WhySailfishBoats

Page 1

The Sailfish Dealer Advantage

THE SAILFISH BRAND

PRACTICAL. PURPOSEFUL. POWERFUL.

WE ARE SAILFISH

Sailfish Fishing Boats has always been a strong part of our dealers’ portfolios, offering great value to consumers and consistent returns for dealers. We’re growing our line in smart directions with new fishing-focused, family-friendly models. Our branding makes a convincing case for why Sailfish is the wise choice, and our dealer support continues to over perform in the marketplace. Sailfish attracts families and fishermen who can readily afford to get into boating, but require more boat than they can get from the premium-priced brands in our space. Read on for a deeper look at our customer base, our strong product offerings and the way we support dealer success. After you read the following pages, if you would like to discuss the advantages we can bring to your business, give us a call.

| 2
sailfishboats.com
sailfishboats.com | 4

WE ARE A FAMILY

At Sailfish we’ve always said we are fishermen making fishing boats for fishermen and their families. And that’s as true today as ever. But we are more than that, too. We are a powerful team that is strongly committed to delivering the best products and experiences to customers and dealers alike. Our employees are the heartbeat of Sailfish, and we could not keep pulsing on without our incredible network of dealers. Not only are you going to like our boats and how we run our business — you are really going to like our team.

WHAT DEFINES SAILFISH. OUR DNA IS LIKE NO OTHER.

With more than 35 years of design and engineering expertise, Sailfish combines time-tested boat building techniques with the latest in marine technology to deliver a simply superior product. Our unique Sailtech Construction is the secret behind every Sailfish boat’s lasting durability and unmistakable quality. At Sailfish we use only the best materials such as Kevlar, carbon fiber, quad axial fiberglass mat, and Trevira. Meanwhile, our exclusive VDS Hull Design proves that three hulls are always better than one, delivering a soft, safe ride every time. With Sailfish, boaters can always count on getting home safely.

sailfishboats.com | 6
Deeper Cockpits Deeper, Comfortable Bows Large Functional Heads

Sailtech Construction unites science, materials and human touch to build lasting structural integrity into every hull, ensuring your safe return home from every fishing trip.

The Variable Degree Stepped (VDS) hull features three distinct running surfaces, with triple the benefits of a typical V-hull. Idling, resting or slicing through big water, VDS ensures a smooth, comfortable, safe ride.

Foam-filled stringers wrapped in quad axial fiberglass form the backbone of every Sailfish boat, providing superior strength without excess weight.

FISHING-FOCUSED. FAMILY-FRIENDLY.

Sailfish is committed to building practical, purposeful, powerful boats that deliver a premium boating experience without a premium price tag. Our customers and dealers know that our build quality and safety are unsurpassed, and our feature sets reflect intentional choices born of deep expertise. With our strong fishing heritage, we are passionate about empowering anglers for success while recognizing that those anglers deserve the comfort, convenience and versatility to maximize their family’s enjoyment of the water.

Sailfish Boats Center Console models are our most popular fishing boats, and for good reason — their unique center console design allows for 360-degree access to the water. Sailfish CCs are wellequipped with smart fishing features, including plenty of rod holders for added convenience.

CENTER CONSOLE FISHING BOATS

DUAL CONSOLE FISHING BOATS

Sailfish Dual Console fishing boats are the perfect choice for anglers planning on bringing multiple guests or family members along for fishing trips or leisurely days on the water. The DC models’ most popular feature is their large amount of seating, ensuring a comfortable trip for anglers and spectators alike.

Sailfish Walk Around fishing boats are a unique blend of a center console boat and a walk around cuddy. They feature a spacious cabin, allowing room for multiple guests and even accommodating overnight stays. With a large cocpit and ample storage, trips on a Sailfish WAC are sure to please.

WALK
AROUND FISHING BOATS
CC WAC DC 220 CC | 241 CC | 242 CC | 272 CC | 290 CC | 312 CC | 360 CC 226DC | 245 DC | 276 DC | 316 DC 220 WAC sailfishboats.com | 8

OUR CENTER CONSOLES ARE FISHING MACHINES

For powerful offshore capability and one of the driest, softest rides on the water, count on the Sailfish Center Consoles to deliver all-day fun. These sleek fishing machines are loaded with all the right fishing features, along with the comfort and versatility to take your family snorkeling, tubing, or cruising at sunset.

360 CC

220 CC 241 CC 242 CC 272 CC 290 CC 312 CC

OUR DUAL CONSOLES & WALK AROUNDS ARE PERFECTLY DESIGNED

Incredible versatility and comfort are Sailfish hallmarks. Spacious, ergonomic deck designs and an array of premium features make our dual consoles and walk arounds equally well-suited for offshore fishing and fun-filled days with family.

220 WAC
226 DC 245 DC 276 DC 316 DC

SAILFISH SUPPORT EQUALS BIGGER SALES

Our investments in your success include a well-stocked resource center with all of the operations, product and marketing materials you need. Unrestricted access to our image library. We also provide our dealers with a one-of-a-kind Sailtech construction box that conveniently displays all of our building materials.

With the Sailtech construction box, show your customers each of the unique materials that complete our Sailtech construction process. It’s quality they can see and feel.

| 14
sailfishboats.com

POWERFUL SAILFISH TOOLS HELP YOU SELL

EASY ACCESS TO ALL IMAGES

You can easily access our image gallery for incredible photos of all Sailfish models. To access the gallery, visit https://sailfishboats. smugmug.com/

DEALER WEBSITES DRIVE SALES

Provide a localized branded website for added search engine optimization and lead generation
>

LETS GO TO MARKET

15 miles from shore st. augustine, florida september fishing for mahi-mahi You choose to go out. You have to come home. Sailfish Boats are designed with the comfort-minded features and options that active families need to maximize every outing. Our lineup of impeccably constructed boats offers something for every boater, from the most serious offshore anglers to the most laid-back beachgoers and beyond. Count on our Sailtech Construction method and exclusive VDS Hull Design to deliver a soft, safe ride — and count on Sailfish for quality that lasts. Learn the secret that makes Sailfish one of the most reliable boats on the water at sailfishboats.com Center Consoles Dual Consoles Walk Around Foam-filled stringers wrapped quad axial berglass form the backbone of every Sailfish boat, providing superior strength without excess weight. Sailfi sh Boats Florida Sportsman Full Page Ad8 x 10.875 CENTER CONSOLES DUAL CONSOLES WALK AROUND Boaters get everything they need and more without stretching or settling. Confident and capable for long days of fishing and set up for entertaining success with comfort-minded amenities. No choosing. No doubting. The wise choice is always the right choice. Learn why Sailfish is always worth it at sailfishboats.com. 220 CC 241 CC 242 CC 272 CC 290 CC 312 CC 360 CC 226 DC 245 DC 276 DC 316 DC 220 WAC KNOW YOU’VE MADE THE RIGHT CHOICE WHEN YOU’VE MADE THE WISE CHOICE.
is in it with you all the way, helping you find prospects, warm them up and close the deal. Our collateral, online properties and campaigns drive business your way and help you turn potential sales into booked business. Check out our award-winning magalog and ads. Visit our site and social feeds. And check out those beautiful boats. sailfishboats.com | 16
Sailfish

SHOWROOM SUPPORT

We provide our dealers with informational marketing and sales materials to increase support in the showroom.

KNOWN, FOLLOWED, TRUSTED AND PREFERRED

Our reputation precedes us, and the traffic follows. Sailfish owners and fans are attracted to our boats, in love with the lifestyle, and fixated on their next Sailfish. Our strategy is to maximize engagement, drive traffic and leads toward the purchase funnel and present Sailfish as the brand for customers to consider for their next boat.

BUILD MY SAILFISH sailfishboats.com | 18

CONTINUED SOCIAL MEDIA GROWTH

Factory Fridays

Factory Fridays deliver behind-the-scenes footage to share our ideas, processes and rationale in designing and building our boats.

Our Video Collection

We have an impressive video collection to showcase our Sailfish models in action. Owners, dealers, and fans alike can access our videos on YouTube and Instagram.

THE WISE CHOICE IS ALWAYS WORTH IT WITH SAILFISH

Boaters get everything they need and more without stretching or settling.

Confident and capable for long days of fishing and set up for entertaining success with comfort-minded amenities. No choosing. No doubting.

The wise choice is always the right choice.

Jon Bartels Sales
North America jbartels@sailfishboats.com 850-445-1110 > Matthew
Vice
matthew@sailfishboats.com
ex. 107 >
| 20
Manager -
Vetzner
President of Sales & Marketing
229-377-2125;
sailfishboats.com
Visit www.sailfishboats.com

Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.