What makes xiaomi beat samsung again, jiophone the king of feature phones

What makes Xiaomi beat Samsung again, JioPhone the king of feature phones

What makes Xiaomi beat Samsung again, JioPhone the king of feature phones on Business Standard. In the smartphone segment, Xiaomi maintained its lead with 32.1% in the first three months of 2018, followed by Samsung (26%), vivo (6%), OPPO (6%), and Honor (3%)

Latest News Chinese smartphone manufacturer Xiaomi has become the top smartphone brand in India, beating Samsung during the January-March quarter of 2018, for a second time. With a market share of 31.1 per cent based on total shipments, Xiaomi shipped more smartphones than Samsung in the January-March quarter of 2018, according to a Counterpoint research report. In the feature phone segment, Mukesh Ambani-owned Reliance Jio’s 4G VoLTEenabled phone continued to lead the market with a share of 35.8 per cent, based on total number of units shipped in the first quarter of the 2018 calendar year.

In the smartphone segment, Xiaomi maintained its lead, while Samsung was second with a 26 per cent share. Following them were vivo (6%), OPPO (6%), and Honor (3%). Huawei’s Honor brand, for the first time, captured the fifth position in the Indian smartphone market, thanks to the strong performance of Honor 9 Lite and Honor 7X across online channels.

According to the report, the performance of Chinese brands remained strong. They accounted for 57 per cent of the total smartphone market during the January-March quarter of 2018, up from 53 per cent during the same quarter a year earlier. This is Chinese players’ highest-ever contribution in the

Indian smartphone market.

Understanding Xiaomi’s growth

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