Rank Your Website High with Digital Marketing Expertise Setting up a business of his own is a dream of every person, and taking up to different heights is further the desire. However, business is something that requires a lot of effort, hard work and strategy and even if you have all, you cannot be sure of success as Marketing is a backbone of every business. So you also need to excel in marketing along with many other things in business. Marketing further is of different types. The world in which today we are living is more of an on-line dependent than off-line, so marketing strategies should also be according.