Sanitary Napkin Market Female hygiene and health are major concerns across the world. Sanitary napkin is an absorbent item used by a woman during her menstruation cycle. Sanitary napkins are made of cellulose, plastic, and cotton. Manufacturers are expected to focus on untapped rural markets and increase their CSR (corporate social responsibility) activities related to women's hygiene. Some of the major innovations in the sanitary napkin market include wings napkin, fragrant napkin, and quilting of the lining, panty liners, and reduction of pad thickness. Traditionally, sanitary napkins are made of hydrophilic wood pulp and rayon. These materials are slow to absorb fluids. Currently, manufacturers are using super absorbent polymers and also non-woven material which absorb fluid faster as compared to the traditional sanitary napkin. Furthermore, these materials minimize the thickness of the sanitary napkin. All these factors are expected to drive the sanitary napkin market during the forecast period. Major Key Players of the Sanitary Napkin Market are: Procter & Gamble, Kimberly-Clark Corporation, Hengan International Group Company Limited, Edgewell Personal Care Company, Kao Corporation, Unicharm Corporation, Seventh Generation, Inc., Millie and More Pty Ltd., Hygienika Dystrybucja S.A., Premier FMCG (Pty) Limited, Corman S.p.A., First Quality Enterprises, Inc., Ontex Group NV, Svenska Cellulosa Aktiebolaget, Bodywise (UK) Ltd., Naty AB, TZMO, HengAn.com, Bella Flor Inc., Ontex, and others. Get sample copy of “Sanitary Napkin Market” at: https://www.transparencymarketresearch.com/sample/sample.php?flag=S&rep_id=46086 The sanitary napkin market is driven by various factors such as change in buying preferences regarding sanitary napkins, increasing population of working women, growing awareness about female hygiene, and increasing health issues, all of which are contributing to the growth of the global market across the world. Furthermore, governments are encouraging companies to conduct hygiene campaigns and devise marketing strategies to change the perceptions of women and build their selfconfidence and self-esteem, thus accelerating the global sanitary napkin market across the world. Emerging trends which are driving the global sanitary napkin market include rise in e-commerce, growing acceptance of sanitary napkins, and increasing preference for organic products. There are various organizations such as iCare, Saathi pads, ZanaAfrica and others that provide reusable and cheaper sanitary napkins, in order to increase sanitation in rural areas. This helps to increase health awareness and promote the product among women in the rural areas. However, there are many substitutes in the market such as menstrual cups, tampons, and panty liners that are acting as restraints for the global sanitary napkin market. The study is a source of reliable data on:
Market segments and sub-segments
Market trends and dynamics
Supply and demand
Market size
Current trends/opportunities/challenges
Competitive landscape
Technological breakthroughs
Value chain and stakeholder analysis
The regional analysis covers:
North America (U.S. and Canada)