WHERE MARKETING MEETS
MEDICAL TOURISM AND HEALTHCARE
DISCOVER THE WORLD OF MEDICAL TOURISM Digital Hermes is the only medical marketing agency specialising in medical tourism.
ABOUT US We are a global marketing agency specialising in healthcare and medical tourism marketing solutions. We offer integrated solutions for healthcare practices worldwide, with vast experience. Our team successfully executes projects both locally and internationally. Digital Hermes bridges every discipline and every communication channel to help your medical practice create value, gain speed, grow patient satisfaction. We make sure you will meet the unique demands and business goals in the healthcare industry.
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EMBRACE HEALTHCARE INNOVATION WITH OUR INTEGRATED MARKETING AND INTERNATIONAL BUSINESS DEVELOPMENT SOLUTIONS
GLOBAL MEDICAL TOURISM MARKET Medical tourism is one of the fastest growing markets in the world and the demand for medical tourism is quickly growing by patients due to expensive or insufficient healthcare services in their countries.
MEDICAL TOURISM
$68.1 bn (TODAY)
$125 bn (2021)
WELLNESS TOURISM
$563.2 bn (TODAY)
$808 bn (2021) 4
OUR GLOBAL NETWORK We offer integral solutions for healthcare practices worldwide, with vast experience in the European, Middle Eastern, Asian, African and Latin American markets.
WE HAVE HELPED NUMEROUS CLIENTS IN 14 COUNTRIES TO EXPAND INTERNATIONALLY AND LOCALLY TO BRING THEM MORE PATIENTS AND BUSINESS.
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LAST YEAR, WE HELPED OUR CLIENTS TO REDUCE THE PATIENT ACQUISITION COST BY 60% AND EXPAND TO NEW MARKETS.
PATIENT EXPERIENCE At Digital Hermes, we know that achieving a high level of patient satisfaction requires utmost care at all stages of medical services: before, during and after the treatment. Our team of experts will increase positive patient experience. Patient experience includes pre-treatment and post-treatment consultations, visas and travel arrangements, accommodation, special services, treatments, telemedicine and more.
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WHY DIGITAL HERMES
EXCLUSIVELY HEALTHCARE
QUALITY & INNOVATION
We combine knowledge, research and industry insights.
Our communications approach is driven by scientific data combined with creativity, innovation and state-of-theart technologies.
SUPPORT
COMPETITIVENESS
Our experts will support you throughout the entire process, and will provide you with the best services, tools, and training to help you achieve success.
We offer optimum services for very competitive prices, providing you with all you need to help your business grow.
WE TURNED OUR CLIENT’S TREATMENTS INTO AN EXPERIENTIAL MEDICAL TOURISM PROGRAMME TO PROVIDE THE OPTIMUM PATIENT EXPERIENCE.
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MEDICAL TOURISM PROJECT GOALS 1
Promote your hospital/clinic as an international reference point for selected treatments.
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Reach target patients who would be interested in your hospital/clinic’s
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Promote treatments along with the medical tourism packages , which
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Create the international patient program to integrate the best of treatments
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Setup and deliver medical tourism project to attract international patients ,
treatments and would like to combine them with the holiday experience.
offer a holistic approach to health and wellbeing.
and holidays, that is set before and post treatments.
following the agreed deliverables and measuring continuously KPIs.
Acquiring patients for the selected treatments from agreed target countries.
Reduce cost of patient acquisition by 20% (up to 60%) by the end of the 12 months campaign.
Boost referral partners in the selected countries and provide medical tourism
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materials to help establishing successful and long-term partnerships.
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Position your brand as an international leader in selected procedures in the target countries.
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Help with the further market penetration & international expansion .
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DID YOU KNOW WHICH TREATMENTS ARE THE MOST POPULAR AMONG MEDICAL TOURISTS?
UNITED KINGDOM Fertility Obesity Management Orthopaedics Plastic Surgery
CHINA Health Check-up Plastic Surgery Chronic Diseases Surgical Procedures
EGYPT Obesity Management Ophthalmology
SAUDI ARABIA Plastic Surgery Oncology Obesity Management Cardiology Diabetes
RUSSIA Cardiology Oncology Health Check-up Plastic Surgery
NIGERIA Health Check-up Cardiology Orthopaedics
MEDICAL TOURISM IS ONE OF THE FASTEST GROWING INDUSTRIES IN THE WORLD.
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BECOME A LEADER IN YOUR MEDICAL
SPECIALTY WORLDWIDE WITH OUR GLOBAL NETWORK AND EFFECTIVE MARKETING STRATEGIES.
HEALTHCARE MARKET INSIGHTS
11 MILLION MEDICAL TOURISTS ANNUALLY
5%
34%
63%
OF WORLD’S POPULATION TRAVELS ABROAD FOR A TREATMENT
OF THE PATIENTS BEHAVE MORE CAREFULLY CHOOSING A PROVIDER THAN A YEAR AGO
OF PATIENTS THINK THEY DESERVE MORE ATTENTION FROM THEIR HEALTHCARE PROVIDER
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WHAT WE CAN DO FOR YOU The preliminary 6-month and 12-month marketing plan adapted to client’s expectations, target countries, budget and timing.
Marketing Strategy & Positioning
Content Marketing & Paid Advertising
Inbound Marketing
After the initial situation assessment, a report is prepared that outlines several strategic options. Once the ultimate strategy is chosen, we begin mapping the execution and implementation of that strategy, using specific marketing channels.
Our strategy is focused on content marketing which is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage your target audience.
The most successful way to achieve your goals is to use all the most effective channels simultaneously. To do that we need to test at the beginning different media and techniques to determine which works best for you.
Medical Tourism Packages
Patients Experience Design
Medical Tourism Partnership
We create sections that are dedicated to medical tourism to efficiently convert the traffic on the website into new international patients. We recommend adding features such as Medical Tourism Packages, lead generation widgets, Live Chat and other elements.
We turn medical tourism products into an experiential package with storytelling value for the patients. The storytelling enables earned clinic ambassadorship from influencers without paid advertising.
We provide integrated solutions for clients who would like to work with agents and referral partners who will represent their brand to consumers and other buyers of health services (Insurers, healthcare providers, travel agencies, governments, etc.)
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YOUR SUCCESS IN HEALTHCARE HOW IT WORKS
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STEP 2
DIAGNOSIS
STEP 4
Our marketing diagnosis helps you identify your strengths and weaknesses to develop custom marketing treatments.
BUSINESS RECOVERY Reach your full potential and enjoy success as an international leader in healthcare.
STEP !
MARKETING HEALTH CHECK Book our FREE marketing health check to discover new opportunities for you business.
STEP 3
MARKETING TREATMENTS Subsequently, we develop a custom marketing treatment which will lead you to a successful recovery of your business.
WE CARE FOR YOUR BUSINESS LIKE YOU CARE FOR YOUR PATIENTS.
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CASE STUDIES TUFET CLINIC IN BARCELONA, SPAIN (http://clinicatufet.com/ ) International campaign for hair implant in countries like: UK, Spain, France and Germany
THE STORY
PROJECT OVERVIEW
One of our recent international projects, it’s a medical tourism campaign to promote an innovative hair transplant technique developed by Tufet Clinic in Barcelona, Spain. The treatment offers great results, but due to the high competition in Spanish and high price, the local market wasn’t bringing enough patients.
Our goals were to open new international opportunities and reach target audience to inform them about the available hair implant treatment, get international exposure and help our client to bring more local and international patients from countries like UK, France and Germany and Spain.
HERE IS THE LINK TO THE SECTION DEDICATED TO THE CAMPAIGN HTTP://INJERTOCAPILAR.CLINICATUFET.COM/
HERE ARE THE MAIN RESULTS FROM THE CAMPAIGN:
Targeted website traffic increased by 60% after the first 2 months of the campaign. Client’s top position for the medical tourism in hair implant treatment, in the selected countries.
CLIENT’S TESTIMONIAL
“The medical tourism campaign was very successful and we’re very pleased to work with you! The collaboration has open for us new international opportunities and patients from abroad are now our main stream of revenue. Thanks Digital Hermes!”
30-40 new consult requests per month with the 68% conversion rate . New testimonials and reviews from the international patients, which resulted in a new organic patient leads. After 6 months of the campaign we reduced the patient acquisition cost by 30% We turn our client’s medical tourism treatment into an experiential package with storytelling value for the patients.
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CASE STUDIES ZAFRA MEDICAL (http://zaframedical.co.uk/) Local and International campaign for aesthetic and antiaging medicine treatments in the UK and other European countries.
THE STORY
PROJECT OVERVIEW
Dr. Zafra is highly recognized doctor in the UK, who specializes in advances aesthetic & antiaging medicine. Recently he has decided to open his own clinic, offering exclusive treatments focused on high quality results. The price range of the services it’s above the average and it’s focused on elitist target audience.
To achieve Zafra Medical’s goals we have provided integral service, including marketing strategy, website design and medical tourism campaign. One of the milestones of the project was to position Zafra Medical as a leader in advanced aesthetics & antiaging medicine in the UK and the rest of the Europe. The second step it was to convert and monetize the targeted audience into real patients.
HERE ARE THE MAIN RESULTS FROM THE CAMPAIGN:
An email database with 700 high profiles leads from the UK, Spain, Russia, Netherlands, Switzerland, Norway, and other countries; collected during the first month of the campaign. The average cost of lead acquisition is only $0.98 per lead in the first month.
CLIENT’S TESTIMONIAL
“Digital Hermes is a brilliant agency with great professionals in the field of medical marketing, with their skills is able to develop projects for health care professionals and help them achieve their goals. I fully recommend Digital Hermes and their team.”
76% consultation conversion rate of the captured leads 62% close rate of consult requests valued at $11.200/year/patient
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DIGITAL HERMES IN ACTION
OUR PORTFOLIO
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WHERE ARE WE?
BRISTOL · LONDON · DUBAI We’re an independent medical marketing agency operating from hubs in Bristol, London and Dubai. We have helped organisation throughout Europe, Middle East and Latin America to build their global reputation and become a leader in their specialties.
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KPIS AND REPORTING FOR EVERY MONTH During the project, every month we’ll provide you with the detailed report about the work progress, where the budget has been invested, what has been achieved and the overall analysis of the marketing campaign and its impact on your business and established goals. To make most of our work, we have a monthly meeting with the client, where we discuss the feedback and opportunities how to improve the performance even more. For an effective project management and continuous improvement of the results, we use specific KPIs which we measure and analyse every month.
ARE YOU INTERESTED IN... MORE INTERNATIONAL PATIENTS? MORE BUSINESS? MORE REFERRALS? WORLD RENOWNED REPUTATION? PROFESSIONAL BRANDING? Contact us for more information and let’s discuss how we can move things forward with your medical tourism project in order to help you getting more international patients and referral partners.
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BRISTOL · LONDON · DUBAI OUR HEADQUARTERS:
THE ROYAL BANK OF SCOTLAND GROUP AVON STREET . BRISTOL . BS2 0PT SUPPORT@DIGITALHERMES.COM +4479831770 @digitalhermes