MEDIA KIT | FALL 2020
CALIFORNIA STATE UNIVERSITY, LONG BEACH CONTACT US: 562-985-1740 | ADVERTISING@DAILY49ER.COM 1250 BELLFLOWER BLVD., LA4-203 LONG BEACH, CA 90840
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ABOUT US OU Forty-Niner Student Media encompasses three student-run publications: Daily Forty-Niner, DIG MAG and DÍG en Español, which reach more than 38,000 students and almost 3,000 faculty and staff through 65 distribution locations across the CSULB campus and the Long Beach community.
DIG MAG is the insider’s guide to Long Beach for CSULB students, inspiring readers to immerse themselves in the Long Beach lifestyle through diverse reporting, poetry, fiction, literary journalism, beautiful design and compelling photography and illustrations.
The Daily Forty-Niner is celebrating 71 years as the campus news source for CSULB and is the “official paper of record” for the university. Daily Forty-Niner student reporters continue to produce awardwinning coverage of campus and city news and events.
DÍG en Español is the first and only all Spanish language publication in Long Beach and at CSULB. The magazine includes articles, feature stories and other content that encompasses all aspects of the Latinx community and experience on campus, in Long Beach and beyond.
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S UR REACH 38,000+ STUDENTS
82.4% full-time
98.8% from California
73% ages 18-24
100,000+
IMPRESSIONS 75% print pick-up rate
19,500+ social media followers
35,000+ unique monthly viewers
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NEWSPAP M For the fall 2020 semester, CSULB’s lecture classes will be held virtually, lab classes will be held in-person, on-campus. Because of this, the Daily Forty-Niner will be printing five special editions with a limited print run and distribution. For fall 2020 special edition topics, please talk to the advertising account executive. For fall 2020 special edition topics, please see Calendar page.
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Full Page (10” Wide by 16” Tall) Off-Campus Open Rate $800 On-Campus & Alumni Rate $600 Non-Profit & Club Rate $400
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Bottom Banner (10” Wide by 2” Tall) Off-Campus Open Rate $100 On-Campus & Alumni Rate $75 Non-Profit & Club Rate $50 Quarter Page (4.7” Wide by 7.5” Tall) Off-Campus Open Rate $200 On-Campus & Alumni Rate $150 Non-Profit & Club Rate $100
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Half Page (10” Wide by 7.5” Tall) Off-Campus Open Rate $400 On-Campus & Alumni Rate $300 Non-Profit & Club Rate $200
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SPECIAL Full Semester Secure a full-page ad in every print publication of the Daily Forty-Niner, DIG MAG and DÍG en Español for the fall 2020 semester.
(8 printed issues)
$5,500 Saving of $900
Forty-Nine
Place a full-page ad in e the Daily Forty-Niner for (5 printed
$3,5 Saving
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PER MAGAZINE For the fall 2020 semester, DIG MAG and DÍG en Español will also produe a limited print run to on- and off-campus distribution locations. DIG MAG comes out the first and third month of each semester. DÍG en Español comes out the second month of each semester.
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Inside Cover Full Page (8.5” Wide by 11” Tall/Full Bleed) Off-Campus Open Rate $900 On-Campus, Alumni Rate, Non-Profit & Campus Club Rate $700
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Full Page (8.5” Wide by 11” Tall/Full Bleed) Off-Campus Open Rate $800 On-Campus, Alumni Rate, Non-Profit & Campus Club Rate $600
Quarter Page (4.25” Wide by 5.5” Tall) Off-Campus Open Rate $200 On-Campus, Alumni Rate, Non-Profit & Campus Club Rate $150
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Half Page (8.5” Wide by 5.5” Tall) Off-campus Open Rate $400 On-Campus, Alumni Rate, NonProfit & Club Rate $300
L OFFERS
er Bundle
every print publication of r the fall 2020 semester. d issues)
500 of $500
DIG Bundle Place a full-page ad in each print publication of DIG MAG and DÍG en Español for the fall 2020 semester.
(3 printed issues)
$2,000 Saving of $700
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WEBSITE SPONS CONTE Website Advertisment
WEBSITE
With a focus on “digital first,” our publications garner the most impressions online, posting numerous stories daily during the semester.
Position A
Position A (728 x 90 px) Off-Campus Open Rate $250 On-campus & Alumni Rate $200 Non-Profit & Campus Club Rate $150
Position B
Position B (728 x 90 px) Off-Campus Open Rate $200 On-campus & Alumni Rate $150 Non-Profit & Campus Club Rate $100
Position C
Position C (728 x 90 px) Off-Campus Open Rate $175 On-campus & Alumni Rate $125 Non-Profit & Campus Club Rate $75
For semester buys, contact an advertising representative.
SORED ENT
Sponsored Content Sponsored posts appear on the homepage for one week and indefinitely in the sponsored content section of the website. Don’t know what to write about? No problem! We can help! Rate Article & Photo $150 Article, Photo and Social Media Post $200 Content Creation $200
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SOCIAL MED N Social Media
Through sponsored social media posts, advertisers can reach a diverse mobile audience. With almost 20,000 followers across our publications’ social media channels, you will reach a diverse range of followers. This avenue is offered as a bundle with both Daily Forty-Niner and DIG MAG social media channels.
Instagram Story 5,500+ followers $100 for a one-time post $300 for (4) weekly post
Twitter 8,500+ followers $125 for a one-time post $400 for (4) weekly post
Facebook 5,300+ followers $100 for a one-time post $300 for (4) weekly post
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DIA NEWSLETTER Newsletter
The Daily-Forty Niner and DIG MAG send out digital newsletters that are delivered directly to the inbox of our readers. The Daily Forty-Niner distributes their newsletter Monday - Friday during the semester. DIG MAG distributes their newsletter weekly during the semester. Prices are for a one week run (six newsletters total).
NEWSLETTER
Position A (728 x 90 px) Off-Campus Open Rate $150 On-campus & Alumni Rate $125 Non-Profit & Campus Club Rate $100
Position A
Position B (728 x 90 px) Off-Campus Open Rate $125 On-campus & Alumni Rate $100 Non-Profit & Campus Club Rate $75
Position B
Position C(728 x 90 px) Off-Campus Open Rate $100 On-campus & Alumni Rate $75 Non-Profit & Campus Club Rate $50
Position C
For semester buys, contact an advertising representative.
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PRODUCT PLA STUDEN
The Daily Forty-Niner and DIG MAG offer additional un year. During Fall 2020 our publications are offering two advertisers. Why wouldn’t
DIG MAG Influencer Box This fall, DIG MAG will be sending out 50 influencer boxes to promote the launch of its Fall (September) and Winter (November) issues. Each box will be sent to numerous micro-influencers across campus to do an “unboxing” on their social media channels. Additional boxes will be provided for various student clubs to do giveaways on their social media channels. Boxes will contain the latest issue of DIG MAG and items that help bring the theme of that issue to life. There is no fee to be included in the influencer boxes!
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ACEMENT NT DISCOUNT
nique ways to help you reach students throughout the inclusion opportunities that are absolutely FREE to our you want to be included?
Student Discount Resource Guide
In fall 2020, the Daily Forty-Niner will launch its new Student Discount Resource Guide. Being a CSULB student qualifies students for many discounts across the city. However, most students don’t know about them. This Student Discount Guide is intended to be the go-to place for students to check before they shop, driving CSULB students to visit local businesses, shops and restaurants. Does your business offer a CSULB student discount? Join the Student Discount Resource Guide! Inclusion is absolutely FREE!
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CALENDA AUGUST
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DECEMBER
Special Issues AUG 17 p BACK-TO-SCHOOL
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OCT 12 p OUTOBER
Daily Forty-Niner DIG MAG
* Date pending
DÍG en Español
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AR CONTACT Your advertising dollars help sustain student media at California State University, Long Beach providing valuable experience and tools for aspiring student journalists.
THANK YOU FOR YOUR SUPPORT.
PLACE AN ORDER Forty-Niner Student Media Advertising and Business Office 1250 Bellflower Blvd., LA4-203 Long Beach, CA 90840 562-985-1740 advertising@daily49er.com daily49er.com/advertising
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CONTRACT SPEC Policies Forty-Niner Student Media, encompassing the Daily Forty-Niner, DIG MAG and DÍG en Español reserves the right to revise or reject any advertisement at its sole discretion at any time prior to publication.
Content Forty-Niner Student Media will not knowingly publish advertisements that discriminate on the basis of race, color, sex, sexual orientation, religion, national origin, ancestry or physical or mental disability. Advertisements having the appearance of editorial material will be identified as “Paid Advertisement.” The Daily Forty-Niner reserves the right to insert the name of an advertisement’s sponsor to the advertisement. Advertisements for political candidates or parties are not eligible for the campus rate and must bear the name and address of the sponsoring individual or organization.
Payments All advertisements must be paid for in advance, unless credit has been established ahead of time. Credit terms are Net-30 unless otherwise specified. Forty-Niner Student Media accepts credit card, check and cash payments only. Checks should be made out to California State University, Long Beach with the insertion order number noted in the memo line on the bottom left. Forty-Niner Student Media accepts MasterCard, VISA and American Express for credit card payments. There is a fee for any returned checks. A monthly service charge will be added to accounts 30 days delinquent. Past due accounts will be turned over to the university collections office and subject to interest and penalties. Deadlines and Cancellations Any cancellations or adjustments to advertisements booked must be made at least five working days in advance of publication. No refund will be offered if the advertisement was canceled after the publication deadline. All advertising cancelled after the deadline for publication is subject to a service charge up to two-thirds the cost of the advertisement. Errors It is the advertiser’s responsibility to proofread the ad on the first day of publication. If an error should appear in the advertisement, the advertiser must notify Forty-Niner Student Media by noon of that day in order to receive a one-day ad extension with the correction made. Minor typographical errors do not qualify for a refund. The advertiser must notify the account executive of any error or omission within seven working days of the advertiser’s ad publication to be eligible for a make good. If a make-good is granted, the liability will not exceed the original cost of the incorrect advertisement. Forty-Niner Student Media is not responsible for incorrect copy or art submitted by the client. The original copy and instructions must be legible. Forty-Niner Student Media is not responsible for errors in advertisements submitted after deadline. Proofs available for approval upon request. Agreement Publication of an advertisement does not constitute an agreement for continued publication. Submission of an advertisement to the Daily Forty-Niner, DIG MAG and/or DÍG en Español does not constitute a commitment to publish the advertisement. Other The advertiser and/or advertising agency agrees to defend and indemnify the publisher against any and all liability, loss or expense arising from claims of libel, unfair competition, unfair trade practice, infringement of trademarks, trade names of patents, violations of rights of privacy and infringements of copyrights and proprietary rights resulting from the publication of the advertiser’s advertisement.
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CIFICATIONS Print Advertising Resolution: 300 ppi/dpi or above File Type: PDF or PNG Format: CMYK Sizing: See Print Advertising section for publication sizes. Other: Please do not include crop marks or bleeds. Website & Digital Newsletter Advertising File Type: PNG or JPEG Sizing: See Digital Advertising section for each publication sizes. Other: Please include click-through link for advertisement. Social Media Advertising File Type: PNG or JPEG Facebook: 1200 x 628 px Twitter: 1024 x 512 px Instagram Stories: 1080 x 1920 px or 1080 x 1080 px Other: Please include caption for social media post and click-through link for advertisement. Caption may be edited slightly for length. Sponsored Content The publication reserves the right to edit the copy you provide to correct for spelling, grammar and AP Style. Headline: Seven words maximum, including keywords as applicable. Preview Copy/Excerpt: Two sentences to get the reader to click through to the post from the homepage. Byline: Byline will read Sponsored by [Name of your company]. Please give us exactly how you would like the company name to appear. Body Copy: Body copy should not exceed 500 words. Please hyperlink up to five keywords within the body copy. Image: Please provide one image (photo or graphic) to include with your submission. Images should be horizontal, PNG or JPEG file, and not exceed 500 MB. Caption: Provide a caption for the image, including credit for where the image was sourced. Caption should not exceed two sentences.
All artwork must be sent via email to advertising@daily49er.com, one week prior to run date. Need creative help? No problem! Our graphic design staff can help you create your perfect ad free of charge!
daily49er.com/advertising