Design Philosophy

HONORING THE VOICE OF THE CUSTOMER DESIGN PHILOSOPHY The process of making quality boats begins with listening to actual boaters. The BBGTC team conducts extensive Voice of the Customer research, gathering feedback from owners and dealers. This feedback leads to insights that help shape the development of each new model and innovation.

And if a solution doesn’t exist, Whaler creates its own: The company holds patents for a variety of systems and features — including the Multi-Position Lounge found on every Vantage model, the swim patio on the 270 Dauntless, the Dauntless family’s All-Activity Tower option, and more — and continues to seek new and better ways to serve its boating family.

When adventure calls, count on Boston Whaler to take you there and expand the possibilities. Whether you enjoy heading offshore in search of gamefish, wakeboarding or tubing around a lake, entertaining family and friends, or cruising until dusk and then sleeping onboard, there is a Whaler model perfectly suited to the activity. Incredible comfort, capability, reliability and ease of use always come standard.

Visit bostonwhaler.com/the-unsinkable-legend/boat-design for more info on our research and design process.