The Critical Value of E-mail to your Business There are nearly three times many email accounts as there are Facebook and Twitter account combined. The total posts on Facebook and Twitter combined add up to 0.2% of all email traffic. The total number of all pageviews on the internet equals only 25% of the total number of emails sent. Nearly four times as many emails are sent each day as the total number of Facebook/Twitter updates, Google/Yahoo/Bing searches and Internet pageviews combined. How Important is Email Marketing Figure this out: 100 email addresses are far more valuable than 1,000 Facebook fans. Emails outnumber Facebook posts, tweets, Google searches and Internet page views by a factor of FOUR. Even after you exclude spam messages. Email can be considered the absolute center of the Internet. You have to have an email address to sign up for Twitter, Facebook, or any of Google's services. There is no indication this will change any time soon. The real secret isn't Google AdWords, it's actually your ability to use email for marketing. To gain access to someone's inner sanctum (that's what email is, really) and be a welcome guest. It's tested and proven that this is the most profitable single skill you can master as an online marketer. The simple, lowly medium of E-mail. What would it be like if you could connect to people emotionally and persuasively and have permission to show up any time you have something important to say? That's far more powerful than anything you can do with Pay Per Click, SEO or Social Media. E-mail traffic is the highest quality traffic that exists, because it's built on relationship. Think of e-mail as a thin thread that gets stronger and more robust with time, solidifying your connection to other human beings around the world, enabling you to summon an army of allies on command. It's kind of hard to "hype" email, unless you're talking to a really naive person. Yet email has the power to move the world. It's one of the simplest thing to master and the world could be yours. Some ideas on what makes an email marketing tick... Inform and sell. Give some useful information in your posts in addition to sales promotions. Promote your business utilising e-mail autoresponders. Your members specifically chose to receive information about your business and industry but don't bore your subscribers with long winded messages they won't feel like reading. You want your audience to be eager to receive your messages after all. The most vital law to remember is understanding when you're allowed to add someone to your email list and hit them with a message. E-mail is the most used, most valuable and highly-prized real estate on the Internet. This is why everyone wants it. And you'll eventually realise its power the moment you test it and utilise in your business marketing.
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