On The Move Inc. April-June 2014

Edition 2 / April - June 2014

Quarterly

In This Issue Spring Cleaning Tips Innovative Branding Employee Spotlight Classifieds And More...

Table of Contents Welcome Letter........................................................ 3 Employee Spotlight / On The Move News.............. 4 Innovative Branding................................................. 5 What’s Cooking? Food Trucks.................................. 7 SecureLease and World Class Protection................. 9 Add-A-Closet/1903 Replicar.................................. 11 Spring Cleaning Tips.............................................. 13 On The Move Classifieds........................................ 14 On The Move Roadside Assistance........................ 15

Title

Name

Email

Chairman of the Board

Maury Westerdale

info@onthemovetrucks.com

CEO/President

Susan Nash

susan@onthemovetrucks.com

CFO

Brian Obeck

bobeck@onthemovetrucks.com

VP of Insurance Services

Joe Torrisi

joe@securelease.com

Marketing Director

CJ Steen

cj@onthemovetrucks.com

Director of Sales

Sylvain Mallaise

sylvain@onthemovetrucks.com

National Sales Director

Brian Rashid

brian@onthemovetrucks.com

Sales Associate

Paul Mitchell

pmitchell@onthemovetrucks.com

Sales Associate

Robert Mikalonis

robert@onthemovetrucks.com

Office Manager

Marcia Mattick

marcia@onthemovetrucks.com

Title/Registration Clerk

Noemi Gonzales

noemi@onthemovetrucks.com

Account Executive

Jacquelyn Nash

jacquelyn@onthemovetrucks.com

Insurance CSR

Brittany Gass

bgass@onthemovetrucks.com

Insurance CSR

Pam Moreno

pmoreno@onthemovetrucks.com

Operations Analyst

Kyle Self

kyle@onthemovetrucks.com

Warehouse Manager

Juan Castillo

juan@onthemovetrucks.com

Receptionist

Karen Lunski

karen@onthemovetrucks.com

2 | On The Move

Spring Time!

Welcome New Customers!

Wow! What a winter we have had! Even in San Antonio, our schools were closed due to several occasions of inclement weather. This weather has given me the inspiration to help our customers with tips on how to better their facility. I discussed tips with my Chairman of the Board, Maury Westerdale, who had facilities in the Detroit area. He enlightened me with what all needs to be done after a snowstorm.

This issue also shares how one of our customers, Jay Kinder, uses his truck and the benefits he sees from it. By reading this article, maybe you will get some ideas for the use of your truck. Bill Roberts of Great Value Self-Storage tells us how he uses our tenant protection program, SecureLease. He has seen some outstanding returns! We can all learn from each other and share our experiences.

After reading this issue, you may realize that we are constantly thinking of new products to better our product line and increase revenues for our customers. Check out our 1903 Olds Replicars and food trucks. They are truly unique and could be used in multiple industries.

We’re really excited about our new magazine and really want it to grow. We have doubled the size from our first issue but could really use your help. This magazine is for you to enjoy and for you to share your experiences with your truck, business, and anything else you would like! Any testimonials or any articles about your business, we would love to share with all of our customers. Please submit to me at cj@onthemovetrucks.com.

Sincerely, CJ Steen Marketing Director

Show

Location Dates

Self-Storage Association Spring Conference Inside Self-Storage World Expo Florida Self-Storage Association Arizona Self-Storage Association Midyear NAR Realtor

Atlanta Las Vegas Orlando Arizona D.C.

March 2-4, 2014 March 31-April 2, 2014 May 7-9, 2014 May 12, 2014 May 15-16, 2014

On The Move | 3

Employee Spotlight

became friends. My daughter would also babysit Susan’s youngest daughter, Jacquelyn Nash, who also works here at On The Move (Account Executive).

Name Marcia Mattick Where are you from?

Boerne, TX (5th generation to settle there)

Favorite thing about working at On The Move.

I really like the work I do (accounting, etc). On The Move has always had a family atmosphere. We work hard but have always been rewarded with employee appreciation outings!

Position at On The Move Office Manager

I’m happiest when...

I have my children and grandchildren around me.

When and how did you start working at On The Move?

I started working for On The Move in January 1998 (16 years ago) after being laid off by the FDIC. After I was laid off, I started a small business (nail salon) and Susan Nash, the CEO of On The Move was one of my customers. During one appointment in late 1997, she stated that she really needed some administration help with On The Move ASAP. At that point I needed a real job, and the rest is history!

Favorite animal Polar Bear

How does your family know the CEO’s family?

I was On The Move’s 1st employee and since the original offices were located in their home, our families quickly blended. My daughter was a couple of years older than Susan’s daughter, CJ (who is now the Marketing Director of On The Move) and the girls quickly

Hobbies Playing with grandkids, yard work and sewing Funny Memory with OTM Many people don’t know this but when I first started working for OTM, the office was based out of their home. Three of us worked out of an empty bedroom turned home office. To say the least is was a little crowded in there. When their 6 year old daughter, Jacquelyn, came home from school, she would join us in the “office” and help out! Well, OTM has really grown since then!

On The Move News

Welcome our future CEO, Tristan John Steen!

Congratulations CJ Steen on your first born.

6 lbs. 6 oz., 20 inches

4 | On The Move

Innovative Branding Coupled with Added Value for Clients

On The Move provides winning marketing opportunity to real estate firms

By Zoe Eisenberg

W

While the days of plastering your face on a park bench may be

“In the sea of similarity, you have to be focused on innovation,”

behind us, utilizing unique advertising and innovative marketing

explains Kinder. “What differentiates you from the competition? You

techniques is still one of the top ways to garner word-of-mouth.

can mail 10,000 postcards and get zero response. It doesn’t mean

Jay Kinder, CEO and co-founder of the National Association of

postcards don’t work. It means your message wasn’t compelling.”

Expert Advisors and Kinder Reese Real Estate Advisors, has been in

Kinder notes that his company’s van is used every day. When

the real estate industry for 16 years.

“To be successful in real estate, it’s important to build a recognized brand in your market,” says Kinder, who currently has an office in Lawton, Okla., and a soon-to-be opened brokerage in Frisco, Texas.

“Marketing is simple. How many impressions can you make on your target market?” Kinder asks.

Heightened impressions and superior branding is exactly what drove Kinder to begin advertising on the side of an On The Move moving truck in 2005. The company provides real estate firms with trucks featuring custom graphics, turning a vehicle into a moving billboard that costs less than a traditional billboard, allowing firms to reach their target audience by simply driving around town.

In addition to the advanced marketing placement, agents can also choose to offer their trucks

not lending it out to

to clients free of charge, placing themselves above the competi-

clients, Kinder donates

tion and adding extra value for their clients. Exceptional customer

the use of the van to

service, a new house and a free moving van? That’s a no-brainer

charitable events.

for most homebuyers.

“The bottom line is

“The clients that use our van appreciate that we have it and it’s

I can attribute multiple

not an extra expense they have to deal with,” says Kinder. “We

deals annually specifically to the moving van. We’re receiving

are saving them time, money and frustration.”

‘come list me’ calls from people wanting to list with us based on

Aside from garnering eyeballs, differentiating yourself from the

seeing our van. It helps build top-of-mind awareness.”

competition is the ultimate marketing goal.

On The Move | 5

Continued from page 5

O

And, according to Kinder, choosing On The Move was a winning decision.

“They do everything for you. They know what works. They know we don’t have time to set up lease agreements, and we don’t have a design team to create our wraps. They make it turnkey.

Just like we’ve sold thousands of homes, they have set up thousands of real estate brokers and teams successfully.

“The moving van was just another way to further differentiate myself from other real estate companies by offering a valuable, relevant service to my clients and creating awareness for my business at the same time,” concludes Kinder.

For more information, please visit www.Onthemovetrucks.com.

Reprinted with permission from RISMedia

6 | On The Move

“What’s Cooking?” Food Trucks

By Robert Mikalonis, Sales Associate

O

One of the fastest growing food trends in the country today are food trucks. Food customers have swarmed to find food trucks looking to eat something different and new. They want to try a new menu item each time they visit. This is a lucrative business for the new age business owner.

On The Move has joined the food truck arena as the country’s first and only total custom food truck builder. We simply start with a truck and chassis then visit with each customer and build, from the ground up, a one of a kind truck specifically designed to meet their needs. What are you serving? How many do you plan to serve each day? Questions like these help us build a truck suited specifically for the right amount of business. Our trucks are not too large, but efficient enough to serve over 1000 meals per day.

With attractive leasing options, On The Move can make this a very low start-up for the new Food Truck operator. Large multi-location restaurant groups have jumped on board and use the truck as a marketing tool to find the best demographic area for their next location or use the truck for branding at a festival or event. Major Universities are another great customer who offer another option for their students and catering events. They also use the truck for business or culinary students as a training tool.

Our slide out is part of the unique design that allows the servers to be at face level with their customers unlike anything in the industry. Additionally, the slide out provides more work space for the servers and cooks. On The Move customizes the interior with the kitchen equipment needed to prepare and serve the operator’s menu items. Additionally, it has a built-in generator, water holding tanks (both fresh and grey) as well as an optional soda dispenser and serving counter on the outside of the truck.

Whether you are a large restaurant or an entrepreneur looking for a new business opportunity, On The Move can offer you a custom truck to serve your customers and grow your business.

On The Move | 7

World Class Tenant Protection for World Class Capital

O

By Joseph Torrisi, V.P. of Insurance Services

On December 1, 2012 World Class Capital began to offer On The Move’s SecureLease Tenant Protection Program at eight of its Great Value Self-Storage facilities. With the success of the initial roll out, SecureLease was soon offered at all thirty-six Great Value locations.

According to Bill Roberts of World Class Capital, SecureLease added 84% margins above the program it replaced. Bill went on to say “SecureLease was instrumental in World Class Capital exceeding its revenue forecasts and meeting its investment goals.” On The Move Insurance Agency is proud to include Great Value SelfStorage in its SecureLease program. SecureLease provides insurance covering the tenant protection risk for nearly 10% of the top 100 operators.

For 2014 On The Move Insurance Agency continues its success with a 100% policy renewal rate for its policy insuring tenant protection risk. The policy, written by an A rated carrier, allows On The Move Insurance Agency’s customers to offer tenant protection at the highest reported margins in the industry. Visit www.getsecurelease.com for more information or call 800-645-9949.

On The Move | 9

Add-A-Closet

By Robert Mikalonis, Sales Associate On The Move is always looking for ways to make everyday life easier. We know that people struggle with organization and storage.

After developing a box for our self-storage customers, we realized the benefits of having such a durable box and wanted to open the opportunity up to the general public. After several months of design work, we now offer three different designs to fit your personality. Are you a pink fanatic that has too many clothes to fit in your closet and drawers? We have the solution for you; our pink floral wardrobe box.

This box is not only cute but practical! It is corrugated plastic which makes it moisture resistant, more durable than cardboard boxes and environmentally friendly! What’s better than that? Is pink floral not your thing? We have the box for you too! Our teal damask box is elegant and perfect for women with more refined taste. It still has all the advantages of the pink floral box but might fit your personality a little better. Don’t worry men and women who don’t fit in the above categories! We have one more box fit for you! It looks like a discrete closet so you can hide it in your room and it not draw as much attention as the other 2 boxes we offer.

1903 Oldsmobile Replicar

By Sylvain Mallaise, Director of Sales

On The Move, Inc. has been known to create unique products since 1992 when they opened their doors. From their unique truck rental program to food trucks, On The Move has now recreated the 1903 Oldsmobile car into an affordable electric car.

Maury Westerdale, Chairman of the Board for On The Move, was once a Self-Storage facility owner outside the city of Detroit, MI. He was lucky enough to have Gene Autry as a tenant at his self-storage

These are also a solution for storing your “skinny” clothes and your maternity clothes. These plastic corrugated plastic wardrobe boxes are a pregnancy necessity.

While you are growing, your closet is not! Let our boxes help you organize your “skinny” clothes. These boxes will keep your clothes safe during your pregnancy and beyond.

Whether you need 1 or more, we can help organize your clothes and keep you styling in the process.

Give On The Move a call at 800-645-9949 to order your Add-ACloset today. Watch for our messiest closet contest for a change to win your own Add-A-Closet box! Find out more at www.facebook.com/addaclosetboxes.

facility, until Gene Autry passed away. After Gene Autry passed away, his family came to empty the self-storage unit he was renting from Maury. As the family was emptying the unit, Maury noticed 2 1903 Oldsmobile Replicars, and was lucky enough to become the proud owner of these two nostalgic vehicles. Gene Autry had used them to promote his radio station in the Detroit, MI area.

In 2011, the two 1903 Oldsmobile replicars were shipped to the On The Move, Inc. headquarters in Boerne, TX. On The Move, Inc. started to restored the vehicles as best as they could since parts were hard to locate. They had to engineer some parts themselves to make the project successful. The project took a little more than a year to complete. During this time, Maury had the idea to modernize the two replicars . He added disc brakes to the front wheels and drum brakes to the rear wheels along with a manual parking brake.

Instrumentation was another critical addition to the new design. A speedometer along with an odometer and a battery monitor for the 6 eight volt batteries needed to power the replicar. The steering is tiller controlled and the suspension is made with leaf springs which allows for a nice smooth and comfortable ride.

Whether you are a car enthusiast, or savvy business owner, the 1903 Oldsmobile replicar is perfect for you. The replicar is ideal for short rides, and a great business icon in front of your store or in your local parade. The 1903 will turn heads!

Call On The Move today at 800-645-9949 to learn more on how you can own your personal 1903 Oldsmobile replicar.

On The Move | 11

Spring Clean-Up Tips

By CJ Steen, Marketing Director

A

After the recent “Polar Vortex,” now is the time to evaluate the cleanliness of your storage facility. Many facilities may not realize the havoc snow and ice may have on a facility. There are also things you should do every year to keep your facility maintained. Read these tips to see how to get your facility spick and span and freshen up your image!

Outside: After the snow melts, there often is a lot of unwanted dirt left on your paved areas. Hire a sweeper to come in and professionally clean your paved areas.

Wash your office windows.

Clean all of your unit’s doors. To avoid damaging your tenant’s belongings, hand wash the doors with a bucket of water and light soap and a hand towel.

Bleach clean the inside of vacant units to get rid of any unwanted odors.

Update landscaping and mow lawn.

Repaint areas that may have been damaged by snow plows scraping doors and poles etc.

Make sure your truck is well maintained by keeping your graphics up to date. Check your tire pressure, windshield blades, and to see if you need an oil change. Always keep your truck clean!

Inside: Use banker’s boxes to store old files and leases.

Organize your computer desktop by creating folders.

Check all of your links to make sure you are not sending potential customers to page-not found messages.

Update your customer lists. Send customers an email or call them to verify that you have their current address.

Make sure your brochures are organized on your counters and up to date.

By following these tips, your facility will stay well maintained and one step in front of your competitor. The nicer the facility, the more likely potential customers will trust you to store their belongings and that you will retain current customers.

On The Move | 13

On The Move Classifieds Year Make

Model

Vin

Mileage Price

Phone

Location

2012

Kia

Soul Plus

KNDJT2A63C7357212

36,500

$13,999.00

800-645-9949

Boerne, TX

2012

Toyota

Corolla

2T1BU4EE1CC776298

30,500

$14,599.00

800-645-9949

Boerne, TX

2012

Ford

Mustang Cpe

1ZVBP8AM5C5205757

31,600

$18,799.00

800-645-9949

Boerne, TX

2010

Ford

F-150

1FTEX1E89AFC63110

95,700

$18,000.00

800-645-9949

Boerne, TX

2005

Chevy

1500

2GCEK13T651170399

116,000

$13,799.00

800-645-9949

Boerne, TX

2011

GMC

1500

3GTP1VE03BG211743

51,000

$23,999.00

800-645-9949

Boerne, TX

2011

Chevrolet

1500

1GCRKPEA9BZ417174

85,000

$17,499.00

800-645-9949

Boerne, TX

2011

Ford

F-250

1FT7X2B64BEA81971

94,000

$17,995.00

800-645-9949

Boerne, TX

2010

Chevrolet

1500

3GCRKSE32AG272496

109,000

$17,995.00

800-645-9949

Boerne, TX

2010

Ford

F-150

1FTEW1C87AFD39641

82,000

$18,995.00

800-645-9949

Boerne, TX

2010

GMC

Acadia

1GKLVMEDXAJ180184

54,255

$27,999.00

800-645-9949

Boerne, TX

2013

GMC

Terrain

2GKALSEK4D6237853

17,893

$22,999.00

800-645-9949

Boerne, TX

2012

GMC

Terrain

2GKALSEK7C6231740

35,027

$20,999.00

800-645-9949

Boerne, TX

2013

Chevrolet

1500

1GCRCSEA1DZ236556

18,605

$24,899.00

800-645-9949

Boerne, TX

2013

Chevrolet

1500

1GCRCSEA6DZ269455

16,402

$24,899.00

800-645-9949

Boerne, TX

2011

GMC

Terrain

2CTALSEC6B6407863

20,675

$21,199.00

800-645-9949

Boerne, TX

2013

Ford

Smyrna

1FDWE3FL4DDA88365

198

$36,995.00

800-645-9949

Boerne, TX

Email info@onthemoveusedtrucks.com for more information.

14 | On The Move

Roadside Assistance Mechanical First Aid: If the vehicle is disabled due to mechanical failure, service will consist of minor mechanical adjustments that can be performed at the scene of disablement in order to place the vehicle in a safe and operable condition.

Battery Service: If battery failure occurs, a jump-start will be applied to start the vehicle to place it in operable condition.

Tire Change: Service assistance will be provided to remove a flat or damaged tire and replace it with an inflated spare. If there is no inflated spare, the flat is on an inner rim tire or there is more than one flat tire, the vehicle will be towed in accordance with the provisions under Towing. Trailers up to 21 feet, while in tow, are eligible for tire change only when an inflated spare is available.

Fuel Delivery*: An emergency supply of fuel and water, when readily obtainable, will be delivered to a vehicle in immediate need. If emergency supplies are not readily available, the vehicle will be towed in accordance with the provision under Towing.

Lockout Service: Lockout service is rendered when the ignition key is locked inside the passenger compartment. Service is provided by the nearest Service Unit using conventional tools to open the passenger compartment door. If the service operator is unable to gain entry without material risk to the vehicle, the vehicle may be towed to a locksmith in accordance with the provisions under Towing.

Towing*: If an eligible vehicle becomes disabled and cannot be started or put in safe and operable condition, tow service will be made available. *Ask for On The Move’s Terms & Conditions for limitations.

On The Move | 15

800-645-9949

www.onthemovetrucks.com