03 I VISUAL STANDARDS GUIDE
VISUAL STANDARDS GUIDE
2
VISUAL STANDARDS GUIDE
2
TABLE OF CONTENTS 01
BRAND INTRODUCTION 08 Brand History 10 Original Logo
02
03
IDENTITY SYSTEM
FUTURE EXPANSIONS
12 New Logo
32 Brand Chart
16 Logo In Black And White
34 New Territories
18 Logo Anatomy
44 Deliverables
20 Logo Variations 22 Logo Sizing 24 Incorrect Usage 26 Logo Palette 28 Typography
4
“One of the marvelous things about community is that it enables us to welcome and help people in a way we couldn’t as individuals.” –Jean Vanier
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01 BRAND INTRODUCTION 08 Brand History 10 Original Logo
8
BRAND INTRODUCTION
BRAND HISTORY Borders Group, Inc. came into existence following the spin-off from its parent Kmart Corporation in May 1995. But the Borders title dates back over two decades. Borders began as a single used bookstore in Ann Arbor, Michigan. The shop was founded by Louis And Tom Borders in 1971. Throughout the country, the Borders name is associated with superstores catering to book and music lovers, with a wide selection of hard-to-find titles and tapes as well as a growing number of varied forms of electronic media. These superstores, which numbered 116 in early 1996, provided customers with plentiful sitting and browsing areas, a well-versed customer service team, and even espresso bars featuring live entertainment.
01 I BRAND INTRODUCTION
BRAND HISTORY
10
BRAND INTRODUCTION
ORIGINAL LOGO The old Borders logo is a wordmark made up of the brand's name and red bar. The letter B and E have an extended horizontal bar to increase the logo unique. The entire logo is legible and clear.
01 I BRAND INTRODUCTION
ORIGINAL LOGO
12
02 IDENTITY SYSTEM 12 New Logo 16 Logo In Black And White 18 Logo Anatomy 20 Logo Variations 22 Logo Sizing 24 Incorrect Usage 26 Logo Palette 28 Typography
14
02 I IDENTITY SYSTEM
NEW LOGO
B The new logo conveys the digital feel to people, which is connect with Borders' future vision. I use the capital letter B to combine with the pixel block and highlight it with different colors to express the concept of sharing and spreading.
NEW LOGO
16
IDENTITY SYSTEM
LOGO IN BLACK AND WHITE Occasionally it may be necessary to apply the logo to backgrounds that contrast very little with the logo. In these cases, the black or reverse logos should be used. To determine whether to use the black or reverse logos, first convert the background color to grayscale. If the resulting grayscale color is 40% black or less, use the black logo. Otherwise, use the reverse logo.
02 I IDENTITY SYSTEM
Black Signature
20% black
30% black
40% black
Use black signature at contrast 40% or less
50% black
60% black
70% black
80% black
90% black
100% black
Use reverse signature at contrast greater than 40%
LOGO IN BLACK AND WHITE
10% black
Reverse Signature
18
IDENTITY SYSTEM
LOGO ANATOMY These guidelines help the logo achieve better results when used. The following provides the scalev of the logo and the use of different sizes to ensure that the Borders logo is correct and clear.
X
2 2/3 X
2/3 X
X
X
X
Horizontal Version
4X
9X
02 I IDENTITY SYSTEM
X
2 2/3 X
X
X
5X
1 1/3 X
X
4X
Vertical Version
LOGO ANATOMY
20
IDENTITY SYSTEM
LOGO VARIATIONS The new Borders logo has various versions that could be used in different situations. Each mark is a unique combination of elements-please use them as provided without alteration.
02 I IDENTITY SYSTEM
Vertical Signature
Horizontal Signature
Horizontal Wordmark
Symbol Only
LOGO VARIATIONS
22
IDENTITY SYSTEM
LOGO SIZING The following charts are used for sizing the Borders logo, showing people that the logo variations are affected by the size.
SIGNATURE
SYMBOL MARK
WORDMARK
VERSION A
VERSION BV
VERSION CV
VERSION D
02 I IDENTITY SYSTEM
Above 150mm in width
100mm in width
50mm in width
30mm in width
20mm in width
LOGO SIZING
10mm in width (DO NOT USE BELOW 10mm)
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IDENTITY SYSTEM
INCORRECT USAGE The following examples are incorrect logo uses, and the Borders logo should never under any circumstances be represented or manipulated in any of the following ways.
01 I 02 IDENTITY SYSTEM I IDENTITY SYSTEM
Do not skew the logo
Do not skew the logo
Do not use transparence
Do not us incorrect colors
Do not drop shadow
Do not use outline
Do not change structure
Do not change proportion
NEW LOGO INCORRECT USAGE
Do not add a second color
26
IDENTITY SYSTEM
LOGO PALETTE The Borders palette represents a new brand form and plays an important role in brand recognition. The overall color gives a digital impression and represents the direction of the new brand.
02 I IDENTITY SYSTEM
Borders Berry Blue CMYK: 95 90 20 0 RGB: 45 50 135
Borders Hot Pink
Borders Royal Blue
CMYK: 10 95 40 0
CMYK: 70 55 0 0
RGB: 225 45 100
RGB: 80 100 175
Borders Jet Black
CMYK: 25 20 0 0
CMYK: 0 0 0 100
RGB: 200 200 225
RGB: 0 0 0
LOGO PALETTE
Borders Powder Gray
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IDENTITY SYSTEM
TYPOGRAPHY The Borders typography represents a new brand form and plays an important role in brand recognition.
Bio Sans
02 I IDENTITY SYSTEM
The main typeface of brand is Bio Sans.
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
The secondary typeface of our brand is Roboto Slab.
Roboto Slab ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
TYPOGRAPHY
3030
IDENTITY SYSTEM
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03 FUTURE EXTENSIONS 32 Brand Chart 34 New Territories 44 Deliverables
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FUTURE EXTENSIONS
FUTURE OPPORTUNITIES
PRODUCTS
SERVICES
[ PR-01 ] BORDERS NOTE
[ SE-01 ] BORDERS EXCHANGE
EVENTS [ EV-01 ] BORDERS HERITAGE [ EV-02 ] BORDERS CLUB [ EV-03 ] BORDERS DEBATE [ EV-04 ] BORDERS DIALOGUE [ EV-05 ] BORDERS MUSIC FESTIVAL [ EV-06] BORDERS MARKET
EDUCATIONS [ ED-01 ] BORDERS PUBLIC CLASS
[ SE-02 ] BORDERS CHAT [ SE-03 ] BORDERS HEALTH [ SE-04 ] BORDERS SERVICE [ SE-05 ] BORDERS FOOD WORLD
EXPERIENCES [ EX-01 ] BORDERS EXPLORE [ EX-02 ] BORDERS CAMP
[ ED-02 ] BORDERS BUDDY
ENVIRONMENTS
[ ED-03 ] BORDERS CREATIVITY
[ EN-01 ] BORDERS SPACE
03 I FUTURE EXPANSIONS
WAYS TO SHARE KNOWLEDGE
EXPLORATION
[ EX-01 ]
[ EV-01 ]
[ EX-02 ] [ SE-03 ] [ SE-04 ] [ EV-04 ]
[ SE-01 ] [ ED-02 ] [ SE-02 ] [ EN-01 ]
[ EV-03 ] [ PR-01 ] [ ED-03 ] [ EV-05 ] [ EV-06]
CREATION
FUTURE OPPORTUNITIES
CONNECTION
[ ED-01 ] [ SE-05 ] [ EV-02 ]
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FUTURE EXTENSIONS
NEW TERRITORIES [ PR-01 ]
[ EV-01 ]
BORDERS NOTES
BORDERS HERITAGE
Discover new ways to get, organize, and share
Borders Heritage is a traditional art exchange
notes, and to inspired.
exhibition that presents the beauty of Eastern
Borders Notes helps people record everything. At
and Western civilizations.
home, people can conveniently save chat records and
Borders Heritage collects art exhibitions from many
beautiful photos; at work, people can save important
countries around the world, showing the charm of
emails and share meeting notes at any time; at school,
traditional culture and art from different countries.
people can directly save the teacher's PPTs and useful
Borders aims to show people the intangible cultural
web pages. Notes can be in any form, and people can
heritage of different nations through this exhibition.
share their notes and communicate with others in the
In the era of the rapid development of science and
community.
technology, we will discuss how to work together to promote and protect cultural heritage.
MISSION-FOCUS Borders Notes reinforces our mission of knowledge
MISSION-FOCUS
sharing by recording, organizing what we see or hear,
Borders Heritage reinforces our mission of knowledge
and freely sharing in the note community.
sharing by building bridges between different cultures to showcase and communicate traditional art from
SIMILARITIES
different countries through art exhibitions.
OneNote, Evernote, Bear
SIMILARITIES
DIFFERENCES
MOMA, Asian Art Museum
Borders Notes has created a note sharing community
DIFFERENCES
where users can share their notes and exchange ideas.
Borders Heritage promotes the development and
LINK
exchange of intangible cultural heritage.
Borders Notes helps people keep notes and
LINK
screenshots in the Borders Public Class.
Borders Group can gather people to watch the Borders Heritage exhibition.
[ EV-03 ]
BORDERS CLUB
BORDERS DEBATE
Borders Club brings people together to
The Borders Debate program provides a
exchange and share literature and art.
platform for people to express their opinions
Borders Club builds a community for people who love
03 I FUTURE EXPANSIONS
[ EV-02 ]
and learn the art of public speaking. Borders Debate encourages people to express different
and stroll through exhibitions to meet interesting people
opinions and teach the audience novel ideas and unique
and open up the boundaries of ideas. Borders has
expressions. The organizers gather questions that people
established this inclusive and open literary and artistic
are most interested in. Borders Debate will bring positive
community, hoping that people can take the opportunity
energy to society in new ways, encouraging people to
to meet friends that have the same interests.
think and discuss issues that matter to them.
MISSION-FOCUS
MISSION-FOCUS
Borders Club reinforces our mission of knowledge
Borders Debate reinforces our mission of knowledge
sharing by building a community of people that have
sharing by providing a platform for sharing personal
the same interests, enabling people to learn new things
opinions and ideas while people exchange views
and make new friends in this club.
during the debate.
SIMILARITIES
SIMILARITIES
Crossballs, The Big Debate
DIFFERENCES
DIFFERENCES
Borders Club not only provides online communication
Borders Debate is more open to the public, encouraging
but also has real-life meetings.
viewers to join the debate and express their opinions.
LINK
LINK
Borders Club can be combined with Borders Buddy to
Debate contestants can use Borders Notes to record
find friends and learning partners.
their inspirations and ideas, making language and ideas more organized.
NEW TERRITORIES
literature and art. We share books, watch movies,
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FUTURE EXTENSIONS
NEW TERRITORIES [ EV-04 ]
[ EV-05 ]
BORDERS DIALOGUE
BORDERS MUSIC FESTIVAL
Borders Dialogue gives viewers interested
Borders Music Festival builds connections
in art an opportunity to interact with and
between people and brings people together to
understand the artist.
experience music.
Borders Dialogue allows people to collaborate with the
The Borders Music Festival brings people together to
art community through open studios. People can learn
enrich themselves through live music performances,
how artists work and live in the art community, how to
video screenings, and artistic displays. Borders
challenge themselves and grow in the creative process,
Music Festival makes art accessible to everyone and
and how to show their perseverance and enthusiasm
strengthens the connections between people. Music
for artistic creation.
can bring people of all kinds together.
MISSION-FOCUS
MISSION-FOCUS
Borders Dialogue reinforces our mission of knowledge
Borders Music Festival reinforces our mission of
sharing by opening artist studios to the public and
knowledge sharing and community by sharing music
sharing their work and the stories behind them, and
culture and strengthening people's connections when
people will truly feel the artist's thoughts.
people get together to enjoy live music.
SIMILARITIES
SIMILARITIES
ArtSpan, SF Open Studios
Festival Napa Valley
DIFFERENCES
DIFFERENCES
Borders Dialogue offers an opportunity to talk to
The Borders Music Festival focuses on the human
artists one-on-one.
connection through music.
LINK
LINK
People can share knowledge in the Borders
Borders Club can join in music festivals to promote
Public Class.
communication.
[ ED-01 ]
BORDERS MARKET
BORDERS PUBLIC CLASS
Borders Market is a bridge between art and life.
Borders Public Class focuses on knowledge
Borders Market is a new communication model in the creative industry, providing people with an
03 I FUTURE EXPANSIONS
[ EV-06 ]
sharing, making knowledge communication simpler and richer.
open and diverse creative environment and trading
Borders Public Class is a popular knowledge-sharing
platform. Borders Market is a collection of sunshine,
platform with a flexible classroom format. Everyone
joy, innovation, and freedom. People gather at the
can start to share their knowledge and listen to other
market and experience the cultural and artistic
people's classes. You can also interact with each
activities of original handmade works and collectibles.
other through comments and team learning. Borders Public class helps users achieve grow and enrich
MISSION-FOCUS
themselves personally.
Borders Market reinforces our mission of community
MISSION-FOCUS
and knowledge sharing by providing people with a space to share ideas and communicate with
The Borders Public Class reinforces our mission
each other.
of knowledge sharing by providing a simple and friendly network platform when people post and
SIMILARITIES
listen to courses.
The San Jose Flea Market
SIMILARITIES
DIFFERENCES
TED, Love and Radio, BBC
Borders Market is more focused on the purpose
DIFFERENCES
of communication than the selling of goods.
LINK
to communicate.
Borders Club can bring people to the Borders
LINK
Market to experience and communicate art.
Borders Club can be held at Borders Public Class.
NEW TERRITORIES
Anyone can build their own small classrooms
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FUTURE EXTENSIONS
NEW TERRITORIES [ ED-02 ]
[ ED-03 ]
BORDERS BUDDY
BORDERS CREATIVITY
Borders Buddy is a learning platform that
Borders Creativity workshop is a space that
makes learning easier by finding the right
guides children to discover their unique
partner for you.
creativity and constantly explore knowledge.
Borders Buddy offers two learning partners. One
Borders Creativity creates a rich learning environment
partner is a professional teacher to help students
to inspire your child's imagination. It aims to cultivate
with self-control. The other is a student partner to
children's creativity and provide them with channels
help students with time management skills.
for self-expression. Parents can encourage and support
Borders Buddy helps students exchange learning
all children to develop their natural creativity. Parents
experiences, and urges them to make progress
can also learn and create new things with their children
together. It makes learning time more efficient and
and enjoy the fun of sharing knowledge and creativity.
increase the motivation for learning.
MISSION-FOCUS
MISSION-FOCUS Borders Creativity reinforces our mission of knowledge
Borders Buddy reinforces our mission of knowledge
sharing by giving parents and children a shared
sharing by breaking the isolation and boredom of
opportunity to learn more together and to share
learning alone and by building connections between
creative ideas.
academic partners.
SIMILARITIES
SIMILARITIES Kidcreate Studio, Education.com
Time Study Buddy, Study Buddy
DIFFERENCES
DIFFERENCES Borders Creativity workshop encourages parents and
Borders Buddy has professional teacher partners as
children to learn and create together.
well as student partners, giving users more choices.
LINK
LINK New things created by children and parents can be
Learning partners can exchange books with each other through the Borders Exchange.
displayed or sold at Borders Market.
[ SE-02 ]
BORDERS EXCHANGE
BORDERS CHAT
Borders Exchange is a platform for book
Borders Chat is social software for cross-cultural
exchanges that helps people read more books.
communication and a way to help people learn
People can exchange books with other readers
03 I FUTURE EXPANSIONS
[ SE-01 ]
new languages.
through this app to help people read as many books
Borders Chat is a language exchange app. While gathering
as possible. People can post their own books in
people from different languages around the world, it
the app and choose new books they want to exchange
provides a platform for cross-cultural communication. Not
them for. By reading more books, people will get
only can users chat with people from different countries,
more knowledge.
but also they can share daily activities with each other. People can comment on each other’s posts and learn the
MISSION-FOCUS
customs and languages of other countries.
Borders Exchange reinforces our mission of knowledge
MISSION-FOCUS
sharing by providing the opportunity to exchange books with others, and people exchange books they
Borders Chat reinforces our mission of community
also increase the spread of knowledge.
and knowledge sharing by promoting cross-cultural communication and providing the opportunity to
SIMILARITIES
learn from one another, and people can learn different languages while chatting.
Crossballs, The Big Debate
DIFFERENCES
SIMILARITIES YoMe, Speaky, Tandem
Borders Debate is more open to the public, encouraging
DIFFERENCES
LINK
Borders chat is no longer a single language exchange
Borders Exchange can cooperate with Borders Club to
promotes cultural communication.
app, but an app that recognizes new friends and
share and exchange books.
LINK Borders Chat can be connected to Borders Buddy to form a language learning group.
NEW TERRITORIES
viewers to join the debate and express their opinions.
42
FUTURE EXTENSIONS
NEW TERRITORIES [ SE-03 ]
[ SE-04 ]
BORDERS HEALTH
BORDERS SERVICE
Borders Health helps users achieve their fitness
The Borders Service is a talent sharing platform
goals by sharing professional fitness knowledge.
that helps people meet their needs quickly and
Borders Health is a social fitness app that provides
efficiently.
targeted fitness goals and ensures that users can
The goal of Borders Service is to connect employees and
complete training in a simple place. Borders Health
employers to achieve precise collaboration between
also has a fitness community where users can record
professionals and employers through online services.
their daily accomplishments and encourage each other
Through Borders Service, employers can find professional
to share their fitness skills. Borders Health also offers
people to do projects so that employees can have more
recipes and a weekly meal subscription program that
time for what’s important. Borders Service provides a
match the training programs, helping users achieve a
platform for connecting ideas, intelligence, and skills.
comprehensive fitness program from diet to exercise.
People can get paid for their work while sharing their knowledge and skills with others.
MISSION-FOCUS
MISSION-FOCUS
Borders Health reinforces our mission of knowledge sharing by sharing professional fitness knowledge and
Borders Service reinforces our mission of knowledge
diet plans to help more people achieve fitness goals
sharing by establishing connections between employees
when acquiring knowledge from the platform.
and employers with online services, helping people get things done.
SIMILARITIES keep, NeoU, Strava
SIMILARITIES TaskRabbit, 99designs
DIFFERENCES
DIFFERENCES
Borders Health helps users develop a healthy meal delivery plan that works together to make fitness goals
Borders Services offers a wider range of services, including
more efficiently.
design, development, writing, translation and more.
LINK
LINK
People can share the knowledge of fitness in the
Public Class users can use knowledge to bring business
Public Class.
value to the Borders Service.
[ EX-01 ]
BORDERS FOOD WORLD
BORDERS EXPLORE
Borders Food World is a gourmet living
Borders Explore is an organization that
community that brings people together to share
explores the unique history and culture of
knowledge about food in various countries.
different countries.
Borders Food World is a gourmet website and
Borders Explore regularly organizes cultural exploration
culinary community. Borders Food World has a large
trips, to help people experience and explore unique
collection of quality original gourmet recipes that
cultures of a particular period. People can record their
gather people interested in food from around the
trip through text, video, illustrations, and animations,
world. People can share cooking skills, recipes, and
inspiring other people to plan their trips. People can
beauty of life with others.
transcend their cultural boundaries and connect with
03 I FUTURE EXPANSIONS
[ SE-05 ]
the world around them. People can get together to
MISSION-FOCUS
enjoy the fun of travel and cultural charm.
Borders Food world reinforces our mission of
MISSION-FOCUS
knowledge sharing by bringing together and connecting food lovers around the world.
Borders Explore reinforces our mission of knowledge sharing by exploring the history and culture of different
SIMILARITIES
countries and recording travel to inspire more people.
Food Network, Allrecipes
SIMILARITIES
DIFFERENCES
TripAdvisor, Travelocity
Borders Food World offers a broader community of
DIFFERENCES Borders Explore has specific travel routes and purposes
LINK
to help people appreciate the charm of cultural travel.
Borders Food World can partner with Borders Health to
LINK
share Healthy Fitness Meals with people.
Before starting a cultural trip, you can use Borders chat to learn the local language and get to how locals live.
NEW TERRITORIES
exchanges to help people learn about different cultures.
44
FUTURE EXTENSIONS
NEW TERRITORIES [ EX-02 ]
[ EN-01 ]
BORDERS CAMP
BORDERS SPACE
Borders Camp provides a way for children to
Borders Space is a place to give people a
connect with nature and teaches children to
collaborative workspace.
love and appreciate nature.
Borders Space is a space that helps people work and
Borders Camp works with national parks to combine
collaborate together. It has different types of spaces
fun summer camp activities with exciting nature
to help people work together more easily and has
programs. Help children appreciate nature, science and
a variety of office facilities. It has office space, shared
the environment. At Borders Camp, children between
tools and equipment, meeting rooms, kitchen
the ages of 6 and 17 can build lasting memories through
and event rooms. People can work, party and enjoy
scientific experiments and outdoor travel. Children
sharing space in Borders Space.
can experience self-discovery, build friendships, and understand the environment around them.
MISSION-FOCUS
MISSION-FOCUS
Borders Space reinforces our mission of knowledge
Borders Camp reinforces our mission of knowledge
together and connect with each other when people
sharing by encourages children to spend time in nature
have group discussions or parties.
sharing by providing people with a space to work
and learn about the natural environment around them while children are camping.
SIMILARITIES
SIMILARITIES
LiquidSpace, Peerspace
San Francisco Summer Camps
DIFFERENCES
DIFFERENCES
Borders Space offers people a more flexible and diverse venue choice.
Borders Camp works with national parks to teach children about the environment.
LINK
LINK
Borders Creativity can use Borders Space as a venue.
Borders Camp can work with Borders Explore to organize cultural exploration tours for children.
03 I FUTURE EXPANSIONS
NEW TERRITORIES
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2
SKETCHES
BORDERS CLUB Borders Club brings people together to exchange and share literature and art.
03 I FUTURE EXPANSIONS
[ EV-02 ]
Borders Club builds a community for people who love literature and art. We share books, watch movies, and stroll through exhibitions to meet interesting people and open up the boundaries of ideas. Borders has established this inclusive and open literary and artistic community, hoping that people can take the opportunity to meet friends that have the same interests.
MISSION-FOCUS Borders Club reinforces our mission of knowledge sharing by building a community of people that have the same interests, enabling people to learn new things and make new friends in this club.
SIMILARITIES Facebook
DIFFERENCES Borders Club not only provides online communication but also has real-life meetings.
LINK Borders Club can be combined with Borders Buddy to find friends and learning partners.
DELIVERABLES
1
Borders Club bring people get together to discuss art and communicate ideas.
2
People gather to share an interesting book.
3
People can take the opportunity to meet friends of the same interests.
48
3
50
1
2
3
BORDERS HEALTH Borders Health helps users achieve their fitness goals by sharing professional fitness knowledge.
03 I FUTURE EXPANSIONS
[ SE-03 ]
Borders Health is a social fitness app that provides targeted fitness goals and ensures that users can complete training in a simple place. Borders Health also has a fitness community where users can record their daily accomplishments and encourage each other to share their fitness skills. Borders Health also offers recipes and a weekly meal subscription program that match the training programs, helping users achieve a comprehensive fitness program from diet to exercise.
MISSION-FOCUS Borders Health reinforces our mission of knowledge sharing by sharing professional fitness knowledge and diet plans to help more people achieve fitness goals when acquiring knowledge from the platform.
SIMILARITIES Keep, NeoU, Strava
DIFFERENCES Borders Health not only provides a fitness program, but also helps users develop a healthy meal delivery plan that work together to make fitness goals more efficient.
LINK
1
Borders Health offers a healthy diet plan and matches the training program.
2
Borders Health offers a weekly meal subscription program.
3
People can complete training in a simple place.
DELIVERABLES
People can share the knowledge of fitness in the Public Class.
1252
1
2
SKETCHES
BORDERS EXPLORE Borders Explore is an organization that explores the unique history and culture of different countries.
03 I FUTURE EXPANSIONS
[ EX-01 ]
Borders Explore regularly organizes cultural exploration trips, to help people experience and explore unique cultures of a particular period. People can record their trip through text, video, illustrations, and animations, inspiring other people to plan their trips. People can transcend their cultural boundaries and connect with the world around them. People can get together to enjoy the fun of travel and cultural charm.
MISSION-FOCUS Borders Explore reinforces our mission of knowledge sharing by exploring the history and culture of different countries and recording travel to inspire more people.
SIMILARITIES TripAdvisor, Travelocity
DIFFERENCES Borders Explore has specific travel routes and purposes to help people appreciate the charm of cultural travel.
LINK Before starting a cultural trip, you can use Borders chat to learn the local language and get to how locals live.
DELIVERABLES
1
Borders Explore helps people explore the unique cultures of a particular period.
2
Record the trip through video, inspiring more people to plan their trips.
3
Borders Explore organizes cultural exploration trips.
54
3
1256
1
2
SKETCHES
BORDERS CREATIVITY Borders Creativity workshop is a space that guides children to discover their unique creativity and
03 I FUTURE EXPANSIONS
[ ED-03 ]
constantly explore knowledge. Borders Creativity creates a rich learning environment to inspire your child's imagination. It aims to cultivate children's creativity and provide them with channels for self-expression. Parents can encourage and support all children to develop their natural creativity. Parents can also learn and create new things with their children and enjoy the fun of sharing knowledge and creativity.
MISSION-FOCUS Borders Creativity reinforces our mission of knowledge sharing by giving parents and children a shared opportunity to learn more together and to share creative ideas.
SIMILARITIES Kidcreate Stoudio, Education.com
DIFFERENCES Borders Creativity workshop encourages parents and children to learn and create together.
LINK New things created by children and parents can be displayed or sold at Borders Market.
DELIVERABLES
1
Borders Creativity creates a rich learning environment.
2
Borders Creativity offers children diverse creative forms.
3
Parents can create new things with their children.
58
3
60
1
2
3
BORDERS HERITAGE Borders Heritage is a traditional art exchange exhibition that presents the beauty of Eastern and Western
03 I FUTURE EXPANSIONS
[ EV-01 ]
civilizations. Borders Heritage collects art exhibitions from many countries around the world, showing the charm of traditional culture and art from different countries. Borders aims to show people the intangible cultural heritage of different nations through this exhibition. In the era of the rapid development of science and technology, we will discuss how to work together to promote and protect cultural heritage.
MISSION-FOCUS Borders Heritage reinforces our mission of knowledge sharing by building bridges between different cultures to showcase and communicate traditional art from different countries through art exhibitions.
SIMILARITIES MOMA, Asian Art Museum
DIFFERENCES Borders Heritage is an art exhibition that promotes the development and exchange of intangible cultural heritage.
LINK
Heritage exhibition.
1
Borders Heritage shows the charm of traditional culture and art in different countries.
2
Borders Heritage helps people understand the cultures of different countries.
3
We will discuss how to promote and protect intangible cultural heritage.
DELIVERABLES
Borders Group can gather people to watch the Borders
62
1
2
BORDERS SPACE Borders Space is a place to give people a collaborative workspace.
03 I FUTURE EXPANSIONS
[ EN-01 ]
Borders Space is a space that helps people work and collaborate together. It has different types of spaces to help people work together more easily and has a variety of office facilities. It has office space, shared tools and equipment, meeting rooms, kitchen and event rooms. People can work, party and enjoy sharing space in Borders Space.
MISSION-FOCUS Borders Space reinforces our mission of knowledge sharing by providing people with a space to work together and connect with each other when people have group discussions or parties.
SIMILARITIES LiquidSpace, Peerspace
DIFFERENCES Borders Space offers people a more flexible and diverse venue choice.
LINK Borders Creativity can use Borders Space as a venue.
DELIVERABLES
1
Borders Space has different types of spaces to help people work together more easily.
2
People can work, party and enjoy sharing space in Borders Space.
3
Borders Space also offers a relaxing discussion space for small groups.
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3
66
1
2
3
BORDERS PUBLIC CLASS Borders Public Class focuses on knowledge sharing, making knowledge communication simpler and richer.
03 I FUTURE EXPANSIONS
[ ED-01 ]
Borders Public Class is a popular knowledge-sharing platform with a flexible classroom format. Everyone can start to share their knowledge and listen to other people's classes. You can also interact with each other through comments and team learning. Borders Public class helps users achieve grow and enrich themselves personally.
MISSION-FOCUS The Borders Public Class reinforces our mission of knowledge sharing by providing a simple and friendly network platform when people post and listen to courses.
SIMILARITIES TED, Love and Radio, BBC
DIFFERENCES Anyone can build their own small classrooms to communicate.
LINK Borders Club can be held at Borders Public Class.
DELIVERABLES
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Borders Public Class is a popular knowledge-sharing platform.
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You can listen to classes with friends.
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Everyone can start to share their knowledge in the Borders Public Class.
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BORDERS CAMP Borders Camp provides a way for children to connect with nature and teaches children to love and appreciate nature.
03 I FUTURE EXPANSIONS
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Borders Camp works with national parks to combine fun summer camp activities with exciting nature programs. Help children appreciate nature, science and the environment. At Borders Camp, children between the ages of 6 and 17 can build lasting memories through scientific experiments and outdoor travel. Children can experience self-discovery, build friendships, and understand the environment around them.
MISSION-FOCUS Borders Camp reinforces our mission of knowledge sharing by encourages children to spend time in nature and learn about the natural environment around them while children are camping.
SIMILARITIES San Francisco Summer Camps
DIFFERENCES Borders Camp works with national parks to teach children about the environment.
LINK Borders Camp can work with Borders Explore to organize cultural exploration tours for children.
DELIVERABLES
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Borders Camp helps children appreciate nature, science and the environment.
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Children meet new friends and have fun through games.
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Borders Camp works with national parks to combine fun summer camp activities with exciting nature programs.
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BORDERS MUSIC FESTIVAL Borders Music Festival builds connections between people and brings people together to experience music.
03 I FUTURE EXPANSIONS
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The Borders Music Festival brings people together to enrich themselves through live music performances, video screenings, and artistic displays. Borders Music Festival makes art accessible to everyone and strengthens the connections between people. Music can bring people of all kinds together.
MISSION-FOCUS Borders Music Festival reinforces our mission of knowledge sharing and community by sharing music culture and strengthening people's connections when people get together to enjoy live music.
SIMILARITIES Festival Napa Valley
DIFFERENCES The Borders Music Festival focuses on the human connection through music.
LINK Borders Club can join in music festivals to promote communication.
DELIVERABLES
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The Borders Music Festival strengthens the connection between people.
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People enjoy music and fun.
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The Borders Music Festival brings people together.
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COLOPHON DESIGNER Wanran Ding
CLASS Nature of Identity Fall 2019
INSTRUCTOR Hunter Wimmer
PHOTO RESOURCE unsplash.com bradenton.com profellow.com
ARTICLE RESOURCE fundinguniverse.com reuters.com