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OTT Monetization Market to Witness an Outstanding Growth during 2018 – 2026 By Zaraki Kenpachi - May 31, 2021
OTT services are delivered over the Internet; however, they do not have any involvement in the planning or provisioning of services. These services have derived the name ‘over the top’ services, as they are directly offered to consumers ‘over the top’ of Internet service provider’s network. Demand for OTT services is poised to rise exponentially in the next few years due to the proliferation of smartphones and their compatibility with OTT applications. OTT monetization is the process of transforming large unstructured volume of enterprise data gathered through OTT services into valuable insights for drawing economic value or exchange of service. Data monetization is the use of data assets for generating value to an organization. Leading players operating in the OTT monetization market include: Amazon Inc., Twitter Inc., Netflix, Inc., Facebook, Inc., Dropbox, Inc., Google, Inc., LinkedIn Corporation, Skype (Microsoft Corporation), Apple, Inc., Evernote Corporation, Hulu, LLC., and Rakuten, Inc. Get sample copy of at: https://www.transparencymarketresearch.com/sample/sample.php? flag=S&rep_id=50985 Rise in popularity of social networks and increase in adoption of high speed broadband have benefited mobile network operators. This is driving the OTT monetization market. Mobile network operators are investing in and adopting OTT monetization to generate revenue through creation of apps and B2B services via accommodated solutions and pay asyougrow cost solutions. The OTT monetization market witnesses immense growth opportunities from providing simpler solutions to enterprise consumers and users. Small and medium businesses and organizations possess various growth opportunities in the market. These include integrated communication, mobile content administration, and video services. Data monetization is primarily used by enterprises or companies, especially in IT & telecom and BFSI industries,