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www.monicahansenbeachwear.com
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About The
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BRAND
www.monicahansenbeachwear.com
Monica Hansen is pleased to introduce her new swimwear and beachwear line Monica Hansen Beachwear. As an international swimwear model Monica Hansen has an intimate knowledge of the fashion industry in general and swimwear in particular having been immersed in the MRHYWXV] JSV XLI PEWX Āþ ]IEVW %W E QSHIP JSV QER] SJ XLI XST FVERHW WLI LEW ÁVWXLERH ORS[PIHKI SJ XLI FIWX QEXIVM EPW ERH QSWX ÂEXXIVMRK ÁXW 8S XLMW WLI LEW EHHIH LIV S[R WIRWI of style and creativity to produce this brand new, highly fashionable, luxury, designer line, which she launched just E JI[ QSRXLW EKS EX XLI FIKMRRMRK SJ ĀþÿĄ 8LI PMRI MXWIPJ MW QEHI MR -XE P] JVSQ XLI ÁRIWX SJ -XEPMER materials and is manufactured in one of the top factories JSV QER] SJ XLI LMKL IRH HIWMKRIV PEFIPW 8LI WYMXW incorporate custom laser cut designs, handmade crochet, real freshwater pearls and unique fabrics and prints that Monica herself has created 8LI MRWTMVEXMSR JSV XLI ĀþÿĄ HIFYX GSPPIGXMSR MW E ąþ¸W &SSKMI 2MKLXW &S LIQMER WX]PI GSYTPIH [MXL E 7XYHMS ăĂ Disco counterpart. 8LI YTGSQMRK Āþÿą GSPPIGXMSR MW MRWTMVIH F] ćþ¸W QMRMQEPMWQ and versatile athletic styles yet the soft colors and textured fabrics maintain a feminine, sensual feeling.
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DESIGNER INTERVIEW Name: Monica Hansen Profession: Fashion Model, TV Personality / Host And Swimwear Designer Of Mhb. How did you get started in the industry? How long ago was that? - Ă VWX KSX XLI MHIE SJ WXEVXMRK E W[MQ[IEV GSQTER] EFSYX ]IEVW EKS %X XLI XMQI - [EW QSHIPMRK JSV E W[MQ[IEV GSQTER] MRWTMVIH F] XLI HIWMKRW SJ XLI W[MQWYMXW XLEX - [EW QSHIPMRK XLEX - WXEVXIH XLMROMRK EFSYX LS[ - [SYPH PSZI XS GVIEXI Q] Q] S[R GSPPIGXMSR %PP Q] PMJI - EP[E]W FIIR ER EVXMWXMG TIVWSR ERH - LEZI EP[E]W FIIR HVE[R XS JEWLMSR ERH EVX WS HIWMKRMRK Q] S[R GSPPIGXMSR WIIQIH PMOI E REXYVEP XLMRK JSV QI XS HS 8LI EGXYEP GSQTER] SJ 1SRMGE ,ERWIR &IEGL[IEV 1,& [EW JSVQIH EFSYX ]IEVW EKS ERH [I Ă VWX PEYRGLIH SYV HIFYX 77 GSPPIGXMSR EX XLI 1MEQM 7[MQWLS[ 'SRZIRXMSR MR .YP]
What is your inspiration? - EQ MRWTMVIH F] XLI GVIEXMSRW SJ SXLIV JEWLMSR HIWMKRIVW F] Q] XVEZIPW XS ZEVMSYW TPEGIW XLVSYKLSYX XLI [SVPH ERH F] EVX
What sets you apart from other swimwear and beachwear brands? (IWMKR - Ă RH XLEX [I EVI QSVI HEVMRK ERH FSPH MR SYV HIWMKRW XLER QER] SXLIV GSQTERMIW ERH [I EVI RSX EJVEMH XS YWI YRMUYI JEFVMGW ERH XVMQW - XLMRO SJ SYV HIWMKRW EW FIMRK YRMUYI ERH WI\] [LMPI EX XLI WEQI XMQI VIQMRHMRK GPEWW] ERH IPIKERX *EFVMGW ;I LEZI GLSWIR XS YWI XLI LMKLIWX UYEPMX] JEFVMGW ERH XVMQW EPQSWX EPP SJ [LMGL GSQI JVSQ -XEP] ERH SYV QERYJEGXYVMRK MW EPWS EPP HSRI MR -XEP]
What advantages has your history as a swimsuit model provided you with in running your own swimwear brand? 8LI FMKKIWX EHZERXEKI Q] QSHIPMRK I\TIVMIRGI LEW KMZIR QI MW XLEX - XVYP] YRHIVWXERH XLI [SVPH SJ JEWLMSR MRGPYHMRK ORS[PIHKI SJ TLSXSKVETL] QEVOIXMRK ERH JEWLMSR XVIRHW
What has been your inspiration for your current collection? 1] GYVVIRX GSPPIGXMSR MW MRWTMVIH F] XLI ¸W ERH 7XYHMS HMWGS
What are your trend predictions for the upcoming season? - XLMRO XLI XVIRH [MPP FI XS[EVHW E ZIV] VIXVS ZMRXEKI PSSO
Who is your target market and why did you decide to concentrate demographic? 3YV XEVKIX QEVOIX MW JEWLMSREFPI [SQIR JVSQ XLIMV XIIR XS QMHHPI EKI GLSWIR WMQTP] FIGEYWI MX MW XLI IEWMIWX JSV YW XS relate to.
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www.monicahansenbeachwear.com
What unanticipated challenges have you encountered? 8LIVI LEZI FIIR QER] YRERXMGMTEXIH GLEPPIRKIW ERH - LEZI PIEVRIH E KVIEX HIEP XLVSYKLSYX XLI TVSGIWW ;LIR - ÁVWX FIKER - VIEPP] LEH RS MHIE SJ EPP XLI WXITW XS KIX JVSQ ER MHIE XS E ÁRMWLIH TVSHYGX - LEH XS PIEVR EPP EFSYX TETIV TEXXIVRW JEFVMGW ERH ÁX 1] HIWMKRW ERH TETIV TEXXIVRW LEZI GSQI E PSRK [E] WMRGI - ÁVWX FIKER ERH MX LEW FIIR E VIEP LERHW SR PIEVRMRK TVSGIWW WMRGI - RIZIV [IRX XS HIWMKR SV JEWLMSR WGLSSP
What are your future plans for the brand? ;I [SYPH PMOI XS I\TERH MRXS QSVI FIEGL[IEV ETTEVIP WYGL EW WOMVXW WLSVXW WYQQIV HVIWWIW GSZIV YTW IXG 6MKLX RS[ [I EVI TVMQEVMP] JSGYW SR W[MQ[IEV
Can you tell us a little bit about the upcoming modeling competition the brand has planned ? ;I EVI PEYRGLMRK SYV I GSQQIVGI WMXI XLMW QSRXL ERH [MPP FI EWOMRK SYV GYWXSQIVW XS WYFWGVMFI XS SYV TMGXYVIW SJ XLIQWIPZIW MR SYV W[MQ[IEV SRGI XLI] LEZI VIGIMZIH XLIMV SVHIVW ERH [I [MPP XLIR WIPIGX JVSQ XLSWI MQEKIW XLEX EVI WYFQMXXIH XS YW XS JIEXYVI XLI FIWX SRIW SR SYV [IFWMXI ERH [MPP FI WIPIGXMRK JVSQ XLSWI ÁREPMWXW [LIR [I GLSSWI XLI QSHIP XS JIEXYVI MR RI\X ]IEVDW PSSOFSSOW
What inspired you to want to focus your marketing efforts SR VIEGLMRK SYX MRXS XLI GSQQYRMX] XS ÁRH FVERH EQFEWsadors? - XLMRO MX MW ZIV] MQTSVXERX XS MRXIVEGX [MXL GSQQYRMX] EW XLI] EVI SYV MRXIRHIH EYHMIRGI ERH XLI SRIW [LS EVI KSMRK XS FY] SYV WYMXW 8LIVIJSVI MX MW MQTSVXERX XS ORS[ [LEX XLI] PMOI [LMGL WX]PIW ETTIEP XS XLIQ ERH [LS XLI] [SYPH PMOI XS WII SYV WYMXW SR
What is your view on the importance of social media in your marketing plan ? 7SGMEP QIHME LEW FIGSQI SRI SJ XLI QSWX IJJIGXMZI [E]W JSV E FVERH XS QEVOIX MXWIPJ XS ER EYHMIRGI FIGEYWI MX EPPS[W YW XS MRXIVEGX MR E ZIV] TIVWSREP ERH HMVIGX [E] [MXL SYV GYWXSQIV FEWI -X MW E ZIV] TS[IVJYP XSSP JSV KIXXMRK E FVERH RSXMGIH ERH FYMPHMRK YT XLEX FVERH¸W MHIRXMX]
What aspects of the business are you personally most involved in? How hands on are you? - EQ TVIXX] LERHW SR ERH - SZIVWII ERH LEZI ÁREP WE] SZIV EPP MQTSVXERX HIGMWMSRW EJJIGXMRK XLI GSQTER]
What are some of the things that you do on a day to day basis ? - EQ MRZSPZIH MR EPP EWTIGXW SJ XLI FYWMRIWW JVSQ HIWMKR XS QEVOIXMRK XS ÁRERGMEP
Do you have any other aspirations for the future outside of the swim industry, and if so then what are they? - LEZI QER] HVIEQW ERH KSEPW XLEX - LEZI ]IX XS EGGSQTPMWL - GER WII Q]WIPJ SRI HE] I\TERHMRK MRXS NI[IPV] HIWMKR SV LERHFEKW [I WLEPP WII
www.monicahansenbeachwear.com
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As seen SR XLI PRESS
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www.monicahansenbeachwear.com
IN MEXICO MAGAZINE, 1I\MGS *IFVYEV] Featuring Gold Rush Bikini and Pineapple Lovers Black One Piece.
KAMILLE PULS, 2SV[E] 1EVGL Featuring Rock N Rose Black Shorts and 8LEX ąþ¸W 7X]PI +SPH 7REOI 7LSVXW
MODELISTE, 97% 1EVGL Featuring Black Laser Cut Bottoms.
www.monicahansenbeachwear.com
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HENNE, 2SV[E] %TVMP *IEXYVMRK 8LEX ąþ¸7 7X]PI +SPH 7REOI ,EPXIV 8ST
MODELISTE, 97% %TVMP Featuring California Dreaming Very Sexy One Piece in Burgundy.
ARIZONA FOOTHILLS MAGAZINE, 97% 1E] Featuring Gold Rush Bikini, Disco Fever White Metallic Bikini, and California Dreaming Orange Scalloped Bikini.
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PEOPLE STYLEWATCH, 97% 1E] Featuring California Dreaming Very Sexy One Piece in Black.
OK! MAGAZINE AND TMZ 97% .YR *IEXYVMRK 'EPMJSVRME (VIEQMRK 3VERKI ,EPXIV 8ST and String Bottom.
COSMOPOLITAM, 97% .YR Featuring Gold Rush Bikini.
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COSTUME DK, (IRQEVO .YR Featuring Pineapple Lovers Black One Piece.
ELLE , 2SV[E] .YR Featuring Pineapple Lovers White One Piece and 'EPMJSVRME (VIEQMRK 8VMERKPI 8ST MR 3VERKI
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FEMINA DK, (IRQEVO .YR Featuring Orange Halter top and string bottom.
LOU LOU, 'EREHE .YRI Featuring Pineapple Lovers White One Piece
PEOPLE STYLEWATCH, 97% .YR Featuring Yellow Halter top and string Bottom.
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PEOPLE, 97% .YR *IEXYVMRK 'EPMJSVRME (VIEQMRK 3VERKI ,EPXIV 8ST and String Bottom.
KK MAGAZINE, 2SV[E] .YRI Featuring Pineapple Lovers White One Piece and California Dreaming Very Sexy One Piece in Yellow.
GALORE MAGAZINE, 97% .YRI *IEXYVMRK 'EPMJSVRME (VIEQMRK 3VERKI ,EPXIV 8ST and String Bottom.
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DAILY MAIL, 9/ .ERYEV] *IEXYVMRK 'SEGLIPPE &IPPE 0EQI &MOMRM 8ST ERH &SXXSQ
999 4'(+0'4; %1/|, 97% 1EVGL Featuring Coachella Bella Nora &PEGO QYPXM GSPSV GVSGLIX &MOMRM 8ST
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'SPPIGXMSR Monica Hansen uses her knowledge of the best JEFVMGW ERH QSWX ÂEXXIVMRK à XW KEMRIH XLVY years of experience modeling, and pairs that with her intrinsic sense of style and creativity to create a highly fashionable, luxury, designer line which uses only the highest quality -XEPMER JEFVMGW ERH QERYJEGXYVMRK IRXMVIP] MR -XEP] 8LI ĀÞÿą 'SPPIGXMSR MW MRWTMVIH F] XLI ÿććÞ¸W QMRMQEPMWQ [MXL E VIXYVR XS GEWYEP lingerie and slip dresses in washable silks. 8LI GYXW EVI MRGVIEWMRKP] JSGYWIH SR EXLPIXMG and sportswear geared towards a population XLEX MW MRGVIEWMRKP] à XRIWW GSRWGMSYW ERH desires the pursuit of a healthy body while still showing of lots of skin. At the same time, the colors and fabrics lend a softer touch with colors that tend towards pale almost cotton candy like shades in pale blush pinks, lilacs and pale blues, and the fabrics are all very soft and in some cases textured, which keeps the collection sensual feminine.
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