Towel Market

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Rugged Expansion Foreseen by Towel Market during 2031 January 17, 2022

A towel refers to a piece of fabric or cloth that is used to wipe dry the body or a surface by a blotting or rubbing action. Bath towel is a rectangle woven piece of fabric used to dry the wet surface of the body after a bath. Towels are made of fabrics such as cotton, plush, etc., and come in different sizes, thickness, and texture. Some of the types of towels are hand towel, face towel, and big bath towels/sheets. Hand towel is smaller than bath towel but bigger than a face towel. The primary function of a towel is to dry off a wet body or surface; it needs to be a good absorbent of moisture and should be soft on the skin.

Key Drivers of the Global Towel Market

Rising population and increasing purchasing power of people influences consumer spending on personal care and household products and this propels the global growth of the towel market. Durability, strength, cost efficiency, resistance to water, and being lightweight are some of the features or advantages of a towel, which helps to push the demand for towels globally. Growing adoption of towels in hospitals, hotels, food & beverage joints, and fitness clubs is expected to propel the growth of the market constantly in the near future.

Changing lifestyle, rising brand awareness, rapid change in fashion trends, and increasing awareness about hygiene and cleanliness have led to growing adoption of cloth. Rising awareness about usage of bath towels, hand towels, and gym towels separately which helps to maintain personal hygiene, is helping in the overall growth of the towel market.

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Factor Restraining the Global Towel Market

The major restraint to the growth of the towel market is the volatile raw material prices. Fluctuating commodity prices of raw material will impact cash flows and


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Towel Market by Abhinav Singh - Issuu