buyers.

• Your agent must conspicuously disclose to you and obtain your approval for any payment or offer of payment that a listing broker will make to another broker acting for buyers.

• This disclosure must be made to you in writing in advance of any payment or agreement to pay another broker acting for buyers, and must specify the amount or rate of such payment.

• If you choose to approve an offer of compensation, there are changes to how this can happen.

• You as the seller can still make an offer compensation, but your agent cannot include it on a Multiple Listing Service (MLS) MLSs are local marketplaces used by both buyer brokers and listing brokers to share information about properties for sale.

• Your agent can advertise your listing via off-MLS platforms such as social media, flyers and websites.

• You as the seller can still offer buyer concessions on an MLS (for example, concessions for buyer closing costs)

These settlement practice changes will go into effect August 17.

Here is what the settlement doesn’t change:

• Agents who are REALTORS® are here to help you navigate the process of selling your home and are ethically obligated to work in your best interest.

• Compensation for your agent remains fully negotiable, and if your agent is a REALTOR®, they must abide by the REALTOR® Code of Ethics and have clear and transparent discussions with you about compensation. When finding an agent to work with, ask questions about compensation and discuss what you would like to offer buyers.

• You have choices Work with your agent to understand the full range of these choices when selling your home, which will help you make the best possible decision for your needs.

More details about these changes and what they mean can be found at:

facts.realtor

Marketing & Advertising

DIGITAL MARKETING

Digital announcements are created and sent to thousands of agents in the Charlotte area about new listings, Broker Tours, price reductions, etc. Additionally, monthly newsletters are sent out each month to approximately 20,000 DM contacts & over 100 agents’ contact lists.

Your home will be listed in the Canopy Multiple Listing Service (CMLS). This is the best source for selling your home since every licensed broker can access this information and the data will syndicate to public websites.

Our digital & print brochures are prepared specifically for your home and will include photos, noteworthy features, a square footage diagram, MLS sheet, disclosures, and other information a buyer would need to make a buying decision for your home. The digital brochure is uploaded to your listing page on dickensmitchener.com as well as included in MLS and ShowingTime.

We will place a Dickens Mitchener For Sale sign on your property. We can also place listing flyers in an Info Box in your yard. FOR SALE SIGNS

Virtual tour & professional photos can be taken of your home. This tour will be added to MLS and the photos will be utilized in all marketing efforts.

2051 Vernon Drive, Charlotte, NC 28211

Marketing & Advertising

These may be held at any time on an “as needed” basis. Once an Open House is scheduled, it will be entered into MLS and will appear on the DM website, as well as all MLS feeds on other large search sites. DM features all Open Houses on social media accounts every Friday for the upcoming weekend.

Our marketing department will create custom marketing materials for your listing. Custom pieces are designed in house and will be mailed to specific lists that cater to our marketing plan/schedule.

Broker events may be held to introduce your home to other local agents in the Charlotte area and around your home. We have a database comprised of thousands of Charlotte agents that we can select from to invite to your home. Once scheduled, this event will go into our company calendar which is emailed out to our agents weekly.

When you visit dickensmitchener.com you get immediate access to more than 14,000 resale listings through the Canopy Multiple Listing Service, as well as an up-to-the minute database of new listings, coming soon listings, new construction listings, and open houses. It also features virtual tour videos of Dickens Mitchener listings.

Find Us On Social Media

Follow us for: featured listings, home walkthroughs, things to do & more!

We’re social! Joan’s clients receive unparalleled exposure by pairing her social media network with Dickens Mitchener’s powerful network. Together, we’re dedicated to cutting-edge marketing strategies that leverage innovative digital tools to maximize your visibility and deliver real results.

Our full-time marketing team includes a social media coordinator who blogs weekly and posts new listing features, exclusive video walkthroughs, neighborhood highlights & more. It’s our goal to use social media to showcase the uniqueness of the DM team and what it’s really like to live in the Queen City!

Our Facebook content is seen by roughly 44,000 people each week. Visit our social media networks and follow along to discover more about Dickens Mitchener!

WE MARKET YOUR PROPERTY TO THE WORLD.

When selling your home, you need global exposure in addition to the strong marketing expertise we deliver locally. As an affiliate of Leading Real Estate Companies of the World,® we have the resources to market your property to the highest possible number of potential buyers. With 134,000 associates around the world, we expose your property to buyers on six continents. In addition, we receive inbound clients from other affiliates around the globe who are interested in purchasing a home.

Leading Real Estate Companies of the World® is a pedigree denoting the very best companies who represent qualified clientele and wish to do business with similar firms. When your home is posted to our website locally, it is immediately promoted on the LeadingRE.com website and connected to the websites of 550 of our affiliate real estate firms.

550 companies

4,800 offices

70+ countries

134,000 sales associates

550 companies 4,800 offices

134,000 sales associates

70+ countries

INDUSTRY-LEADING SALES.

Our invitation-only network was responsible for $282 billion in annual home sales volume among the top 500 U.S. real estate firms in 2023.

Volume shown in billions of dollars. For informational purposes only. In compiling this report, LeadingRE relies on third party sources. The information set forth in the chart above is sourced from the 2024 RealTrends 500, showcasing production for calendar year 2023, accessible via realtrends.com. Neither LeadingRE nor its member companies are responsible for the accuracy of third-party data presented herein.

ThankYou

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