SEARCH ENGINE OPTIMIZATION TRAINING DELHI
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SEARCH ENGINE OPTIMIZATION TRAINING DELHI Learn search engine optimization techniques to increase your website's visibility on search engines like Google and Bing and attract the right kind of traffic to the right pages on your site. Topics include: What is SEO?
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Understanding how search engines index content Researching keywords Using SEO tools Optimizing pages for keywords Optimizing code and site structure Building links to your content Optimizing nontext components of a webpage Analyzing content quality Defining your audience, topics, angle, and style Promoting your content via social media Measuring SEO effectiveness Setting up Google+ Local Optimizing ecommerce sites for search Configuring sites for mobile
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SEARCH ENGINE OPTIMIZATION TRAINING DELHI
Search engine optimisation (SEO) is the process of improving your website and content so that it is visible to search engines. Website SEO aims to make the information & services that your organisation provide deemed most relevant (by the search engine) to match the keywords that their users are searching for
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SEARCH ENGINE OPTIMIZATION TRAINING DELHI
What is SEO? SEO SIMPLY STANDS FOR SEARCH ENGINE OPTIMISATION, WHICH IS OPTIMISING YOUR WEBSITE TO MAKE IT EASIER FOR SEARCH ENGINES TO FIND YOU. Good SEO = High rankings in Google search listings (pg. 1) SEO is about many small tactics, implemented in increments over time to help your website rank better in search engine results. These tactics include: • • • • •
Website content (engagement objects [images, maps, video, infographics, ebooks] + words) Internal and external linking strategies (expertness) Information architecture and siloing (URLs and site navigation) Meta data + keywords (html) Site map (html and XML) and much more.
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SEARCH ENGINE OPTIMIZATION TRAINING DELHI Optimizing for Google There are [reportedly] over 200 variables in Google’s algorithm which determine rankings, some of them are: –
Content • language and uniqueness • frequency of updating • Duplicate content • Keywords used and anchor text + alt text
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Domain age Where you servers are located URL structure Internal cross linking Outbound and Inbound linking
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• Authority of domains being linked to XML and html site maps Robots.txt Page load time
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SEARCH ENGINE OPTIMIZATION TRAINING DELHI LONG TERM SEO SUCCESS 1. Continued publication of new content 2. Ongoing maintenance of SEO optimisation 3. Quality control and refinement of silos and linking strategy 1. Inbound linking 2. External linking 3. Internal linking 4. Maintenance of site maps to ensure all pages are indexed 1. Html 2. XML 5. Regular SEO reporting to measure success and then continue to optimise for best results. HTTP://WWW.DIGIGYAN.IN/SEARCH-ENGINE-OPTIMISATION/
SEARCH ENGINE OPTIMIZATION TRAINING DELHI Linking – Internal, External, Inbound Linking is important because Google’s “spiders” crawl the internet, moving from one link to another. So these links should have relevant keywords in them
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Internal linking creating hyperlinks to move users around your own site External linking hyperlinks that direct users to websites outside of your domain Inbound links Google gives points to sites who have lots of links pointing to them
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Ideally, you want inbound links from authority or “expert” websites (page rank 4 and above). HTTP://WWW.DIGIGYAN.IN/SEARCH-ENGINE-OPTIMISATION/
SEARCH ENGINE OPTIMIZATION TRAINING DELHI
Quick Wins for your website’s SEO
What you can do now ? www.digigyan.in
HTTP://WWW.DIGIGYAN.IN/SEARCH-ENGINE-OPTIMISATION/
SEARCH ENGINE OPTIMIZATION TRAINING DELHI
Quick Wins for SEO •
Improve the page content by using identified keywords within the text on the page
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Remove duplicate pages/ content across the network Add page specific meta tags to every webpage
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Increase internal and external linking, with anchor text rich in keywords
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Add more images Add alt tags to all images Create transcripts for videos.
HTTP://WWW.DIGIGYAN.IN/SEARCH-ENGINE-OPTIMISATION/
SEARCH ENGINE OPTIMIZATION TRAINING DELHI
DigiGYAN Institute for Professional Training and Services 372, Sector 7, Plot no. 16, Dwarka - 110075 WWW.DIGIGYAN.IN
HTTP://WWW.DIGIGYAN.IN/SEARCH-ENGINE-OPTIMISATION/