The global licensed sports merchandise market holds a substantial chunk of revenues within the worldwide sports industry. Commercialization of sports events and tournaments has created a stir across the global sports merchandise market. There is little contention about the emergence of new possibilities for popularising sports merchandise. The government and state authorities are making formidable investments in sports merchandise. This nascent tendency can be attributed to the quest of government authorities to popularise sports events. Commercialization of sports at international levels has created employment opportunities for a large population. Besides, sports events have transformed into hubs for large entities to invest their money in. Owing to the aforementioned factors the total volume of revenues within the global licensed sports merchandise market is set to grow.
