WHERE MARKETING MEETS
HEALTHCARE AND WELLNESS
Digital Hermes is the only medical marketing agency specialising in patient acquisition, international healthcare innovation and patient experience with vast experience in healthcare and wellness.
ABOUT US We are a global marketing agency specialising in healthcare and medical tourism marketing solutions. We offer integrated solutions for healthcare practices worldwide, with vast experience. Our team successfully executes projects both locally and internationally. Digital Hermes bridges every discipline and every communication channel to help your medical practice create value, gain speed, grow patient satisfaction. We make sure you will meet the unique demands and business goals in the healthcare industry.
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EMBRACE HEALTHCARE INNOVATION WITH OUR INTEGRATED MARKETING AND INTERNATIONAL BUSINESS DEVELOPMENT SOLUTIONS
GLOBAL HEALTHCARE & WELLNESS MARKET Global healthcare and wellness market is one of the fastest growing markets in the world and the demand for access to better healthcare and wellness services are increasing each day due to fast-growing population, fast-spreading diseases like obesity, diabetes, cancer, HIV-AIDS etc. and aging population. 1 2 GCC HEALTHCARE MARKET
US HEALTHCARE MARKET
$62 bn
$3.4 bn
$94 bn
$5.5 bn
UK HEALTHCARE MARKET
GLOBAL HEALTHCARE MARKET
$191.2 bn
$8.7 bn
(TODAY)
(2021)
(TODAY)
1 2
(TODAY)
(2020)
(2020)
https://www2.deloitte.com/content/dam/Deloitte/global/Documents/Life-Sciences-Health-Care/gx-lshc-2017-health-care-outlook-infographic.pdf https://www2.deloitte.com/content/dam/Deloitte/global/Documents/Life-Sciences-Health-Care/gx-lshc-hc-outlook-2018.pdf
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OUR GLOBAL NETWORK We offer integral solutions for healthcare practices worldwide, with vast experience in the European, Middle Eastern, Asian, African and Latin American markets.
WE HAVE HELPED NUMEROUS CLIENTS IN 14 COUNTRIES TO EXPAND INTERNATIONALLY AND LOCALLY TO BRING THEM MORE PATIENTS AND BUSINESS.
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LAST YEAR, WE HELPED OUR CLIENTS TO REDUCE THE PATIENT ACQUISITION COST BY 60% AND EXPAND TO NEW MARKETS.
PATIENT EXPERIENCE At Digital Hermes, we know that achieving a high level of patient satisfaction requires utmost care at all stages of medical services: before, during and after the treatment. Our team of experts will increase positive patient experience. Patient experience includes pre-treatment and post-treatment consultations, special services, treatments, telemedicine and more.
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WHY DIGITAL HERMES
EXCLUSIVELY HEALTHCARE
QUALITY & INNOVATION
We combine knowledge, research and industry insights.
Our communications approach is driven by scientific data combined with creativity, innovation and state-of-theart technologies.
SUPPORT
COMPETITIVENESS
Our experts will support you throughout the entire process, and will provide you with the best services, tools, and training to help you achieve success.
We offer optimum services for very competitive prices, providing you with all you need to help your business grow.
WE TURNED OUR CLIENT’S TREATMENTS INTO AN EXPERIENTIAL MEDICAL PROGRAMME TO PROVIDE THE OPTIMUM PATIENT EXPERIENCE.
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HEALTHCARE AND WELLNESS PROJECT GOALS
Promote your hospital/clinic as an
leader reference point for selected treatments.
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Reach target patients who would be interested in your hospital/clinic’s treatments & would like to combine them with the best patient experience.
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Promote treatments along with the medical packages , which offer a
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holistic approach to health and wellbeing.
Create the patient program to integrate the best of treatments & wellness, that is set before and post treatments.
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Setup and deliver medical project to attract patients , following the agreed deliverables & measuring continuously KPIs.
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Reduce cost of patient acquisition by 20% (up to 60%) by the end
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of the 6 months campaign.
Boost referral partners for the selected treatments and provide materials to help establishing successful and long-term partnerships. Help with the further
market penetration & expansion .
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DID YOU KNOW THE LATEST TRENDS & TREATMENTS IN GLOBAL HEALTHCARE AND WELLNESS MARKET ? UNITED KINGDOM
USA
INDUSTRY TRENDS Corporate social responsibility
INDUSTRY TRENDS Telehealth
Corporate wellness
Digital patient experience
Remote consultation
Healing and well-being design
MEDICAL TREATMENT TRENDS
MEDICAL TREATMENT TRENDS
Further use of minimally invasive surgery
DNA health testing
DNA health testing
Synthetic biology
FMT (Faecal Microbiome Transplants) treatment
Esoteric healing
Sound therapy
FMT (Faecal Microbiome Transplants) treatment
JAPAN
GERMANY
INDUSTRY TRENDS Increasing investment in healthcare robots
INDUSTRY TRENDS mHealth - mobile applications
Collecting patient data from wearable devices
Telemedicine Corporate wellness
MEDICAL TREATMENT TRENDS Preventive medicine
MEDICAL TREATMENT TRENDS
Hot stone spa
Preventive medicine Anti-ageing treatments
Luxury spa
Medical spa
Cosmetic procedures among men
WORKPLACE WELLNESS AND CORPORATE SOCIAL RESPONSIBILTY ARE QUICKLY GROWING AMONG COMPANIES ALL OVER THE WORLD DUE TO THEIR EFFECTS ON THE INCREASE OF PRODUCTIVITY AND RETURN OF INVESTMENT.
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BECOME A LEADER IN YOUR MEDICAL
SPECIALTY WORLDWIDE WITH OUR GLOBAL NETWORK AND EFFECTIVE MARKETING STRATEGIES.
HEALTHCARE & WELLNESS MARKET INSIGHTS
WORLD TRAVELLERS MADE 691 MILLION WELLNESS TRIPS IN 2015.
6.4%
THE GLOBAL WORKPLACE WELLNESS INDUSTRY GREW FROM $40.7 BILLION TO $43.3 BILLION.
40%
AN ESTIMATED 17 MILLION TRAVELLERS IDENTIFY THEMSELVES AS BEING “HEALTH AND WELLBEING FOCUSSED, WITH 40% OF THEM TRAVELLING REGULARLY
63%
OF PATIENTS THINK THEY DESERVE MORE ATTENTION FROM THEIR HEALTHCARE PROVIDER
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WHAT WE CAN DO FOR YOU The preliminary 6-month and 12-month marketing plan adapted to client’s expectations, target countries, budget and timing.
Medical Marketing Strategy & Positioning
Corporate Social Responsibility (CSR) & Corporate Wellness
After the initial situation assessment, a report is prepared that outlines several strategic options. Once the ultimate strategy is chosen, we begin mapping the execution and implementation of that strategy, using speciďŹ c marketing channels.
Workplace wellness and corporate social responsibilty are quickly growing among companies all over the world due to their effects on the increase of productivity and return of investment. We help your business to improve its image by supporting you building the right program for your business.
Patient Education Our strategy is focused on content marketing which is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage your target audience.
Medical Training and Events We help you organising professional medical training or events delivered exclusively by specialised healthcare professionals in order to prepare medical staff for highly specialised treatments and increase the hospital/clinic’s reputation.
Patients Experience Design & Healthcare Mystery Shopping We turn medical products into an experiential package with storytelling value for the patients. The storytelling enables earned clinic ambassadorship from inuencers without paid advertising.
Local & International Partnership Support We provide integrated solutions including methodology, strategy, guidence of how to do it for clients who would like to work with agents and referral partners who will represent their brand to consumers and other buyers of health services (insurers, healthcare providers, travel agencies, governments, etc.
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YOUR SUCCESS IN HEALTHCARE HOW IT WORKS
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STEP 2
DIAGNOSIS
STEP 4
Our marketing diagnosis helps you identify your strengths and weaknesses to develop custom marketing treatments.
BUSINESS RECOVERY Reach your full potential and enjoy success as an international leader in healthcare.
STEP !
MARKETING HEALTH CHECK Book our FREE marketing health check to discover new opportunities for you business.
STEP 3
MARKETING TREATMENTS Subsequently, we develop a custom marketing treatment which will lead you to a successful recovery of your business.
WE CARE FOR YOUR BUSINESS LIKE YOU CARE FOR YOUR PATIENTS.
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CASE STUDIES TUFET CLINIC IN BARCELONA, SPAIN (http://clinicatufet.com/ ) International campaign for hair implant in countries like: UK, Spain, France and Germany
THE STORY
PROJECT OVERVIEW
One of our recent international projects, it’s a medical tourism campaign to promote an innovative hair transplant technique developed by Tufet Clinic in Barcelona, Spain. The treatment offers great results, but due to the high competition in Spanish and high price, the local market wasn’t bringing enough patients.
Our goals were to open new international opportunities and reach target audience to inform them about the available hair implant treatment, get international exposure and help our client to bring more local and international patients from countries like UK, France and Germany and Spain.
HERE IS THE LINK TO THE SECTION DEDICATED TO THE CAMPAIGN HTTP://INJERTOCAPILAR.CLINICATUFET.COM/
HERE ARE THE MAIN RESULTS FROM THE CAMPAIGN:
Targeted website traffic increased by 60% after the first 2 months of the campaign. Client’s top position for the medical tourism in hair implant treatment, in the selected countries.
CLIENT’S TESTIMONIAL
“The medical tourism campaign was very successful and we’re very pleased to work with you! The collaboration has open for us new international opportunities and patients from abroad are now our main stream of revenue. Thanks Digital Hermes!”
30-40 new consult requests per month with the 68% conversion rate . New testimonials and reviews from the international patients, which resulted in a new organic patient leads. After 6 months of the campaign we reduced the patient acquisition cost by 30% We turn our client’s medical tourism treatment into an experiential package with storytelling value for the patients.
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CASE STUDIES ZAFRA MEDICAL (http://zaframedical.co.uk/) Local and International campaign for aesthetic and antiaging medicine treatments in the UK and other European countries.
THE STORY
PROJECT OVERVIEW
Dr. Zafra is highly recognized doctor in the UK, who specializes in advances aesthetic & antiaging medicine. Recently he has decided to open his own clinic, offering exclusive treatments focused on high quality results. The price range of the services it’s above the average and it’s focused on elitist target audience.
To achieve Zafra Medical’s goals we have provided integral service, including marketing strategy, website design and medical tourism campaign. One of the milestones of the project was to position Zafra Medical as a leader in advanced aesthetics & antiaging medicine in the UK and the rest of the Europe. The second step it was to convert and monetize the targeted audience into real patients.
HERE ARE THE MAIN RESULTS FROM THE CAMPAIGN:
An email database with 700 high profiles leads from the UK, Spain, Russia, Netherlands, Switzerland, Norway, and other countries; collected during the first month of the campaign. The average cost of lead acquisition is only $0.98 per lead in the first month.
CLIENT’S TESTIMONIAL
“Digital Hermes is a brilliant agency with great professionals in the field of medical marketing, with their skills is able to develop projects for health care professionals and help them achieve their goals. I fully recommend Digital Hermes and their team.”
76% consultation conversion rate of the captured leads 62% close rate of consult requests valued at $11.200/year/patient
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DIGITAL HERMES IN ACTION
OUR PORTFOLIO
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WHERE ARE WE?
BRISTOL · LONDON · DUBAI We’re an independent medical marketing agency operating from hubs in Bristol, London and Dubai. We have helped organisation throughout Europe, Middle East and Latin America to build their global reputation and become a leader in their specialties.
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KPIS AND REPORTING FOR EVERY MONTH During the project, every month we’ll provide you with the detailed report about the work progress, where the budget has been invested, what has been achieved and the overall analysis of the marketing campaign and its impact on your business and established goals. To make most of our work, we have a monthly meeting with the client, where we discuss the feedback and opportunities how to improve the performance even more. For an effective project management and continuous improvement of the results, we use specific KPIs which we measure and analyse every month.
ARE YOU INTERESTED IN... MORE PATIENTS? MORE BUSINESS? MORE REFERRALS? WORLD RENOWNED REPUTATION? PROFESSIONAL BRANDING? Contact us for more information and let’s discuss how we can move things forward with your medical project in order to help you getting more patients and referral partners.
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BRISTOL · LONDON · DUBAI OUR HEADQUARTERS:
THE ROYAL BANK OF SCOTLAND GROUP , AVON STREET, BRISTOL. BS2 0PT
BUSINESS CENTRE LOGISTICS CITY, DUBAI AVIATION CITY, P.O BOX: 390667 DUBAI, UAE
SUPPORT@DIGITALHERMES.COM +4479831770 +971 55 521 4420 @digitalhermes