LAU R A WI N G
ABOUT ME B o rn a nd r a is e d in L a C a n a d a F lin t r id g e and c urrent ly liv ing in Pasadena, L aura has a deep- r o o te d l o ve a nd u n d e r s t a n d in g o f t h e lo c a l h o u s ing market . Growing up in a hist oric propert y built by re n o wn e d a r chi t ec t My r o n H u n t , L a u r a d e v e loped a keen apprec iat ion for archit ec t ural det ails a n d i n te ri o r des i g n . Wh ile a t t e n d in g c o lle g e in Sant a B arbara t o pursue a deg ree in early childhood e d u cati o n , La ur a wa s o f fe r e d a o n c e - in - a - life t ime opport unit y t o work as an au pair in Venic e, I t aly. Wh i l e th e ch i l d ren w e r e in sch o o l, L a u r a b e g a n assist ing t he mot her wit h her real est at e business. I t was th e n La ur a m a d e t h e d e c is io n t o b e c o me a Realt orÂŽ. B usiness and c reat iv it y are in her b l o o d . Sh e a t t r i but e s h e r in n a t e b u s in e s s se n se t o being raised in an ent repreneurial- minded family. He r m o th e r ha s a h o m e s t a gin g a n d in t e r io r d e c orat ing business and her fat her runs a manufac t urin g b u s i n e s s t h a t w a s st a r t e d b y h e r gr a n d p a r e n t s . Working wit h t he adv ant ag e of hav ing a c lose- knit c o re o f s avvy bus i nes s ex p e r t s a n d m e n t o r s , L a u r a t akes pride in her et hic al and st rat eg ic approach t o b u s i n e s s . La ur a ha s exc e lle n t c o m m u n ic a t io n s kills and dilig ent ly at t ends t o her c lient s' needs t o en s u re th e i r t ra ns a ct i o n s g o s m o o t h ly.
LAU RA WI NG 818.281.4935 Laura.wing@dilbeck.com laurawing.dilbeck.com CalB R E #01968790
WHY I JOI N E D DI LB ECK I c a r e so m u ch a b o u t m y c li ent s and t he relat ionship I build wit h t hem t hat I want ed t o a lign m y s e lf w it h a c o mpany t hat holds t he same v alues. Dilbeck is a famil y o w n e d b u sin e ss t h a t h a s been t hriv ing sinc e t he 50’ s. The resourc es Dilbeck p r o vid e s it 's R e a lto r s ® , from our in house market ing depart ment , t ransac t ion c o o r d in a t o r s, te ch su p p o r t and weekly t raining sessions, ensure our suc c ess. D ilb e ck R e a l E st a t e is a n affiliat e of C hrist ie's I nt ernat ional Real E st at e and an exc lu sive m e m b e r o f b o t h Leading Real E st at e C ompanies of t he World® and Lu x u r y Po r t f o lio I n te r n a t io n al. H av ing a st rong and reput able c ompany behind me t o h e lp r e p r e se n t y o u r h o me shows t he buy ers, and t he buy er’ s ag ent s t hat we will c o m p le t e th e t r a n s a c t io n w it h t he hig hest st andards.
WHY USE AN SRES® A S E N I O R S R E A L E STAT E S P E C I A LI ST ® Over the age of 50 and considering selling the family home? Yo u n e e d a R E A LTO R ® w i t h s e n i o r ex p e r i e n c e , k n o w l e d g e a n d m a r k e t i n g s a v v y. Th o s e q u a l i t i e s , a l o n g w i t h a s p e c i a l k n o w l e d g e o f m a n a g i n g t h e s a l e o f a h o m e f o r t h o s e o v e r t h e a g e o f 5 0 , a r e w h a t S R E S ® a g e n t s c a n b r i n g t o y o u r n ex t r e a l e s t a t e t r a n s a c t i o n . L a u r a i s a c e r t i f i e d s e n i o r s p e c i a l i s t a n d a s t u t e t o t h e f i n a n c i a l a n d e m o t i o n a l ch a l l e n g e s s e n i o r clients face when they sell a long-held family home. L a u r a n o t o n l y c a n c r e a t e a c u s t o m i z e d a p p r o a ch t o m a r k e t i n g a n d s e l l i n g y o u r p r o p e r t y, b u t s h e a l s o c a n w o r k w i t h y o u t o ex p l o r e y o u r h o u s i n g o p t i o n s t o e n s u r e t h a t y o u r n ex t h o m e b e s t s e r v e s your current and future needs. Certified specialists have special knowledge about everything from reverse mortgages and the importance of universal design, to the uses of pensions, 401k accounts, and I RAs in real estate transactions. L a u r a w i l l a l s o h e l p y o u s t e e r c l e a r o f l o a n s ch e m e s a n d s c a m s t h a t v i c t i m i z e a g e d 5 0 + b o r r o w e r s . A n d w h e n y o u n e e d h e l p f r o m o t h e r p r o fe s s i o n a l s , S R E S ® a g e n t s c a n t a p t h e i r n e t w o r k a n d p u t y o u i n t o u ch w i t h q u a l i f i e d h o m e i n s p e c t o r s , m o v e r s , a t t o r n e y s , C PA s , a n d o t h e r ex p e r t s . SR ES® designees have all the resources and knowledge to simplify the transaction and reduce the anxiety of selling your home.
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AWAR D S AN D AC H I EVE M E NTS Senior Real Estate Specialist SR ES® Le a d i n g R E ® M a r k e t i n g S p e c i a l i s t Le a d i n g R E ® S a l e s S p e c i a l i s t Le a d i n g R E ® S e r v i c e E x p e r t
C H A R I TA B L E G I V I N G L a u r a i s v e r y c o m m u n i t y m i n d e d , s h e l o v e s v o l u n t e e r i n g w i t h ch i l d r e n a n d m a t u r e a d u l t s . S h e p a r t i c i p a t e s i n R e a d i n g Pa r t n e r s ; a n o r g a n i z a t i o n w h o s e g o a l i s t o m a k e s u r e e v e r y ch i l d i s r e a d i n g a t t h e i r g r a d e l e v e l . S h e p a r t i c i p a t e s i n t h e a n n u a l R e a l t o r ® R e a d A c r o s s Pa s a d e n a a n d R e a d i n g Pa r t n e r s ; a n o r g a n i z a t i o n w h o s e g o a l i s t o m a k e s u r e e v e r y ch i l d i s r e a d i n g a t t h e i r g r a d e l e v e l . L a u r a f i l l s t h e v o i d o f h e r g r a n d p a r e n t s b y v o l u n t e e r i n g w e e k l y a t t h e Pa s a d e n a S e n i o r C e n t e r, s h e l o v e s e v e r y m i n u t e o f i t a n d t h e l i fe t i m e o f s t o r i e s s h e h e a r s h e l p s h a p e h e r w a y o f t h i n k i n g , i n l i fe and business.
T E S T I M O N I A LS L a u r a i s a r e a l t or t h a t w i l l go a b ove an d b ey o n d to h el p y o u n avi g ate th e w o rl d o f re al e st at e in a t i g ht m a r k e t . Sh e w i l l s pe n d th e ti m e n eces s ary to m ak e s u re y o u r n eed s are b e ing me t in a v e r y t i m e l y m a n ne r. S he h a s a co n s i s ten tl y p o s i ti ve atti tu d e wh i ch i s very i m p o r tant giv e n t h a t hu nt i n g f o r a r e s i d e n c e i n Pas ad en a can b e a d au n ti n g en d eavo r. In ad d i ti o n , L aura has a so lid u nd e r s t a nd i ng o f t he n e i g h b o rh o o d s i n Pas ad en a an d th e s u rro u n d i n g are as. She in t ro d u c e d m e t o ne w p a r t s o f town th at I m i g h t h ave o th er wi s e n o t k n own ab o u t. M y home h u n t i n g e x p e r i e n c e w i t h L a u r a was en ti rel y p o s i ti ve. " - She lly M . L a u r a i s a m a zi n g, s h e r e a l l y l i s ten s to y o u r n eed s an d wan ts i n a p ro p er ty an d g o es st raight t o w or k . L a u r a w e a pp r e c i a t e y o u r i n teg ri ty an d h o n es ty! O u r fam i l y fel t very s u p por t e d by L a u ra a nd w i l l c on t i nu e t o u s e h er i n th e fu tu re fo r any n eed s we h ave reg ard i n g real e st at e ." - Je ri B . Wh a t s t r i k e s m e a b ou t La ur a Wi n g i s th at s h e s ees p ro b l em s d i fferen tl y an d tak es t he m on w ith f a r m or e p oi s e a nd p e r s i s t en ce th an an y o n e I k n ow. Ch al l en g ed wi th a m atter th a t se e ms in su r m ou nt a b l e , L a u r a t a k e s i t o n e s tep at a ti m e an d p ers everes . By s etti n g g oals, she p u sh e s h e r s e l f t o t h e l i m i t s a nd i s co m m i tted to ex cel l i n g i n al l as p ects o f h er l i fe. Eve r since I m e t L a u r a I w a s up l i f t e d b y h er m i n d fu l n es s , an d s u rp ri s ed b y h er co g n i ti ve fl ex ibly. He r p ers p e c t i ve i s a l w a ys w i d e - r a ng i n g an d h er ap p ro ach i s n ever j u d g m en tal . L au ra h as a unique w a y ma k i ng y ou f e e l u nd e r s t o od an d ap p reci ated . S h e rad i ates m o ti vati o n to th e w orld wit h h e r vi b r a nt e ne r gy, c om pa s s i on , co n fi d en ce, an d d i l i g en ce. L au ra’ s s tren g th an d resilie nce a llow he r t o ove r c o me a d v e r s i t y i n a way th at n o t m an y can d o . S h e i s cal m an d face s lif e ’s dif f ic ul t i e s d i r e c t l y. " - Tany a S.
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MARKETING PLAN Laura’s Marketing Commitment S t r o n g Lo c a l E x p o s u r e • A custom property website • A c u s t o m p r o p e r t y b r o ch u r e • O v e r 5 0 0 “J u s t L i s t e d ” p o s t c a r d s w i l l b e m a i l e d t o a r e a r e s i d e n t s • Th e p r o p e r t y w i l l b e p r e s e n t e d t o o v e r 6 0 0 D i l b e ck A g e n t s • A custom e-mail blast with photographs and a link to the property website will be sent to several thousands of agents • A custom e-mail blast with photographs and a link to the property website will be sent to Laura’s personal and business contacts • A detailed description of the property with photographs will be added to the Multiple Listing Service • “Brokers Open House” will be held with seller’s permission • “ Pu b l i c O p e n H o u s e ” w i l l b e h e l d w i t h s e l l e r ’ s p e r m i s s i o n
Pr i n t A d v e r t i s i n g • Custom property postcards will be designed and mailed to the area • C u s t o m p r o p e r t y b r o ch u r e s w i l l b e d e s i g n e d a n d d i s t r i b u t e d • Custom “Open House” Invitations will be designed and distributed • An ad will be placed in the local newspapers (if applicable)
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MARKETING PLAN PR E-MAR KETI NG Pr i c i n g Yo u r H o m e t o S e l l Setting the Stage T E LLI N G T H E STO RY O F YO U R H O M E Quality Photography C u s t o m Pr i n t C o l l a t e r a l M a t e r i a l s Th o u g h t f u l l y C r a f t e d D e s c r i p t i o n o f Yo u r H o m e LI ST I N G L AU N C H L i s t i n t h e M LS L i v e o n D i l b e ck . c o m Lo c a l l y, N a t i o n a l l y a n d G l o b a l l y S y n d i c a t e d t o A l l M a j o r H o m e S e a r ch S i t e s & Po r t a l s B ROKE R EXPOSU R E D i g i t a l D i s t r i b u t i o n t o Th o u s a n d s o f Lo c a l R e a l E s t a t e A g e n t s B r o k e r Pr e v i e w National and International Relocation Network MAXI M U M EXPOSU R E Le a d i n g R E . c o m
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P L AT I N U M A D V A N TA G E Wh at i s P l a t i n u m A d v an t ag e ? Th e D ilb e ck R e a l E s ta te P l atin um Adv a n t a ge™ is an innov at iv e way of doing busine s s t h a t s e ts u s a p a r t f r o m o u r c o mpet it ors while g iv ing y ou t he v alue and at t ent ion t hat yo u d e s e r ve . O u r P l a t i n u m A d v a n t a g e™ training g iv es us t he expert ise t hat enables us t o deliv er th e h igh e st le ve l o f s e r vic e to e nsure not only t he suc c ess of y our real est at e t ransac t io n , b u t a ls o th e q u a lit y o f y o u r ex perienc e. Th ro u g h P l a t i n u m A d v an t age , I Will: LI ST E N TO YO U R N E E D S. I w ill d e live r a s e r vic e ex p e r ienc e based on y our needs and want s. E STA B LI S H C LE A R E X P E CTAT I O N S . I w ill exp la in th e r o le s I p la y i n t he sale of y our home and how we will work t og et her. COM M IT I N WR ITI NG. I w ill sig n a se r vic e c o m m it m e nt as my promise t o deliv er on t hose expec t at ions. P E R F O R M TH E S E R V I C E . I will deliv er on my writ t en c ommit ment . S O LI C IT YO U R F E E D B AC K . Yo u w ill r e c e ive a n e m a il s u r v ey from an independent t hird part y c ompany t o c omple te a f te r t h e t r a n s a c t io n . Th e su rv ey will be used t o measure and ev aluat e my performance .
P L AT I N U M A D V A N TA G E A s Yo u r Tr u s t e d A d v i s o r, I will use my spec ialized knowledg e and t raining t o help m a k e se n se o f th e c o m p lex home buy ing and selling proc ess. I will list en t o y our go a ls , a n d r e c o m m e n d t h e rig ht resourc es t o help y ou reach t hem. A s Yo u r E x p e r t N e g o t i a t or, I will effec t iv ely manag e t he buy ing and selling proc ess to h e lp y o u a ch ie ve y o u r g oals. I will be c ommit t ed t o assist ing y ou in g et t ing t he b e s t p o ssib le p r ic e , w ith t h e most fav orable t erms, in t he short est period of t ime. A s Yo u r Sk i l l e d Fac i l i t a t or , I will work t o put sales t og et her t hat st ay t og et her. I w ill o f fe r y o u o u tst a n d in g c ust omer serv ic e, my personal expert ise and a rang e of q u a lity r e a l e s ta te r e s o u r c es.
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P L AT I N U M A D V A N TA G E Wh i l e Se l l i n g Yo u r H o me As Your Re pre se n t a tiv e I Will: •
D e live r a C o m p a r a t ive M arket Analy sis t o assist in dev eloping a pric ing st r a te g y
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C r e a te a n d p r e se n t a det ailed market ing plan inc luding spec ific st rat eg ies, p r o gr a m s a n d b u y e r targ et s
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Recommend
p r o p e r ty
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Pr o vid e a w r it te n e st imat e of seller expenses and net proc eeds
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C o m m it t o r e g u la r c o mmunic at ion, inc luding prospec t and market feedback
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M a r k e t p r o p e r ty th r o u g h adv ert ising , direc t market ing , indust ry net working , I n t e r n e t a n d so c ia l m edia
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Pr o vid e c o u n s e l a n d neg ot iat ing assist anc e on all offers t o purchase
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S h a r e f in a n c ia l in f o r m at ion wit h y ou as prov ided by t he buy er, and st riv e t o e n su r e th a t e a ch b u yer is pre- approv ed wit h a lender
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A ssist y o u in m o n it o r ing t he st at us and sat isfac t ion of c ont rac t c ont ing enc ies
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O f fe r h o m e p u r ch a s e assist anc e, referral serv ic es, and ac c ess t o c ommunit y a n d p r o p e r ty in f o r m a t ion
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C o n ta c t a n d f o llo w up wit h y ou aft er c losing t o assure t he sat isfac t ory c o m p le t io n o f a ll s e r v ic e det ails
P L AT I N U M A D V A N TA G E D u r i n g Yo u r N e w H o m e S e a rch As Your Re pre se n t a tiv e I Will: •
C o n d u c t c o u n se lin g and informat ion sessions t o ident ify y our needs and g o a ls a n d to p la n a propert y search.
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O f fe r t o a r r a n g e p r e - qualify ing or pre- approv al meet ing wit h a lender t o d e t e r m in e a f f o r d a b ili t y rang e and improv e neg ot iat ing posit ion at t he point o f o f fe r.
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C o m m it t o p r io r ity a v ailabilit y for meet ing y our needs and schedule for p r o p e r t y r e s e a r ch a n d showing s.
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Pr o vid e a c c e ss t o c o mmunit y and propert y informat ion.
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C o m p le te a m a r k e t search t o ident ify propert ies c onsist ent wit h y our needs a n d p r ic e r a n g e .
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Pr e p a r e a Co m p a r a tiv e M arket Analy sis for y ou prior t o y ou making an offer.
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Pr e p a r e a w r itt e n O f fer t o Purchase on t he propert y of y our choic e reflec t ing y o u r p r ic e a n d t e r m s.
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Pr o vid e c o u n s e l a n d neg ot iat ing assist anc e.
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Pr o vid e a list o f b u ilding , pest and ot her inspec t ors.
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A ssist y o u in m o n it o r ing t he st at us and sat isfac t ion of c ont rac t c ont ing enc ies.
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A c c o m p a n y y o u o n a final walk t hroug h propert y inspec t ion before c losing , if p r o vid e d f o r in th e c ont rac t .
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C o n ta c t y o u a f t e r th e c losing t o assure t he sat isfac t ory c omplet ion of all se r vic e d e t a ils.
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P L AT I N U M A D V A N TA G E Service Commitment I g i ve y o u m y p e r so n a l c o m m it m ent t o prov ide y ou wit h qualit y, c ust omized serv ic e t o m e e t you r n e e d s . I p r o m is e to k e e p in t ouch wit h y ou and list en t o y our g oals. Yo u m a y c o n ta c t m e a n y t im e f or addit ional informat ion, quest ions or c onc erns. I am here to del ive r va lu e a n d t o h e lp r e lie ve t he st ress assoc iat ed wit h buy ing or selling a home. I c o m m it to y o u th a t I w ill a lw ay s endeav or t o deliv er t he c aring c lient serv ic e t ha t yo u des e r ve a n d t o c o n s is te n t ly exc eed y our expec t at ions. S a l e s Pa r tn e r S ign a tu r e
D a te
THAN K YO U I appreciate the time you took reviewing this booklet. I look forward to working with you in the future to make your goals a reality! S i n c e r e l y, L a u r a A n n Wi n g
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