Ss2016 lookbook final lowres

LOOK BOOK SS/ 2016

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The Science Of Stretch Part of the reason why denim has been such a lasting staple in our wardrobes is its adaptable nature. Wearable and durable, denim can be dressed for almost every occasion. The next step in this evolution is moving beyond the mastery of five pocket jeans and bringing denim to new places; from suits to yoga pants, the office to the gym.

“Life-wear” to suit the active lifestyle of today’s end consumer and the designers who create it. This challenges us to make denim that can literally act as a second skin, covering you anywhere and during any activity. Mastering elasticity is key to the comfort and functionality of the fabric. Last season we brought Fitswell and Body Science to the table. For this season, we have developed these concepts further with Ultra-Flex and D-Fine, offering an even more versatile scale of stretch. We are also moving forward with D-Craft, our authentic stretch line and a treat for the denim purist who wants to enjoy the time tested look of 100% cotton without missing out on the comfortable capabilities of modern stretch. A combination of tradition and tech, not to mention style, this wide-range of stretch textiles work with different body types, leaving you free to move as you please.

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FITSWELL Shape retention is the key attribute that enhances the wearer’s body with lift technology, which defines the silhouette and holds its shape throughout the day.

The highly engineered constructions are designed for a super slimming effect, whilst pampering your skin. The micro PES fiber features amazing fluidity as well as incredible softness.

Developed for both men and women, Fitswell yields freedom of motion and performance plus, thanks to duo-core technology.

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FITSWELL

Freedom Of Motion and Performance Plus

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U LT R A - F L E X

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U LT R A - F L E X

STRETCH IT TO THE LIMIT! UltraFlex is a celebration of feminine body contouring, offering the body a helpful lift and slimming effect. An evolution of the Fitswell family’s performance, these fabrics are engineered to produce an average of 70% elasticity and great rebound performance for the same great shape retention with even more comfort.

Thanks to the ORTA Trutech finish Ultraflex has the lowest shrinkages with the highest elasticity levels.

Never sacrificing style, the fabrics maintain an authentic “jeans look”.

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Like the trade winds of the tropics, AlizÊe keeps you fresh in the season of the sun, with the complimentary colors of the ocean in rippling chambray. Alizee is a family of lightweight denim fabrics enriched with Orta’s exclusive finishes such as Alchemy One and I-CORE. The perfect answer for jumpsuits, dresses and laid back, beachy styles.

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D-FINE

As light and soft as feathers, D-Fine is a perfect fabric for resort collections and summer styles.

Clean and comfortable, the fabric defines every curve of the body for a beautiful feminine silhouette always maintaining freedom of motion and endurance. With a range of weights, it also offers flexible fashion solutions for any season.

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D-FINE

Stretch Out, Relax and Breathe the Breeze.

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B O DY S C I E N C E They say everything can be explained by science... …Happiness, attraction, even love. So we used science to create a kind of denim that loves you like you deserve to be loved.

It’s supportive no matter what you do. With high stretch and great recovery, it’s flexible to your needs and has the endurance to keep up.

It knows how to make you feel good. Incredibly soft to the touch and luxurious against the skin, it offers you the comforts of home no matter where you go.

It knows how to keep you happy. With a dressy silhouette, impeccable drape and uncommon luster, it helps you look your best and lets you shine like the star you are.

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B O DY S C I E N C E

LOVE YOURSELF FROM THE OUTSIDE IN

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B O DY S C I E N C E

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A multi-directional stretch technology. Comfort Square creates a better range of motion for active men and women who require both form and function simultaneously in their daily wardrobe.

Prorating the total 40% stretch in both warp and weft directions ensures good elasticity, while keeping denim aesthetics.

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YOU’VE GOT TO FEEL GOOD

TO LOOK GOOD

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MAGMA Developed for both men and women, Magma is a combination of breathable comfort underneath with lighter coatings on top for summer.

The two new coatings are Glossy and Shiny Grey, both resonated finishes.

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D-CRAFT D-Craft features two historical looks, with modern day stretch: “Seattle” brings us back to our nineties grunge days with a marble look. Not all that refined, but plenty of salt and pepper character.

“Greaser” has the vintage look and authentic character of denim in its heydays of the forties and fifties. No other cross-hatch open twill fabric features this kind of elasticity.

It’s not always witchcraft that makes the future meet the past…

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D-CRAFT

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Once upon a time denim was worn to stand out from the crowd.

It was a statement of independence, a quest for individual freedom.

It was the flag of street movements and talented young artists, the uniform of the non-conformist.

All you need is a pair of jeans, denim legends never die.

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LEDGENDS

Wear the Legend of Blue.

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