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/graphic design/ digvijay singh
branding identity design
An architect's diary is one of the most essential product to document sketches, ideas, concepts and everyday schedule. This project was done for Vastu Shilpa Consultants, started by Pritzker prize awardee B.V. Doshi and widely known in the architecture community as the pioneers of sustainable design. The design is inspired by their office building as it provides the user with a sense of association. 01 | 14
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Drug Essentials as the name suggests is a pharmaceutical company dedicated in providing holistic and healthy lifestyle treatments. The logo was designed in a way to emphasize their manifesto and friendly nature of their work. The branding identity utilized a pleasant color pallet-symbolic of the medical industry. Teal and oceanic blue color were used to introduce calmness as per the color theory as well as an instant connection to the end user. 04 | 14
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Gems & Stones is an upcoming business that deals with the supply of indigenous marbles and stones. The concept originated as a mix of the procedure in which the stone slabs are stored, stacked over one another and the famous three-layered symbol for zen stones. The colors selected were orange and black as they are colors of celebration and long term success. Apart from that stones with orange and black strains are representatives of some of the most precious stones in the world. 05 | 14
Insta Green is a 100% organic energy drink which is due its launch in the coming year. The identity of the brand was derivative of hand drawn typeface with a color pallet of lime, blue and white to connect it to its organic context. Furthermore, the colors were also in line with the products in the market hence providing the users with an instant association.
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Feed Masters is a company that produces feed products for poultary and fish therefore the resopnse to the branding identity assignment was to make a concept which is natural, clean and local. The logo is designed to give a sense of a sustainable habitat which which caters to the ecosystem.
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The business card was designed for an architect fascinated with typography and wanted to reflect the creative aspect of his field in the card. The black and white theme is presented with a fresh perspective. The design also emphasises on the love for typgraphy and provides a modern identity. 08 | 14
illustrations
The illustration series sevenbysix is to illustrate various aspects of a relationship between two people. The design was to animate the character’s expression so the viewer can understand the illustration without the need for additional text. The style is a mix of toon with a touch of manga to elevate the emotional sensibility of the illustration. 09 | 14
The island is an illustration designed in a 21x21x21 grid of cubes and is a part of a multi part series celebrating the various seasons on the island. Multiple permutations and combinations of cubes are aligned to form the perfect island in an inorganic world, a glimpse of which can be seen in the bottom left and the middle right of the illustration. The color scheme chosen is to provide the essence of summertime. They also reflect different topography of the land. The art is inspired from a worldwide known game ‘Minecraft’ and shows the beauty of the grid system with different sizes of cubes. 10 | 14
digital photography
Touch
This series: digital photography was designed to show the compositions that may or may not be achieved by the medium of contemporary photography. The series is designed towards discarding the laws of nature and studying different structures and their effects.
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Love
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barrier
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web
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Digvijay Singh digvijaysinghds@outlook.com +91-9467845553, +91-8814896910