5323 Elizabeth Avenue | Property & Marketing Summary

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OLIVER & ASSOCIATES

5323Elizabeth Avenue

Property & Market Summary & Pricing Recommendations

Home Feat ures:

- 19 Years old

- 2-Story

- 39 Acres with fencing (double lot)

- 4,227 SFabove ground (per tax records)

- 3 Bedrooms,3 full and 1half bathrooms

- Brick & Hardie board exterior

- Side entry 3-car garage

- Two-story great room

- Large eat-in kitchen,dining room,great room and family room,office,laundry room and sun room on main floor

- Wet bar in family room

- Primary suite with private terrace,walk-in-closet and steam shower,soaking tub & heated flooring the bathroom

- Additional 2nd floor sitting room

- Partially finished lower level with fitness room,bathroom,cedar closet and storage

- Outdoor decks,pergola,pond and grilling island with beverage refrigerator

The home?s scale,location,age and amenities will be very attractive to couples or families who like to entertain.

OLIVER & ASSOCIATES

MARKET CONDITIONS

The Hill $750,0 0 0 + Last 12 Mont hs

CMA - Click Here t o View

PROPERTY LINKS

Click Here t o View

- 0 Active Listings

- 1Pending Sale - 5 Closed Sales

SOLD Averages:

- 3,469 Above psf,

- 0065 acres

- $234/Above psf,$842,000 List Price,$803,000 Sale Price, - 95% LP/ SP,

- 41Days on Market (Single family homes)

- Currently No Inventory

Pricing5323 ElizabethAvenue usingtheaverage above price/sf of the closedpropertiessuggestsa list price of $1,037,000 withanexpectedsale price of $985,000.

We recommenda list price range between$995,000 and$1,195,000.

OLIVER & ASSOCIATES

Improvement & St aging Considerat ions (We can coordinat e cont ract ors, present est imat es and manage all project s):

- Caulking at front steps and primary suite shower

- Fence removal from exterior garage wall outside

- Remove carpet tile from sun room

- Remove all screens from windows

- Pond clean up

- Weed and mulch flower beds as needed

- Power wash exterior entry,decks and as needed

- Wash all windows inside and out

- Deep clean entire house and vent registers

- Replace/ Remove entry closet doors

- Replace fans in great room with newer models

- Replace all lightbulbs throughout with LED soft white bulbs and spotlights

- Touch up paint throughout where needed (sun room door,stair and window trim with pet damage)

- Paint great room walls that are dark grey and mountain scape,2nd floor sitting room & back stairway red/orange,red office and trellis top

- Add threshold carpet strip at Lower Level fitness room

- Have electrician create tv outlet for family room tv

- Carpet clean

- Obtain estimate for cracked tiles in the primary bathroom

- Staging: Consider a staging company to provide advice and accessories to bedrooms,bathrooms and living areas (add light Pottery Barn slip covers to sofas in the great room?)

- Thin all personal belongings and organize closets

- We recommend offering a home warranty plan for all systems and appliances at an estimated cost of $2,000

OLIVER & ASSOCIATES

5323Elizabeth Avenue MARKETINGPLAN

Market ing Plan Launch: June 1

Phone Calls to Dielmann Agents and Track Record Agents for the Area

Professional Phot ography/ Videography:

- Interior Photos/ Video

- Exterior Photos/ Video

- Drone Photos

- Twilight Photos

Cust om Present at ion Asset s:

- 8-Page color cardstock booklet brochure-printed and digital

- Features & Amenities

- Floor Plans (we arrange)

- Survey-do you have one?

Direct Mail:

- Targeted & move-up & down list

Digit al Placement ? all at launch and rotated every other month:

- St.Louis Business Journal Home of the Day

- Adwerx Side Bar Display Ads on 300+ Sites

- Boost-Algorithm Targeted Ads

- Facebook and Instagram Posts on personal pages

Online Dist ribut ion:

- MLS,Realtor com,WSJ com,NYTcom,Zillow,Trulia + 30++ sites

- oliverandassociatesstl com

Event s:

- Tues Agent Open House Luncheon,11-1(at launch)

- Sunday Open House,1-3 (at launch)

Print Advert ising ? One Issue Per Month (depending on seasonality):

- Town & Style & Ladue News Full Page ads with a total of 4-5 properties on the page max

- Town & Style & Ladue News Back Cover and Inside Covers,Full Page

OLIVER & ASSOCIATES

Public Relat ions ? We will distribute a press release to our media connections.

Showings

- Supra lockbox on door that can be accessed only by agents with scheduled and confirmed showing appointments.

- All showings are will be recorded through Showing Time Service All notifications & feedback are automatically emailed to you for review

Communicat ion

- You will receive monthly reports,providing you feedback from showings, marketing activities and tracking of market activity.

Compensat ion

- We recommend a total fee 5% to include Buyer agent fees of 2.25% and listing agent fees of 2 75%

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