e-commerce: Chirag Jobanputra

e-commerce

input sessions

Mr. Chirag Jobanputra is the Co-Founder and Product manager at 39shops.com, Ahmedabad

E-commerce is replacing the traditional way of doing trade. This training program helped rural terracotta craftspeople of Gundiyali village in Kutch take advantage of this trend. The 39Shops.com encouraged these traditional craftspeople to adapt to digital technology and reach out to global audience by presenting them with an Online Store, on easy to use and simple to understand e-commerce platform.

The whole process of setting up an e-commerce store – right from buying the domain to listing of products and setting up payment options was done in collaboration with the craftspeople themselves within a short span of 45 minutes. The artisans were overwhelmed seeing the ease and speed of the technology in-use and the benefits that they can reap. Mr. Chirag Jobanputra answered various queries of the artisans while sensitizing them with the power of search engines and how to use it for business purpose. Also, he showed a live demo wherein he helped a craftsperson acquire a particular packaging box within a short span of 5 minutes, which the artisan was searching for a long time. Through the live demo he made them aware about ease of finding required products at competitive rates and fast delivery.

The craftspeople of such traditional enterprises have been working since generations but within a limited market and making them well versed with the technology will help them immensely in increasing their market reach as well as enhancing their customer base.

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