Identity & Branding Manual

GUIDELINES FOR LOGO

A1 Tiles Ltd

DESIGN PROJECT: 3

PROJECT GUIDE: MR. ANIL SINHA

PROJECT ANCHOR FACULTY: DR. TRIDHA GAJJAR

STUDENT NAME: Logo design for A1 TILES LTD DINESH BORANA

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Nessecity of guidelines?

Who should use it?

For any logo to be memorable and have the desired recall value, it is imperative that it be reproduced across several media of communication in a consistent manner. The most important elements to be consistently used is the logo, it’s colour and the typography. This ensures that the audience experiences the logo in the same manner across all media.

It is for the use of personnel responsible for communication or graphic designers or professional printers, who may use the logo. The content is specific and technical. This booklet lays down standard guidelines and practices for the use of logo. There are very few rules but please take the time to read and understand how they work, and how they can be used together to ensure a cohesive visual identity. It is crucial that the logo appears correctly and consistently in every communication.

These guidelines have been developed to significantly improve and standardise the visual presentation and application of the logo of A1 TILES LTD.

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As a technical guide which is meant to inform, the colours as reproduced in this booklet may not be accurate due to limitations of the printing process used. To match the colours during print production, please use the specifications mentioned.

Logo design for A1 TILES LTD

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What is visual identity?

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Any organisation, big or small, or an event, a campaign or a programme in the public domain, needs to have its own distinct visual identity in the communication era. A visual or an image which can transcend all borders of the written and read text across different languages – a visual which is distinct and represents the organisation’s objectives, purpose or philosophy and activities.

This visual identity is the one with which people associate the organisation.

Any organisation, big or small, or an event, a campaign or a programme in the public domain, needs to have its own distinct visual identity in the communication era. A visual or an image which can transcend all borders of the written and read text across different languages – a visual which is distinct and represents the organisation’s objectives, purpose or philosophy and activities.

This visual identity is the one with which people associate the organisation.

On one hand, there is the tangible, physical, recordable appearance of the organisation, represented by the visual – shape & form, colour, typography and a general relationship of elements unique to the design of its visual identity.

On one hand, there is the tangible, physical, recordable appearance of the organisation, represented by the visual – shape & form, colour, typography and a general relationship of elements unique to the design of its visual identity.

On the other hand, there is the intangible visible feel which associates with elusive ideas such as stability, transparency, growth etc., as well as evokes emotions related to the nature of activities carried out by the organisation.

On the other hand, there is the intangible visible feel which associates with elusive ideas such as stability, transparency, growth etc., as well as evokes emotions related to the nature of activities carried out by the organisation.

STUDENT PROJECT 3: DINESH BORANA

Need for a visual identity

Components of a visual identity

The identity of an organisation is like its personality. It is something that conveys through visuals, the distinctive character of the company and its activities.

The visual identity for any organisation broadly comprises of three critical components: • the logo • the colour scheme • type style (fonts)

Visual identity performs certain vital functions for the organisation, both internally as well as externally. Within the organisation, the identity provides a common umbrella for its employees.

This helps reinforce a group identity and loyalty towards the company.

For its public face, the visual identity is the most important and handy tool for an organisation. It is the one means of communication that can provide instant recognition in the public mind. It also establishes a distinct character that identifies the organisation and helps it stand out in a competitive information age.

The logo – either a symbol, a wordmark; or a combination of both the logo and the logotype, gives the visual identity to an organisation. A consistent and undistorted use of the logo across various applications lend the identity a distinctive image, powerful enough to be identified, recognised and associated with the organisation.

Colours are a vital factor in furthering the overall image. Through consistent use of the same set of the colour palette across different mediums, the organisation can build up a very unique image in the public mind.

The type style and the fonts used consistently reinforce the visual identity and help in maintaining a consistent image throughout all the communication materials produced by the organisation.

Logo design for A1 TILES LTD

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A1 TILES LIMITED- INTRODUCTION

A1 Tiles Limited is Founded 1 years ago with a single-minded vision, to be the best in providing tile solutions, A1 Tiles has since then growing stronger with its hard work, innovations and patronage from our discerning customers. The motivating factor remains the zeal, the zeal to be the best, to be at the top and to achieve the highest echelons of excellence. The manufacturing units are equipped with cutting edge technology.

Trying to Be it technology, research, design or quality, A1 Tiles has set its sight on all these factors adopting new production techniques in order to enhance the quality of its products. Due to creativity and design ability of our team, our design comprises both innovation and exclusivity.

Leveraging the two invaluable assets - the A1 Tiles brand and unparalleled, multi-layer distribution network - to expand the product bouquet to cater to the growing aspirations of the discerning Indian customers. Believes in being to be the best in providing tile solutions. The manufacturing units are equipped with cutting edge technology.

Intense automation technology.

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CONTENT

SECTION 1 1.1

The Logo 6-7

1.2.

Minimum Size 12

1.3.

Safe Zone/ Clearance Space 13

1.4.

Usage with other Logos 14-15

1.5.

Colour Scheme for Colour Logo 16

1.6.

Colour Scheme for Grey Scale Logo 17

1.7.

Incorrect Usage: Do Not Do These 18-19

1.8.

Typography 20-21

SECTION 2 2.1.

Basic stationary design 24-27

2.2.

Specifications for basic stationary design 28-33

2.3.

Application of logo on RLDA Website 34-35

SECTION 3 3.

List of digital files in a CD 38-39

Logo design for A1 TILES LTD

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GUIDELINES FOR USING THE LOGO

SECTION -1

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This section explains the philosophy of the logo, and details out the basic set of guidelines on how to use the logo. It also specifies certain do’s and don’ts pertaining to the usage of the A1 TILES logo. This is to ensure that the identity is used in a consistent manner across all media, without diluting its essence.

Logo design for A1 TILES LTD

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1.1. THE LOGO-A1 Tiles Ltd

There may be situations where the A1 Tiles identity is to be placed with other organisations. In such a scenario first attempt should be made to give more importance to the A1 Tiles identity, however it depends on the relationship with the other organisation and their own branding guidelines.

Preferred combinations are shown on this page as suggestions and are purely indicative. The name to the comany A1Tiles is incorprated into the logo made, the form is created in such a way that it reflects the name of the company. Also the colors used which refect the philosophy of the company which trying to say that there product keeps your home more beautiful, warm, cool as per the temperature and gives you the feel of relaxing.

The letter showing A

A1 Tiles Ltd

Border given to A

LOGO SHOWING 1

A1 Tiles Ltd

Company name

A1 Tiles Ltd 10

STUDENT PROJECT 3: DINESH BORANA

Logo design for A1 TILES LTD

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1.2. MINIMUM SIZE

1.3. SAFE ZONE/CLEARANCE SPACE

For optimum visibility of the identity, it is advisable to not use the Logo smaller than 14 mm height.

Always re-size the logo proportionately.

Safe Zone

h 14 mm

Safe Zone

Safe Zone

Safe Zone

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STUDENT PROJECT 3: DINESH BORANA

Logo design for A1 TILES LTD

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1.4. USAGE WITH OTHER LOGOS It is combination of two letters which reflect the name of the company.

A1 TILES is represented refect the philosophy of the company which trying to say that there product keeps your home more beautiful, warm, cool as per the temperature and gives you the feel of relaxing.

The A Letter is created with the border to it.

Also the no.1 is integrated with the Letter A so that the name of the company is reflected from the logo created.

The name is also written below thw symbol.

The logo is uses to show how it will look when it is placed with other companys logos.

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Logo design for A1 TILES LTD

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1.5. COLOUR SCHEME FOR COLOUR LOGO

1.6. COLOUR SCHEME FOR BLACK AND WHITE & GREY SCALE LOGO

Colour plays a very important role in establishing the visual identity in the conscious of people, and is chosen very carefully.

C 000 M 000 Y 000 K 100

The colours identified for A1 TILES are OCCER Yellow (C000/M040/Y100/K000), and Dark BLUE(C83/M052/Y000/K000).

R 000 G 000 B 000

C 000 M 000 Y 000 K 000

R 255 G 255 B 255

C 052 M 042 Y 039 K 005

R 111 G 113 B 118

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R 046 G 113 B 185

PANTONE 361 U

C 083 M 052 Y 000 K 000

However, in situations where colours cannot be used due to limitations of reproduction processes, it is recommended to use the entire visual identity (logo) in black colour as shown on this page.

PANTONE 361 C

R 250 G 065 B 025

PANTONE 114 U

C 000 M 040 Y 100 K 000

PANTONE 116 C

It is recommended that the logo be used on a white or a lighter background to enhance its visibility and recall value.

An attempt should be made to maintain maximum contrast with the background colour.

Logo design for A1 TILES LTD

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1.7. INCORRECT USAGE: DO NOT DO THESE

To maintain a cohesive singular image across all communication material, it is imperative to follow the guidelines in terms of proportion, type, and colour. The use of the identifier (logo and masthead) should be consistent and should not be distorted or changed in relative proportion, colour etc.

The Logo has been designed with a certain logic.

It is very critical to maintain the same relative proportions and colour across applications to ensure a robust and consistent identity.

Please use the files which are provided in the accompanying CD of details of file formats, please refer to page 38-39. Please do not attempt to recreate/redraw the logo. A few examples are shown on this page, which should not be done in any situation or for any kind of purpose.

x

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DINESH BORANA

Never compose the logo in an outline box.

x

Never give drop shadow effects to the logo Never use logo without specified colours and configuration.

x Never use the logo on textured background.

x

x

Never squeeze the logo horizontally or vertically.

Always proportionately increase or decrease the size of a logo.

x

Never tightly composed the logo. Always give white space to the logo.

Never use the logo on a background having the colours of the logo and also avoid the use of the logo on a darker background.

x

Note: Never ever try to reproduce the logo. Always use the specified artwork files provided by the designer.

Never rotate the logo STUDENT PROJECT 3:

x

Logo design for A1 TILES LTD

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1.8. Typography

Helvetica ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@$#%^&*()_+{}:”<>? abcdefghijklmnopqrstuvwxyz

The letter showing A

Border given to A

LOGO SHOWING 1

A1 Tiles Ltd

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STUDENT PROJECT 3: DINESH BORANA

Myriad Pro ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@$#%^&*()_+{}:”<>? abcdefghijklmnopqrstuvwxyz

Gautami ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@$#%^&*()_+{}:”<>? abcdefghijklmnopqrstuvwxyz

Logo design for A1 TILES LTD

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HOW THE LOGO CAN BE USED

SECTION -2

This section provides suggestions on how the logo for A1 Tiles may be used for creating awareness across various media â&#x20AC;&#x201C; both outdoors, and inhouse stationary.

The proposed visual language is a very clean, uncluttered look with lot of white space. This would give importance to the logo and help enhance the recall value, across all media.

The designs of various items shown in the following pages, are not final designs in terms of factual content, and are purely indicative.

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Logo design for A1 TILES LTD

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2.1. BASIC STATIONARY DESIGN

Visiting card & Identity card for SALES MANAGER

Letterhead for SALES MANAGER Girish Mathur Sales Manager A1 Tiles Ltd

Girish Mathur

Fax: 011-26585458

Visit: www.a1tiles.com

A1 Tiles Ltd Fax: 011-26585458

Visit: www.A1tiles.com Plot no: 36, Shundar Bai Nivas, Near GPO, MG Road, Janpath New Delhi-110001

Letterhead Reduced to 50% Plot no: 36, Shundar h ndar Bai Nivas, Near ear GPO, MG R Road, Janpath New Delhi-110001

Actual Size: W 210 mm x H 297 mm For LH Specifications see the last page

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Actual Size Visiting Card

Logo design for A1 TILES LTD

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Envelop design for company

Common Letterhead design for company

Fax: 011-26585458

A1 Tiles Ltd

Visit: www.a1tiles.com

A1 Tiles Ltd

Visit: www.A1tiles.com

Plot Plot no: no: 36, 36, Shundar Shundar Bai Bai Nivas, Nivas, Near Near GPO, GPO, MG MG Road, Road, Janpath Janpath New New Delhi-110001 Delhi-110001

Letterhead Reduced to 50% Actual Size: W 210 mm x H 297 mm

Envelop reduced to 70% For Envelop specifications see the last page Plot no: 36, Shundar h ndar Bai Nivas, Near ear GPO, MG R Road, Janpath New Delhi-110001

For LH Specifications see the last page

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Logo design for A1 TILES LTD

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SPECIFICATIONS FOR BASIC DESIGN:

A1 Tiles Ltd

A1 Tiles Ltd

A1 Tiles Ltd

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Logo design for A1 TILES LTD

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2.2. BANNER

DESIGN THAT STRETCH YOUR IMAGINATION SIZE THAT STRECTH YOUR SPACE

DESIGN THAT STRETCH YOUR IMAGINATION SIZE THAT STRECTH YOUR SPACE

Visit: www.A1tiles.com Visit: www.A1tiles.com Fax: 011-26585458

A1 Tiles Ltd

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Plot no: 36, Shundar Bai Nivas, Near GPO, MG Road, Janpath New Delhi-110001

Presenting the 25/25 cm digital tiles for bathroom

Fax: 011-26585458

A1 Tiles Ltd

Plot no: 36, Shundar Bai Nivas, Near GPO, MG Road, Janpath New Delhi-110001

Presenting the 25/25 cm digital tiles for bathroom

Logo design for A1 TILES LTD

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POSTER

DESIGN THAT STRETCH YOUR IMAGINATION SIZE THAT STRECTH YOUR SPACE

DESIGN THAT STRETCH YOUR IMAGINATION SIZE THAT STRECTH YOUR SPACE

Visit: www.A1tiles.com Fax: 011-26585458

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A1 Tiles Ltd

Presenting the 25/75 cm digital tiles for bathroo m

Visit: www.A1tiles.com

Plot no: 36, Shundar Bai Nivas, Near GPO, MG Road, Janpath New Delhi-110001

Fax: 011-26585458

A1 Tiles Ltd

Plot no: 36, Shundar Bai Nivas, Near GPO, MG Road, Janpath New Delhi-110001

Presenting the 25/75 cm digital tiles for bathroom Logo design for A1 TILES LTD

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CALENDER DESIGN:

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PROMOTIONAL ON LABOUR CLOTHES:

Logo design for A1 TILES LTD

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DISPLAY AT SHOWROOM:

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PACKAGING:

Logo design for A1 TILES LTD

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2.3. APPLICATION OF THE LOGO ON A1 TILES WEBSITE

HOME

ABOUT US

PRODUCT

CATALOGUE

MEDIA GALLERY

CLIENT

CONTECT US

A1 Tiles

A1 Tiles Ltd

Tearms & condition

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Privacy Policies

Downloads

Contact Us

Accessibility

Logo design for A1 TILES LTD

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DIGITAL FILES OF LOGO

SECTION -3

This section enlists details of the digital files in the accompanying CD. These are broadly divided into two categories â&#x20AC;&#x201C; for use on printed material, and for web/on screen applications.

For ensuring that the correct logo is used across all media, please use the digital files from this master CD. Do not attempt to re-create/redraw the logo.

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Logo design for A1 TILES LTD

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3. LIST OF DIGITAL FILES IN A CD

Folder Name

File Name. File Extension

CoralDraw 15 file

A1 TILES logo_colour.cdr A1 TILES logo_black.cdr A1 TILES logo_black n grey.cdr

Adobe Illustrator CS5 file

A1 TILES logo_colour.ai A1 TILES logo_black.ai A1 TILES logo_black n grey.ai

JEPG

A1 TILES logo_colour.jpg A1 TILES logo_black.jpg A1 TILES logo_black n grey.jpg

PDF A1 TILES logo_colour.pdf

A1 TILES logo_black.pdf

A1 TILES logo_black n grey.pdf A1 TILES letterhead for chairman.pdf A1 TILES letterhead general.pdf A1 TILES envelop for print.pdf A1 TILES envelop diecut.pdf

A1 TILES visiting card for chairman.pdf A1 TILESlogo application manual.pdf A1 TILES stationary

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A1 TILES stationary CoralDraw 15 file A1 TILES stationary Illustrator CS5 file

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STUDENT : dinesh borana

Paldi, Ahmedabad 380 007 (Gujarat) www.nid.edu

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